Food Labels

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    Guide To Custom Jar Labeling

    Jars for jams, preserves and jellies leave plenty of room for creative branding, whether it's on a full-size label wrapping around the jar or a more limited label on the lid. Whether canning is your hobby or your company's source of income, there is space to create informative and visually stimulating works of art on your labels.

    Depending on your product and its intended audience, you can try one of several different approaches to creating custom jar labels. The information printed on these labels is the major source of connection between you and the people who will take your products home. There's a lot you can tell them about the items, even given the small dimensions of a mason jar.

    What Makes A Great Jar Label?

    There is no guaranteed best formula for what to print on jar and canning labels. The following are a few possible elements that may spice up your designs and make people more inclined to check out the products inside. These are in addition to required info such as ingredients and potential allergy warnings - you'll have to work with a high-quality label provider to ensure there is space for necessary and optional elements alike.

    • Recipes: If your jams, preserves or sauces make a great part of a delicious recipe, why not say so on the label? If you give the full directions, it's a great incentive for people to pick your brand in particular instead of a similar competitor. This option is probably best for brands that have full labels wrapped around their jars instead of just sticking labels on the lids.
    • Regional imagery: If your product is made from fresh fruit, you can emphasize the place where that ingredient comes from. People may react more strongly to a fruit item if they can catch a glimpse of the orchard or grove where it came from.
    • Contact information: Brands thrive online today - if your company allows customers to buy online, why not print your website address, Twitter/Facebook handle, or other social media information on your jar labels? If you make this info easy to find, it could convince one-time farmer's market shoppers to come back for more and find you on the web.

    For Growers on any Scale

    No matter the size of your operation - whether you're turning out jars by the thousands or only making 50 a year to give to friends - custom jar labels can make your items look more interesting and exciting. Digital-only printers such as Lightning Labels support low minimum order sizes, so you won't have to stretch beyond your needs, whatever they may be.

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  • Enhance Honey Jars with High-Quality Custom Jar Labels

    Promote Your Products at Farmer's Markets

    Independent honey production is a rewarding hobby that can turn into a beloved small business. Selling products at farmer's markets or giving out jars to friends and family lets you show off the sweet bounty. Now that it's time to harvest honey, you'll have to think about labeling the resulting products. High-quality custom jar labels by Lightning Labels let you promote the wholesome goodness of honey, whether you're bottling a little bit for gift purposes or turning the hobby into a source of income.

    Nature's Sweetener

    When people want sweetness in their food or drinks but would rather avoid sugar or artificial sweeteners, honey will be there for them. Promoting this combination of natural origins and delicious taste is a job for your honey bottle labels. The design you pick will have a big impact on how your products are perceived. When you work with Lightning Labels you have a huge variety of choices - the versatile materials and finishes available can create any look you want, from slick and minimal to charming and rustic.

    Custom honey labels serve as a calling card at farmer's markets. This isn't the kind of food sales environment where commercials or ads are dominant forces. Instead, shoppers just have packaging to tell different producers' wares apart. You should ensure that your honey jars carry distinctive labels that give a strong sense of your product's background. High-quality local imagery may help enforce the idea that your honey comes from a particular region, inspiring pride and drawing a contrast between your honey and mass-produced brands found in grocery stores.

    It's time to harvest this year's honey.

    Versatile Labeling Options

    Honey bottle labels can make your products look great, even if you only produce a small number of bottles each year. While you may assume that professional labeling is out of reach for such limited production, Lightning Labels offers low minimum order sizes and quick turnaround times. This versatility is due to all-digital printing processes, delivering professional quality with an impressive level of flexibility and customer-friendliness.

    Great honey bottle labels can make your products into cherished gifts or popular choices at farmer's markets. Working with Lightning Labels is a way to get this compelling look, whether you produce honey as a hobby or a career. If you scale up your operations, your labels can come along, with order sizes becoming larger over the years, always maintaining a high standard of quality. But, first of all, it's time to make this year's harvest a big success.

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  • Food Safety Product Labeling Must Have Allergens in Mind

    Careful Food Safety Product Labeling a Must

    When you're launching a new food or beverage product, listing possible allergens is one of the most important steps on your to-do list. Unless you take this process extremely seriously, you may be forced to issue a costly recall. Producers of food and beverage products can ill afford to make a mistake or oversight in their lists of potential allergens. This is what makes food safety product labeling an absolute must for food and beverage producers.

    Relevant Rules

    A recent JD Supra article by product liability advocacy law firm Wilson Elser offered a reminder that not only are allergen mislabeling problems serious for companies, they're happening at a worrying rate. For instance, there were 650 food recalls carried out in 2016. That's way up from the 154 that occurred 10 years earlier. Most of the allergen issues are clustered around the eight major allergens that must be labeled per Food and Drug Administration rules: milk, fish, eggs, shellfish, peanuts, tree nuts, wheat and soybeans.

    Wilson Elser added that food producers' diligence goes beyond checking foods themselves for the relevant allergens - if there is any possibility of cross-contamination with relevant items, that is cause for labeling attention as well. Whether labeling takes place at the production, manufacturing or distribution stage of the supply chain, this is one responsibility that's impossible to set aside. Considering the seriousness of allergic reactions, customers' health could be at risk.

    Diligence in Action

    Packaging safety consultant Gary Kestenbaum, writing for Packaging Digest, noted that many recall apologies from brands explain that the company allocated its resources to areas other than labeling and notification, thus leading to the problems. The author suggested that companies reject this philosophy and have full-scale identification efforts to ensure allergen listings - all other relevant parts of food packaging - are accurate. He explained that while it may seem excessive to add extra steps to production, the savings from avoiding recalls can be considerable.

    While your company may be too small to implement the kind of extensive, multi-individual chain of responsibility recommended by Kestenbaum, his point is well taken: When businesses not only focus on their packaging but have multiple rounds of checking and verification to ensure they haven't missed anything, their food products stand a better chance of going out to store shelves wholly accurate, removing the need for a costly recall down the line.

    Recent Recalls

    There's no need to speak in generalities about the risk of recalls due to inadequate allergen labeling - it happens all the time. For instance, the Department of Agriculture recently reported a recall of 150 pounds of ready-to-eat couscous due to the undeclared presence of pecans. Pecans are a tree nut, one of the aforementioned allergens that producers need to declare in all cases.

    In another recent USDA action, the agency noted 30,537 pounds of frozen burritos were subject to recall. The issue was twofold for the burritos, as they contain egg and soy, neither of which was declared on the packaging. While the couscous problem was noticed by the supermarket distributing the items, the presence of egg and soy in the burritos was flagged as part of a customer complaint. There are numerous ways for labeling inadequacies to come to light, from inspections to input from the public.

    Getting Food Safety Product Labels

    When it's time to print a new batch of food labels for one of your products, there's no need to skimp on quality. After all, you've worked hard to ensure they are completely accurate and reflect the contents of your items. All that effort will go to waste if low printing quality renders the labels unappealing visually. Working with an experienced printer such as Lightning Labels is one way to give your food products a look that can stand out on the shelves while still giving adequate space to ingredients listings and all other relevant info.

    Since Lightning Labels uses all-digital printing processes and works from domestic facilities instead of outsourcing, your labels will arrive in a matter of days, rather than weeks or months. This can be a remarkably helpful factor, ensuring that the printing step doesn't slow down the overall process of getting labels for a new product. Of course, an item's debut isn't the only good time to call on Lightning Labels - you can also commit to a redesign to suit a new season or simply to breathe new life into your branding.

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  • Spice it Up! Update Your BBQ Sauce Labels for National Barbeque Month

    BBQ Sauce Labels Provide A Bold New Look

    When you produce barbecue sauce, marinade and hot sauce products, you add the spice to your customers' meals. But if the BBQ sauce bottle labels for those items are bland or unmemorable, it harms your ability to convince shoppers to give your brand a try. There's no better time than National Barbecue Month to take a look at your sauce line and determine whether an exciting new look could be just what it needs to win people over.

    Adding New Elements

    There isn't just one way to improve BBQ sauce labels. In fact, just about every element of the graphic design can be tuned up and improved dramatically if you focus. As long as you work with a labeling provider that is able to realize your new ideas, you're free to get creative and update your food labels for maximum audience appeal.

    It's the dawn of cookout season, so a potential sales boom is right around the corner. Here are a few particular graphic changes you can employ to catch aspiring backyard chefs' eyes:

    Useful recipes: Maybe people are hesitant to buy a sauce or herb rub if they aren't sure how to use the flavoring. Putting simple directions and suggested ingredients on the package takes away that uncertainty. If you work with a producer of high-quality labels, it will be easy to print the necessary amount of text on the label without it getting blurry.

    Exciting graphics: BBQ sauce and hot sauce are sold on bold personality. You want to communicate to buyers who have never tasted your product that they'll enjoy it, and give them a sense of how it tastes. You can boost your brand's appeal via colorful imagery that evokes a flavor and potentially uses regional symbols to celebrate your local surroundings.

    Seasonal content: You can remind shoppers that it's National Barbecue Month - or just that summer is coming up and it's a great time to grill. Changing elements of your packaging every few months keeps things fresh, and as long as you work with a printer capable of producing reasonably sized orders, you can execute this strategy without waste.

    Reach Your Audience

    Sauces and other BBQ essentials aren't the kind of products that receive media-blitz ad campaigns. The in-store experience, when someone is browsing an aisle, is your chance to make the case for your brand. Your labels are the part of the package that sets your items apart from the rest of the field. Custom hot sauce labels, BBQ sauce labels, spice rub packages and more act as your company's calling card. It's up to you to take the design challenge seriously.

    Once you have a good idea of how you want your labels to look, it's time to find a third party that can turn that vision into reality. Lightning Labels can fulfill that function, with its all-digital processes enabling affordable, short print runs as well as remarkably quick turnaround times. Any new ideas you put onto your BBQ sauce labels in celebration of National Barbecue Month can become physical items in a matter of days, not weeks or months.

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  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

    Changes Across Categories

    There is no secret formula that points to perfect custom brand labels. Each company is different and you'll have to find an appearance that specifically suits your offerings. That said, there are lessons to be learned from other businesses. You can watch how these companies studied their potential customers, reconsidered their graphic designs, then took actions to improve their items. The following are three separate redesign campaigns undertaken by brands, as reported by Packaging World.

    Reaching the big time: When it's time for a product to potentially reach a large, new audience, it has to look its best. The recent Mike's Hot Honey hot sauce design change was based on creating a more unique and professional-looking appearance when the items went from local to national distribution. The brand opted for a bold new color palate that would reflect the product's hot flavor and hand-crafted creation. Even the finish of the labels changed, with the existing glossy design seen as a poor match for an artisanal item.

    Putting a mascot front and center: When a mascot character becomes synonymous label, custom logo labels can foreground that image to impressive effect. Rogue Ales & Spirits recently revised the bottle design for its Dead Guy Ale, putting the eponymous skeleton on the front of the container all alone. The uncluttered label, with a die-cut look that means the character isn't presented on any background, lets the mascot do the selling.

    Unifying categories: When a brand expands beyond its origins, the moment of growth is a great time for a redesign. That's why Lemi Shine, a household cleaner brand, decided on a full label revamp to coincide with its move out of exclusive association with dishes. The company now offers a wide variety of household cleaners, and the bright new look is meant to make sure the products look distinct from one another and competing items - while still hanging together as a cohesive brand.

    Have the Right Support

    No matter how ambitious or minor your custom label design objectives are, your choice of third party may be the decision that ensures the project's success or sinks its chances. Working with a flexible and fast custom label provider such as Lightning Labels - with quick turnaround times and a variety of available materials and finishes - gives you more opportunities to make your branding efforts successful. No matter what kind of effect you're going for, Lightning Labels can support you on the way to your goal.

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  • Natural Claims on Food Labels: Sometimes Confusing, Always Important

    Food Labels: What Do Consumers Want to Know?

    Any food product could be described, accurately, in dozens of different ways. Knowing which types of claims are most interesting to your consumers, and allowed by government regulations, could transform your labeling strategy for the better. A preoccupation with healthy eating and nutrition is one of the major shopping trends animating present-day consumers, and when it's time for a label refresh, you can implement these elements to improve your offerings.

    Stating the Obvious?

    The power of perception and phrasing when it comes to food product labeling became clear in University of Illinois research, according to Agri News. In the study, consumers were asked which promises meant the most to them. The responses were surprising in that "organic" ranked at the bottom of the priority list, while claims such as "no growth hormones" dominated. There is a special kind of significance to this being the top choice, as growth hormones are actually banned in farm-grown products.

    The researchers noted that the study results show the potential value of making claims on food package labels. Brands that note they have no growth hormones in their food products may have more appeal than those that don't, despite the fact that neither company uses any of those substances, as they are both in compliance with the law. According to Agri Business, there is actually a stipulation that companies claiming "no growth hormones" have to note in small print that of course there aren't growth hormones, as the government prohibits them.

    Customer education on what different terms mean may change the landscape of favored packaging labels. Agri Business reported that Breanna Ellison, the study's lead researcher, pointed to the "organic" distinction as a case in point. When a meat product receives such a label, it means the animals in question were not subjected to many of the processes consumers were asked about - yet they still ranked those individual assurances as more important than "organic." More knowledge about what organic means when not applied to fruit or vegetables, but to meat or poultry.

    Preferences and Requirements for Food Labels

    Sometimes, terms consumers want to see and legal requirements become intertwined. Genetically modified organism labeling is an example of this phenomenon. Agri Business noted that "non-GMO" is the No. 2 concern about food contents, just following growth hormones. Of course, the presence or absence of GMOs has also been a legislative priority over the past few years. The Fence Post recently reported that the Department of Agriculture is currently working on a compliance schedule and rules for disclosure.

    The Fence Post explained that the new administration's chief agriculture aide, Ray Starling has restated the USDA's intention to follow the schedule for labeling rules laid out by congress. That means that by July 2018, there will be clarity about how companies have to state the presence of genetically modified ingredients. The actual roll-out for related labels, however, will be later to allow manufacturers to comply. Starling clarified that the USDA following the law and finalizing the standard won't result in unfeasible compliance deadlines.

    Mandated and Intentional Changes

    Whether your brand changes its food labels to comply with new disclosure rules or as a direct attempt to appeal to a new audience, there's a need to partner with reliable third parties on such projects. This is where Lightning Labels comes in, providing high-quality labels and not requiring large minimum order sizes. That latter fact means that even when changes are mandated, you won't be left with unusable rolls of outdated labels. Transforming your products' look to foreground their natural bona fides can become a powerful differentiator for your brand, promising your audience that their nutritional needs are being met.

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  • The 'Clear' Choice: Why Clear BOPP Labels are Ideal for Food Product Labels

    Showcase Food In Clear Labels

    When you're in the food and beverage business, an extra bit of labeling flair could be the factor that converts a browsing consumer into a repeat customer. Operating a small brand in the food industry can sometimes feel like a losing battle, with much larger organizations pouring resources into branding and marketing. However, impressive labeling options are within the budget range of smaller organizations, including Clear BOPP Labels from Lightning Labels.

    Give An Inside Look

    When people are purchasing food and beverages, they're really shopping for what's inside the package rather than the outside. A flashy appearance can bring consumers close, but ultimately it's the items themselves that will show the quality of your brand. When food product labels are transparent, they combine the best of both worlds, with great branding drawing people in and the clear segments showcasing the look of the food or beverage.

    Clear labels show that there is nothing to hide and are representative of brands that want consumers to judge them on the quality of their products. Going with the Clear BOPP material from Lightning Labels is a natural choice for food and beverage producers. These labels are water- and oil-resistant, which ensures they'll hold up in consumers' cupboards and still look good when it's time to buy another package of the food.

    Natural Incentive

    When a product is being touted for its natural and healthy qualities, clear labels can be especially helpful. A recent Nutritional Outlook overview of trends in the clean labeling field revealed that simple, minimal packaging is a rising priority. Nosco Packaging Advisor Brent Anderson pointed directly to clear and transparent packaging options as major trends in the health-conscious foods field.

    It makes sense that when consumers are seeking out foods that will be good for them, they're curious about seeing as much of those foods as possible. When two brands are selling similar items, the company with clear labels that allow consumers to assess the quality of the food within may have a credibility leg-up on one that uses text-heavy labels that cover more of the food.

    Change Your Strategy

    When pivoting to a new labeling design, it's important to ensure that the relationship with the responsible third party is thoroughly developed. Lightning Labels not only offers exciting materials such as Clear BOPP, it is a top choice for customer service, turnaround time and overall quality. Custom food packaging labels from Lightning Labels offer several advantages over competitors' options, including low-minimum order sizes. Lightning Labels' all-digital printing process makes it easy to quickly get a new design into production, meaning labeling strategies can turn on a dime.

    If your brand is confident in its food products and ready to demonstrate this boldness to shoppers, Clear BOPP Labels are a great choice. These are eye-catching labels that will hold up under tough conditions and prepare companies to enter marketplaces populated by much larger competitors. The choice of material can set the tone for a whole labeling strategy, with each option sending signals to consumers. Clear labels project authority and promise freshness.

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  • Incomplete Product Labeling Leads to Recalls

    Are Your Product Labels Up to Date?

    Product labeling is one of the major regulatory necessities any food or beverage producer has to check off when getting products to market. If you make an omission from an ingredients listing or fail to affix a mandated safety label, the result could be a lengthy and costly recall process. When laying out your product labels, you should be mindful of every piece of information consumers are required to know.

    To show what happens when brands fail to live up to these standards, here is a list of recent recalls due to omissions or inaccuracies on product labels:

    Incomplete Listings Bring Recalls

    There are several circumstances that can lead to a product recall. For instance, goods that may be contaminated by unintended ingredients or outside substances are frequently pulled from shelves. This listing will focus only on recalls based on label contents, however. This shows that even if a product itself is manufactured correctly and up to standards, a failure to get the packaging right can still cause a full-scale recall effort.

    1. Gerber Baby Food NBC affiliate KTLX recently reported on Gerber's recall of one of its many baby food products. The item in question, Cheese Ravioli Pasta Pick-Ups, does not disclose the presence of egg allergens as required. The producer's mistake was subtle: Egg does appear on the list of ingredients, but is not present on a "contains" list designed to disclose potential allergens. In worst case scenarios, the product could cause an allergic reaction in people sensitive to eggs who aren't alerted to the ingredient's presence, hence the recall.

    2. Whiskey Hill Jerky The United States Department of Agriculture announced a recall of Whiskey Hill Smokehouse, LLC's jerky products. As with the Gerber situation, these items contain an undisclosed allergen. In Whiskey Hill's case, however, the ingredient is soy instead of egg. This example shows just how wide a swath of products can be recalled, as the order hits jerky made from beef, venison and ostrich meat.

    3. Sunshine Bakery Cakes Sometimes, brands snap into action before a federal agency demands a recall. According to an FDA release issued through US Recall News, Sunshine Bakery decided to voluntarily call back two of its cake varieties - the cassava cake and the mixed nut mooncake. As with the above issues, the problem here is an undisclosed allergen or, rather, several. Sunshine's products contain peanut, coconut, almond and cashew allergens. Some of the recalled items additionally include sunflower seeds.

    4. Picone Meat Specialties In today's final example, 5,750 pounds of salami are going back to Picone Meat Specialties, LTD. The USDA recall is because of the presence of non-fat dry milk. The USDA's statement on this action shows the process behind an agency-mandated recall. The Food Safety and Inspection Service, a division of the USDA, performed a check of Picone's salami and found that there were undisclosed ingredients present. The recall was a direct result due to the fact that non-fat dry milk is one of the FSIS's known allergens.

    Keep Up with Product Labeling

    Clearly, you don't want to end up in one of the situations described above. Avoiding the challenging logistics of recalling 5,000 pounds of salami - or anything else - should be a top priority. When working on label design, you should carefully review them to ensure small mistakes don't end up costing your business time and money.

    Considering the changes coming to food rules in the immediate future, labeling for your products should be on your mind right now even before taking recall risks into consideration. Updated nutrition facts listing rules are coming in the years ahead, meaning you have yet another regulatory compliance hurdle to jump. For all these challenges, however, some elements of the labeling process can be easy - provided you work with the right third party.

    Lightning Labels can be a valuable partner for a small or medium-sized food or beverage producer, offering quick turnaround times and small minimum order sizes. The latter fact may prove especially helpful in the years ahead. Changes to regulations are fairly common, and brands that are forced to order large amounts of product labels at once may end up with noncompliant and unusable labels once new rules pass. Low minimums also leave brands free to redesign their packaging often to let their look change with the seasons.

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  • The Latest Food Labeling Terminology Battles

    Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

    Below are a few examples of what can happen when a company makes a claim that doesn't convince consumers. These stories show the value of getting onto solid footing with your promises of nutritional value.

    The Battle Over '100%'

    What does it mean to be 100 percent Parmesan cheese? This strange question is at the center of a current legal case covered by Law360. The source pointed out that food production giant Kraft is a defendant in this case, along with Target, Safeway and more. Grated Parmesan cheese is the item in question. The arguments in the case are based on what exactly that percentage entails when it's on a label. The plaintiffs state that it's a false promise to contain no other ingredients. The defense has countered that it means 100 percent grated and 100 Parmesan, with no other varieties of cheese.

    As the case continues, the FDA has made its presence felt, if only indirectly. Defense attorneys say the agency previously approved the product's use of cellulose, but the plaintiffs believe the previous standard is not relevant to the current case. They claim the FDA approval is just based on the process behind aging the cheese, rather than its labeling in the final form. The case is ongoing, so it's unclear where it is going.

    What Can 'Skim Milk' Be?

    The Associated Press noted another labeling-based case, this time based on the use of the words "skim milk." A small creamery in Florida was forced to defend its use of the term against the Florida Department of Agriculture. The news provider noted that a new federal appeals court ruling has sided with the dairy rather than the government agency, overturning a previous case. The crux of the issue is whether milk without added Vitamin A, can be called "skim."

    The AP explained that the creamery, which focuses on natural products without additives, didn't want to augment the milk with the vitamin. It also found the state agency's demand - that it calls its product "imitation" skim milk - unacceptable. It's easy to see that such a suggestion could seriously undercut the authority of a brand targeting consumers who like natural items. The Department of Agriculture's case revolved around the legal meaning of skim milk as a product augmented to the nutritional value of whole milk, in defiance of the dictionary definition of "skim milk," which is just milk separated from cream.

    Choosing Your Claims Carefully

    What kinds of promises do you want to make about your products? Seeing reports on cases such as the above should act as ample warning to study precedent and stay away from suggestions that could land your brand in trouble. Once you've decided on safe and accurate descriptions for your products, it's time to print up visually arresting labels.

    Working with a provider such as Lightning Labels can give your product packaging the fidelity it needs to stand out on the shelves, with the text and imagery describing your products presented clearly. Shoppers will be interested in what you have to say, so once you've made your decision, you should find a capable partner to print up your promises on compelling Custom food labels.

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  • What Graphic Elements Are Truly Critical in Food Label Design?

    Building a Better Food Label

    If it's been a while since your most recent food labeling changes, your food or beverage brand may be missing opportunities to appeal to consumers. In the aisles of grocery stores, your items are sitting next to similar offerings by competitors - sometimes these rival organizations will be much larger, with deep pockets and more advertising dollars. If your products don't look good next to these alternatives, it may be hard to win shoppers over. Fortunately, there are a few rules of thumb that can help direct your food label design philosophy.

    Custom Food Label Design Best Practices

    Creating aesthetically pleasing food packages should not be an afterthought. This is an important and distinct area of your branding, with major implications and its own unique practices. Food Navigator recently spoke with branding expert Simon Thorneycroft about the guiding factors that can keep brands on track when they redesign their labels.

    The most central point Thorneycroft made is that companies' food labels must convey a brand identity rather than just being easy on the eye. A distinctive look is one that stands out, creates emotions in viewers and is memorable. Creating imagery with all of these traits isn't easy or automatic, but food manufacturers that succeed at these objectives may find themselves picking up sales based solely on their products' distinctive look.

    Losing a connection to a product's real nature is a danger when companies get too caught up in complicated branding, according to the expert. He told Food Navigator that beautiful labels that neglect to actually depict the product within may not be helping their brands close the sale. He compared them to amusing and entertaining commercials that are unclear about what they're selling. Such assets may earn positive reaction but not move any units.

    Combine Many Inputs

    A great package design will appeal to multiple senses at once. Food Dive recently asked the question of what makes an interesting and appealing package. Consultant Alan Moskowitz told the source that the best designs get across a number of different facts, all at once. Rather than one single element of the label striking a chord with shoppers, there should be a unity between all the information displayed. From nutritional claims to color choices, everything matters.

    Moskowitz also noted that there's a technological element behind great packaging today. With the ability to use new materials in labeling print runs, and to contract shorter print runs than ever before, brands have the ability to get creative in ways they haven't before. Even huge brands such as Coca-Cola have had success with short print runs of unique-looking labels, meaning the concept of experimenting and personalizing has been tested and validated at the highest tiers of the mass market.

    Responding to Changes

    Of course, no matter how good your design sense is year-round, you have the potential to increase tour appeal by changing things up even further. A natural extension of the power of customization and short print runs, seasonal promotions can become a calling card for your company. There's always a holiday or special date tied to your product that you can celebrate. From tying a healthy product into an awareness month to showing regional pride with a local-themed design, there are infinite ways to transform your product's look.

    Changing design elements with the seasons while still keeping some iconic branding elements in place can become a winning strategy for food and beverage brands that want to stand out and expand their appeal while not alienating their existing consumer bases. Such an approach would lead to waste and unused labels in an era of high minimum orders, but the age of all-digital printing has changed the basics of production. Companies that want to try on new identities - or keep up with regulatory changes affecting elements such as nutrition facts - have a way to do so.

    Find a Custom Food Labeling Partner

    Working with Lightning Labels is an easy choice for companies that want to embrace great graphic design without being tied to large minimum orders. With high-quality, all-digital printing processes, Lightning Labels can ensure your food or beverage brand's unique logo and colors come through clearly. Combine this with a commitment to customer service and easy, quick shipping from domestic production facilities instead of outsourced factories and it's clear: You can get the custom food and beverage labels you need, no matter what type of strategy you have in mind.

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