Monthly Archives: January 2018

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    While lips can become chapped and dry in any season, the cold winds of winter make people reach for lip balm fairly often. As a consumer goods producer, you can make winter into a top sales season if your lip balm labels are well-designed and compelling. Customers will be looking for products that keep their lips from suffering the ill effects of the cold, but there's no guarantee they'll automatically pick your brand. This is why custom lip balm label printing is a vital marketing and sales approach.

    What Makes a Good Lip Balm Label?

    The following elements add up to a lip balm label that will attract and keep customer attention all winter long:

    • High-quality branded imagery: Lip balm tubes are very small.
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  • We've all walked through a store saying, "I don't remember the product's name, but it had a cow on it." In a customer's eyes, your product labels are just as important as your name.

    Defining a brand is one of the first marketing steps any company should take. But too many businesses miss the importance of putting this brand in *everything* they do.

    In fact, your product's packaging is among the most important places to display your brand. Did you know 64% of consumers will buy products based on the packaging alone?

    To step up your packaging game, here are a few things to keep in mind:

    What to Consider with Branded Product Labels

    Your labels need to be consistent with your brand and tell consumers who you are.

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  • Valentine's Day is less than a month away. This fun and festive season brings bright colors - red, pink and white foremost among them. If your company or organization is planning to celebrate the holiday, or if you have a large-scale party planned, custom Valentine's Day stickers and labels can add to the atmosphere. Products sold as romantic gifts can benefit from special labeling, and party favors will look great with a dash of colorful seasonal flair.

    Love and Labels Products that make great romantic gifts can receive custom Valentine's Day labels in the run-up to February 14. Of course, such specialized labeling should be removable, maybe in the form of an added sticker rather than an item's primary label.

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  • Your logo has about 30 seconds to catch someone's attention.

    The only differences between good product labels and bad product labels are a few small but important details.

    Take a look at these four tips as you design your own labels.

    1. Keep It Simple

    When you design your own labels, don't get carried away by a bunch of ideas. You want your label to be simple and clean.

    People won't bother with your product if it doesn't jump out at them. Filling your label with multiple images, too many colors, or paragraphs of writing are all good ways to avoid attention.

    If they do pick up your product, they may put it back if they have a hard time figuring out what's going on.

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  • Craft beer styles brewed in small quantities have their own sort of appeal. An exclusive brew only available once, or during a certain season, is a clarion call to beer aficionados. There is one hitch, however. How will these enthusiasts find your brand among the hundreds on store shelves? Custom beer labels can help you call attention to your small-batch craft beers and clearly show how special the contents of each bottle are.

    Beer Labels Make a Statement

    The beer market and craft brews in particular have grown and diversified over the past few years. Being an alternative to the big brands is no longer enough.

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  • There's this saying to never judge a book by its cover. While it's a good quote, it doesn't apply to everything, especially when it comes to label material.

    Why?

    64% of consumers try a new product based on the packaging. Your product is already great but you need to translate that to potential customers.

    They don't know your product is great unless you have a good presentation to match. But how exactly do you achieve that?

    We'll take you through some key notes to select the best label material for your packaging. Ready to see what they are?

    Here we go!

    The Different Types of Labels

    To make a good first impression, you'll need a label that catches the eye.

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  • Colorado's legalization of recreational cannabis products has made it a prime location for trailblazing companies in this rising market. If your company is part of this exciting wave of new businesses, you may find valuable new partnerships at the National Cannabis Industry Association Seed to Sale Show, held February 7-8, 2018, in Denver. Lightning Labels will be there at booth 507, so be sure to stop by and learn low you can increase your products' appeal with labels that match legal compliance with compelling branding.

    Discover the Colorado Cannabis Industry

    At the NCIA cannabis show, more than 3,000 industry participants will gather to discuss the present and future of the legal cannabis industry.

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  • Your products are only as strong as their ability to sell.

    You may have the best gluten-free cake mix on the market, or a laptop accessory consumers don't even know they need yet. Whatever you're selling needs to have an interesting label.

    Otherwise, it will just sit on the shelf. Custom product labels are what make you stand out from competitors as someone is making a buying decision.

    They catch interest and seal the deal.

    But, only when they're made with a great design.

    Here are five tips for making custom labels consumers will love.

    1. Know Your Consumer

    Since a label is all about reaching your consumer, you should start your design with a buyer persona in mind

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  • Did you know your product label design has the power to supercharge your sales?

    Your product label can do more than simply tell what's inside. It's your last chance to market to your audience before they decide to buy. When used correctly, the right design can help ensure your product ends up in more shopping carts.

    Designing the best label isn't so easy. Things like color, font, copy, and other elements can impact the overall impression. What works for one brand doesn't always bode well for another.

    Discover your best chance for product label success with these four pro design tips:

    Tip #1 - Keep Product Label Design Simple

    No one should have to guess at what you're selling.

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  • You need to brand your Etsy business if you want to boost your business both on and offline. Whether it's a side hustle or your full-time job, a branded craft business will build trust for your customers.

    It's very easy to brand an Etsy business - and it doesn't cost much, either. Your online branding can be extended to physical products so that your company is recognized in real life as well as in the digital sphere.

    Here are just a few ways you can bring your Etsy shop to life with the simple addition of stickers and labels.

    1. Print Custom Labels for Your Products

    Do you make unique items that need a label? For example, if you're a candle maker, you could label your candle jars with a custom sticker.

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