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  • Personalizing Product Labels for Better Value and Engagement

    Building Consumer Connections Through Customization

    Digital technologies have significantly transformed the way marketers reach, engage and connect with target audiences. The rapid proliferation of mobile devices, increased reliance on connectivity and prominent rise of the Internet of Things have made it so businesses are now presented with enormous amounts of data - information they can collect, organize and analyze to gain enhanced insight and information on their customers.

    This advanced visibility leads to sellers making more informed and strategic decisions about their products. They are able to fine-tune virtually all aspects of the production and selling process in a way that gives shoppers a better, more personalized experience. The more brands know about their audiences, the better able they are deliver the goods and services they need - using the strategies and channels they are most likely to respond to.

    In this highly digital environment, brands have to compete, perhaps more than ever, with other companies to gain the attention of consumers. This is why so much attention is being paid to the packaging and labeling designs of products. The way the goods are presented online or on the shelf can make or break whether or not a shopper notices an item, let alone purchases it.

    As technology and software become more sophisticated, the expectations consumers have are increasing. Digital developments have made it so the shopping experience of today's customers is all about convenience and customization. It is imperative that brands are able to leverage unique and creative ways to create custom labels and packages that not only stand out to shoppers, but are able to establish a connection with them in some way. And this is why personalized packaging is becoming such a staple among marketers today.

    Earlier this year, Packaging Digest named personalization as one of the top and fastest-emerging packaging trends right now, due in large part to the way it allows brands to reach consumers on a personal level and meet a lot of their growing expectations.

    Benefits of Personalized Packaging and Labeling

    Print Week recently reported that personalized marketing increases customer loyalty and generates 31 percent more profits than other types of marketing materials. Thanks to digital printing technologies, adding this kind of value to marketing campaigns has become easier than ever before - and is why it has become a strategy used by companies across a wide range of industries, particularly those in the food and beverage market.

    As Print Week pointed out, the use of personalization in labels and packages is incredibly versatile. This method can be used to not only grab the attention of shoppers - say, for example, by printing names on the product like Coca Cola Company does with its soda cans - but also to promote or generate buzz about a particular product or event, gain brand exposure or spread awareness. Adding to the attractiveness of the personalized packaging strategy is the wide range of content that can be printed on the label, as well as how the campaign is run. For example, a company could print the logo of different NFL football teams during the fall based on the city or state the item is being sold in. During the holidays, businesses could allow customers to go online and upload their own images or messages to print on a product label and give as a gift.

    Another way personalized marketing is being used to benefit sellers today is that it allows them to further gain insight into consumer shopping and purchasing patterns. Print Week explained that the more consumers interact and engage with a product, especially if it is with a smartphone or via social media, the more a company is able to learn about their preferences and tastes and, therefore, further customize and target customers based on that information.

    Mastering the Art of Customized Marketing

    At the end of the day, the real driver of personalized packaging and labeling is that it is based on relevance. To be perceived as relevant and thereby valuable to shoppers today, brands must be strategic about their customization efforts. Personalized marketing materials are still in their infancy and it is a trend that will likely continue to gain traction among companies.

    However, to ensure a successful campaign of this nature - whether it be for a limited edition line of products or a long-term strategy - marketers must be able to operate quickly and efficiently. This is why it is imperative that sellers that want to offer personalized products work with a printing provider that allows them to adapt and edit labels and packages in real time on an as-needed basis. They must also be able to ensure a quick turnaround on the print ordering and delivery process.

    By partnering with a digital labeling print company that uses best-in-class technologies, brands will be better equipped to adapt their personalized campaigns in tandem with emerging trends and specific needs of their consumers.

  • Should Your Product Labels Include QR Codes?

    Utilizing Digital Technologies For Packaging and Labeling

    The use of QR, or quick response, codes in product labeling and packaging has gained significant traction over the years. There are many benefits to printing QR codes on labels. This scannable technology allows shoppers to use their smartphones and mobile devices to learn more about an item. The codes can also be leveraged as a promotional and/or marketing tool. For manufacturers and marketers, it offers a solution for minimizing the amount of information they print directly on the package while still providing consumers with the necessary information the brands either want or need to disclose.

    When designing custom labels, sellers have a very limited space to work with. And because the packaging and labeling of products plays such an important role in grabbing the attention of shoppers, it is essential to make sure that every inch of the space is used strategically. Many people struggle with deciding which elements they should include, with an obvious concern being that the label will look too crowded or cluttered. However, determining whether or not a QR code would be an effective use of label space can be difficult - and there is no one simple answer. Generally, though, it depends largely on the type of good it is, as well as what industry it exists within.

    For example, a lot of the QR code's recent popularity can be attributed to the increased demand for more transparency in food and beverage labels. As Food Dive pointed out, one of the biggest initiatives that have fueled the use of scannable label technology is SmartLabel, a proposed solution to mandatory labeling regulations, such as the new GMO law, that makes it so companies let consumers know all the ingredients and sourcing information they may want to know without directly printing it on the product package. There have been mixed feelings about this strategy, with some arguing that using QR codes is unfair and inefficient because it favors only the shoppers who have smartphones. It's safe to assume that the SmartLabel advocates, which represent a large portion of food and beverage companies, prefer this method because having to disclose the use of certain ingredients or materials in a product may imply it isn't a healthy option, therefore hurting sales.

    QR Code Controversy

    The benefits of using QR codes and other digital technology in labels are easy to see when you consider how complicated and complex the regulatory environment can be. For example, according to Computerworld, wine makers can legally add as much as 200 ingredients to their wine products without disclosing the use of them on the label.

    However, when it comes to deciding whether or not to print QR codes on your labels, there is another important question to consider: Will consumers actually use them? Food Dive reported that, in 2014, 34 percent of consumers in the U.S. had used QR codes while they shopped and that, between 2014 and 2015, the number of scans made per person increased an average of 7.5 percent. Furthermore, the source noted, Hershey conducted research on SmartLabels and found that the general consensus among participants was that the QR codes are valuable when they provide information that the shopper wants to know, rather than a promotional video or marketing content.

    On the other hand, The Center for Food Integrity released research report findings that showed only about 8 percent to 9 percent of consumers prefer to receive food information from QR codes. Most preferred instead to have this information available on the product label or package, especially if it relates to the health or safety of the item.

    "When we did qualitative work, how consumers want to access information is almost as diverse as the number of consumers, which creates both an opportunity and a challenge," CFI CEO Charlie Arnot explained to Food Dive.

    Important Factors To Consider

    The important takeaway from the research findings is that, if you are going to include a QR code in the design of product labels, it is crucial to make sure that it is one that provides the consumer with valuable information. Furthermore, in order to determine this, it is necessary to first gain a sound understanding of what exactly your audience and potential customers find meaningful in regard to the type of item you're selling. For example, if it is food or beverages, using the QR code to offer them detailed listings of the ingredients and nutritional values may be a good idea.

    Another key factor to consider is whether or not your target audience uses smartphones and, if so, how. Understanding not only the technology-related activity but the purchasing behavior and patterns of your ideal customers is necessary in determining whether QR codes make sense for your product labels.

    When you're creating custom labels, you need to make the most of the space you have to work with. If there is a lot of important information that you know some shoppers may be interested in learning about, a QR code can be an effective tool in offering that without making the design look too cluttered.

  • Promote Allergy Relief on Product Labels to Temper Seasonal Sniffles

    Promote Allergy Relief With Product LabelsBottle Labels Touting Allergy Relief Especially Sought After This Year

    There are many great things about the onset of summer, but the rising pollen counts that send people hurrying to the nearest drugstore to scour medicine bottle labels for the promise of allergy relief isn't one of them. According to the American College of Allergy, Asthma and Immunology, the prevalence of seasonal allergies to pollen from grasses, trees and weeds is increasing among the American population. What's more, according to Dr. David Samadi, a medical correspondent for Fox News' Medical A-Team, the harsh, long winter that afflicted many areas of the country this year is an unwanted gift that keeps on giving for allergy sufferers. "The extremely cold temperatures we experienced this winter caused a delay in tree pollination, which is now occurring at the same time as grass and flower pollinations," Samadi explained in an article he penned for the New York Daily News. In other words, rather than being hit by allergies to tree pollen followed later in the season by reactions to grass and flower pollen, people are having allergic responses to all three triggers at once.

    Product Labels Must Inform Allergy Sufferers

    It's critical that the product labels on allergy medication provide clarity for consumers. Some over-the-counter medicines cause drowsiness, which is ideal for people whose stuffy noses and itchy eyes are keeping them up at night but not so great for individuals trying to get through the work day in spite of their symptoms. As Best Health noted, other options contain decongestants that should be avoided by those who have high blood pressure or glaucoma. To put it simply, shopping for medications that promise to alleviate allergy symptoms could introduce other problems if customers don't select the right product for their needs. That's where labels come in. If a medicine causes drowsiness, contains ingredients that could be dangerous to some people or has any other attributes that shoppers should know about, manufacturers need to ensure that this information is included on the product's packaging.

    Striking A Balance Between Product Labels' Design and Information

    Product labels need to provide information to shoppers - and that is especially the case for those stickers and labels affixed to allergy medicine. Manufacturers may be concerned that after they include lengthy ingredient lists and specific instructions for use, their labels won't have room for anything else. Lightning Labels can help companies in this predicament strike a balance between aesthetic appeal and functional requirements. Our high-resolution, professional-quality printing allows you to shrink text without compromising legibility, leaving plenty of room for your logo and the promise of allergy relief. Our vibrant, eye-catching labels will attract shoppers' attention to your product, and the small yet easily readable text will ensure consumers find the information they need once they reach out and take that bottle of allergy medicine off the shelf.

  • Promote Summer Camps with Personalized Stickers

    Personalized Stickers Help Promote Summer CampCustom Stickers Can Help Get the Word Out About Summer Camp

    School's out for summer - or soon will be - and that means camp is in the near future for many youngsters who are ready to promote their summer plans with custom stickers. According to the American Camp Association, the United States is home to more than 7,000 overnight camps and 5,000 day camps, a number that increased by 21 percent between 2002 and 2013. The ACA's Sites, Facilities, Programs Report identified campers' top activities as recreational swimming and other aquatic activities, arts and crafts, challenges/ropes and archery, but many also enjoy horseback riding, climbing, farming, gardening, wilderness trips and community service. Whether they are experiencing first-time jitters or are eagerly awaiting the day they get to go back to their familiar seasonal stomping grounds, kids don't have to wait until they arrive on-site to display their summer camp allegiance, all thanks to custom stickers. And you never know - kids who see summer camp stickers on their peers' school lockers, folders or backpacks may even be inspired to lobby their parents for a last-minute sign-up so they can join the fun!

    Personalized Stickers Serve A Dual Purpose

    As well as promoting the summer camps that produce them, personalized stickers can also help attendees develop the sense that they are part of something, even before they arrive on the first day. Organizations eager to strengthen this sense of connection may want to consider producing multiple sticker designs - some with the sole purpose of getting the word out about the summer camp itself, and others that have blank spaces where campers can fill in their names, teams, cabin numbers, etc. People love to belong, and personalized stickers are an inexpensive yet effective tool to make them feel included. What's more, Lightning Labels' low minimums and reasonable prices mean summer camps don't have to worry about their stickers breaking the bank.

    Why Choose Sticker Printing from Lightning Labels?

    Whether camps decide to go with multiple sticker motifs or simply need small quantities of one design, chances are good that Lightning Labels' custom sticker printing service can meet their needs. Before their stickers roll off the presses, camp personnel can take a look at free press proofs to make sure the final product will be everything they imagined. Once they give the OK, they can expect their customized stickers to be printed in two to three days and shipped to them soon afterward.

  • Get Your Marketing on a Roll with Custom Roll Stickers

    Custom Roll Stickers Promote Your BusinessRoll on the Era of Roll Stickers for Your Business

    There was probably a period in your company's history when sheet labels met your needs and you didn't think roll stickers were necessary. At that time, you didn't mind peeling off stickers one by one because you used them in such small quantities. That being said, there comes a certain point in a business' life cycle when it makes sense to leave sheet labels behind and switch to roll labels instead. Human beings are naturally averse to change and tend to stick to what they know, but the efficiency and cost-effectiveness of roll labels speak for themselves.

    Why Use Roll Stickers?

    Roll stickers have multiple advantages over their sheet equivalents. Here's a list of just a few:

    • Better value: Buying labels in sheets tends to be more expensive than ordering roll labels, even when a company offers low sheet label minimums. Why not buy roll stickers in bulk and redirect the money you save toward improving another area of your business?
    • Quicker application: Sitting down one afternoon, peeling labels off sheets one by one and painstakingly affixing them to the bottles, boxes, tubes or whatever other form of container holds your wares can be extremely therapeutic once you get into a rhythm - but it can also end up being a huge waste of time. Whatever industry you're in, chances are good that you and your employees have better things to do than manually stick labels onto each and every one of your products. Roll stickers can be fed into label applicators to speed up the process and free up time on your end.
    • Easier storage: This benefit is the simplest of them all. Think about it: How often have you misplaced a sheet of labels, never to be seen again? It's much harder to lose an entire roll!

    Order Custom Roll Labels from Lightning Labels

    Whether you're looking for custom roll labels to affix to food containers, bath and body products, nutraceuticals, candles, beer and wine bottles or something else, Lightning Labels can deliver. Our professional-quality labels look just as good as - if not better than - those used by large national brands, so you'll be able to pique consumers' interest without breaking the bank.

  • Get Ready for Farmers Market Season with DIY Product Labels

    Get Ready for Farmers Market Season With DIY Product LabelsCustom Labels Set Your Products Apart at the Farmers Market

    Spring is the season of melting snow, rising temperatures, blooming flowers and the eagerly anticipated return of farmers markets after the long, cold winter. Farmers, bakers, craftspeople and other artisans planning to sell their wares at these markets know there will be stiff competition for shoppers' attention, and custom labels may help them gain an edge in this respect. People who visit farmers markets have so many booths to check out and things to look at, you'd be surprised how something as small as eye-catching product labels can really make a difference. If you're a farmers market veteran, you already know the lay of the land, but if you're considering setting up shop at such an event for the first time, you may not know how - or even where - to get started. Luckily, the United States Department of Agriculture curates a National Farmers Market Directory that listed more than 8,000 different markets at the latest count, so there's probably one near you!

    Custom Stickers Say A Lot About Your Brand

    You might think that when it comes to the process of creating custom stickers, design is the only thing that matters, but that isn't the case. Of course, the design of stickers and labels may prove invaluable in terms of piquing shoppers' interest and setting your wares apart from everyone else's, but when potential customers take a closer look, will they see cheap, low-quality labels or vibrant, professional-grade stickers with crisp lines and colors that pop? The quality of your products' packaging says a lot about the quality of the products themselves, so make sure to make a good impression!

    Why Buy Printed Labels from Lightning Labels?

    At Lightning Labels, we understand that good-quality printed labels can mean the difference between a purchase and a pass. That's why we put so much effort into making sure our offerings look as polished and professional as the packaging you see on products put out by national brands. If you're on a budget, only need a small number of labels or have a very specific label shape and size in mind, don't worry - chances are good that our low minimums, reasonable prices and wide array of options will meet your needs.

  • Use Labels and Stickers to Promote Safety During National Bike Month

    National Bike Month Safety StickersInclude Safety Warnings on Bike Product Labels

    May is National Bike Month, which means there's no time like the present to promote bike safety via product labels on the vehicles themselves, as well as adding the stickers to accompanying accessories. National Bike Month has been held every year since 1956 and includes events such as Bike to Work Week and Bike to School Day. With event sponsor the League of American Bicyclists and numerous local bike shops and organizations gearing up to draw attention to the various benefits of biking, it's important to pair these encouraging messages with safety warnings. After all, riding a bike may be a healthier, less costly and more environmentally friendly form of getting yourself where you need to go, but if you don't follow the rules of the road or fail to take precautions such as wearing a helmet, you could end up pedaling into disaster - and that's where warning labels come in.

    What Tips Should Bike Safety Stickers Provide?

    If you're wondering where to start when it comes to crafting bike safety stickers, the National Highway Traffic Safety Administration's website is a great resource. Encourage riders to: • Wear a properly fitted helmet • Inspect the bike before riding • Dress in bright colors and reflective gear • Stay alert and watch out for road hazards • Follow traffic laws • Ride with at least one hand on the handlebars • Avoid riding at night • Yield to traffic and pedestrians when appropriate • Look before turning

    Make Safety Labels Pop

    Imparting information that may help to keep bike-riders safe is important, but if safety labels aren't eye-catching and attractive, the tips are more likely to go unread. Make sure this doesn't happen by partnering with Lightning Labels. Even if you only want to print a small number of custom labels and stickers, Lightning Labels' low minimums and inexpensive unit pricing will be able to accommodate your requirements and restrictions. However, don't associate the low cost with low quality. We offer a wide variety of different label materials, finishes and hues, but one thing's for sure: You'll get professional-quality labels with vibrant colors, clear and easy-to-read text, crisp designs and, if needed, the ability to withstand water and heat. Let Lightning Labels help you get the word out about bicycle safety this National Bike Month!

  • Make Your Sauce Labels Sizzle for National Barbecue Month

    Custom Barbecue LabelsUse Standout Sauce Labels to Herald the Start of Barbecue Season

    National Barbecue Month - a.k.a. May - is here, and that means it's more important than ever for your products to boast sauce labels that truly stand out to consumers and give you an edge over your competitors. With the weather slowly but surely heating up in most parts of the country, cookouts are on the minds of more and more Americans - but why exactly do we love barbecuing so much? The results of the Hearth, Patio and & Barbecue Association's National Barbecue Month Poll shed some light. First off, there's no dress code for a cookout, a fact that 57 percent of the 1,000 respondents said they appreciated. Even the most casual of restaurants tend to have a "No shirt, no shoes, no service" rule, but bathing suits and bare feet are just fine - and even encouraged - in the backyard. What's more, travel time is minimal, the costs tend to be lower and there's no long wait for a table once you get to your destination. Finding a place to sit won't be a problem, and in fact, you don't even have to stay in your seat while you wait for your food to be cooked. Given these advantages, it's no wonder that the majority of people who participated in the HPBA's survey said they preferred cooking out to eating out, with 58 percent declaring the former to be "more fun and relaxing" than the latter. "Outdoor cooking is a very popular pastime that unites friends and family with great-tasting food that's easy and affordable," noted Leslie Wheeler, director of communications for the HPBA.

    Bottle Labels Can Help Consumers Make Healthy Choices

    Another key finding from the HPBA poll can also be incorporated into bottle labels: Seven in 10 respondents said they believed cooking out was a good way to cultivate a healthier lifestyle by eating wholesome, fresh food and dining al fresco, enjoying the sun and the fresh air. With so many individuals perceiving barbecuing to be a healthy choice, companies might want to incorporate the idea of healthfulness into the stickers and labels on their bottles of barbecue sauce.

    Make BBQ Labels Both Durable and Attractive

    Coming up with an eye-catching design for BBQ labels is an important step for companies to take, but it's not the only element of BBQ sauce packaging success. After all, what good is a bottle label that smudges or peels after contact with oil, water or steam? Lightning Labels' standard white BOPP label material can stand up to everything from a single - albeit over-exuberant - splash of pool water to the persistence of a sudden downpour. What's more, when the cookout is over, the cold conditions of the fridge won't compromise label quality either. With the white BOPP label, the high-quality, professional-looking printing will stay that way for the duration of the product's use.

  • Contemplating A Life Without Labels

    History of Product LabelsAn America Without Product Labels

    Can you imagine what the browsing and purchasing process would be like in the United States if product weren't labeled? To experience such an existence firsthand, you would have to travel back in time to the 1800s. As print and design blog Impressions explained, labels made their American debut in the 19th century as a tool that served two purposes: identifying different types of pharmaceutical drugs and instructing patients how and when to take them. However, it wasn't until the mid-1800s that printers began to change their focus from simply creating labels that imparted important information to doing this in a way that set their labels apart from the rest. They began to develop label books that offered examples of different printing, engraving and color options. If you've ordered stickers and labels from Lightning Labels, you'll know that we still use an approach like this today - although, of course, the printing options we provide are much more sophisticated thanks to the numerous technological innovations that have taken place over the past century and a half. The way labels adhere to products has also undergone an evolution over the years. Initially, according to Impressions, gum was used to stick them to pill bottles and vials. In the 1930s, R. Stanton Avery, a Los Angeles entrepreneur, invented self-adhesive labels that proved to be a game-changer for the business. The next red-letter decade for the label industry was the 1980s, when barcodes began to take off, revolutionizing the everyday shopping experience. Nowadays, virtually every product has a label of some kind. In the preceding paragraphs, we answered the question of how we got here from the world without labels that existed two centuries ago. The next question is why - why did labels not only grow in popularity over the course of the past 200 years, but become practically ubiquitous? The answer lies in their multiple uses and purposes.

    Delivering Information

    In the 1800s, pharmacists applied labels to containers with the intention of making it easier to distinguish between different drugs, and to ensure patients knew what to do with their prescriptions (shake liquid medicine, ingest pills with food, take their medication twice a day, etc.). The pharmacists of today - along with members of many other industries - still use labels for this purpose. Some of the information included on today's labels includes the name of the brand and the company behind it, ingredients and nutritional information, warnings (regarding side effects and toxicity, for instance) and details that might make the product more enticing to customers ("fat-free," "all-natural," "vegan-friendly").

    Meeting Diverse Needs

    Since the printers of the mid-1800s first began promoting different options, label design has taken off in a big way. Just look at Lightning Labels' offerings as an example. We can manufacture vertical labels for wine bottles, horizontal labels for tubs of nutraceuticals, heat-proof labels for candles, waterproof labels for bath products and more. We even have a special material that has been formulated to meet the unique requirements of labels affixed to tubes of lip balm.

    Attracting Attention

    When consumers are standing in front of an entire shelf filled with the same product, how are they expected to choose one brand over another? Labels are the answer. If they're fond of a particular brand, they can easily identify it by its label. If they're looking for something organic, free range or low-fat, they'll be drawn to the labels that tell them which products have these attributes. If they're ambivalent about which brand to choose, a bright, eye-catching, well-designed label may well pique their interest and seal the deal. Whatever your motivation for procuring labels, Lightning Labels' state-of-the-art printing technology can provide you with affordable, full-color custom labels and stickers of all shapes and sizes.

  • Stand Up to April Showers with Weather-Resistant Labels

    Weather-Resistant LabelsDon't Forget Waterproof Packaging When Designing and Ordering Labels

    You might think that once you've locked down the information you want to include on a label and the format in which this will be presented, you're good to go - but if you forget to consider the importance of waterproof packaging, you could be in for a soggy, unpleasant surprise down the road. Especially at this time of year, the weather can be unpredictable, with the sun shining one day and the rain pouring down the next. After all, they're not called "April showers" for nothing. Failing to take this aspect into account when designing labels could lead to quality issues that don't exactly cast your company in a great light. Avoid inadvertently cultivating a reputation of being that enterprise with the delicate labels by making robust packaging choices.

    Why Use Weather-Proof Labels?

    Beyond the ability to stand up to April showers, weather-resistant labels are generally more durable, which widens the scope when it comes to storage options and use scenarios. When consumers see that a label is weather-resistant, they don't only associate this moniker with the idea that the packaging will stand up to hot sun and pouring rain. Rather, they assume it will hold its own in a range of less than optimal conditions, whether these are directly caused by the weather or not. Consider water bottle labels as an example. You don't see many paper water bottle labels in this day and age, and that's for a good reason: Manufacturers understand that bottles get jammed into bags, held by sweaty hands, stored in cold places and more - in short, they need to be durable, which means standing up to heat, cold and moisture as well as being hard to tear or rip.

    What to Expect From Lightning Labels' Weather-Resistant Stickers

    At Lightning Labels, we've made enough labels over the years to understand and accommodate the special requirement of weather-proofing. Our standard White BOPP polypropylene sticker is waterproof and durable, able to withstand everyday exposure to everything from torrents of rainwater to intense sunbeams. In other words, they're not so much weather-proofed as April-proofed! Whatever this month brings in terms of weather, you can be confident that our labels will be up to the task of handling any conditions that come their way.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.