Kiss My Face Organic Cosmetics Slapped With Labeling Lawsuit
Posted6.17.2011by Karla Rivera
A number of all-natural cosmetic companies are facing a lawsuit under the accusation that claiming they falsely used the term "organic" on their products' packaging. The Center for Environmental Health is suing Kiss My Face and approximately 24 other companies.
According to the Associated Press, the companies violated a labeling law in California that requires their products to contain at least 70 percent organic ingredients in order to be labeled as such. The Center for Environmental Health estimates that more than 70 percent of consumers use organic products, which typically cost more than their non-organic counterparts. Other companies included in the lawsuit are Hain-Celestial, Alba Botanica and Avalon Organics.
Organic and locally grown labeling often face scrutiny, particularly from environmental groups. For example, juice manufacturers in Australia recently came under fire for mislabeling products as locally grown and were forced to change their packaging and labeling standards to appease regulators.