Food Labels

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    National Maple Syrup Day is December 17

    Maple syrup is the natural sweetener everyone can agree on. Who doesn't love syrup on French toast, or a stack of fluffy pancakes for breakfast? When syrup is your business, you have a great product to promote, but it won't sell itself. There are a few seasonal and one-off opportunities that can turn into great showcases for delicious maple syrup, with perhaps the most obvious being National Maple Syrup Day, December 17.

    Labeling Makes the Sale

    Leading up to National Maple Syrup Day, you can employ custom bottle labels that name that special date, as well as listing recipes, fun facts or info about where your products come from.

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  • Canning Jar Labels that Promote Your Food Products

    Jars holding jellies, jams and preserves should be labeled in bold and eye-catching ways that let buyers know exactly what's inside. While food labels must contain nutritional information, they should also have room for great imagery and design work to ensure consumers are attracted to the items on store shelves.

    "No company is exempt from the need for vibrant and eye-catching packages."

    This need for great jar labels applies to companies of all sizes. From one-person businesses that sell canned goods at farmer's markets to corporations that produce items in large quantities and distribute them to grocery chains, no company is exempt from the need for vibrant and eye-catching packages.

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  • November is Gluten Free Diet Awareness Month

    Food and beverage brands have several opportunities throughout the year to reach out to customers with specific dietary needs and preferences. November is set aside as Gluten Free Diet Awareness Month, which makes it a great time for producers to consider consumers who can't eat foods with high gluten content.

    Business owners whose companies make gluten free items can use this themed month as a reminder to check their labeling strategies. Shoppers learn a great deal of information about foods from their packaging, and failure to clearly disclose a gluten free product may mean losing out on sales to individuals who feel unsure whether they can safely consume the food.

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  • 5 Ways to Sell More Produce with Custom Labels

    September is Fruits and Veggies: More Matters Month. This makes it an excellent time to try out new labels for your fruit or vegetable brand, whether you sell vegetables straight from the farm, fruit preserves or anything in between.

    There are a few different ways to create labels that celebrate the wholesome goodness of fruits and veggies. You can either explicitly mention the special month or create more general designs that work all year long.

    The following are five custom food labeling tactics that you can employ to see better results from buyers:

    1. Offer a Recipe

    Especially if your brand sells vegetables or fruits consumers may not be immediately familiar with, a recipe can help encourage these shoppers to take a chance

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  • Guide To Custom Jar Labeling

    Jars for jams, preserves and jellies leave plenty of room for creative branding, whether it's on a full-size label wrapping around the jar or a more limited label on the lid. Whether canning is your hobby or your company's source of income, there is space to create informative and visually stimulating works of art on your labels.

    Depending on your product and its intended audience, you can try one of several different approaches to creating custom jar labels. The information printed on these labels is the major source of connection between you and the people who will take your products home.

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  • Enhance Honey Jars with High-Quality Custom Jar Labels

    Promote Your Products at Farmer's Markets

    Independent honey production is a rewarding hobby that can turn into a beloved small business. Selling products at farmer's markets or giving out jars to friends and family lets you show off the sweet bounty. Now that it's time to harvest honey, you'll have to think about labeling the resulting products. High-quality custom jar labels by Lightning Labels let you promote the wholesome goodness of honey, whether you're bottling a little bit for gift purposes or turning the hobby into a source of income.

    Nature's Sweetener

    When people want sweetness in their food or drinks but would rather avoid sugar or artificial sweeteners, honey will be there for them.

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  • Food Safety Product Labeling Must Have Allergens in Mind

    Careful Food Safety Product Labeling a Must

    When you're launching a new food or beverage product, listing possible allergens is one of the most important steps on your to-do list. Unless you take this process extremely seriously, you may be forced to issue a costly recall. Producers of food and beverage products can ill afford to make a mistake or oversight in their lists of potential allergens. This is what makes food safety product labeling an absolute must for food and beverage producers.

    Relevant Rules

    A recent JD Supra article by product liability advocacy law firm Wilson Elser offered a reminder that not only are allergen mislabeling problems serious for companies, they're happening at a worrying rate.

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  • Spice it Up! Update Your BBQ Sauce Labels for National Barbeque Month

    BBQ Sauce Labels Provide A Bold New Look

    When you produce barbecue sauce, marinade and hot sauce products, you add the spice to your customers' meals. But if the BBQ sauce bottle labels for those items are bland or unmemorable, it harms your ability to convince shoppers to give your brand a try. There's no better time than National Barbecue Month to take a look at your sauce line and determine whether an exciting new look could be just what it needs to win people over.

    Adding New Elements

    There isn't just one way to improve BBQ sauce labels. In fact, just about every element of the graphic design can be tuned up and improved dramatically if you focus.

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  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

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  • Natural Claims on Food Labels: Sometimes Confusing, Always Important

    Food Labels: What Do Consumers Want to Know?

    Any food product could be described, accurately, in dozens of different ways. Knowing which types of claims are most interesting to your consumers, and allowed by government regulations, could transform your labeling strategy for the better. A preoccupation with healthy eating and nutrition is one of the major shopping trends animating present-day consumers, and when it's time for a label refresh, you can implement these elements to improve your offerings.

    Stating the Obvious?

    The power of perception and phrasing when it comes to food product labeling became clear in University of Illinois research, according to Agri News.

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