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Hershey's Kisses Confusing Custom Food Labels Goodbye

Company Will Roll Out Front-of-Packaging Custom Food Labels On U.S. Products

Considering how vital nutritional custom food labels are to making healthy diet choices, it's a serious concern when consumers find such labeling to be confusing. In a bid to help ease the burden of reading labels, Hershey's recently became the latest producer to overhaul its food labeling policies.

The beloved company behind iconic chocolate confections recently announced it would begin labeling calories, saturated fats, sodium and sugar on the front of product packaging - an initiative that consumers can expect to see in their local grocery aisles by the second half of 2013.

Front-of-Pack Food Product Labels Introduced to Benefit Consumers
Hershey's joins a range of other food producers and the Grocery Manufacturers Alliance (GMA) that have voluntarily started displaying front-of-packaging food product labels. Those that have done so say it is the right thing to do by consumers and builds toward greater labeling consistency.

"We are doing this because we believe that front-of-pack labeling provides consumers with straightforward information that empowers them to make informed food and beverage choices when shopping," said Jeff Beckman, Hershey's spokesman, according to Candy and Snack Today.