Branded Labels

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    The Importance of Beer and Wine Labels in the Digital Age

    Impulse buying accounts for more than 75 percent of all consumer activity.

    One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.

    However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.

    In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.

    They're a Part of Your Branding

    Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition.

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  • Squeezable Label Material - Is It Right for Your Products?

    Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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  • Make Your Holiday Labels Stand Out

    The holiday season can be a double-edged sword when you're trying to get your products noticed on store shelves. There will be plenty of shoppers walking the aisles, hoping to buy a gift for a loved one or just get something for themselves while holiday sales are going on. On the other hand, this vast potential audience will have plenty of eye-catching items to choose from. Standing out in such a crowded field can feel like a losing battle.

    The Power of Labeling

    Custom product holiday labels can be the method that gives you an edge over the competition, showing off your brand's personality and making a statement.

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  • Is It Time to Refresh Your Brand? 10 Product Labeling Tips for 2018

    The New Year's role as a dividing line makes it a great time for any company to change its packaging strategy or general branding. Coming out of the peak retail season and facing a fresh calendar, the months ahead will present many opportunities for small-business owners to maximize their products' appeal.

    Perhaps product labels have fallen out of step with trends dominating the industry. Maybe competition has become especially intense, demanding an updated look as a response. Whatever the reason for a branding refresh, there are many great tactics companies can employ. Here are 10 ways to rethink product labeling in 2018:

    1. Incorporate a new logo: Maybe the labels aren't the problem with a company's branding, at least not directly.
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  • Promote Small Business Saturday with Custom Product Labels

    If you operate a small business, the holiday shopping season is both exciting and daunting. The months of November and December are great for reaching customers, but involve heavy competition between your firm and larger, wealthier corporate entities. While days such as Black Friday and Cyber Monday have to be shared with these large competitors, there is one special event just for independent companies: Small Business Saturday. The holiday falls on November 25 this year, and it's time to prepare special promotions to maximize its appeal.

    Promotional Labels Spread the Message

    "You can emphasize your company's bond with its region, or spotlight your own background.

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  • The Holidays are Approaching: Are Your Product Labels Ready?

    The holiday shopping season is a great time to build up your brand's image with revised product labels. Whether you're debuting limited-time items that will only be on the shelves for a few months or just want to add festive cheer to your primary offerings, there's a way to make holiday product labels work for your business.

    Now is the time to think about getting ready for the holiday season. While top-quality partners such as Lightning Labels can turn orders around in a matter of days, there's no need to handle Black Friday preparation at the last minute. Taking a considered, strategic look at the way custom product labels can elevate your brand in the years ahead can yield valuable results

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  • Matte vs. High-Gloss: Which Laminate is Right for Your Labels?

    There is no insignificant decision when it comes to designing custom labels for your brand. From graphics and font selection to the kinds of sizes, shapes and materials you pick, you're making an impact on the way consumers will perceive and interact with your brand. There is real value in creating a harmonized image that furthers a comprehensible and appealing image.

    This extends to the laminate you use to finish the labels. The choice between matte labels and high-gloss labels will determine how your products feel in potential buyers' hands. While it's possible to overlook the laminate selection step, making a good decision at this point can put the finishing touches on a harmonized design and help you make sales.

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  • Cannabis Product Labeling - The Future of The Industry Growth Is Tied to Compelling Packaging

    The legal recreational cannabis industry is one of the most surprising and exciting entrepreneurial opportunities of the past few decades. Tell a small-business owner from 1997 about your promising new line of cannabis-based snacks and you'd likely get a blank stare. However, there can be no doubt that this field has become an interesting new space for innovation in product creation and packaging excellence, not unlike craft beer or vaping supplies.

    Just like in the worlds of beer and e-liquid, cannabis' products' future may be defined by bold and interesting labels. Companies have to be careful and creative when working on cannabis product labeling, as there is a need to balance visual appeal with a web of ever-changing regulations that tend to vary by state or province.

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  • Print Multiple Vape Flavor Labels Without Hurting Margins

    When you launch a fresh, new brand in a growth market - such as the vape and e-liquid space - printing labels can seemingly present problems. If you produce a relatively small number of bottles of each e-liquid flavor, you may find yourself making a choice between buying uniform labels for the whole brand and spending on large print runs that eat into the budget.

    "Get the distinct look your product deserves, without breaking the bank."

    There's no need to accept one of these sub-optimal choices when you work with Lightning Labels, however. Digital printing allows you to receive variable labels.

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  • Add Beauty To Your Soap Products with High Quality Custom Soap Labels

    Handmade soap and related beauty products have found serious demand in recent years. These artisanal items are appealing for consumers who are interested in going beyond the standard offerings created by the major brands. For individuals who create soap, there is a new opportunity arising: For people who find their audience, making soap can go from a hobby to a source of income.

    When a handmade soap brand makes the leap to professional status, it's time to focus on labeling. Marketing artisanal soap means competing against other small brands, as well as the corporate operations that have mass production and advertising budgets on their side.

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