Safety Stickers

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    Warning Labels and Stickers: Conveying Vital Information

    Deck Your Products and Equipment Out in Safety-Conscious Stickers

    There's no such thing as being too safe. During National Safety Month, it's time for every business, even those that have a great record of product and employee safety, to consider what extra steps they could be taking. Custom warning labels and stickers are a good way to give shoppers and workers a heads-up about any potential dangers. Your business should already be in compliance with all labeling laws and workplace regulations - but there's still plenty of room to order new safety labels. You can go above and beyond what the rules call for, marking your company as conscientious and attentive. If even one person stays safe because of your enhanced labeling strategy, you've done a good thing.

    An Extra Reminder

    Products that have very specific safe-use conditions are perfect candidates for new and improved safety labels. Even if the items are already labeled, you can think about improving the designs, adding more eye-catching colors or clearer imagery to be absolutely sure your goods are safe for customers. Especially in cases when your products are intended for young children, custom warning labels aimed at parents can build goodwill with your shoppers. They'll know exactly how to keep their little ones out of harm's way. Being clear with caution information shows that your business is there to help.

    Are there any dangerous features of your products or workplace?

    A Safe Workplace

    Do you operate a facility with potentially dangerous machinery or other equipment? Safety stickers around the workplace can provide helpful reminders. Even going beyond OSHA-mandated minimums on warnings can be helpful. When it comes to safeguarding workers' health, investment can go a long way. Safety decals can prevent any ambiguity about safe operations and recommended procedures. Once again, you're demonstrating that you care.

    Getting the Labels You Need

    You can take action on a new sticker or label plan before National Safety Month is even over. When you work with Lightning Labels, you get access to tough, high-quality labels and stickers without long wait times or high minimum orders. That's because Lightning Labels has embraced digital printing, and ships orders from domestic facilities. Working with Lightning means avoiding the inconveniences associated with printing from plates or outsourced overseas production, plus our lightning fast, free shipping with online orders. Custom warning labels, safety decals and related stickers are a great investment for your company because they directly serve to make your customers and employees safer. These are the people who make your company what it is, so it makes sense that you'd look out for their health.

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  • Incomplete Product Labeling Leads to Recalls

    Are Your Product Labels Up to Date?

    Product labeling is one of the major regulatory necessities any food or beverage producer has to check off when getting products to market. If you make an omission from an ingredients listing or fail to affix a mandated safety label, the result could be a lengthy and costly recall process. When laying out your product labels, you should be mindful of every piece of information consumers are required to know.

    To show what happens when brands fail to live up to these standards, here is a list of recent recalls due to omissions or inaccuracies on product labels:

    Incomplete Listings Bring Recalls

    There are several circumstances that can lead to a product recall. For instance, goods that may be contaminated by unintended ingredients or outside substances are frequently pulled from shelves. This listing will focus only on recalls based on label contents, however. This shows that even if a product itself is manufactured correctly and up to standards, a failure to get the packaging right can still cause a full-scale recall effort.

    1. Gerber Baby Food NBC affiliate KTLX recently reported on Gerber's recall of one of its many baby food products. The item in question, Cheese Ravioli Pasta Pick-Ups, does not disclose the presence of egg allergens as required. The producer's mistake was subtle: Egg does appear on the list of ingredients, but is not present on a "contains" list designed to disclose potential allergens. In worst case scenarios, the product could cause an allergic reaction in people sensitive to eggs who aren't alerted to the ingredient's presence, hence the recall.

    2. Whiskey Hill Jerky The United States Department of Agriculture announced a recall of Whiskey Hill Smokehouse, LLC's jerky products. As with the Gerber situation, these items contain an undisclosed allergen. In Whiskey Hill's case, however, the ingredient is soy instead of egg. This example shows just how wide a swath of products can be recalled, as the order hits jerky made from beef, venison and ostrich meat.

    3. Sunshine Bakery Cakes Sometimes, brands snap into action before a federal agency demands a recall. According to an FDA release issued through US Recall News, Sunshine Bakery decided to voluntarily call back two of its cake varieties - the cassava cake and the mixed nut mooncake. As with the above issues, the problem here is an undisclosed allergen or, rather, several. Sunshine's products contain peanut, coconut, almond and cashew allergens. Some of the recalled items additionally include sunflower seeds.

    4. Picone Meat Specialties In today's final example, 5,750 pounds of salami are going back to Picone Meat Specialties, LTD. The USDA recall is because of the presence of non-fat dry milk. The USDA's statement on this action shows the process behind an agency-mandated recall. The Food Safety and Inspection Service, a division of the USDA, performed a check of Picone's salami and found that there were undisclosed ingredients present. The recall was a direct result due to the fact that non-fat dry milk is one of the FSIS's known allergens.

    Keep Up with Product Labeling

    Clearly, you don't want to end up in one of the situations described above. Avoiding the challenging logistics of recalling 5,000 pounds of salami - or anything else - should be a top priority. When working on label design, you should carefully review them to ensure small mistakes don't end up costing your business time and money.

    Considering the changes coming to food rules in the immediate future, labeling for your products should be on your mind right now even before taking recall risks into consideration. Updated nutrition facts listing rules are coming in the years ahead, meaning you have yet another regulatory compliance hurdle to jump. For all these challenges, however, some elements of the labeling process can be easy - provided you work with the right third party.

    Lightning Labels can be a valuable partner for a small or medium-sized food or beverage producer, offering quick turnaround times and small minimum order sizes. The latter fact may prove especially helpful in the years ahead. Changes to regulations are fairly common, and brands that are forced to order large amounts of product labels at once may end up with noncompliant and unusable labels once new rules pass. Low minimums also leave brands free to redesign their packaging often to let their look change with the seasons.

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  • Custom Hazard Labels – Keeping Kids Safe During the Holidays

    In many homes, December is a month for getting together with the family and exchanging presents - but are the toys and other gifts children receive safe? This is a vital question, and one that manufacturers should ponder when deciding on their labeling strategies. Custom hazard labels can help ensure items aren't used in risky ways, and keep parents and guardians aware of any information they should know.

    December has been set aside as Safe Toys and Gifts Month, a formalized way of acknowledging that brand leaders should keep their customers safe and secure with as much information as possible. This doesn't just mean following the letter of the law when it comes to labeling. Complying with all applicable rules is a baseline that companies can expand from, rather than an endpoint to aspire to.

    Age Ranges, Warnings and More

    Just about any toy can be dangerous if it's picked up by someone too young. Parts that are totally innocuous in the hands of a 10-year-old could be a choking hazard for younger kids, and brands need to be ready to alert parents and guardians as to whether the items they're pondering are right for their children. This is where an important subset of safety labeling, age appropriateness labels, comes in. Safe Toys and Gifts Month serves as a good reminder for brand managers to look over their lines of kids' products to ensure everything has an accurate age range listed on the package.

    Once the age range has been specified, brands can be even more specific in warning of different hazards. Choking risk, potentially toxic substances, sharp edges and more may be worthy of warning labels. Leaders worried that their brands may seem less appealing if they offer more safety information should rest easy - adding warning stickers to packages shows that the company cares about keeping customers' kids safe. This is something any audience buying gifts will care deeply about, and one worth taking seriously.

    Parents and guardians will only get the information they need if labels are well made and tough enough to survive production, shipping and life on store shelves. A safety label that peels off, fades or otherwise becomes illegible is no good to anyone. This is why it's important to work with a top-quality printing partner to launch new warning labels or stickers.

    Lightning Labels Can Help

    Companies pondering their strategies for Safe Toys and Gifts Month can look to Lightning Labels for assistance. Warnings and safety information are hugely important, and that means it's good to release new designs as quickly as possible. Lightning Labels lives up to its name with lightning speed, letting companies get new designs in a matter of days, rather than weeks or months. This is due to an all-digital printing process and the use of domestic facilities rather than outsourcing to faraway plants.

    Whether organizations are massive in scale or just starting out, there is a Lightning Labels offering that can help. All-digital printing is affordable even at small scales, meaning leaders of all sorts of companies can use Lightning Labels as their warning label partner.

  • Companies, Consumers Parsing GMO Food Labeling Laws

    Checking in on the GMO Food Labeling Question

    When it comes to food product labels displaying new nutrition information, genetically modified organisms are the latest battleground. If you've been following the news over the past few months, you've likely noticed that the question of whether there is a need to identify such ingredients on packaging has intensified, fought by legislators, consumers and trade groups at both state and federal levels. Now, it's time to take stock of the situation, especially if your own products fall into this category.

    Rather than risk fines or legal suits for mislabeled products, it's best to get ahead of the curve, react effectively to each newly applied law and refresh your food labels when necessary. Fortunately, the last part of that process is easy - having a new set of custom food labels printed has become a quicker and more efficient process in the age of all-digital printers.

    Customers, Companies, Congress Weigh In

    The Wall Street Journal recently captured the corporate reaction to the current GMO labeling standards. Many organizations today insist that their customers want these ingredients to be noted with specialized labels, and therefore they are taking this approach. This is beyond what is federally mandated, and it's worth stepping back to remember what the current status of law is regarding GMO alerts.

    The source explained that the nationwide GMO law signed by President Obama in July only requires companies to create a way for consumers to reach the business and access GMO data. Labels may contain a web address or hotline number, rather than a list of ingredients that have been genetically modified. Organizations have two to three years to commit to changing their labels to meet the requirement. That nationwide regulation comes as an answer to and replacement for a Vermont statute which was causing consternation, due to the fact that for companies that wanted to sell in Vermont in addition to other places, it essentially was a global labeling law.

    The older, state-level law was more strict, asking for full labeling of GMOs. So, are companies happy that they now just have to place a link on their labels? Maybe not. The Wall Street Journal contained quotes from several corporate higher-ups noting that what the public wants is clear and accurate GMO notation, so that's what they'll provide. Campbell Soup is voluntarily placing such information on its goods, and has voiced support of a nationwide regulation. Panera Bread has publicly stated that it doesn't want to take a stance for GMO labeling that others will have to follow - but it is highlighting any such ingredients in its own food.

    That response, however, doesn't contain the full spectrum of corporate opinions collected by the news source. Wal-Mart Vice President of Food Safety Frank Yiannas believes that any labeling debate is premature, and the focus should be on determining for certain whether there are any ill effects of eating GMO-containing food. He, in contrast to the other corporate executives, puts GMO disclosure further down shoppers' lists of priorities, and stated that buyers are more interested in the prices and relative quality of the foods they buy.

    A Stable Regulation

    While there may not be universal agreement on whether it's a good idea to print limited GMO information on food packaging, at least the law is standardized across the country. Packaging Digest contributor George Misko pointed out that before the national rule went into effect, more states were stepping up with their own labeling laws.

    Vermont, as mentioned above, actually passed its version. Laws were accepted provisionally in Maine and Connecticut and rejected in California, Illinois and New York, with the potential for more states to get involved. That's over now, as Misko specified that provisions within the federal version of the regulation make it clear that states can't introduce their own competing laws.

    The battle over GMO disclosure may not be over, of course, as those in favor of both less and more information are still out there. The author noted that the legal struggle and series of challenges has spanned more than two decades. Now that the national version of a labeling standard is in place, you can relax somewhat, especially regarding possible patchwork rules that affect states where you do business. As for whether the rules established will change, it's impossible to say for sure, and it pays to keep monitoring the rules and stay compliant.

    Time for a Food Product Label Shake-up

    GMO disclosure isn't the only rule relating to food labeling practices set to change over the next few years, but it's as good a reason as any to step back and observe your food product labeling strategy. High-quality, custom food labels in compliance with all current laws could transform your offerings in multiple ways, keeping your brand ahead of the curve from a legal perspective and giving you a chance to either add a new visual identity or sharpen your products' classic look. Changes in labeling law can be an opportunity for reinvention your products with customized food labels rather than an imposition.

  • Fire Prevention Week is October 9-15: How Fire Prevention Stickers Can Help

    Fire remains a deadly and devastating threat facing homes and businesses around the world, but there are plenty of actions people can take to ensure their dwellings and places of business are as well protected as possible. Fire Prevention Week is all about reminding the public about the various ways to guard against the risk of fire. You can take this opportunity to print general awareness stickers, and use it as a reminder to print up fire prevention stickers that will protect your own loved ones or pets in the event of a fire.

    Awareness Increases

    If you serve on a community organization that wants to promote Fire Prevention Week, fire prevention stickers are a great way to get people thinking about the issue. Handing these out is a great way for local agencies to interact with the public. If the stickers are attractive and well-made, they could go on recipients' cars and spread their messages far and wide.

    Businesses can also get in on this type of promotion. Fire prevention is always relevant, so any company eager to be viewed as a responsible part of its community can spread these important messages between October 9 and 15. If you sell products that could contribute to fire safety, or should be kept isolated so they don't become a hazard, attaching fire prevention labels to those items is another good way to ensure people and their property aren't harmed.

    Warnings on Windows

    While you're no doubt careful about preventing a fire from breaking out in your home, there's no way to be 100 percent sure one won't occur. For this reason, it's a good idea to consider putting warning stickers on your windows or doors. Unobtrusive decals can tell first responders if the home contains young children or animals, so they'll know who and what to look for in the case of a fire. Firefighters can better protect lives when they go in knowing more details about the situation.

    Still Time to Order

    While Fire Prevention Week is right around the corner, it's not too late to get your stickers, labels and decals for the event. Lightning Labels, true to its name, is a high-speed printing partner that can turn your order around in days, instead of weeks or months. Using an all-digital process, Lightning Labels combines affordable prices for sticker batches of any size with speed and great materials. No matter what kind of approach you're taking to safety labels, fire prevention stickers or alert decals, Lightning Labels can help you reach your goal.

  • It's Baby Safety Month: Are Your Products Properly Labeled?

    Are Your Products Labeled for Safety?

    Some products shouldn't be used around children, and the proper labeling of these items is one of the most important steps in manufacturing and distributing them up to industry standards. Some labeling conventions are required by law, others are extra add-ons that parents will be grateful for. September is a great time to check and make sure your products are as clearly labeled as possible, as it's Baby Safety Month. People with small children want to know right away which items should be kept far away from their little ones, and custom childproof labels are an effective way to tell them.

    Keeping Babies Safe

    A huge number of objects can be dangerous when children get into them, from the obvious, such as chemicals, to anything heavy enough to cause harm if it tips over. September is a good time to think about whether your products fall into these categories. Even if you are already employing child-proof stickers, they may not be large, prominent or bright enough. Tough stickers that won't wear off on their own are a priority here, as parents will want to know every relevant warning. If even one child is kept out of a dangerous situation because of your labeling strategy, it's done some good.

    Custom safety labels warning of danger to babies is meant for parents, not the children themselves. Since the kids being protected in this case are too young to read or comprehend the symbols, you're really issuing these warnings to adults. New parents will be thankful that you're helping them perform their most important task - keeping their kids happy and healthy. Custom childproof stickers on packaging are one way you can communicate your values to the people who buy your products. You want to make sure they can be used safely in houses with young children, and give customers all the info they need.

    Time to Change Your Packaging

    You may believe that it's too late to change up your packaging strategy while Baby Safety Month is still underway. However, that's not true. Working with an all-digital printer such as Lightning Labels gives you the speed and flexibility you need to have new packaging on your products in a matter of days, not weeks or months. Whether you're interested in whole new labels or just stickers that will add safety information, there are plenty of options. You're free to choose a material - in the case of child safety labeling, it pays to go with one tough enough to stand up to wear and tear.

    Tying a packaging refresh into Baby Safety Month can serve as a reminder to parents to ensure that the products they use in everyday life are securely kept where their young children can't get into them. By launching such a campaign, you impart this valuable safety message. It's a good image for a brand to have: Becoming a company that really cares about its audience is a positive move for just about any organization. And moving in this direction is so simple. It all starts with new labels or stickers.

  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling.

    When it comes to cleaning and household products, though, it seems things are a little more complex. Of course, the same principles of health and safety apply. Most consumers would agree that, if possible, they would like to avoid products that contain harsh or hazardous chemicals. Many might assume that, if it is on store shelves, it can't be that harmful. But, as Vermont Public Radio recently pointed out, the Environmental Protection Agency is responsible for regulation of chemicals - and its governance has been somewhat limited by the Toxic Substance Control Act.

    Discovering a Labeling Loophole The source pointed to some events that demonstrate the conflict between the court and the EPA, such as hazardous levels of PFOA being found in New Hampshire, Vermont and New York's water and when EPA was prohibited from banning asbestos in the early '90s. These are just some examples of instances that helped drive the EPA to its development of the Safer Choice Label program - a voluntary initiative aimed at providing companies - and consumers - with a better way to further evaluate the safety of chemicals in products.

    "We realized was that, if we put a simple label on a product that people can see - we put that on a product that is safer, it's a safer choice for household products - that people will respond to that, that consumers will regulate with their dollars," EPA Top Administrator Gina McCarthy explained to the source. She added that the organization is extremely thorough in its science-backed research. And the terms of the Safe Choice program are pretty simple and straight-forward.

    "If a chemical has data, which shows that it's got potential health effects for people or effects for the environment, we don't allow it to be used in program," said program manager Clive Davies. "[J]ust because it's allowed at low level, doesn't mean it's safer. So we only allow the safest possible chemicals."

    EPA Label Gaining Popularity Among Companies Although the labeling program was initially introduced over two decades ago, it has recently undergone a rebranding and received a new logo. And it seems it has had a positive effect. For example, according to VPR, Seventh Generation, which previously steered away from using logos, liked the idea behind Safer Choice so much - and what it represented - that it decided to have its laundry detergent products certified.

    Seventh Generation isn't the only business to recognize the value of this kind of safe labeling. Over the past year, there has been a 30 percent jump in Safer Choice label review requests. This year, Clorox was the recipient of a "Partner of the Year" award from the EPA. Even retail giant Walmart has joined in, promising to bring private-label products to Safer Choice standards.

    There are a lot of factors businesses need to take into consideration when creating their product labels. However, given the rising popularity of the Safer Choice program among major brands, companies committed to demonstrating environmental responsibility and prioritizing the health and safety of its consumers would be well served by being approved to add the logo to their product labels.

    On its website, the EPA offers some guidance on the new Safer Choice Label. After submitting chemical data, sellers will have their requests reviewed by a third party. Whether they are waiting approval or not yet sure about committing to the program, it is highly recommended that businesses - at the very least - look into what chemicals and harmful substances are listed by the EPA, and take proactive and preventative measures to eliminate them from their own products.

  • Target Severs Ties With Textile Supplier For Mislabeling Products

    India Manufacturing Company Under Fire After False Labeling of Sheets Businesses have become increasingly pressured to ensure that their products are safely sourced and appropriately labeled. Failing to disclose certain ingredients or details can lead to massive product recalls, whereas incorrectly labeling a good as being something that isn't entirely true can have consequences, including loss of revenue, reputation damage and litigation fees.

    However, when it comes to ensuring high ethical standards are met, organizations don't just have their own business to worry about. They must also look to their vendors and partners, as any missteps taken by these parties are ones the company could end up being found liable for.

    The importance of managing supplier standards was recently highlighted by Target Corp. The retail giant released a statement explaining that, after conducting an investigation, it discovered one of its suppliers, Welspun Global Brands, violated its contract by selling so-called premium Egyptian sheets, which were actually made with non-Egyptian cotton.

    In its press release, Target explained that the vendor "was one of the producers of Egyptian Cotton 500-thread count sheets under the Fieldcrest label for Target." Furthermore, the retailer has already started to issue refunds to customers who purchased the product and has removed it from store shelves.

    According to The Wall Street Journal, Welspun is concerned that other retail customers - which include Wal-Mart Stores Inc., J.C. Penney Inc. and Macy's Inc. - will end their partnership agreements with it as well.

    The Importance of Proper Product Labeling Of course, many businesses aren't dealing with as high stakes as Target and Welspun are. However, this example demonstrates the kind of damage that can impact both your organization as well as your stakeholders when products are marketed or labeled with claims that aren't 100 percent truthful.

    When you're creating labels, regardless of the scale and scope of your business, it is paramount to ensure that every piece of content included can be verified. Consumers today are becoming more skeptical about the honesty of companies, with many demanding more transparency and tighter regulations. Brands that use - or partner with other organizations that do - deceiving or misleading tactics in the manufacturing, production, packaging, marketing or selling of their products are likely to learn that the consequences of dishonest labeling are not worth the short-term, potential benefits doing so may provide.

  • President Obama Officially Signs Mandatory GMO Labeling Law

    New Mandatory Labeling Legislation for GMO Products In news that was widely expected but only recently made official, President Obama has signed a bill making it mandatory for food companies to include on product labels the use of GMO ingredients, Deutsche Welle reported. Regulators will be given two years to establish new policies and standards for manufacturers to abide by. The source added that this law requiring GMO labeling makes it so food packages must include text, an image or a digital code that informs shoppers whether or not the product contains genetically modified organisms.

    At the beginning of July, Vermont officially became the first U.S. state to mandate the use of GMO labeling, leading to many food manufacturers having to adjust operations to ensure business continuity and compliance. According to the source, the United States Department of Agriculture will have to develop new rules for GMO labeling that will take precedence over Vermont's latest governance. As of right now, Vermont makes it so products containing GMO ingredients must have "produced with genetic engineering" on the label. But some, including Vermont Senator Bernie Sanders, argue that the national legislation will provide more flexibility and leniency than the state-mandate does.

    "The legislation that passed is an outrage and speaks to the power of big money in American politics," Sanders said, according to Deutsche Welle.

    Consumer Controversy Over GMO Label Details In an article for Fortune, Michal Addady pointed out that the reason many consumers and labeling advocates are referring to the recent bill as "the DARK Act," which stands for Denying Americans the Right to Know, is because they feel that, by permitting the use of QR codes and phone numbers to call on the product labels, food companies are essentially able to cut corners when it comes to labeling transparency. For example, making GMO-related information accessible only through scannable technology and smartphone devices, rather than printing it directly on the label, limits the knowledge to higher-income consumer groups.

    Furthermore, The Consumerist's Chris Moran recently revealed potential loopholes in the bill that food manufacturers could use to their advantage, which the FDA reportedly warned of. For example, the phrasing of the law pertains to products that have "genetic material," which, the source suggested, could excuse certain ingredients such as purified proteins, starches and oils.

    Adding to the controversy have been debates about whether GMOs are a hazard to our health. While the U.S. Food and Drug Administration has argued that they are entirely safe, others have insisted they pose a risk. Regardless of where they stand on these issues, though, brands have little argument to defend against the rising demand for more honesty and information from consumers when it comes to their food product labeling and packaging. And this latest bill is going to affect the majority of companies since, according to Fortune, GMOs can be found in most, or about 75 percent to 80 percent, of food products.

    Food Companies Preparing for Product Label Changes Although it will likely be a couple years before food companies must abide by federal legislation about GMO products, it would be wise for sellers to start taking the proposed changes of the bill into consideration when creating custom labels. The demand for more information and traceability is only going to increase, so the sooner businesses begin to adjust processes for packaging and labeling items in accordance with the new rules, the better off they will be in the long run.

    Some brands may choose to include the QR code or link to a website where consumers can find additional information regarding GMO ingredients. However, given the direction the industry is currently taking, it will probably only be a matter of time before more shoppers and regulation agencies encourage companies to print the information directly on the product labels.

  • 5 Things Millennials Look for In Product Packaging

    Marketing Your Products to Generation Y
    Most businesses understand the pivotal role product packaging and labeling play in marketing. Everything from the colors and fonts to the graphics and wording on an item's container can influence the buying decisions of shoppers. However, when designing labels for goods, it is crucial that the seller takes into account the specific preferences of the target audience. 

    The millennial generation, which includes those born between 1981 and 2000, is now the largest demographic in the United States. According to Processor News, these individuals account for more than a quarter of the country's population and, collectively, represent about $200 billion a year in purchasing power - clearly making them an essential group for brands to market toward.

    And there are a number of noteworthy differences between millennials and previous generations. For example, they are the first to have grown up in the age of the Internet, which has contributed to their general need for instant gratification and growing expectations of getting the solutions and services they need at lightning speed. It is important that businesses understand that traditional product marketing tactics used on the baby boomer generation, for example, may not be as effective with Gen Y. 

    Below are some of the most important things millennials look for in product packaging and labeling today.

    1. Authenticity
    Given the rapid proliferation of mobile devices, increased channels of communication and instant access to the Web, millennials are more informed and connected than ever before. Therefore, they aren't as likely to take the claims made by a brand at face value. In fact, some would argue that they are especially skeptical about advertisements and promotions. They can research and compare products online and on the go, so it is important that sellers use labels that are a genuine and honest reflection of the organization. 

    In an article for Packaging Digest, Briana Long explained that research has indicated half of millennials between the ages of 18 and 24 feel that the brands they use are representative of the type of person they are. Put simply, companies should use product packaging and labeling to demonstrate their values align with those of Generation Y. 

    2. Sustainability
    Earlier this month, Bdaily pointed out that millennials are especially conscious about the environment and the impact that the products they purchase have on the planet. And, because Generation Y is expected to spend about $65 billion over the next 10 years on consumer packaged goods, it has caused brands to reconsider their approach to packaging. More companies will use eco-friendly labels and materials to attract the rising number of shoppers who value sustainability. 

    3. Personalization
    Another key quality marketers should embrace is customized packaging. Long explained that by personalizing products and labels, companies can increase interest and engagement levels among millennial shoppers. This strategy has been adopted by some of the biggest brand names in the consumer market today, including Coca-Cola and Oreo. Designing custom labels that appeal to this generation also helps businesses stand apart from competitors. 

    4. Compelling Storytelling
    Millennials have a constant stream of digital content and information coming at them across a wide range of channels. Companies need to leverage creative storytelling to entice consumers. As we mentioned above, this generation often seeks brands that are meaningful and posses some degree of value. One of the most effective ways for businesses to spark the interest of shoppers and improve product packaging is by humanizing the brand in a way that lets customers see it as being personable and relatable, rather than rigid.

    5. Innovation
    In this digital era, customers are constantly presented with new, fresh ideas and content. To appeal to millennials, a product's packaging and labeling should reflect the ability of a company to stay up to date and in the know about the latest trends and preferences. For example, as Long also mentioned, using hashtags and quick-response codes is one way for marketers to engage younger audiences and take advantage of technological innovations.

    With Generation Y quickly becoming the dominating force of the consumer market, it is imperative that brands take the time to adapt packaging and labeling to cater to young shoppers' needs and preferences. By considering what catches the attention of millennials, companies will be able to design a more effective and engaging product.

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