Custom Stickers With A 'Made In the USA' Label Can Attract Customers
If your products are manufactured in the states, you should consider how custom stickers featuring a made in the USA label can improve your brand image and expand awareness of your items. Labor Day is coming up and consumers appreciate patriotism year-round, whether it happens to be Memorial Day, Independence Day or time for school to start again. In fact, coupled with their love for America, increasing economic, social and environmental concerns have led many people to only shop for and use products that are manufactured stateside. Questionable working conditions abroad and the toll international product shipping takes on the environment have led many consumers to make a conscious effort to buy items that are made in the United States. Meanwhile, more large companies that once manufactured the bulk of their offerings offshore are now bringing production back to the states, creating more jobs for U.S. workers. Consumers are taking note of such developments and are encouraging them through their purchases. In fact, according to USA Today, the average American is willing to pay 60 percent more for U.S.-made wooden baby toys, 30 percent more for mobile phones manufactured in the states and 19 percent more for American-made gas ranges. You can appeal to the expanding demographic of patriotic shoppers by letting them know your products are made in the USA with attractive and unique custom stickers and labels.
Get Creative with Custom Stickers Printing and Boost Brand Image
The word "patriotic" usually evokes visions of red, white and blue, the star-spangled banner and other traditionally American symbols. While these are commonly recognized icons, they can become repetitive and even cliché. Just walk down the aisles of a supermarket before a national holiday; everything blends together and no products stand out. That's why you should consider going a unique route with your custom stickers printing. Here are two ideas to design eye-catching USA stickers: Incorporate Popular, Yet Unique Images: Instead of including the over-used American flag, consider including an outline of Mount Rushmore, a caricature of the president or a humorous illustration of a bald eagle. Use Labels for Fun Facts About Product Location: Why not explain exactly where a product is made? Consider mentioning where in the country your items are manufactured to add a little character to your brand. You can include a quick phrase about the state, city or town and even include an image of it on your labels. For more design tips, download Lightning Labels' free white paper, "6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers," accessible from the Lightning Labels Facebook page. These expert printing tips can be applied to custom USA stickers and made in the USA labels to enhance product branding and consumer appeal.