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    Case Study: Truly You Skincare


    Founded by 13-year-old Nicole Ayoub in February 2016, Truly You Skincare faces the challenge inherent with most new product companies: Produce a high-quality product with professional- grade packaging on a do-it-yourself budget.

    Nicole, with the support of her mom Michele who provides oversight and guidance, formulated and manufactured the skincare products themselves, but found the labels lacking. “At first, the labels weren’t oil-resistant and waterproof. They were falling off and looked bad, which made us look bad to buyers and retailers,” says Nicole. The company needed to engage a custom label printer partner that would deliver consistently professional results, while keeping costs low and staying nimble to fast-changing circumstances.


    Lightning Labels Customer Service Representative Bianca found a way to keep costs low, provide labels Truly You Skincare could be proud of, and ensure fast turnaround to meet “just in time” deadlines. This helps keep their expenditures closely tied to immediate fulfillment requirements. In addition to printing small label quantities very quickly, Bianca had to ensure keeping delivery charges under control.

    “Bianca’s been terrific,” says Nicole. “We were going to take advantage of a 20% off coupon at the time of Hurricane Matthew. Storm disruption made us miss the deadline. She honored it post-hurricane. That extra 20 percent makes a difference. I feel like everyone is part of the business. Everyone is helping us succeed.”

    Nicole emphasizes, “If you want to create a big-name brand with low-quality label printing, it won’t work. We found out the hard way that the eye won’t be drawn to the product if it has a bland label, or one that doesn’t weather the elements well. We were afraid of hiring a professional label company, but ended up surprised and pleased. We have a great looking product that’s an easier sell for retailers. And we have another set of eyes for quality control — Bianca watches everything like a hawk.”


    Cost-savings over do-it-yourself: When all is said and done, Truly You Skincare has been able to get professional wraparound and top labels for the same price as one label printed on their own. Notes Nicole, “We wasted so many labels before. Every time we printed, there was no consistency. This is much better quality…and much better consistency—so it’s a win-win.”

    Labels as they’re needed—no more, no less: “With Lightning Labels, we don’t have to order a thousand labels to get reasonable pricing. They have enabled us to have a profit margin even ordering 100-200 labels at a time,” says Nicole.

    Blueprint for growth: Truly You is expanding its retail and direct sales channels, as well as its product line. Nicole is wasting no time building the company. “We’re getting a lot of personal sales. We’re working on getting more retailers. And we’ll expand the product line as soon as we get the current line rolling along and as inspirations occur,” notes Nicole. “Being outdoors this past summer helped us conceive a lotion stick and bug repellent in one, featuring natural essential oils.” The company currently offers lavender, citrus lemon and grapefruit body scrubs, “Body Meringue” emollient cream, and a Lavender Lotion Stick.


    About Truly You Skincare

    Truly You is a natural and organic skin care company based in New Canaan, CT featuring 100% organic natural ingredients. Truly You does not use parabens, phthalates, or petrochemicals. Nicole Ayoub’s ongoing struggle with eczema prevented her from using most conventional skin products. Developing products that she, and everyone else, could use became the rallying cry that led to founding Truly You Skincare. Core ingredients in the company’s three flagship products—body scrubs, body meringue, and lotion stick—are:

    • Unrefined Organic Virgin Coconut Oil: provides deep and long lasting moisture, contains essential fatty acids and proteins, promotes healthy skin cell growth and is full of antioxidants to protect skin.

    • Shea Butter: provides lasting moisture for dry or damaged skin, stimulates collagen production, improves skin elasticity and promotes skin regeneration.

    • Organic Beeswax: seals in moisture for long lasting nourishment and acts as a protective barrier on the skin’s surface.

    • Organic essential oils: lavender, citrus lemon, grapefruit and peppermint.


    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer ’s labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

  • What does your business need to be successful in 2017?

    Time to Reflect and Move Forward

    Your company is likely winding down operations for 2016, and plans for 2017 are probably at least being pondered, if not solidified. This means it's a great time to add new tactics that will make the coming year especially fruitful for your business. There are so many approaches to try that it can be intimidating to think about, but launching a new product is perhaps the most reliable way to strike a positive new tone. Releasing an updated or all-new offering promises attention and gives you a chance to get ahead of the competition - just make sure the promotional materials surrounding your innovation are up to the task.

    Drawing the Eye

    A new product should be decked out in appropriate packaging, to let audiences know just what it is, why it's important and that they haven't seen it before. Custom labels that fit in with the strategy your brand has used thus far, but take that imagery in a new direction, can help a newly released item fulfill the dual role of exciting new feature and part of an established grouping. You can even employ custom stickers on your other products so shoppers know about the new launch even when they're buying their old favorites.

    A new product unveiling may also serve as a great chance to refresh the look of your whole line. A bold new color scheme or design aesthetic could elevate your brand relative to competitors or catapult the products into a new market. If you think your offerings should be marketed as luxury items, or should tap into the unfolding craze for handmade, craft items, the new year could be a good time to shift branding accordingly. You can execute such a line-wide change whether you have a new product to promote or not, as such a dramatic shift makes old items look new again.

    Promotion All Over Town

    You don't have to limit your branding and promotional muscle to your packages. A wave of bumper stickers or window decals for your customers can spread your message far and wide. Make these stickers attractive enough and shoppers will have no problems attaching them to their cars, computers and other flat-surfaced objects. If you have a new item in the works for 2017, make sure it's properly represented on these stickers. To get true value for your money, all your stickers should be tough enough to survive for months or years, so your message won't fade from view.

    Time to Order

    The brief respite at the end of the year is a great time to order the labels and stickers that will make your new campaigns pop visually. Lightning Labels stands ready to fulfill your requests in days, rather than weeks or months, no matter how many or few items you order. By working with Lightning Labels, you gain a partner equipped with digital technology that can realize high-quality designs on a variety of tough and versatile materials. With such an ally in your corner, your 2017 branding efforts will begin on a great note.

  • Custom Stickers and Decals for Spring Sports

    Think About Spring

    Stickers and decals can be huge sources of promotion for a sports team. If you work with a school or local team in one of the spring sports - baseball, softball, soccer, lacrosse or any other - now is a great time to think about how you're going to keep team spirit high this season. With custom decals and stickers, you can give fans an outlet to pledge their allegiance, and a way to reach out to others. This is a way to make sure your distinctive team colors and logo are seen throughout the community, whether you sell the stickers or give them out for free as a promotional item.

    Decals and Stickers Make a Splash

    A removable window decal is one of the best types of sticker you can choose when you're thinking of ways to promote a team. The fact that these stickers peel off the window with no damage done or lingering residue means people will fearlessly stick them to windows at home, work or on the go. When it's time for the spring season, fans can switch out winter sports logos for custom sports decals full of springtime imagery. Since these decals are such an easy sell, you can print them fearlessly, knowing you'll likely find a willing audience happy to stick them up.

    When it comes to promoting a school sports team, there are many venues to give out custom stickers. Hand them to students or parents at the beginning of the season, pass them out at games, give them as a bonus to anyone who donates to a team fundraiser - the uses are numerous, and can help you get the word out about the team. People with a connection to the team will want to show that allegiance, and you give them a great medium for that pride with your stickers and decals.

    You'll know you've succeeded in your promotional mission when you see your custom sports stickers around town, on business windows, car bumpers, laptops - any flat surface will do! Stickers are such a compelling promotional item because they beg to be shown off and displayed. When team supporters put up a sticker in a visible place, it reminds others in the community that the season is going on. Such a promotional push is an auspicious start for the new year, so it's time to prepare now, even with snow on the ground in many corners of the country.

    Get Ready for Spring

    Printing stickers for the upcoming season early isn't a necessity due to slow printing - in actuality, Lightning Labels turns orders around in days, rather than weeks or months. Rather, you should start planning and ordering now to ensure you have your strategy lined up from before the first game of the new year gets underway. It's time to work with a trusted third party to ensure your team's logo and color scheme translate seamlessly to a high-quality and tough batch of stickers or window decals. With sticker planning out of the way, you can get started on game planning!

  • New Year, New Look for Your Custom Vape Labels

    Ride The Wave of Vaping's Popularity

    Every new trend reaches a moment of truth when it either expands into the mainstream or fades away. The vaping and e-cigarette market is taking the former path, meaning it's time to stake your place among this competitive and vibrant space. If your vape labels have gone some time without a visual overhaul, the new year may be your big chance to make a change and improve their presentation. You can make 2017 the year your products sprint ahead of the competition, powered by an exciting new look.

    Catch Consumers' Eyes

    Vaping is still in its relative youth. Customers may not yet have favorite brands of the related products - and this is a great opportunity for you to make a splash. E-juice labels that combine vibrant imagery with memorable logos and all the relevant information will leap off store shelves, convincing customers to give your brand a try and hopefully converting loyal brand advocates. In such a new, developing space, you're likely to encounter an arms race of brands unveiling bold and colorful designs. You'll need to have high-quality custom vape labels to stand out against this competition.

    An unprofessional or poorly printed label may put your company at a disadvantage - wants to take a chance on a brand that looks amateurish. You need to show how serious you are about the quality of your vaping products through your packaging strategy. As vaping takes off in popularity, a hierarchy of brands will emerge, and you should do your best to ensure you have a place within the top rank.

    To establish a distinctive and appealing branding strategy, pick an aesthetic and stick to it. This means choosing a material carefully. Do you want a shiny, futuristic look? Then try out a Chrome BOPP material that's both strong and eye-catching in its silvery sheen. Or maybe you want your customers to know your brand is responsible and eco-friendly? That calls for 100-percent recycled materials. The main connection between these two design extremes is that they're both available from Lightning Labels, a potential partner in your move up the ranks of the vaping market.

    Time to Order New Labels

    There are changes afoot in the e-juice label space. New regulations calling for notifications on packaging are moving toward implementation, and the competition is heating up. Only by refreshing your labeling strategy frequently and intelligently can you keep up with the many evolutions underway in the industry. This is why Lightning Labels makes a great ally: With its all-digital processes and domestic manufacturing facilities, Lightning Labels can react quickly and power your new strategies as they debut, no matter how quickly you want to pivot.

    Are you a small boutique brand or a rising superpower in the vaping field? It doesn't matter - Lightning Labels can provide order sizes that suit either pole of the market, or any scale in between. An all-digital process means small orders are available at reasonable rates, as there's no need to work with expensive photogravure plates. No matter how many or few labels you need, you can launch your new strategy quickly.

  • Go Team Go! Show Your Team Spirit with Custom Spirit Sheets

    Promoting Your Season

    It's time for another exciting season for your sports team. Whether you're involved with a school team or a local pro or amateur side, you're likely looking for ways to get fans on board and keep them engaged for the whole campaign. This is a job for stickers. Hand out the right mix of promotional stickers and you'll give your fans a reminder that you're out there putting it on the line, and they should be watching and cheering. But how can you work out the materials, shapes and quantities of stickers that will appeal to the audience? Lightning Labels has done some of the work for you by introducing Spirit Sheets.

    Exciting Features

    What makes custom Spirit Sheets better than an average mixture of stickers? Every element of the product has been tuned to help you reach out to fans and followers. That means you can place an order and immediately have a great promotional tool that people will keep through the whole season.

    Great mix of shapes: Spirit Sheets come with a few big stickers, perfect for a print-out of your roster or schedule to stick on the fridge or the back of a laptop. These will stay with fans for months, and they'll always remember to support the team. These large options are accompanied by smaller stickers, perfect for your logo or a design incorporating your sport's equipment of choice - a baseball, soccer ball, hockey puck, basketball - the options are endless.

    Special offering for football: But what if you're promoting a football team? Those round stickers seem less useful for this popular sport. That's why Lightning Labels offers a die configuration with small stickers shaped like footballs, helmets and cheer megaphones. Football program administrators can order Spirit Sheets that look tailor-made for their team imagery.

    Repositionable adhesive: When you want your fans to stick up your logo in their homes, give them an item that's easy and convenient to use. Your team Spirit Sheets will come backed with repositionable instead of permanent adhesive, meaning recipients won't think twice about sticking one of your big stickers to a stainless steel appliance or a laptop, even if it only applies to the current season.

    • Quantity of choice: If the team you love represents a small school or plays in a rural location, you may feel it would be overkill to order hundreds of Spirit Sheets. Lightning Labels still has you covered. As an all-digital printer, its services are available even in small quantities. The minimum order size for Spirit Sheets is a mere 50.

    A Bold Look for Your Team

    It's time to step up and promote your next season. Whether you're in the market for school Spirit Sheets or looking to promote a local franchise, there's likely a season just around the corner. It's time to place an order with Lightning Labels and be the first competitor in your division to reach out through the flexible and bold medium of custom stickers. These are little reminders that will stick with fans for months and carry team spirit far and wide.

  • Baby it's Cold Outside! Use Temperature Resistant Labels that Can Stand the Temperatures

    Tough Labels for Rough Weather

    The coldest months of the year loom ahead, and if you make products meant to be displayed outside during the winter, you're going to need to ensure they're made of appropriate materials. There's no value in a label that peels off of its product before it can pass on its marketing message, and that's why it pays to carefully manage your labeling for outdoor goods - or even ones that could conceivably be stored or transported through the cold. Fortunately, you don't have to sacrifice vibrant colors or high-quality imagery to get the temperature sensitive labels you need this winter.

    The Cold Months Are Here

    It's December, which means it's a great time to check on your labeling strategy. Items that are displayed, stored or transported in cold temperatures may be looking worse for wear when they reach their destinations. This is a major problem for your brand because labeling is an important way to perform last-minute marketing and get people excited to purchase the item in question. If the labels' adhesive is giving out, it doesn't matter how long you spent on their graphic design, that part of the presentation is lost. This is where temperature resistant labels come in, staying strong in inclement weather.

    In addition to your main labels, it's possible to add stickers that stay in place during the colder months. These temperature resistant stickers can even impart seasonal information such as the temperatures a product can withstand. The stickers then strengthen the impression that the item works at low temperatures by looking good even when they're displayed in the cold. Stickers are a good addition to a labeling strategy in that their deployment can be flexible. You can add seasonal stickers during the winter, then remove them from unsold items in spring to try a new set of relevant seasonal tactics.

    When deciding whether your labels and stickers have to be strong enough to withstand cold temperatures, don't just think about outside-focused items. Imagine the warehouses where items will be stored and the trucks that will carry them. If any stage of the process will be particularly cold during the winter months, it's best to go with temperature sensitive labels or stickers.

    Time to Order

    Is it too late to launch a new labeling or sticker strategy that will take effect this winter? Not if your company works with Lightning Labels. True to its name, Lightning Labels is able to offer lightning-fast turnaround on orders. You can know that your stickers and labels will be with you in a matter of days, rather than weeks or months, due to Lightning Labels' ongoing commitment to not outsourcing its production and its use of digital printing.

    With many different materials available, you can pick one that will survive the harsh temperatures of winter - or refrigerated environments, if you sell and item that needs to be cold year-round. On top of the added toughness, you don't have to sacrifice your products' appearance. Lightning Labels works with materials that enable high-quality printing of impactful and sharp imagery.

  • There's Still Time: Add Fun and Flair to Holiday Celebrations with Custom Stickers

    Presents, Parties and More Improve with Stickers

    No matter which winter holiday you're celebrating, and whether you're organizing a celebration for your company, a nonprofit or just your own family group, you can make the season a little more festive with custom stickers from Lightning Labels. A huge amount of sizes, shapes and materials are available, and orders come in days, not weeks or months. You know what that means - it's not too late to have festive stickers for your party or presents this year, even though December has already begun.

    Great-looking Presents

    Giving out gifts marked with festive stickers is a great way to show the recipients you care about them. Custom Christmas stickers look especially good when you're giving gifts to several different people. If you're a leader of your team at work, and want to give your employees a little thank-you around the holidays, these stickers will be a great way to give each present a consistent look, while making sure they're attractive.

    Christmas isn't the only holiday that lends itself to festive stickers. Custom Hanukah stickers will give the same kind of sparkle to presents, whether you're representing a company, working with a nonprofit or just making up packages for your family. Christmas, Hanukkah, Kwanzaa and beyond - if you celebrate it, there's a great sticker design just waiting to be created.

    Retail is another arena where gift stickers might make a big impact. If your business sells items that go well as presents, you can hand out stickers to people who specifically buy those products to give. If you offer wrapping services, top each package with a custom sticker and show off your company's dedication to design and detail. This personal touch could confirm for customers that they made the right choice buying from you - and perhaps they'll come back next year. You can even stock stickers for multiple holidays - and non-denominational winter designs - to cover many bases.

    Spruce Up Holiday Parties

    If you're organizing a holiday party, especially if your plan involves gift bags for attendees, custom holiday stickers are a great way to unify its look. People will go home with a reminder of the party, one that can incorporate motifs used in the rest of the decorations. No matter how large or small your gathering is, it may make a great impression with such a carefully planned design. Nonprofits and companies planning holiday festivities can benefit greatly from using stickers as a design element, whether the gatherings are internal or open to the public.

    Time to Order

    It's December - does that mean it's too late to get sticker orders in for the winter holidays? Not if you work with Lightning Labels. True to its name, Lightning Labels is a lightning-fast company, delivering labels and stickers in a hurry through all-digital production processes and all-domestic facilities. High-quality designs in bold colors on a number of different material choices are all par for the course when you work with Lightning Labels. Then, once the holidays are over, it'll be time to think about spring holidays - another great chance to use stickers.

  • December 17 is National Maple Syrup Day - Are you Ready?

    Time to Update Your Labels and Stickers

    Maple syrup brings sweetness to breakfast - or any meal of the day - but it can go under-appreciated. That's why December 17 is set aside to celebrate this champion of condiments. If you produce or bottle syrup, this is a great promotional opportunity. Through custom bottle labels or stickers, you can remind shoppers of the special day or give them some recipes to try. A temporary change in packaging may be just the thing to stir up some business, or convince buyers to pick your brand out of the many on shelves.

    Offer a Recipe

    When it comes to pancakes, waffles and French toast, syrup obviously can't be bettered But what about its role in creative cooking? To draw some attention on and around National Maple Syrup Day, you can employ custom syrup labels that list exciting and delicious recipes. This is an effective tactic because it not only gives people a concrete reason to bring home a new bottle of syrup, but also ensures that they pick your brand, so they can have easy access to the recipe.

    National Maple Syrup Day is one possible event to commemorate with a recipe, but the tactic doesn't have to end with December. Have a look at the calendar of upcoming holidays and other food-specific events, and you'll be sure to find several relevant dates throughout the year. Changing things up with new custom food labels, maybe even launching several different designs at once, can keep drawing new customers to your particular syrup brand.

    Reminder Stickers

    Maybe your labels are already printed and applied to the bottles, but you still want to commemorate National Maple Syrup Day. There's an easy way to accomplish this feat - customized stickers. Going with stickers instead of labels is a low-key way to create visual interest in your syrup. Then, if the special day passes and you still have bottles on the shelves, you can peel off the stickers. If you have unused stickers - and didn't print the year on them - go ahead and stick them on bottles when the event rolls around next year.

    Quick Response

    While there's precious few days until National Maple Syrup Day this year, Lightning Labels is in the business of speedily filling orders. The company, true to its name, is capable of lightning-fast turnaround times on orders, with waits measured in days rather than weeks or months. This is due to the all-digital printing processes Lightning Labels uses, as well as the business's decision to stick with nearby and convenient domestic facilities, instead of outsourcing its printing.

    Getting customized bottles on the shelves for National Maple Syrup Day can prove to be an exciting new promotional avenue, whether you approach the task via stickers or labels. Lightning Labels can help in either case, becoming your partner in improving your brand's visual impact. While maple syrup's delicious taste is incentive enough for shoppers to buy it in most cases, you need to make sure these browsing grocery buyers pick your brand - and that's where bold and exciting labels can really help.

  • Custom Hazard Labels – Keeping Kids Safe During the Holidays

    In many homes, December is a month for getting together with the family and exchanging presents - but are the toys and other gifts children receive safe? This is a vital question, and one that manufacturers should ponder when deciding on their labeling strategies. Custom hazard labels can help ensure items aren't used in risky ways, and keep parents and guardians aware of any information they should know.

    December has been set aside as Safe Toys and Gifts Month, a formalized way of acknowledging that brand leaders should keep their customers safe and secure with as much information as possible. This doesn't just mean following the letter of the law when it comes to labeling. Complying with all applicable rules is a baseline that companies can expand from, rather than an endpoint to aspire to.

    Age Ranges, Warnings and More

    Just about any toy can be dangerous if it's picked up by someone too young. Parts that are totally innocuous in the hands of a 10-year-old could be a choking hazard for younger kids, and brands need to be ready to alert parents and guardians as to whether the items they're pondering are right for their children. This is where an important subset of safety labeling, age appropriateness labels, comes in. Safe Toys and Gifts Month serves as a good reminder for brand managers to look over their lines of kids' products to ensure everything has an accurate age range listed on the package.

    Once the age range has been specified, brands can be even more specific in warning of different hazards. Choking risk, potentially toxic substances, sharp edges and more may be worthy of warning labels. Leaders worried that their brands may seem less appealing if they offer more safety information should rest easy - adding warning stickers to packages shows that the company cares about keeping customers' kids safe. This is something any audience buying gifts will care deeply about, and one worth taking seriously.

    Parents and guardians will only get the information they need if labels are well made and tough enough to survive production, shipping and life on store shelves. A safety label that peels off, fades or otherwise becomes illegible is no good to anyone. This is why it's important to work with a top-quality printing partner to launch new warning labels or stickers.

    Lightning Labels Can Help

    Companies pondering their strategies for Safe Toys and Gifts Month can look to Lightning Labels for assistance. Warnings and safety information are hugely important, and that means it's good to release new designs as quickly as possible. Lightning Labels lives up to its name with lightning speed, letting companies get new designs in a matter of days, rather than weeks or months. This is due to an all-digital printing process and the use of domestic facilities rather than outsourcing to faraway plants.

    Whether organizations are massive in scale or just starting out, there is a Lightning Labels offering that can help. All-digital printing is affordable even at small scales, meaning leaders of all sorts of companies can use Lightning Labels as their warning label partner.

  • When selecting a wine, does the wine bottle label design play a role in your choice?

    Wine Selection Can Be Tied To Wine Bottle Label Design

    When selecting a wine, a shopper has a limited field of visual information to go on. There's a glimpse of the color of the wine itself, the shape of the bottle and, most prominently, the wine labels. Think back to times you've searched for a new wine to try. Was your decision influenced by the wine bottle label? From the color of the imagery to the font chosen to the label's material, each part combines to make a whole. Chances are, experiencing the label in person did feed into the decision you made to bring a particular brand and vintage home.

    This points out the importance of vineyards selecting custom wine labels that hang together stylistically and tell a branded story. When it comes down to a direct comparison of wines side by side, customers react to the information presented to them on the packaging.

    All the Right Cues

    A few particular design elements deserve emphasis when designing custom wine bottle labels. These are the factors that convince customers a particular variety is right for the drinker's palate or suitable for the gathering where it's going to be served. With thousands of wines out there, shoppers try new varieties often so the label has to serve as an introduction. Here are different factors designers can focus on:

    • Toughness: Wines that are meant to be enjoyed after significant aging need to have wine bottle labels that are strong enough to look great even after years. Failure to work with materials and techniques specifically meant to be used with wine could lead to labels that peel or fade before the contents of the bottles are ready to be enjoyed.

    • Texture: Vintners can use labels to create a tactile connection with the customer. If the label feels and looks great, it will enforce the perception of the brand as classy and perfect for sophisticated dinners. Vineyards that work with woven cloth materials instead of standard paper can stand out from competing brands.

    • Imagery: Producers that adorn their bottles with photographs gain a chance to show off their branding in a strong and distinctive way. That said, designers have to be careful. Blurry or badly chosen imagery could create doubt in a consumer's mind or make the brand seem cheap. This is why it's vital to work with an experienced printing partner.

    • Uniqueness: When creating a look for a wine brands, it pays to look at what others are doing - and then refuse to chase the trend. Faced with a shelf or similar wine labels, customers may naturally gravitate to a brand that has its own distinct appearance.

    Working with Lightning Labels

    Vineyards that want to ensure their products are compellingly packaged can work with Lightning Labels to get the look they're after. With a range of materials suited to wine bottles and the ability to print in several different sizes, Lightning Labels makes it easy to enhance a brand's appearance. Furthermore, Lightning Labels is an all-digital printer. The lack of plates in the printing process means that even small orders of custom wine labels are economical and simple.

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