The New Year's role as a dividing line makes it a great time for any company to change its packaging strategy or general branding. Coming out of the peak retail season and facing a fresh calendar, the months ahead will present many opportunities for small-business owners to maximize their products' appeal.
Perhaps product labels have fallen out of step with trends dominating the industry. Maybe competition has become especially intense, demanding an updated look as a response. Whatever the reason for a branding refresh, there are many great tactics companies can employ. Here are 10 ways to rethink product labeling in 2018:
- Incorporate a new logo: Maybe the labels aren't the problem with a company's branding, at least not directly.