When Less is More
This entry was posted on November 24, 2014.
Custom Labels Do Not Need to be Complex to Grab Customers' Attention There is a common expression that suggests less is often more, and this is no more true than when it comes to custom labels and product packaging. Many companies are under the impression they need vibrant, colorful packages that pop out on the shelf in order to catch prospects' interest, but that is not necessarily the case. In some instances, that may be the best approach, but in others, a more subdued label may be ideal.
Take, for example, Rhyton Cretan Thyme Honey. The honey won a premium-quality specialty gastronomic product award in the Great Taste Awards of 2014, which Packaging Europe described as the Oscars for food items. While the quality of the product itself was great, most brands understand that an eye-catching label is necessary to draw the interest of potential buyers as well.
Fortunately, Rhyton Cretan Thyme Honey was an award-winner on that end as well. Packaging Europe reported the honey's label was recognized by the international FINAT Label Competition for its packaging. The label employed only two colors, which helped the brand promote the honey as a luxury product. Additionally, the label used a silver substrate for moisture-resistance and wipeability.
Remember that Less is More As brands look to design a signature look for their products, it is crucial they keep Rhyton Cretan Thyme Honey in mind. As that brand proved, product packaging does not need to be gaudy and over the top to leave a mark - sometimes, a little bit of simplicity can go a long way, particularly for companies looking to establish a luxury feel.