Label News

  • High Quality Custom Labels for Cannabis Products - The Importance of Branding

    A New Market Appears

    Some thought they'd never see it in their lifetimes, others said it was only a matter of time, and now it's come to pass. Cannabis products are becoming legal for recreational use and sale in more states, and it's time to step into this new market. It's rare to have a previously unavailable type of product appear on the market, but that's what legal cannabis represents. It's important not to lose sight of the importance of branding and creating a memorable image. Long-term success could be in the cards for companies that are quick off the blocks and stand out in the early stages of legalization.

    An Urgent Need for Branding

    Just about every consumer product has a few iconic brands, ones whose names and imagery are indelibly associated with that type of item. Legal recreational cannabis is just in its beginning stages, so companies have a chance to step up and become those leading providers. This all depends on picking the right moment, and being ready with a strong image right as the market heats up. Organizations ready out of the gate with custom cannabis labels that make a strong, positive impression may prove victorious in establishing their place in the market.

    Competition comes along with new opportunities, and early entrants into a market can expect to have company very soon. Launching with an established and professional-looking brand is one way to stake out a unique and attractive place within the multitude of brands sure to spring onto the scene. Cannabis product labels should be created to target buyers' preferences and interests, the same as with any more established category of merchandise. Getting this kind of look right means performing market research and working with a labeling partner that can deliver high-quality imagery, sharp text and more hallmarks of great packaging.

    The fact that the legal situation around cannabis products is still evolving means companies have to be agile about how and where they enter the market. The current inconsistent state of regulation around the country has led to an uneven distribution of sales channels. Companies in Colorado have already had a chance to tout their wares. Groups hoping to operate in places such as Massachusetts or California are likely still in the planning stages. When organizations call on fast-moving labeling partners to produce their new cannabis labels and related branded materials, however, they gain a path through this fractured environment.

    Lightning Labels Can Help

    Working with Lightning Labels means gaining access to a high-speed all-digital printing process. Lightning Labels operates from domestic facilities rather than outsourcing, adding another layer of speed and affordability. Therefore, in industries that are evolving quickly, such as cannabis products, labels can reflect the latest developments within a matter of days, not weeks or months. The all-digital process also means clients can order smaller batches of labels without paying unreasonably elevated rates, so if a producer is starting small or anticipating changes in the state of the market, that company doesn't have to buy more labels than it can use.

  • Companies, Consumers Parsing GMO Food Labeling Laws

    Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary. Fortunately, the last part of that process is easy - having a new set of custom food labels printed has become a quicker and more efficient process in the age of all-digital printers.

    Customers, Companies, Congress Weigh In

    The Wall Street Journal recently captured the corporate reaction to the current GMO labeling standards. Many organizations today insist that their customers want these ingredients to be noted with specialized labels, and therefore they are taking this approach. This is beyond what is federally mandated, and it's worth stepping back to remember what the current status of law is regarding GMO alerts.

    The source explained that the nationwide GMO law signed by President Obama in July only requires companies to create a way for consumers to reach the business and access GMO data. Labels may contain a web address or hotline number, rather than a list of ingredients that have been genetically modified. Organizations have two to three years to commit to changing their labels to meet the requirement. That nationwide regulation comes as an answer to and replacement for a Vermont statute which was causing consternation, due to the fact that for companies that wanted to sell in Vermont in addition to other places, it essentially was a global labeling law.

    The older, state-level law was more strict, asking for full labeling of GMOs. So, are companies happy that they now just have to place a link on their labels? Maybe not. The Wall Street Journal contained quotes from several corporate higher-ups noting that what the public wants is clear and accurate GMO notation, so that's what they'll provide. Campbell Soup is voluntarily placing such information on its goods, and has voiced support of a nationwide regulation. Panera Bread has publicly stated that it doesn't want to take a stance for GMO labeling that others will have to follow - but it is highlighting any such ingredients in its own food.

    That response, however, doesn't contain the full spectrum of corporate opinions collected by the news source. Wal-Mart Vice President of Food Safety Frank Yiannas believes that any labeling debate is premature, and the focus should be on determining for certain whether there are any ill effects of eating GMO-containing food. He, in contrast to the other corporate executives, puts GMO disclosure further down shoppers' lists of priorities, and stated that buyers are more interested in the prices and relative quality of the foods they buy.

    A Stable Regulation

    While there may not be universal agreement on whether it's a good idea to print limited GMO information on food packaging, at least the law is standardized across the country. Packaging Digest contributor George Misko pointed out that before the national rule went into effect, more states were stepping up with their own labeling laws.

    Vermont, as mentioned above, actually passed its version. Laws were accepted provisionally in Maine and Connecticut and rejected in California, Illinois and New York, with the potential for more states to get involved. That's over now, as Misko specified that provisions within the federal version of the regulation make it clear that states can't introduce their own competing laws.

    The battle over GMO disclosure may not be over, of course, as those in favor of both less and more information are still out there. The author noted that the legal struggle and series of challenges has spanned more than two decades. Now that the national version of a labeling standard is in place, you can relax somewhat, especially regarding possible patchwork rules that affect states where you do business. As for whether the rules established will change, it's impossible to say for sure, and it pays to keep monitoring the rules and stay compliant.

    Time for a Food Product Label Shake-up

    GMO disclosure isn't the only rule relating to food labeling practices set to change over the next few years, but it's as good a reason as any to step back and observe your food product labeling strategy. High-quality, custom food labels in compliance with all current laws could transform your offerings in multiple ways, keeping your brand ahead of the curve from a legal perspective and giving you a chance to either add a new visual identity or sharpen your products' classic look. Changes in labeling law can be an opportunity for reinvention your products with customized food labels rather than an imposition.

  • How are FDA Regulations Affecting Vape Labels?

    An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

    The Latest Regulations

    The FDA recently extended its reach into the e-cigarette space. The organization explained that this is due to a desire to prevent teens and children from e-cigarette use. Namely, between 2011 and 2015, as the technology took off, high-school-age use of vape products rose 900 percent. This means new regulations are coming for vape equipment and e-juice producers. If this is your field, it's time to seriously look at the regulations just taking effect and how this impacts vape product labels.

    From a vape labeling perspective, there will be a difference depending on whether the product in question contains nicotine or not. As of 2018, the e-juice labels and ads for any items containing the chemical will have to say so. Tobacco-derived products without nicotine will have to bear a different disclosure.

    Reacting to the Rules

    A recent report by Washington-based paper The News Tribune sought out retailer opinions on both vape FDA regulations and rules put in place by the state government. The business owners contacted by the source attested to being more worried about the cost of reacting to the FDA rules than the local laws. With laws previously restricted to traditional tobacco products set to expand to e-juice, there are worries the process of getting direct approval for each item could be costly.

    The FDA replied, with The News Tribune stating that the group sees the cost of compliance as lower than vape manufacturers project. This is on top of the group's insistence that close inspection of new products is an essential security precaution. In such a new industry, there are still many unknowns.

    Keeping Vape Labels Accurate and Compliant

    While it's unclear what form e-juice regulations will take in the years ahead or what the long-term effects of regulating vape products like other tobacco derivatives will be, one step of the process is easy - whether producers are independent businesses or larger companies, it's possible to get attractive and compliant vape labels for e-liquid bottles.

    Working with an all-digital printer such as Lightning Labels ensures that your company won't have to face long turnaround times. Even faced with a quick change in vape labeling laws, it's possible to get a new batch of labels delivered in a matter of days, not weeks or months. These high-quality and colorful vape labels can help your brand stake its place, even in an industry dominated by bold imagery. Keeping an eye on regulations as the FDA ramps up its involvement in the vape space is important, but the right labeling ally can help.

  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling.

    When it comes to cleaning and household products, though, it seems things are a little more complex. Of course, the same principles of health and safety apply. Most consumers would agree that, if possible, they would like to avoid products that contain harsh or hazardous chemicals. Many might assume that, if it is on store shelves, it can't be that harmful. But, as Vermont Public Radio recently pointed out, the Environmental Protection Agency is responsible for regulation of chemicals - and its governance has been somewhat limited by the Toxic Substance Control Act.

    Discovering a Labeling Loophole The source pointed to some events that demonstrate the conflict between the court and the EPA, such as hazardous levels of PFOA being found in New Hampshire, Vermont and New York's water and when EPA was prohibited from banning asbestos in the early '90s. These are just some examples of instances that helped drive the EPA to its development of the Safer Choice Label program - a voluntary initiative aimed at providing companies - and consumers - with a better way to further evaluate the safety of chemicals in products.

    "We realized was that, if we put a simple label on a product that people can see - we put that on a product that is safer, it's a safer choice for household products - that people will respond to that, that consumers will regulate with their dollars," EPA Top Administrator Gina McCarthy explained to the source. She added that the organization is extremely thorough in its science-backed research. And the terms of the Safe Choice program are pretty simple and straight-forward.

    "If a chemical has data, which shows that it's got potential health effects for people or effects for the environment, we don't allow it to be used in program," said program manager Clive Davies. "[J]ust because it's allowed at low level, doesn't mean it's safer. So we only allow the safest possible chemicals."

    EPA Label Gaining Popularity Among Companies Although the labeling program was initially introduced over two decades ago, it has recently undergone a rebranding and received a new logo. And it seems it has had a positive effect. For example, according to VPR, Seventh Generation, which previously steered away from using logos, liked the idea behind Safer Choice so much - and what it represented - that it decided to have its laundry detergent products certified.

    Seventh Generation isn't the only business to recognize the value of this kind of safe labeling. Over the past year, there has been a 30 percent jump in Safer Choice label review requests. This year, Clorox was the recipient of a "Partner of the Year" award from the EPA. Even retail giant Walmart has joined in, promising to bring private-label products to Safer Choice standards.

    There are a lot of factors businesses need to take into consideration when creating their product labels. However, given the rising popularity of the Safer Choice program among major brands, companies committed to demonstrating environmental responsibility and prioritizing the health and safety of its consumers would be well served by being approved to add the logo to their product labels.

    On its website, the EPA offers some guidance on the new Safer Choice Label. After submitting chemical data, sellers will have their requests reviewed by a third party. Whether they are waiting approval or not yet sure about committing to the program, it is highly recommended that businesses - at the very least - look into what chemicals and harmful substances are listed by the EPA, and take proactive and preventative measures to eliminate them from their own products.

  • General Mills Sued For Mislabeling Products As 'Natural'

    Lawsuits Filed Against General Mills
    As we have learned time and time again from high-profile lawsuits, consumers take the accuracy of product labels very seriously. And this is something that General Mills seems to be learning as well now. According to The Hill, three consumer groups (Beyond Pesticides, Organic Consumers Association and Moms Across America) have filed a lawsuit against the organization for allegedly misleading the public into thinking its Nature Valley granola bar products were made using 'natural' ingredients. 

    The claim was filed under the District of Columbia's Consumer Protection Procedures Act with the Richman Law Group, arguing that the product label statements are misleading because it indicates that the item was made entirely with natural whole grain oats. The source went on to explain that, in the complaint, the consumer groups said, "The oat products at issue are not 'made with 100 percent Natural whole grain oats,' but instead the oats contain the chemical glyphosate, a potent biocide and human endocrine disruptor, with detrimental health effects that are still becoming known."

    This event is just one example of the controversy plaguing many food and beverage companies today, particularly in regard to their product labeling and marketing. While many organizations want to appeal to health-conscious consumers, making false or deceptive claims on packaging can have severe consequences. More specifically, many label advocates insist that these marketers purposefully use terminology and phrases that confuse the buyer into believing the item they are purchasing is healthier than it actually is. 

    "We stand behind our products and the accuracy of our labels," General Mills told The Hill in a statement.

    Defining Natural for Better Product Labeling
    Given the increased consumer demand for more accurate and honest labeling, the U.S. Food and Drug Administration has announced plans to develop a better definition of the term "natural," as well as implement stricter guidelines and requirements for food companies using it on product labels and packaging. 

    Earlier this year, the FDA extended its effort to the public. Although the commentary forum closed in May, the agency had asked for direct feedback, input and comments from consumers about the use of the term on human food products, such as whether or not they think it should be defined, if it should be, then how, as well as how the organization should go about deciding when it is and isn't appropriate to use the term on food labels. 

    Although no official updates have been made, it is likely that the FDA will only continue to face increasing pressure to develop stricter, clearer guidelines on the matter, especially with such high-profile lawsuits against major, well-known food and beverage brands continuing to emerge. Until then, companies should be extremely careful about using such phrases or buzzwords when creating custom food labels, as making any false claims can have legal ramifications and lead to reputation damage. To err on the safe side, sellers and marketers should ensure that every piece of information they include on packaging materials is 100 percent verifiable. 

  • Target Severs Ties With Textile Supplier For Mislabeling Products

    India Manufacturing Company Under Fire After False Labeling of Sheets Businesses have become increasingly pressured to ensure that their products are safely sourced and appropriately labeled. Failing to disclose certain ingredients or details can lead to massive product recalls, whereas incorrectly labeling a good as being something that isn't entirely true can have consequences, including loss of revenue, reputation damage and litigation fees.

    However, when it comes to ensuring high ethical standards are met, organizations don't just have their own business to worry about. They must also look to their vendors and partners, as any missteps taken by these parties are ones the company could end up being found liable for.

    The importance of managing supplier standards was recently highlighted by Target Corp. The retail giant released a statement explaining that, after conducting an investigation, it discovered one of its suppliers, Welspun Global Brands, violated its contract by selling so-called premium Egyptian sheets, which were actually made with non-Egyptian cotton.

    In its press release, Target explained that the vendor "was one of the producers of Egyptian Cotton 500-thread count sheets under the Fieldcrest label for Target." Furthermore, the retailer has already started to issue refunds to customers who purchased the product and has removed it from store shelves.

    According to The Wall Street Journal, Welspun is concerned that other retail customers - which include Wal-Mart Stores Inc., J.C. Penney Inc. and Macy's Inc. - will end their partnership agreements with it as well.

    The Importance of Proper Product Labeling Of course, many businesses aren't dealing with as high stakes as Target and Welspun are. However, this example demonstrates the kind of damage that can impact both your organization as well as your stakeholders when products are marketed or labeled with claims that aren't 100 percent truthful.

    When you're creating labels, regardless of the scale and scope of your business, it is paramount to ensure that every piece of content included can be verified. Consumers today are becoming more skeptical about the honesty of companies, with many demanding more transparency and tighter regulations. Brands that use - or partner with other organizations that do - deceiving or misleading tactics in the manufacturing, production, packaging, marketing or selling of their products are likely to learn that the consequences of dishonest labeling are not worth the short-term, potential benefits doing so may provide.

  • More Shifts In Consumer Preference Of, Regulation For Food Labels

    American consumers are becoming more health-conscious by the day, effectively forcing food manufacturers to be diligent and descriptive in their labeling practices. What's more, the U.S. Food and Drug Administration has been highly active throughout 2016 in overhauling its regulations related to food labeling standards and provisions. Any company that produces food or beverages will need to remain agile in its labeling practices, and work to stay a step ahead of trends when it comes to meeting the demands of the modern consumer. 

    Although the regulations that have been released in the past few months are not going to take effect for more than a year, they are meant to fit the expectations of customers today. This means that trying to get the job done on labeling overhauls today can help companies get a step ahead of competitors that might be holding off on their own strategic changes until they are legally expected to do so. One of the biggest stories of this year in the food labeling arena has been added sugar disclosure. 

    Not Sitting Well
    Tree Hugger recently reported that the FDA's May announcement that all food and beverage manufacturers would have to begin noting the amount of added sugar on labels has raised some debate from certain industries. For example, the source pointed out that the Sugar Association has called the legislative move an affront, arguing that the decision would actually set a "dangerous precedent" that could end up defying goals to improve the population's health in the United States. This argument was refuted by a nutritionist in a column for Scientific American shortly thereafter. 

    "The Association argues, correctly, that the sugars that occur naturally in fruits are biochemically identical to those added in manufacturing," Marion Nestle wrote, according to the news provider. "But this argument misses how added sugars dilute the nutritional value of food products. Much research supports the health benefits of eating fruit, whereas added sugars raise risks for obesity and other chronic conditions. The Sugar Association does not really care about science. It cares about what will happen to sales if people read labels and reject products with added sugars. This, of course, is one of the purposes of Added Sugars on food labels."

    Regardless of how this debate goes in the coming 16 months or so, though, the FDA seems galvanized in its plans to begin enforcing the rule by 2018. 

    Lightning Labels Keeps You Up With The Times
    Food and beverage manufacturers will be hurting their revenue-earning potential if they try to go against the grain with respect to expanded nutrition label contents. Consumers are very clearly demanding these changes be made, and have already begun to favor products that have accurate, comprehensive dietary information posted right on the packaging. By taking a proactive approach to getting these new items included on food and beverage labels, manufacturers can avoid a range of issues today and in the coming years. 

  • Pressure Label Market Set for Worldwide Growth

    Widespread Need Recorded

    Wherever products are being manufactured, in any of a multitude of industries, there will be demand for pressure labels. This means a period of growth is ahead for the worldwide pressure label printing industry, as described by recent MarketsandMarkets research.

    Packaging strategies vary widely depending on what is being manufactured, but a few classic methods remain enduringly popular, and pressure labels are among them. These simple press-on stickers keep jars and bottles looking distinctive on store shelves. When paired with contemporary digital printing techniques, pressure-sensitive labels can carry just about any kind of vibrant brand imagery, from sharply rendered text to colorful and eye-catching pictures.

    Big Growth Predicted

    Just how big is the pressure label market today, and how much will it grow? MarketsandMarkets stated that the current global scale totaled $74.14 billion in 2015. By 2020, it should reach $92.46 billion. That means that the already huge market will experience a compound annual growth rate of 4.52 percent. The research organization stated that more demand among producers in the Asia-Pacific market as well as pharmaceutical makers and other industries will act as catalysts for this robust growth.

    Raw material suppliers and finished goods packaging manufacturers alike are likely to need pressure labels throughout the survey period. As for the technologies that will be used to create these labels, MarketsandMarkets pointed to the continued use of digital printing. The source explained that this methodology will grow fastest among any production technique over the five year span studied. Other processes including screen printing, lithography and offset also earned mentions in the report, meaning that the printing market is more than one-dimensional.

    Potential Label Users

    A few particular types of products have proven well suited to pressure-sensitive labels use in the past. These may prove to be the markets that drive use of this packaging method in the near future, as well. Here are just a few of the verticals that have taken to pressure labels:

    • Food: Cans, jars, bottles - all types of food packages will look better with the quick application of pressure-sensitive labels. No matter the item in question, labels will help it stand out. It could be time to get a new, unified look for a whole line of edible offerings.
    • Wine: Wine bottles are often meant to last for a long time, so they need strong labels. High-quality pressure labels applied to wine can ensure the vineyard's branding stays bold and vibrant for years, attracting customers as the alcohol ages to perfection.
    • Nutraceuticals: Clearly stating the health benefits of these products is quick and easy with the aid of a high-quality pressure label. Necessary ingredient information can also be listed clearly and legibly via digital printing methods.

    Private labeling is also possible. Maybe there's no product line, just an individual or company looking to apply a customized set of labels to a few objects. With Lightning Labels, quick turnaround times are the norm and small batch sizes are available. From corporations turning out new items at a fast rate to SMBs with limited quantities of brand new offerings, there is a pressure label solution to suit any budget.

  • President Obama Officially Signs Mandatory GMO Labeling Law

    New Mandatory Labeling Legislation for GMO Products In news that was widely expected but only recently made official, President Obama has signed a bill making it mandatory for food companies to include on product labels the use of GMO ingredients, Deutsche Welle reported. Regulators will be given two years to establish new policies and standards for manufacturers to abide by. The source added that this law requiring GMO labeling makes it so food packages must include text, an image or a digital code that informs shoppers whether or not the product contains genetically modified organisms.

    At the beginning of July, Vermont officially became the first U.S. state to mandate the use of GMO labeling, leading to many food manufacturers having to adjust operations to ensure business continuity and compliance. According to the source, the United States Department of Agriculture will have to develop new rules for GMO labeling that will take precedence over Vermont's latest governance. As of right now, Vermont makes it so products containing GMO ingredients must have "produced with genetic engineering" on the label. But some, including Vermont Senator Bernie Sanders, argue that the national legislation will provide more flexibility and leniency than the state-mandate does.

    "The legislation that passed is an outrage and speaks to the power of big money in American politics," Sanders said, according to Deutsche Welle.

    Consumer Controversy Over GMO Label Details In an article for Fortune, Michal Addady pointed out that the reason many consumers and labeling advocates are referring to the recent bill as "the DARK Act," which stands for Denying Americans the Right to Know, is because they feel that, by permitting the use of QR codes and phone numbers to call on the product labels, food companies are essentially able to cut corners when it comes to labeling transparency. For example, making GMO-related information accessible only through scannable technology and smartphone devices, rather than printing it directly on the label, limits the knowledge to higher-income consumer groups.

    Furthermore, The Consumerist's Chris Moran recently revealed potential loopholes in the bill that food manufacturers could use to their advantage, which the FDA reportedly warned of. For example, the phrasing of the law pertains to products that have "genetic material," which, the source suggested, could excuse certain ingredients such as purified proteins, starches and oils.

    Adding to the controversy have been debates about whether GMOs are a hazard to our health. While the U.S. Food and Drug Administration has argued that they are entirely safe, others have insisted they pose a risk. Regardless of where they stand on these issues, though, brands have little argument to defend against the rising demand for more honesty and information from consumers when it comes to their food product labeling and packaging. And this latest bill is going to affect the majority of companies since, according to Fortune, GMOs can be found in most, or about 75 percent to 80 percent, of food products.

    Food Companies Preparing for Product Label Changes Although it will likely be a couple years before food companies must abide by federal legislation about GMO products, it would be wise for sellers to start taking the proposed changes of the bill into consideration when creating custom labels. The demand for more information and traceability is only going to increase, so the sooner businesses begin to adjust processes for packaging and labeling items in accordance with the new rules, the better off they will be in the long run.

    Some brands may choose to include the QR code or link to a website where consumers can find additional information regarding GMO ingredients. However, given the direction the industry is currently taking, it will probably only be a matter of time before more shoppers and regulation agencies encourage companies to print the information directly on the product labels.

  • Avoid These Mistakes When Creating Food Labels

    Designing Labels for Ultimate Success
    When it comes to creating product labels, sellers are being pulled in a million different directions, especially those in the food and beverage industry. It seems like every day there are new regulations being enforced or efforts being made that cause marketers and manufacturers alike to reconsider their approach to packaging and labeling. 

    There is a lot to take into consideration when it comes to designing and creating custom labels. But among the most important elements are the words and phrases used on the package labeling, including health claims, ingredients and nutritional information. It's no secret that consumers are becoming increasingly demanding of labeling transparency and honesty. They want to be able to look at the label and be able to make accurate, informed decisions based on the contents they read. And while many companies realize this, sometimes their efforts to give shoppers what they want and their desire to market their products in a way that appeals most to consumers can be conflicting.

    Further complicating the landscape of creating custom labels are the new policy and design updates the United States Food and Drug Administration is enforcing. Although the bulk of the changes won't take effect until next year, it is still wise for businesses to begin adjusting their product packaging and labeling as soon as possible to ensure compliance.

    Using Common Consumer Confusion as Labeling Roadmap
    Dr. Mehmet Oz was recently featured on the TODAY Show to explain some of the common mistakes food companies make with their labels and, speaking to reporter Hoda Kotb, offered insight on some of the misconceptions surrounding labeling and what can be done to avoid falling victim to them. Although the advice was aimed at consumers, it would be useful for sellers and marketers to take this guidance into consideration and ensure the terms and claims they use when creating labels are correct.

    • Serving amounts: The first mistake Dr. Oz said that should be avoided is not paying attention to serving size. For sellers, the FDA's recent decision to make this information bolder on the nutrition facts panel highlights the need to include nutritional values, as well as the serving size amount, based on the actual eating behaviors of shoppers, rather than the minimum possible amount.
    • Fat levels: The next mistake is assuming "reduced-fat" and "low-fat" can be used interchangeably. If you are going to label your food product a low-fat item, you must be able to verify that it contains no more than 3 grams of fat per serving. On the other hand, if you want to label something reduced fat, it means it has a quarter less fat than its original counterpart. Additionally, to claim a food is free of fat, it doesn't mean that there are no traces of fat whatsoever but, rather, than there is less than 0.5 grams of it.
    • Natural versus Organic: Thirdly, and perhaps one of the most common mistakes that both sellers and consumers get confused about, is the use of health buzzwords such as "natural" and "organic." These words do not mean the same thing when it comes to food items, so they shouldn't be used as such. Avoid using the word "natural" at all. If you mean to say that your item is organic, try to get as specific as possible. For example, instead use "cage-free" or "free-range" when applicable.

    As consumers become increasingly aware of and educated on the different labeling terms, practices and policies, it can be safely assumed that they will also become more skeptical or, at the very least, conscious of this information on products while shopping. Therefore, it would be in the best interests of sellers and marketers to take these guidelines into consideration when designing custom labels.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.