Branded Labels

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    Food Safety Product Labeling Must Have Allergens in Mind

    Careful Food Safety Product Labeling a Must

    When you're launching a new food or beverage product, listing possible allergens is one of the most important steps on your to-do list. Unless you take this process extremely seriously, you may be forced to issue a costly recall. Producers of food and beverage products can ill afford to make a mistake or oversight in their lists of potential allergens. This is what makes food safety product labeling an absolute must for food and beverage producers.

    Relevant Rules

    A recent JD Supra article by product liability advocacy law firm Wilson Elser offered a reminder that not only are allergen mislabeling problems serious for companies, they're happening at a worrying rate. For instance, there were 650 food recalls carried out in 2016. That's way up from the 154 that occurred 10 years earlier. Most of the allergen issues are clustered around the eight major allergens that must be labeled per Food and Drug Administration rules: milk, fish, eggs, shellfish, peanuts, tree nuts, wheat and soybeans.

    Wilson Elser added that food producers' diligence goes beyond checking foods themselves for the relevant allergens - if there is any possibility of cross-contamination with relevant items, that is cause for labeling attention as well. Whether labeling takes place at the production, manufacturing or distribution stage of the supply chain, this is one responsibility that's impossible to set aside. Considering the seriousness of allergic reactions, customers' health could be at risk.

    Diligence in Action

    Packaging safety consultant Gary Kestenbaum, writing for Packaging Digest, noted that many recall apologies from brands explain that the company allocated its resources to areas other than labeling and notification, thus leading to the problems. The author suggested that companies reject this philosophy and have full-scale identification efforts to ensure allergen listings - all other relevant parts of food packaging - are accurate. He explained that while it may seem excessive to add extra steps to production, the savings from avoiding recalls can be considerable.

    While your company may be too small to implement the kind of extensive, multi-individual chain of responsibility recommended by Kestenbaum, his point is well taken: When businesses not only focus on their packaging but have multiple rounds of checking and verification to ensure they haven't missed anything, their food products stand a better chance of going out to store shelves wholly accurate, removing the need for a costly recall down the line.

    Recent Recalls

    There's no need to speak in generalities about the risk of recalls due to inadequate allergen labeling - it happens all the time. For instance, the Department of Agriculture recently reported a recall of 150 pounds of ready-to-eat couscous due to the undeclared presence of pecans. Pecans are a tree nut, one of the aforementioned allergens that producers need to declare in all cases.

    In another recent USDA action, the agency noted 30,537 pounds of frozen burritos were subject to recall. The issue was twofold for the burritos, as they contain egg and soy, neither of which was declared on the packaging. While the couscous problem was noticed by the supermarket distributing the items, the presence of egg and soy in the burritos was flagged as part of a customer complaint. There are numerous ways for labeling inadequacies to come to light, from inspections to input from the public.

    Getting Food Safety Product Labels

    When it's time to print a new batch of food labels for one of your products, there's no need to skimp on quality. After all, you've worked hard to ensure they are completely accurate and reflect the contents of your items. All that effort will go to waste if low printing quality renders the labels unappealing visually. Working with an experienced printer such as Lightning Labels is one way to give your food products a look that can stand out on the shelves while still giving adequate space to ingredients listings and all other relevant info.

    Since Lightning Labels uses all-digital printing processes and works from domestic facilities instead of outsourcing, your labels will arrive in a matter of days, rather than weeks or months. This can be a remarkably helpful factor, ensuring that the printing step doesn't slow down the overall process of getting labels for a new product. Of course, an item's debut isn't the only good time to call on Lightning Labels - you can also commit to a redesign to suit a new season or simply to breathe new life into your branding.

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  • Spice it Up! Update Your BBQ Sauce Labels for National Barbeque Month

    BBQ Sauce Labels Provide A Bold New Look

    When you produce barbecue sauce, marinade and hot sauce products, you add the spice to your customers' meals. But if the BBQ sauce bottle labels for those items are bland or unmemorable, it harms your ability to convince shoppers to give your brand a try. There's no better time than National Barbecue Month to take a look at your sauce line and determine whether an exciting new look could be just what it needs to win people over.

    Adding New Elements

    There isn't just one way to improve BBQ sauce labels. In fact, just about every element of the graphic design can be tuned up and improved dramatically if you focus. As long as you work with a labeling provider that is able to realize your new ideas, you're free to get creative and update your food labels for maximum audience appeal.

    It's the dawn of cookout season, so a potential sales boom is right around the corner. Here are a few particular graphic changes you can employ to catch aspiring backyard chefs' eyes:

    Useful recipes: Maybe people are hesitant to buy a sauce or herb rub if they aren't sure how to use the flavoring. Putting simple directions and suggested ingredients on the package takes away that uncertainty. If you work with a producer of high-quality labels, it will be easy to print the necessary amount of text on the label without it getting blurry.

    Exciting graphics: BBQ sauce and hot sauce are sold on bold personality. You want to communicate to buyers who have never tasted your product that they'll enjoy it, and give them a sense of how it tastes. You can boost your brand's appeal via colorful imagery that evokes a flavor and potentially uses regional symbols to celebrate your local surroundings.

    Seasonal content: You can remind shoppers that it's National Barbecue Month - or just that summer is coming up and it's a great time to grill. Changing elements of your packaging every few months keeps things fresh, and as long as you work with a printer capable of producing reasonably sized orders, you can execute this strategy without waste.

    Reach Your Audience

    Sauces and other BBQ essentials aren't the kind of products that receive media-blitz ad campaigns. The in-store experience, when someone is browsing an aisle, is your chance to make the case for your brand. Your labels are the part of the package that sets your items apart from the rest of the field. Custom hot sauce labels, BBQ sauce labels, spice rub packages and more act as your company's calling card. It's up to you to take the design challenge seriously.

    Once you have a good idea of how you want your labels to look, it's time to find a third party that can turn that vision into reality. Lightning Labels can fulfill that function, with its all-digital processes enabling affordable, short print runs as well as remarkably quick turnaround times. Any new ideas you put onto your BBQ sauce labels in celebration of National Barbecue Month can become physical items in a matter of days, not weeks or months.

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  • Natural Claims on Food Labels: Sometimes Confusing, Always Important

    Food Labels: What Do Consumers Want to Know?

    Any food product could be described, accurately, in dozens of different ways. Knowing which types of claims are most interesting to your consumers, and allowed by government regulations, could transform your labeling strategy for the better. A preoccupation with healthy eating and nutrition is one of the major shopping trends animating present-day consumers, and when it's time for a label refresh, you can implement these elements to improve your offerings.

    Stating the Obvious?

    The power of perception and phrasing when it comes to food product labeling became clear in University of Illinois research, according to Agri News. In the study, consumers were asked which promises meant the most to them. The responses were surprising in that "organic" ranked at the bottom of the priority list, while claims such as "no growth hormones" dominated. There is a special kind of significance to this being the top choice, as growth hormones are actually banned in farm-grown products.

    The researchers noted that the study results show the potential value of making claims on food package labels. Brands that note they have no growth hormones in their food products may have more appeal than those that don't, despite the fact that neither company uses any of those substances, as they are both in compliance with the law. According to Agri Business, there is actually a stipulation that companies claiming "no growth hormones" have to note in small print that of course there aren't growth hormones, as the government prohibits them.

    Customer education on what different terms mean may change the landscape of favored packaging labels. Agri Business reported that Breanna Ellison, the study's lead researcher, pointed to the "organic" distinction as a case in point. When a meat product receives such a label, it means the animals in question were not subjected to many of the processes consumers were asked about - yet they still ranked those individual assurances as more important than "organic." More knowledge about what organic means when not applied to fruit or vegetables, but to meat or poultry.

    Preferences and Requirements for Food Labels

    Sometimes, terms consumers want to see and legal requirements become intertwined. Genetically modified organism labeling is an example of this phenomenon. Agri Business noted that "non-GMO" is the No. 2 concern about food contents, just following growth hormones. Of course, the presence or absence of GMOs has also been a legislative priority over the past few years. The Fence Post recently reported that the Department of Agriculture is currently working on a compliance schedule and rules for disclosure.

    The Fence Post explained that the new administration's chief agriculture aide, Ray Starling has restated the USDA's intention to follow the schedule for labeling rules laid out by congress. That means that by July 2018, there will be clarity about how companies have to state the presence of genetically modified ingredients. The actual roll-out for related labels, however, will be later to allow manufacturers to comply. Starling clarified that the USDA following the law and finalizing the standard won't result in unfeasible compliance deadlines.

    Mandated and Intentional Changes

    Whether your brand changes its food labels to comply with new disclosure rules or as a direct attempt to appeal to a new audience, there's a need to partner with reliable third parties on such projects. This is where Lightning Labels comes in, providing high-quality labels and not requiring large minimum order sizes. That latter fact means that even when changes are mandated, you won't be left with unusable rolls of outdated labels. Transforming your products' look to foreground their natural bona fides can become a powerful differentiator for your brand, promising your audience that their nutritional needs are being met.

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  • Product Label Claims: Another Busy Year Ahead

    Keep Watching for New Product Label Rules

    Even if product labeling was just a struggle between brands trying to win customers' eyes with their compelling designs, it would be a challenging and complicated field. It's so much more than that, however. No matter what type of products your company manufactures or sells, you've likely felt the impact of rules and regulations about what you can and should print on your labels.

    Obliging and complying with relevant product labeling rules doesn't just mean memorizing policies and relaxing, either. There are real, meaningful changes to those laws every year and a failure to keep up with these updates can lead to regulatory trouble. This is yet another reason to work with a product labeling partner capable of quick turnaround times and short print runs - the resulting agility will help you change strategy if a new rule comes into effect.

    A Year of Product Labeling Changes in Food and Beverage

    A legal alert from law firm Brownstein Hyatt Farber Schreck recently pointed out that the Food and Drug Administration and Department of Agriculture both have relevant rules coming into effect during the year ahead. These include the new uniform genetically modified organism labeling law, as well as the final ruling on what "healthy" can mean following a period of comment and revision. Adding further uncertainty to the situation is the fact that there is always the potential that rules will change or be blocked.

    The law firm indicated that there is "significant potential" for the GMO rules to not make their anticipated July 2018 roll-out date. This is due to the fact that affected producers may challenge the rules. In addition, there is a general antipathy to adding new regulations to the books among members of the current Republican administration.

    Brownstein Hyatt Farber Schreck added that organizations may find themselves changing their labeling strategies multiple times over a few short months, especially if the GMO ruling does come into effect but is delayed. Complying with the FDA's new rules governing nutrition facts will force one change, then the GMO law another. This warning is a clear indication that labeling systems should be ready for shake-ups and quick changes.

    Made in the USA Disputes

    Where a product is made could also become a subject of debate and enforcement, according to a separate legal alert, this one by Drinker Biddle & Reath LLP. The law firm pointed out that the Federal Trade Commission has stepped up its inspection and enforcement efforts concerning products that claim to be made in the U.S.A.

    Drinker Biddle & Reath explained that the new administration may have an effect on this labeling issue as well. Due to the current focus on using goods and materials manufactured domestically, there is every chance for more stringent enforcement of items that claim to be U.S.-made. The law firm added that state rules differ and companies should inspect these regulations to be absolutely sure they qualify before making such a claim.

    When it comes to working with suppliers, manufacturers should ensure they have documentation of the supply chain. Finding out that a domestic materials claim isn't verifiable could be a costly mistake for a company to make. The legal alert noted that claims with qualifiers, perhaps specifying that materials are not domestic but the product was assembled in the U.S., tend to pass FTC muster - as long as they're true and can be supported.

    Product Labeling on High Alert

    When there are potential labeling rule changes in the pipeline - and these days there seemingly always are - it pays to have a responsive and agile product labeling partner. Lightning Labels, with its all-digital processes and domestic facilities, is able to turn orders around in days, not weeks or months. This is the kind of company you need in your corner.

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  • How to Apply Custom Labels for Best Results

    Hand- or Machine-Applied, Labeling Matters

    Does your business apply product labels by hand or use machine application? That decision was likely made for you by the scale of your organization and the nature of your products. No matter which method you employ, that choice will likely have effects on the kinds of labeling materials you choose. Fortunately for businesses that are scaling up from hand production to machine labeling, Lightning Labels' custom product labels are largely compatible with either method.

    Below are some of the differences between manual and mechanical application, and the ways high-quality custom labels can help your organization no matter which one you've chosen.

    Applying Custom Labels by Hand

    Companies that produce items in small quantities, potentially operating from home instead of possessing their own facilities, can apply Lightning Labels' product labels by hand. If this describes your company, there are a few elements of labeling that you don't have to worry about. For instance, the unwind direction of a roll of labels only matters if those labels are going to be applied automatically. That said, if you plan on switching to machine application any time soon, it's worth ensuring the rolls of labels you purchase unroll in a way that is compatible with your chosen asset.

    Most of Lightning Labels' customized product labels come with backing that works with both hand labeling and automatic application. This includes our "standard" offering, the endlessly versatile White BOPP Label. The selection of a material can make a huge difference in the final appearance of a label, with different types of polymers producing a variety of effects.

    One of the other considerations associated with hand or machine labeling is the quantity of labels you're ordering at once. Due to the work it takes to apply labels to products, hand application and small order sizes tend to go together. Fortunately, Lightning Labels' all-digital process remains affordable even in the latter situation, as there's no need to create flexographic plates.

    Machine Label Application

    Once your company scales up to automated production and packaging, it's time to think about a few extra considerations. First, you should ensure the material you're working with is strong enough to be applied to products. Some of Lightning Labels' materials are meant specifically for machine application based on their projected usage, such as the Estate #9 textured cream material. The wine industry often turns to this material, and with high-speed machine labeling being the dominant method used in that sector, the liner attached to the Estate #9 labels has been tailored accordingly.

    Machines provide the speed and consistency that hand labeling can't provide, and they keep production moving. When you're thinking about customized labels for products produced in significant quantities, this application method is likely involved. As long as you verify a few variables ahead of time - choosing a material that works with your process, selecting the right size and keeping track of unwind direction - you can get the amount and type of labels you need for this process. As stated above, it's totally possible to start working with Lightning Labels when applying labels by hand, then smoothly scale up as your production line goes automatic.

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  • 5 Steps to Designing Better Product Labels

    Better Product Labels Catch Consumers' Eyes

    There are ample opportunities to change your brand's packaging strategy for the better. Maybe you want to capitalize on the excitement of a new season. Perhaps a product launch is the perfect jumping-off point to revamp labels across the board. Alternately, rebranding can be a response to pressure from competitors' campaigns. No matter why you make the call, however, you should make sure you employ label design best practices and make the maximum possible impact on your audience.

    Five Top Priorities For Creating Better Product Labels

    While there are infinite ways to meaningfully vary your product label design strategy, large and small, the following five should get your project off to a good start.

    Know your your customers: Good research on what your customers like will serve as a valuable guide for all your packaging and label design decisions. As the World Packaging Organization's Tom Schneider told Packaging Europe, the past few years have seen brands listening to customer opinions more than ever - and the next few years seem primed to continue the trend.

    Balance requirements and appeal: Depending upon your industry, you may have to obey one or several agencies setting labeling requirements. An ideal label design will find room for required elements such as the new Nutrition Facts panel while still finding space for high-impact imagery and compelling branding.

    Tell a story: Packaging World pointed out that instead of repeating information that applies across an industry, brands should look for unique details. For instance, vintners don't need to bother specifying that they make the wine on-site at the vineyard. Instead, they can reach back into their history or process to present details consumers will remember.

    Pick the right material and finish: Label materials aren't all the same. Picking the right match for your unique circumstances will help your custom product labels excel. For instance, bath and body products do better with water- and oil-resistant labels to stay stronger for longer, while earth-conscious brands can opt for green options made from 100 percent post-consumer content.

    Consider variations: Different colors across a line of items can make a brand's product labels more compelling. So can differences by season or one-off versions that tie into events on the calendar. As long as you work with a labeling provider that allows low minimum orders, you can change designs often, printing variations on a theme that keep your branding strategy intact while upping interest.

    Dress Your Products Well

    Your brand's face in the wider world is represented by your product labels. Small and medium companies that don't have large advertising budgets are especially dependent on packaging to tell a brand story and invite customers to try something new. As long as your design is well-crafted to suit your market, it can have a huge positive impact on perception.

    When you have a partner such as Lightning Labels in your corner, refreshing your packaging strategy becomes as easy as it is impactful. Lightning Labels offers a variety of materials and finishes, and its all-digital processes enable you to receive high-quality items with fast turnaround times. Your new labeling strategy can be underway in days, as opposed to weeks or months.

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  • The 'Clear' Choice: Why Clear BOPP Labels are Ideal for Food Product Labels

    Showcase Food In Clear Labels

    When you're in the food and beverage business, an extra bit of labeling flair could be the factor that converts a browsing consumer into a repeat customer. Operating a small brand in the food industry can sometimes feel like a losing battle, with much larger organizations pouring resources into branding and marketing. However, impressive labeling options are within the budget range of smaller organizations, including Clear BOPP Labels from Lightning Labels.

    Give An Inside Look

    When people are purchasing food and beverages, they're really shopping for what's inside the package rather than the outside. A flashy appearance can bring consumers close, but ultimately it's the items themselves that will show the quality of your brand. When food product labels are transparent, they combine the best of both worlds, with great branding drawing people in and the clear segments showcasing the look of the food or beverage.

    Clear labels show that there is nothing to hide and are representative of brands that want consumers to judge them on the quality of their products. Going with the Clear BOPP material from Lightning Labels is a natural choice for food and beverage producers. These labels are water- and oil-resistant, which ensures they'll hold up in consumers' cupboards and still look good when it's time to buy another package of the food.

    Natural Incentive

    When a product is being touted for its natural and healthy qualities, clear labels can be especially helpful. A recent Nutritional Outlook overview of trends in the clean labeling field revealed that simple, minimal packaging is a rising priority. Nosco Packaging Advisor Brent Anderson pointed directly to clear and transparent packaging options as major trends in the health-conscious foods field.

    It makes sense that when consumers are seeking out foods that will be good for them, they're curious about seeing as much of those foods as possible. When two brands are selling similar items, the company with clear labels that allow consumers to assess the quality of the food within may have a credibility leg-up on one that uses text-heavy labels that cover more of the food.

    Change Your Strategy

    When pivoting to a new labeling design, it's important to ensure that the relationship with the responsible third party is thoroughly developed. Lightning Labels not only offers exciting materials such as Clear BOPP, it is a top choice for customer service, turnaround time and overall quality. Custom food packaging labels from Lightning Labels offer several advantages over competitors' options, including low-minimum order sizes. Lightning Labels' all-digital printing process makes it easy to quickly get a new design into production, meaning labeling strategies can turn on a dime.

    If your brand is confident in its food products and ready to demonstrate this boldness to shoppers, Clear BOPP Labels are a great choice. These are eye-catching labels that will hold up under tough conditions and prepare companies to enter marketplaces populated by much larger competitors. The choice of material can set the tone for a whole labeling strategy, with each option sending signals to consumers. Clear labels project authority and promise freshness.

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  • Eco-Friendly Labels Can Help Improve Your Business's Carbon Footprint

    Show Your Principles with Recycled Labels

    When people shop today, they aren't just picking out items based on the products themselves - they're making a decision to support a brand, ideally one that aligns with their values. You can reach out to eco-conscious consumers by using production methods that are earth-friendly and create a minimal carbon footprint. This focus should extend to labeling. After all, a label proclaiming that a company is committed to conservation is more convincing if that label itself is made with green principles in mind.

    Many Labeling Options

    There are a few necessary discussions around switching your brand's labeling strategy to use eco-friendly materials. The main point of concern is likely to be whether using those substances will make the labels less tough or aesthetically pleasing. Thankfully, Lightning Labels offers a variety of green labeling materials that are produced in responsible, low-impact ways while still delivering the kind of strength and flash you expect.

    Using recycled labels, made from 100 percent post-consumer content, is a great way to show that your brand is interested in protecting the environment. Recycling means breaking the cycle of producing new materials and leads to a reduced carbon footprint for all related products.

    Lightning Labels offers two different label styles made entirely of post-consumer content. Which one you choose depends on the look you want for your items. While Recycled Kraft Labels have an earthy, rustic look to them, Recycled Vellum Labels are a neutral white color that will accept any kind of colorful logo your brand desires. Both kinds of labels are strong enough for machine application, in case your brand uses automated production methods.

    These eco-friendly labels are an especially good choice when your products have been made out of recycled content or produced in other ways designed to create a minimal carbon footprint. Packaging is an important product, and it could compromise your brand's dedication to ecology if your products aren't packaged in a sustainable way.

    Show Your Commitment

    April is Keep America Beautiful Month and, therefore, a great time to declare your brand's allegiance to minimal environmental impact and low-carbon emissions. A recycling focus that extends to labeling is a pillar of such a commitment. Individuals assessing your items next to competitors can feel confident that they are choosing a brand that values sustainability.

    Even though April is already underway, it's not unreasonable to announce a new labeling strategy for Keep America Beautiful Month. When you work with Lightning Labels, turnaround times are minimal due to Lightning Labels' all-digital processes and commitment to domestic facilities. You can assure your customers that eco-friendly labels will be on the shelves soon and really mean it, because Lightning Labels turns orders around in days, not weeks or months.

    Conservation and recycling are great goals to align your brand with because they have unlimited resonance - ensuring that the planet is well taken care of will always be relevant. If you're ready to make this connection, there are options out there that suit your needs. When switching to more sustainable materials doesn't mean sacrificing quality, you can't lose.

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  • Build Brand Awareness with Custom Branded Packing Tape

    Make Your Brand Stand Out

    Large companies such as Amazon always send distinctive packages, with heavily branded boxes turning up on recipients' doorsteps. There's no reason the big retailers should have all the fun, however. If you find yourself shipping a lot of merchandise directly to consumers, you can put your distinct branding on the containers via custom-printed packing tape.

    Custom packing tape is a little detail that will show your company is confident in its own brand identity. It shows a level of care and visual effort that speaks well for your organization and gives you a wonderful opportunity to send your name and logo into the world without paying for advertisements.

    A Great Choice for Direct Sales

    When your business model involves selling directly to customers via an online storefront, it's good to project professionalism and confidence about that style of transaction. Imagine the difference between receiving a generic box and getting a shipment wrapped in custom tape. The latter implies that your company is committed to the concept of mailing out its products and isn't just dabbling in the field.

    Even if the direct mail side of your business isn't its main source of income, you can benefit from a heavier focus on this type of sales. A local retail operation is confined to a small amount of clientele, while an organization that sells online and can ship around the country or world has access to a much greater territory.

    You can even promote your web address via your custom-printed tape. List a phone number for service, an email address or any other message you think your customers will like to see. When combined with colors that suit your company's branding, there's a great opportunity to catch the eye of the recipient - as well as anyone else who sees the package while it's in transit.

    Order from the Best

    The value that comes with branded packing tape might be negated if the tape itself is of poor quality. This is why it pays to work with a provider such as Lightning Labels, which excels in creating attractive and tough packaging options for your business. Custom packing tape must serve two purposes - it has to look good, to ensure your customers get the message, and it also has to be tough enough to hold up while the item is in transit.

    Lightning Labels offers custom printed packing tape in either three- or two-inch widths, and you can opt to order either 55 or 110 yards of tape. You can order as little as one case of tape to ensure that you get just as much as you need. You're free to combine up to three spot colors on each roll of packing tape, ensuring that your brand's visual identity will get a good showcase.

    You can make even a modestly sized company appear just as professional as the biggest e-commerce players by dressing up shipments in branded packing tape. This is an exciting branding method that puts your company's name and logo in a new place for discovery by consumers.

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  • Grow Your Garden and Lawn Care Product Sales with Custom Labels that Stand Out

    Seize the Day During National Lawn and Garden Month

    There's no season quite like spring for the lawn and garden care industry. If this is your field, now is the time to act and capture customer attention. This is especially true during April - National Lawn and Garden Month. Whether you want to tie your items in with this gardener's holiday or just celebrate spring in general, custom labels are a great choice. Dressing up your products with colorful and vibrant reminders of the season can get customers excited to do some gardening - and help your items stand out in a world of competitors.

    Be Colorful, Helpful and Exciting

    There are two ways of looking at gardening: It's either a chore or a fun activity. If your lawn care product labels give the latter impression, you may have an easier time converting shoppers and keeping them enthusiastic. You can become a knowledgeable helper for your customers by printing plant care or yard maintenance tips on your fertilizer, pesticide and seed products. These informational panels play the same role as recipes on food packaging, and encourage gardeners to pick your brand.

    Hints and information require a lot of text to get across, which means you should always work with a custom label provider capable of printing high-quality product packaging. Blurry or illegible words aren't convincing and they make your brand look unprofessional. The space you have for helpful text is extremely limited, as you don't want to skimp on bright spring imagery and a memorable logo. If the product is something potentially harmful (such as a pesticide), you have to devote some of your label space to warnings and ingredient information. High-quality printing is the way to ensure you have room for everything.

    Choose Tough Labels

    Your choice of material will play a large part in determining whether lawn care product labels end up looking good. Since these items are typically stored in garages, sheds or out in the elements, tough and waterproof labels that won't smear or fade over time are essential. Unless you go with waterproof materials, your products may look bad by the time customers need to purchase another item. If your brand name has worn off, the products won't be able to act as subtle advertisements encouraging shoppers to come back for more.

    An Ideal Partner

    When Lightning Labels is your third party of choice, you gain access to the competencies described above - many tough materials that can hold up through wet outdoor conditions, as well as speed, quality and customer service. The short time from placing an order to receiving your labels is especially important, as it means you have a chance to quickly capitalize on temporary occurrences such as National Lawn and Garden Month.

    Lawn and garden products are an industry where smaller companies can compete with the big brands. Every spring is a fresh new start, and if your products look bold, helpful and positive, you could catch shopper attention and gain new customers. If your current labeling style isn't up to the challenge, now's the time to step up.

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