Custom Labels

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    The Importance of Beer and Wine Labels in the Digital Age

    Impulse buying accounts for more than 75 percent of all consumer activity.

    One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.

    However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.

    In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.

    They're a Part of Your Branding

    Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition.

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  • Why You Should Use Pressure Sensitive Labels for Craft Beer

    The craft brewing industry has exploded in recent years, with estimates indicating it now represents a 23 billion dollar industry. Given the number of available options for consumers, it's crucial for craft brewers looking to break into the market to set themselves apart.

    Eye-catching pressure sensitive labels can be a great way to engage customers and persuade them to choose your brew. Let's take a closer look at why you should choose these labels for your beverage.

    What Are Pressure Sensitive Labels?

    First off, what does it mean for a label to be pressure sensitive?

    Simply put, a label that is pressure sensitive works like a sticker.

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  • February is National Canned Food Month: Prepare Now With New Custom Canned Product Labels and Stickers

    Has it been a while since your food brand refreshed its product labels? If so, now is a great time to make a change and give items a vibrant new look. After all, National Canned Food Month - celebrated in February - is right around the corner. There are plenty of elements that go into compelling canned food labels, and when your brand works with a helpful partner such as Lightning Labels, you can implement these changes in time for National Canned Food Month.

    What Makes a Canned Product Label Work?

    While every can demands a label treatment to match its contents, there are a few selections that look great on numerous product varieties

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  • Lightning Labels to Exhibit at Big Industry Show in Fort Lauderdale, January 10-11

    It's almost time for the BIG Industry Show in Fort Lauderdale, Florida. On January 10 and 11, this gathering of companies involved in the vaping and e-cigarette industry will give brands a chance to make lasting partnerships that take their products to the next level.

    The vape industry is still relatively young, and Lightning Labels has been a presence in the space for virtually its entire existence, so it's no surprise that Lightning Labels will have a booth at the expo: Come see us at booth 435 to learn more about the connection between custom vape labels and your products' shelf appeal.

    Discover the Value of Vape Labels

    In addition to providing the ingredient information and safety warnings that keep products compliant, e-juice labels act as a primary form of advertising.

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  • Vape Label Trends

    The process of designing vape product labels is defined by two separate and vital factors: appearance and regulations. Getting your e-cigarette and e-juice items noticed on store shelves means creating visually impactful look that will stand out from competitors. While pursuing a new look, however, you can't forget the ever-changing web of laws dictating what elements are allowed on vape labels.

    A Distinct Look, Governed by Rules

    Over a decade into vaping's mainstream moment, companies have to combine bold colors and imagery with a consistent and recognizable look that spans multiple products and flavors.

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  • Medical Marijuana Label Trends

    The exciting new market of legal cannabis has opened up possibilities for companies in multiple states, with others soon to come. As a previously illegal enterprise, selling cannabis products for medical or recreational use has a uniquely strict and evolving regulatory picture. If your company can comply with the rules and reach an audience with its products, however, opportunity abounds.

    The Evolving Medical Space

    While legal recreational use is a cutting-edge frontier for cannabis, medical dispensaries have a longer history, going back more than a decade. Throughout that time, Lightning Labels has been there, providing medical marijuana labels that keep companies compliant with the rules and help them clearly identify their produc

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  • Squeezable Label Material - Is It Right for Your Products?

    Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

    One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

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  • How to Design Engaging Custom Beer Labels

    Did you know there's a word for the diagnosable phobia of having an empty beer glass? It's called Cenosillicaphobia.

    This means your work's cut out for you. You can save the sufferers of Cenosillicaphobia the agony of experiencing their worst fear by delivering high-quality libations in an inviting manner.

    Let's take a look at how you can design the most engaging custom beer labels.

    1. Catch Their Eye

    When you're choosing your custom beer labels, you'll want to design something that's alluring and distinctive among the other brew labels. But not over-complicated or too complex.

    You can use a mascot or signature image to help your beer fans find your bottles easier.

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  • Attract Customers with Persuasive Custom Labels

    If you walk into a store and see a soda bottle with a red and white label on it, you immediately know it's a Coke. That's because Coca-Cola has worked to use their label to build one of the most recognizable brands in the world.

    But effective labeling isn't just about making your product recognizable. It's also about persuading a customer to make a purchase. New research shows that engaging labels have a significant impact on whether a customer chooses a particular product.

    Ready to persuade your customers? Here's how to use custom labels to do it.

    Make Your Product Stand Out

    The average American consumer has an attention span of about 8 to 12 seconds.

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  • Personalized Wine and Spirits Make Great Holiday Gifts and Add Cheer to the Season

    What's better than a bottle of festive wine as a holiday gift? How about a wine bottle with a customized label, addressed just to you? If you or your company is giving wine as present, rather than receiving it, you can create a great impression through custom wine bottle labels. The extreme personalization required to create custom wine bottles is easily achievable through variable data printing. No two bottles will be exactly alike, and they'll all send a merry message this holiday season.

    Impressive Presents

    Coming up on the end of the year, you may be thinking about getting a bulk present for a lot of people.

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