Custom Labels

  • Prepare for Black Friday and Cyber Monday Advertising with Custom Stickers

    Stand Out from the Pack

    If the air's getting cooler and the nights longer, Black Friday and Cyber Monday must be on the way. Your retail business is likely banking on big returns from these shopping seasons, so it's time to ensure your preparations are underway and up to a high standard. Getting customers ready for the big shopping days and ensuring they're aware of the savings to come can be a challenge in today's ad-saturated climate, but there are creative ways to put your messages in front of plenty of eyes - custom stickers and labels looming large among them.

    Several Places to Promote

    You can promote your business with stickers on your products, as well as window stickers or ones that will add visual flair to endcaps and other shelving fixtures. The temporary deals that kick off the holiday season are a big event for retailers of all kinds, and you can give them the appropriate fanfare with bright and tough stickers on every surface. It's time to advertise the deals to come, as well as special hours or online-only deals consumers can access when they get home.

    Window stickers may be especially useful when it comes to promotions and sales. Perhaps you have a sign in your window that shows your hours and which types of payment you accept. You can supplement that year-round version with a new, colorful sticker touting your expanded hours for the shopping season and ensure your customers are ready to join you on Black Friday.

    Special Deals

    Of course, on the day itself, people will want clarity about which items are on sale. Custom labels for special releases, or stickers that will explain the one-off prices and bargains available, can ensure customers don't pass up limited-time offers. On busy shopping days especially, people may not want to flag down employees to ask their questions. Instead, they'll look at signage and the products themselves to see what kind of deal they're in line for. If your labels and stickers are as clear as possible, they'll get the message.

    Time to Act

    The holiday season for retail is just around the corner - it seems the sales start earlier every year, and you don't want to be left out of the excitement. It's time to work with a reliable partner, such as Lightning Labels, to receive bold-looking and tough stickers and labels well in advance of the first shopping days of the season. Lightning Labels turns orders around in days, not weeks or months, meaning you won't be left waiting.

  • Evoking Emotion Through Custom Labels

    What Is Emotional Marketing?

    Digital technologies are changing the game of marketing. With more tools and processes available than ever before, sellers are able to capitalize on a vast array of strategies and solutions for customizing packaging and labeling materials. But when it comes to appealing to their target audiences, few tactics have proved more effective than tapping into their emotions.

    Emotional marketing has been used by some of the biggest and most successful brands across the globe for many years. And with good reason: Consumers tend to base their brand decisions on their emotions, not logical information. According to Buffer, research has shown that marketing campaigns that use emotional content tend to outperform those that use rational content by about double. Part of the reason it is so effective is that it can help build brand awareness and exposure. For example, psychologists have learned that when something makes a person happy, that individual is more likely to want to share it - hence why cute videos of animals tend to go viral often.

    The source also referenced a wheel of emotions that can help explain how certain feelings can tap into others. For example, admiration is often associated with trust. Therefore, if you put a positive message on your product label, it could lead to shoppers viewing your brand as being more trustworthy. Put simply, emotion influences motivation, which drives action.

    Creating an Emotional Connection

    Custom labels serve many different purposes and are an invaluable tool for marketers to use to their advantage - allowing them to differentiate their products from others on the shelves, deliver a meaningful message, demonstrate brand identity and create a lasting impression. And they are also a great way to establish an emotional connection.

    For example, right now many consumers are excited about it being football season. By changing product labels to include the logo of the local sports teams, you will not only fuel loyalty but also facilitate a sense of comradery. Suddenly, it becomes less about the product and more about showing support for the team and associating with a business that shares the same values.

    The effectiveness and benefits of using custom labels to appeal to people's emotions aren't just something businesses can leverage, either. Emotion is something that can - and should - be used for personal situations as well. Let's say you have an event coming up that you plan to need decorations and/or party favors for. Designing and printing personalized labels for it is a great idea. Adding the date of the event or matching it to the theme of the celebration can immediately transform otherwise boring souvenirs into sentimental mementos that are more meaningful and personal. Whether it is a wedding, anniversary, graduation or some other important event, custom labels can be used to tap into the emotions of guests and make it so the products can be kept and used as reminders of the special occasion.

    Another demonstration of the power personalized labels can have in creating an emotional experience occurs when they are used to make an important announcement. For example, earlier this month, the Today Show shared a video that was going viral in which a son revealed to his mother that she was about to be a grandmother by handing her a bottle of wine she was cooking. On the wine label was a picture of the sonogram. This has also become a popular approach brides employ to ask their family and friends to be in their bridal party.

    Labels can play a useful and important role in life's milestones and important moments. However, the key is figuring out which emotion you are trying to evoke.

    Tips for Designing Labels

    Before creating the custom label, you must first determine what kind of effect or emotional response you want the label to have. For example, should it make the person feel excited? Sentimental? Understanding this is the first step in establishing what design elements should be used. Then, in order to ensure the final product meets your expectations, you need to choose the right digital label printing company to work with.

  • 3 Ways Label Printers Influence Your Business' Success

    How Your Label Print Provider Affects Your Products

    As a business owner, the companies you choose to work with play a critical role in the overall performance and success of your brand - especially when you rely on them for certain products and services. Within supplier networks, there is a domino effect: If you do not have a good experience with a particular vendor, it impacts the experience you are able to offer your customers. This is why choosing the right label printing provider such an important - yet often overlooked - aspect of the selling and marketing process.

    To gain a competitive advantage, you must be strategic about which providers you choose to do business with in designing and creating your products - and their packaging and labeling. Below are a few of the biggest ways that your printing partner can affect the success of your brand.

    1. Speed and Delivery

    In this highly digitalized world, we are used to finding - and getting - the goods and services we need with just the touch of a button. Consumers and businesses have become increasingly demanding - and rightfully so. Digital technologies enable process improvements and better workflow efficiencies that enable organizations to speed up their operations and, therefore, delivery of products and services.

    When it comes to product labeling and packaging, consumer preferences are ever evolving. You may often find yourself needing to make last minute changes, or having to edit or update them on-the-go or with very short notice. Even if you do not own your own company or plan to sell your products, it is likely that you need your custom labels or stickers by a certain date - for a special occasion or event, for example. Either way, when it comes to label printing and delivery, time is of the essence.

    You want a print provider that leverages digital technologies that allow you to easily, conveniently and seamlessly place orders online and complete every phase of the label design and creation process - including proofing. As with any item, when you place an order you expect to receive it on time. You need to partner with a company that can - literally - deliver on that promise.

    2. Quality

    You are certainly already aware of the powerful role labeling and packaging play in the marketing of a product. Both these elements greatly influence the overall perception someone has of the item - and this is true for both its functional and aesthetic aspects. It is crucial that you use high quality label materials not only so that they grab the attention of shoppers, but also to ensure that they do not prematurely crack, peel or deteriorate.

    Therefore, you should choose a label provider that uses best-in-class printing technologies and offers a wide selection of adhesives, glosses and finishes. Otherwise, you run the risk of selecting a material that doesn't look good or work well with your particular product.

    3. Flexibility and Agility

    Personalization has emerged as one of the biggest trends in packaging and labeling today - and is just one example of how important it is that you are able to tailor and customize your marketing materials quickly and efficiently. The label needs you currently have for your products may be entirely different from those only a week or two from now. In this rapidly changing environment, the organizations that succeed are those that are able to respond and adapt on an as-needed basis. And that means working with a label printer that allows you to choose from a dynamic range of services and products. The more options you have available to you, the easier it will be to ensure you are able to create and print the exact type of label you need, when you need it.

  • 5 Questions to Ask About Your Custom Label Design

    Preparing Product Labels for Print

    When designing custom product labels, you have to make a lot of decisions. The images, colors and font you choose are just the beginning. And while perfecting the labeling and packaging may seem less important than creating a valuable product, the truth of the matter is that not many customers are going to purchase the good if it has a lackluster exterior.

    Successful marketers understand that taking a detail-oriented approach to the packaging and labeling of a product is necessary to ensure shopper engagement. They leave no stone unturned, no element overlooked.

    Before finalizing your product label design, there are a number of questions you can ask yourself to determine whether or not it is truly ready for the print and ordering stage of the process.

    1. What is the first thing I notice?

    When you spend a long time designing the perfect label, getting caught up in the various details, it is easy to forget that what we see may not be the same as someone who is viewing with a fresh pair of eyes. It is helpful to take a step back and consider what someone seeing it for the first time would notice first. Is it your brand's logo? Are your eyes brought to the image on the package or the text?

    You only have one chance to make a first impression. Use visual-spatial techniques to ensure you have designed the label in a way that guides the shopper to view the most important information first. Better yet, get a more accurate assessment of this by asking for the opinion of people who haven't seen the design yet.

    2. Is all included content absolutely necessary?

    When it comes to creating product labels, most of us have very limited real estate to work with. Therefore, it is important to make effective us of every inch of space. Take a look at the label and package and ask yourself whether everything you have chosen to include serves a specific purpose. One of the most difficult decisions a marketer can make is determining which information is relevant. You don't want to crowd the label with too much text, but you also don't want to leave out any element that shoppers may find important. This is where having a sound and comprehensive understanding of what kind of information your specific target audience values becomes crucial. Furthermore, if you are struggling with having too much information you want to include but not enough label space, consider adding a QR code.

    3. Am I being honest?

    If there is one thing marketers today should learn from the handful of labeling controversies that have emerged over the past few years, it is that consumers are becoming increasingly skeptical of product labels and that many value honesty and transparency. Depending on the type of product you are selling, there may be certain regulatory requirements to adhere to. Make sure you have read up on the latest industry standards to ensure compliance. However, it is also important that you can verify any claim made on the label - whether it has to do with the benefits it provides, ingredients, sourcing practices, nutritional value or something else. Don't expect consumers to simply take your word for it, as mislabeling a product can damage your reputation and lead to legal ramifications.

    4. Did I use the best possible label printing materials?

    You already know how important a role packaging and labeling play in the marketing of a product. However, what many sellers tend to overlook is how heavily the quality of label and packaging material can influence their appearance. When choosing a label material, keep in mind that you should be considering both its aesthetic and its function. A high-quality substrate can be used to make an item stand out, as can advanced digital printing techniques. Additionally, label adhesives are designed specifically for certain products and applications. If you don't choose one that is compatible for the package you're applying it too, it can crack, peel or deteriorate prematurely, thereby impacting the perception the consumer has about the quality of your product.

    5. What message am I sending?

    Similar to how people who see your label for the first time may notice something different than what you do after looking at it for a long time, you may find that the design of your label doesn't send the message you originally intended it to. There are many factors that contribute to how a shopper perceives a product, such as the color, font and images. Being mindful of the type of personality your brand is embodying with its product packaging is crucial. Take color psychology into account and use it to your advantage. For example, companies that want to demonstrate trustworthiness often use shades of blue, whereas brands that want to position themselves as being eco-friendly and/or healthy leverage green and earthy tones.

  • Personalizing Product Labels for Better Value and Engagement

    Building Consumer Connections Through Customization

    Digital technologies have significantly transformed the way marketers reach, engage and connect with target audiences. The rapid proliferation of mobile devices, increased reliance on connectivity and prominent rise of the Internet of Things have made it so businesses are now presented with enormous amounts of data - information they can collect, organize and analyze to gain enhanced insight and information on their customers.

    This advanced visibility leads to sellers making more informed and strategic decisions about their products. They are able to fine-tune virtually all aspects of the production and selling process in a way that gives shoppers a better, more personalized experience. The more brands know about their audiences, the better able they are deliver the goods and services they need - using the strategies and channels they are most likely to respond to.

    In this highly digital environment, brands have to compete, perhaps more than ever, with other companies to gain the attention of consumers. This is why so much attention is being paid to the packaging and labeling designs of products. The way the goods are presented online or on the shelf can make or break whether or not a shopper notices an item, let alone purchases it.

    As technology and software become more sophisticated, the expectations consumers have are increasing. Digital developments have made it so the shopping experience of today's customers is all about convenience and customization. It is imperative that brands are able to leverage unique and creative ways to create custom labels and packages that not only stand out to shoppers, but are able to establish a connection with them in some way. And this is why personalized packaging is becoming such a staple among marketers today.

    Earlier this year, Packaging Digest named personalization as one of the top and fastest-emerging packaging trends right now, due in large part to the way it allows brands to reach consumers on a personal level and meet a lot of their growing expectations.

    Benefits of Personalized Packaging and Labeling

    Print Week recently reported that personalized marketing increases customer loyalty and generates 31 percent more profits than other types of marketing materials. Thanks to digital printing technologies, adding this kind of value to marketing campaigns has become easier than ever before - and is why it has become a strategy used by companies across a wide range of industries, particularly those in the food and beverage market.

    As Print Week pointed out, the use of personalization in labels and packages is incredibly versatile. This method can be used to not only grab the attention of shoppers - say, for example, by printing names on the product like Coca Cola Company does with its soda cans - but also to promote or generate buzz about a particular product or event, gain brand exposure or spread awareness. Adding to the attractiveness of the personalized packaging strategy is the wide range of content that can be printed on the label, as well as how the campaign is run. For example, a company could print the logo of different NFL football teams during the fall based on the city or state the item is being sold in. During the holidays, businesses could allow customers to go online and upload their own images or messages to print on a product label and give as a gift.

    Another way personalized marketing is being used to benefit sellers today is that it allows them to further gain insight into consumer shopping and purchasing patterns. Print Week explained that the more consumers interact and engage with a product, especially if it is with a smartphone or via social media, the more a company is able to learn about their preferences and tastes and, therefore, further customize and target customers based on that information.

    Mastering the Art of Customized Marketing

    At the end of the day, the real driver of personalized packaging and labeling is that it is based on relevance. To be perceived as relevant and thereby valuable to shoppers today, brands must be strategic about their customization efforts. Personalized marketing materials are still in their infancy and it is a trend that will likely continue to gain traction among companies.

    However, to ensure a successful campaign of this nature - whether it be for a limited edition line of products or a long-term strategy - marketers must be able to operate quickly and efficiently. This is why it is imperative that sellers that want to offer personalized products work with a printing provider that allows them to adapt and edit labels and packages in real time on an as-needed basis. They must also be able to ensure a quick turnaround on the print ordering and delivery process.

    By partnering with a digital labeling print company that uses best-in-class technologies, brands will be better equipped to adapt their personalized campaigns in tandem with emerging trends and specific needs of their consumers.

  • Should Your Product Labels Include QR Codes?

    Utilizing Digital Technologies For Packaging and Labeling

    The use of QR, or quick response, codes in product labeling and packaging has gained significant traction over the years. There are many benefits to printing QR codes on labels. This scannable technology allows shoppers to use their smartphones and mobile devices to learn more about an item. The codes can also be leveraged as a promotional and/or marketing tool. For manufacturers and marketers, it offers a solution for minimizing the amount of information they print directly on the package while still providing consumers with the necessary information the brands either want or need to disclose.

    When designing custom labels, sellers have a very limited space to work with. And because the packaging and labeling of products plays such an important role in grabbing the attention of shoppers, it is essential to make sure that every inch of the space is used strategically. Many people struggle with deciding which elements they should include, with an obvious concern being that the label will look too crowded or cluttered. However, determining whether or not a QR code would be an effective use of label space can be difficult - and there is no one simple answer. Generally, though, it depends largely on the type of good it is, as well as what industry it exists within.

    For example, a lot of the QR code's recent popularity can be attributed to the increased demand for more transparency in food and beverage labels. As Food Dive pointed out, one of the biggest initiatives that have fueled the use of scannable label technology is SmartLabel, a proposed solution to mandatory labeling regulations, such as the new GMO law, that makes it so companies let consumers know all the ingredients and sourcing information they may want to know without directly printing it on the product package. There have been mixed feelings about this strategy, with some arguing that using QR codes is unfair and inefficient because it favors only the shoppers who have smartphones. It's safe to assume that the SmartLabel advocates, which represent a large portion of food and beverage companies, prefer this method because having to disclose the use of certain ingredients or materials in a product may imply it isn't a healthy option, therefore hurting sales.

    QR Code Controversy

    The benefits of using QR codes and other digital technology in labels are easy to see when you consider how complicated and complex the regulatory environment can be. For example, according to Computerworld, wine makers can legally add as much as 200 ingredients to their wine products without disclosing the use of them on the label.

    However, when it comes to deciding whether or not to print QR codes on your labels, there is another important question to consider: Will consumers actually use them? Food Dive reported that, in 2014, 34 percent of consumers in the U.S. had used QR codes while they shopped and that, between 2014 and 2015, the number of scans made per person increased an average of 7.5 percent. Furthermore, the source noted, Hershey conducted research on SmartLabels and found that the general consensus among participants was that the QR codes are valuable when they provide information that the shopper wants to know, rather than a promotional video or marketing content.

    On the other hand, The Center for Food Integrity released research report findings that showed only about 8 percent to 9 percent of consumers prefer to receive food information from QR codes. Most preferred instead to have this information available on the product label or package, especially if it relates to the health or safety of the item.

    "When we did qualitative work, how consumers want to access information is almost as diverse as the number of consumers, which creates both an opportunity and a challenge," CFI CEO Charlie Arnot explained to Food Dive.

    Important Factors To Consider

    The important takeaway from the research findings is that, if you are going to include a QR code in the design of product labels, it is crucial to make sure that it is one that provides the consumer with valuable information. Furthermore, in order to determine this, it is necessary to first gain a sound understanding of what exactly your audience and potential customers find meaningful in regard to the type of item you're selling. For example, if it is food or beverages, using the QR code to offer them detailed listings of the ingredients and nutritional values may be a good idea.

    Another key factor to consider is whether or not your target audience uses smartphones and, if so, how. Understanding not only the technology-related activity but the purchasing behavior and patterns of your ideal customers is necessary in determining whether QR codes make sense for your product labels.

    When you're creating custom labels, you need to make the most of the space you have to work with. If there is a lot of important information that you know some shoppers may be interested in learning about, a QR code can be an effective tool in offering that without making the design look too cluttered.

  • August is National Sandwich Month

    Attract Customers to Your Sandwich Lineup with Bold Stickers

    The humble sandwich can go under the radar, despite surely being one of the most convenient and well-loved food categories. August is the time when this changes, and sandwiches of all types take center stage - it's National Sandwich Month. If you operate in the food manufacturing or retail sector, you can take advantage of this special event to add a new appeal to your sandwiches or ingredients. You can make a great impression and draw attention from customers by putting reminders about National Sandwich Month on custom food labels.

    Influencing Shoppers with Custom Food Labels

    A shake-up in packaging can exert a great influence on grocery buyers' purchase decisions. When they are walking the aisles, people are looking for interesting and delicious new foods to try, and custom food stickers can guide them in the right direction. August is the right time to put promotional muscle behind any and all sandwich-related items, whether this means pre-made sandwiches or the bread, meat, cheese and condiments that act as ingredients. If you make or sell these items, customized stickers and labels can help you stoke interest and appetites.

    No matter the shape or size of container your product comes in, there are custom food labels that will work for you. Apply stickers to the wrappers of pre-made sandwiches, debut new labels on meats or cheeses, stick a unique design on ketchup or mustard - the options go on. Even produce can get in on the action, as what's a BLT without lettuce or tomato?

    Individuals shopping for ingredients or sandwiches may not have their minds made up, and could be looking to try something new. This means there is ample opportunity for bold imagery and and colorful branding to win items a second look and, hopefully, a purchase. Keeping things fresh and reacting to events such as National Sandwich Month could be what it takes to get this type of attention. Competing brands that look the same as always, or aren't using much imagery in their labels and stickers at all, may pale in comparison to your strong designs and seasonal appeal.

    It's Not Too Late

    While August is already underway, you still have the chance to reach out to consumers and win them over. Printers such as Lightning Labels can turn around orders of custom food stickers and labels in a hurry to transform your offerings and attract a few extra eyes. In the months ahead, you can surely find new ways to stoke interest, but for now, National Sandwich Month is a golden opportunity that can launch a whole new look for your food products.

    Whether you're a big brand or a small one - or just want labels for a single one-off event - Lightning Labels has the custom food labels for you. Orders can be small or large, and turnaround times are short, allowing you to seize the chance while National Sandwich Month is underway. Your customers will learn that this is a time of year to salute the humble sandwich and, in the process, develop an appetite.

  • Use High Impact Images on Product Labels to Stand Out From the Pack

    Intense Retail Competition

    No matter the type of product in question, consumers today have a huge amount of choice. This means it's up to you to make sure your item is the most appealing one on the shelves - the visibly obvious choice. The label is the medium of choice to create visual interest, and it's up to you to work with designs and printing methods that are bold and catch the eye immediately. In a world where everything in stores is wrapped in labels, the brand that tries hardest will rise above the pack.

    Some companies will use less sophisticated printing methods for their product labels, leading to simple designs that don't speak to customers. A simple, text-based approach, devoid of bright colors or high-resolution imagery, may be the result. By embracing a bold, image-based approach, you can make sure your items draw the eye first. Pictures demand more attention than words, and using such a strategy can make a great first impression on browsing shoppers. That split-second chance is where sales are made.

    Custom Printed Labels Are Advantageous

    In the current retail age, loyalty to particular brands has never been more tenuous. People have choices and options by the dozen, no matter what they are looking to buy. While this sounds like an intimidating state of affairs, it can also be seen as a huge opportunity. Every time an individual enters a retail outlet, he or she is on the lookout for new and helpful products, willing to make choices on the spot.

    Brands that use custom labels with eye-catching imagery can win the fight to get these customers to commit. Perhaps a high-quality and impactful image of the product in use will make a great label design. In the few seconds a person will spend scanning a shelf, an image has the greatest chance to make an impression. Of course, you need to ensure that the impression is a good one - working with premium materials and printing processes will make a brand look professional and competent, whereas lesser quality could give the opposite idea.

    Work With A Top Provider

    Contracting a third party to print labels is a way to make sure the process is carried out by experts and the resulting items live up to the ambitious designs your creative teams dream up. Plenty of time and work go into creating a good finished product, all building toward those few seconds when consumers will make a choice between one product and another. If one brand brings strong imagery to the table and another goes for a generic or sloppy design, the choice will be obvious.

    Lightning Labels has earned its place in the top rank of printers not only through its dedication to quality, but by living up to its name and delivering quick turnaround times. Taking a labeling project from idea to execution shouldn't be a long ordeal. You need to add great imagery to your products right away to catch potential sales that may be slipping away this very minute. Quick action can lead to impressive results.

  • July National Ice Cream Month

    Promote Your Ice Cream Products with Custom Labels This Summer

    Ice cream hardly needs a month to promote itself - it remains one of the iconic tastes of summer around the world. That said, every year it gets an extra push from the International Dairy Foods Association's National Ice Cream Month. Throughout July, customers and sellers alike will come together to celebrate their favorite frosty treats. How can you get in on this delicious event and use it to promote your products? One promising answer is to use custom ice cream labels. These can raise awareness of the month's theme while getting browsing customers hungry for ice cream.

    Time For A Promotional Push

    What kind of initiatives do you have planned for National Ice Cream Month? Whether you run a manufacturing operation, retail outlet or eatery, the event is a great chance to give frozen treats an extra push. Maybe a custom flavor of ice cream would be to customers' tastes, giving them a limited-time incentive to take part in the festivities. Good labeling can draw the eye to a special flavor, containing a reminder that this is National Ice Cream Month and now is the time to indulge.

    While ice cream may seem to be a product that needs little advertising - its deliciousness speaks for itself - customers won over during the theme month can become loyal shoppers for years to come. This means that manufacturers and sellers will want to make extra promotional efforts during July, with specialized packaging making a sale happen and the quality of the product drawing the buyer back for more in August and beyond.

    Companies should engage in these strategies no matter what their competitors do. If other brands skip National Ice Cream Month, those that do engage will stand out more. If those rivals do launch specialized campaigns for the event, brands that don't follow along may become far less visible by comparison. When there is a chance to tie into a national celebration of a signature product, manufacturers and sellers should take it.

    Durable Labels Needed

    Of course, promoting ice cream adds a little wrinkle to the process - standard labels won't last long on frozen cartons stored in cold temperatures. This is where custom durable labels prove their worth, providing the same eye-catching appeal without peeling off or dissolving in the tough conditions inside a freezer case. When the entire purpose of a month is to promote and sell ice cream, there is really no other option: Either brands turn to customized durable labels or, more than likely, they'll end up with disappointing results.

    When selecting a partner for National Ice Cream Month, manufacturers and retailers should consider Lightning Labels. Sporting a lineup of useful and appealing label materials that can work on a huge variety of surfaces, including cold freezers, Lightning Labels also lives up to its name with lightning-fast turnaround times. July has already begun, meaning leaders will have to take action right away - and with a quick, responsive partner - if they want to maximize their engagement with the event.

  • Stand Out from the Pack with Unique Custom Label Materials

    Why Use Unique Materials for Labels?

    These days, the store shelves are packed, making it harder for manufacturers and distributors to set their products apart from the crowd. At the same time, as many product manufacturers know all too well, so much of the battle for revenues takes place on the shelves, meaning there needs to be a way to differentiate. Because most products will have labels printed on traditional materials, you might want to consider using more unique materials for yours.

    Satin cloth labels can add a completely new dimension to your products, giving customers a tactile component to the brand experience in the stores and allowing the materials themselves to pop off the packaging. Designs will need to be unique in and of themselves, but leveraging unique label materials will inherently help to drive the process of differentiating your brand from others in the marketplace.

    Options on the Table

    Today, you can choose from a range of materials, including satin cloth and gold polyester labels, though only when you're using the the right service provider. Certain products will actually be better-suited in special materials on the labels, notably fine wines and other micro-produced alcoholic beverages. Estate #9 labels have become more popular in this space, but there is no reason for manufacturers of other products to completely balk on the concept.

    Rather, you ought to be using every possible tool at your disposal to make your products more identifiable by individuals in the stores, and using different materials might be the most straightforward one of all. It is worth noting that designers, as well as product management and marketing teams, will need to adjust their general strategies to get the most out of items such as satin cloth labels, otherwise the imagery simply won't match the materials on which it are printed.

    Use Lightning Labels!

    If you want to ensure your custom labels printed on unique materials come out the way they are expected, you should consider leveraging the services of Lightning Labels. Lightning Labels offers a range of materials to help you get the right choice per your unique needs, as well as customizable options for all label and sticker products. When in a pinch, Lightning Labels is ideal given its lightning-fast turnaround times on orders.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.