PDF vs Press Proof - Which Should You Choose?
When you place an order with Lightning Labels, you are presented with a choice. You can receive a PDF proof or a press proof of your labels before we begin production. Which one is right for you depends on your circumstances.
Before we get into the merits of each proofing method, let’s define exactly what we are talking about. A PDF proof is a low resolution representation of your label artwork that is emailed to you for approval.
A press proof will show you exactly how your labels will look. The proof is printed on the same press that will print your finished labels so you can clearly see the color and all the components of your label. You can ever use scissors to cut out your label from the material and stick it on your product.
In fact, we encourage you to do just that.
Which should you choose? If you are in a screaming hurry and every minute counts, then a PDF proof is probably your best solution. It will be emailed to you as soon as your artwork has been processed.
However, if color is critical or if you are ordering clear or metallic labels for the first time, then we strongly recommend a press proof. For first time customers we also recommend a press proof just so there are no surprises.
Both proofing methods are free; the only difference is that with a press proof, you have to pay for shipping.
Regardless of the proofing method you choose, it is absolutely critical that you look over your proof carefully. A mistake captured here can save you hundreds or even thousands of dollars in wasted labels. We have learned from experience that time spent analyzing all aspects of your proof is time well spent.
(Peter Renton)