Setting the Right First Impression for New to Market Items
This entry was posted on October 06, 2014.
Paper Material is Just as Important as Custom Label Design
When brands sit down at the drawing board to create custom labels, they often tend to think about the design - imagery, iconography, text, promotional blurbs, ingredient lists and similar factors. However, paper material can also play a big role in helping companies engage potential customers, and it is not something that should merely be an after thought, particularly when bringing a new product to market.
One thing many brands often forget about is the reason why brick-and-mortar shopping remains so popular: It's tactile in nature. People do not simply look at products on shelves like they do static images on the Internet - they pick products up in their hands, rotate them, feel their weight and interact with them in other ways.
As retail strategy firm .99 noted, the tangible qualities of many products are often key selling points. Label material often plays an important role in encouraging people to interact with products. Everyone has seen an item on a shelf that has a particularly striking label - maybe it looks like it is printed on ancient parchment paper or just has a slick, luxurious appearance. Although the effect may be small, it is also undeniable. When product manufacturers are trying to introduce a new item to the market, they need all the small things to go in their direction to make the optimal first impression. So, in that regard, label material is just as important as all of the other design factors.
Custom Labels that Match Function with Form
Although custom label materials can be key selling points from an aesthetic perspective, it is also pivotal manufacturers keep functional purposes in mind as well - a truly unique label with gold polyester or other unique features will not do brands any good if it keeps falling off.
It is common to see this with wine labels or other products stored in suboptimal conditions. Moisture caused by heat or humidity can tarnish product labels, causing them to wrinkle and fade or perhaps the adhesive to become ineffective, which may lead to them falling off. As product manufacturers design their goods, they must always remember form and function.
Printing New Product Labels
One way brands can avoid mistakes with new product labels is by simply working with a custom printing company. These firms generally have a lot of experience in helping brands deliver new products to market, and working with them to create an eye-catching labels that can withstand adverse storage conditions can result in huge benefits. If manufacturers want to make the best first impression, working with a custom label printing company may be the way to go.