Monthly Archives: February 2018

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    Instead of making a big order of custom labels, it's often better for smaller companies to purchase exactly what they need, then reorder custom labels when required. There's no room for waste in the budgets of effective modern businesses. When you use the Lightning Labels website, the reordering process is a snap.

    Enhanced and Improved

    The Lightning Labels website has received a revamp that focuses on user-friendliness and ease of ordering. The revised dashboard consolidates every order a client has made, meaning your whole history with Lightning Labels is there for easy viewing. The feedback system is also updated because we want to know what you're thinking about our site

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  • Labeling a breakable package "fragile" is an essential part of getting it to its destination in one piece. It's also a subtle opportunity for branding if you opt for custom handle-with-care labels instead of generic options.

    In an era of increasing e-commerce, specially designed fragile labels are one way to make your brand's products attractive and distinctive on customers' doorsteps.

    Custom Fragile Labels Add Distinctive Flair

    Ordering products online has become such an easy and convenient option for shoppers that it could rightfully be called the new default. When consumers buy from your company, you're in control of the experience they have, and their level of satisfaction may determine whether they come back.

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  • When St. Patrick's Day rolls around, there's plenty of imagery for brands to latch onto. Custom St. Patrick's Day shamrock labels can draw eyes during the early days of March, and hopefully some of those shoppers will stick with the brand year-round.

    If your product is craft beer, custom shamrock labels can be a great way to position your brand as the pint of choice for St. Patrick's Day parties. Making the decision to go with a bold labeling strategy can help your items stand out against competing brands that don't vary their look for the holiday.

    Branding with Custom Shamrock Stickers and Labels

    There are a few ways to bring St.

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  • Consistency and difference have to work in just the right ratios when you're designing the packaging for your beverage brand. Consumers have to know at once that your products are all from the same manufacturer, so they can develop brand loyalty.

    At the same time, the beverage labels adorning each flavor should be different enough in their imagery and color palette that the flavors are immediately imaginable and enticing. Through variable label printing, your brand can create a consistent set of labels that wear their differences proudly.

    Learning from a Market Leader

    To see an example of attractive and colorful beverage labeling, you don't have to look far.

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  • The unique needs of the wine-producing world are served by trade shows across the country, a series of gatherings designed to connect vineyards to one another and the third-party partners that will help them manufacture and sell their wines.

    Lightning Labels is one such company, and at the Eastern Winery Expo in Lancaster, PA, vintners can discover the ways custom wine labels make their products stand out on crowded store shelves. Our representatives will be at booth 217 on March 7 and 8, ready to give examples that could help your brand thrive.

    Biggest Expo in the East

    While a casual appraisal of the U.

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  • Every industry has its annual gatherings, events at which companies can compare their latest offerings and form connections that will take their products and strategies to the next level.

    The drinks sector has the U.S. Wine and Beverage Expo in Washington, D.C., and the 2018 edition is coming up on Feb. 21 and 22, and Lightning Labels will be there, at booth 1217, to demonstrate how high-quality custom labels can make bottles of wine and other beverages stand out on store shelves.

    Discover the US Wine and Beverage Expo 2018

    This year's convention will be the third annual U.S. Wine and Beverage Expo.

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  • Trade shows are concentrated bursts of marketing activity. When your company sets up a booth at one of these events, you have to think up strategies that will draw maximum attention in the show's limited duration. Giveaways are a valuable part of such an approach, as these items can travel home with booth visitors and keep your brand fixed in their mind long after the convention is over.

    When you're searching for economical but effective items to hand out, consider custom bumper stickers with your brand's imagery emblazoned on them.

    A Versatile Promotional Product

    The most useful trait of bumper stickers as a trade show giveaway is the fact that they're deceptively versatile.

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  • People are more interested than ever in eating foods that aren't just tasty, but also wholesome and nutritionally valuable. If you make healthy food products, highlighting their positive qualities via custom nutrition labels could be a helpful marketing tactic, and there's no better time to do so than National Nutrition Month.

    Every March, consumers and companies focus on eating well, and the month is a great reminder to check whether your products' branding emphasizes their nutritional value. If not, it's time for new custom food labels that fulfill the public's desire and need for delicious and healthy meals.

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  • Trade show season is ramping up, and the expanding legal cannabis industry has a full calendar. Lightning Labels is set to appear at several of these shows, to demonstrate how the right product packaging strategy can launch a fledgling brand in style. The Pacific Northwest's next big cannabis industry show, CannaCon 2018, is coming up on Feb. 15-17, and Lightning Labels will be there at booth 234.

    All About the Show

    For the weekend of Feb. 15, the Washington State Convention Center in Seattle will play host to over 400 companies in and around the cannabis industry. These exhibitors are set to make deals and partnerships that will help them thrive in the months ahead

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  • Effective, flexible and efficient - these are some of the traits associated with custom roll labels from Lightning Labels. Our digitally printed labels incorporate the styles, quantities, materials and finishes you choose, and are designed to work perfectly with your overall branding strategy.

    Before starting a project with Lightning Labels, you may have some questions. When it's time to order labels for the first time, or to switch from one provider to another, it pays to understand the new provider's style. Here are a few of the details when it comes to Lightning Labels' custom label offerings:

    Roll Labels as a Default

    Lightning Labels produces labels that sit on a three-inch core.

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