Custom Labels

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    Top 5 Label Design Considerations for Vape Products

    What does it take to create a great package design in the vaping and e-cigarette industry?

    This is a vital question for the young and ambitious companies competing in the sector. If you count yourself among those businesses, it's time to take on this quandary and maximize your products' shelf appeal. The following are five separate facets of package design to think about when crafting custom vape labels.

    • Legal Compliance: Perhaps the most important (but least exciting) component of e-juice labels is made up of the elements mandated by federal and state authorities. It's vital that you ensure your packaging is in compliance with the latest regulations around vaping supplies
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  • Promote Small Business Saturday with Custom Product Labels

    If you operate a small business, the holiday shopping season is both exciting and daunting. The months of November and December are great for reaching customers, but involve heavy competition between your firm and larger, wealthier corporate entities. While days such as Black Friday and Cyber Monday have to be shared with these large competitors, there is one special event just for independent companies: Small Business Saturday. The holiday falls on November 25 this year, and it's time to prepare special promotions to maximize its appeal.

    Promotional Labels Spread the Message

    "You can emphasize your company's bond with its region, or spotlight your own background.

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  • November is Gluten Free Diet Awareness Month

    Food and beverage brands have several opportunities throughout the year to reach out to customers with specific dietary needs and preferences. November is set aside as Gluten Free Diet Awareness Month, which makes it a great time for producers to consider consumers who can't eat foods with high gluten content.

    Business owners whose companies make gluten free items can use this themed month as a reminder to check their labeling strategies. Shoppers learn a great deal of information about foods from their packaging, and failure to clearly disclose a gluten free product may mean losing out on sales to individuals who feel unsure whether they can safely consume the food.

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  • Sweet Adelaide Raises Spirits of Consumers in 18 States

    Sweet and sassy Carr Spirits is marketing a variety of eclectic spirits—the flagship Adelaide’s® Dreamsicle™ brand, Fuegón® The Original Red-licorice Liqueur™, and Hog Master® Herbal Liquor.

    Tom Carr, chairman, founder and CEO notes that, “The launch of the Adelaide’s Dreamsicle brand brings an important cream liqueur family to the market. These flavors are blended in the USA…The family currently includes Orange Wine Cream, Caramel Mocha Mojo Liqueur and Coconut Liqueur with new unique flavor extensions in both the liqueur and wine cream categories coming throughout 2017.

    Starting with Adelaide’s only in Colorado, Nebraska-based Carr Spirits is now in 18 states, chiefly as a result of marketing to both independent and chain retailer

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  • Has Your Business Outgrown Its Sheeted Labels?

    Every company is unique in scope and offerings, and therefore labeling solutions will vary widely. Businesses need to ensure they buy the right type, scale and quantity of labels for their particular products, and that may mean moving from sheet labels to roll labels. The former is a good option for companies that are just starting out, but when production volumes go up, internal requirements change.

    Investigating the differences between these two delivery methods can demonstrate which is most useful for any given business. Companies can manage many details of their custom labels, from material and finish to the exact content of those labels.

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  • The Holidays are Approaching: Are Your Product Labels Ready?

    The holiday shopping season is a great time to build up your brand's image with revised product labels. Whether you're debuting limited-time items that will only be on the shelves for a few months or just want to add festive cheer to your primary offerings, there's a way to make holiday product labels work for your business.

    Now is the time to think about getting ready for the holiday season. While top-quality partners such as Lightning Labels can turn orders around in a matter of days, there's no need to handle Black Friday preparation at the last minute. Taking a considered, strategic look at the way custom product labels can elevate your brand in the years ahead can yield valuable results

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  • Matte vs. High-Gloss: Which Laminate is Right for Your Labels?

    There is no insignificant decision when it comes to designing custom labels for your brand. From graphics and font selection to the kinds of sizes, shapes and materials you pick, you're making an impact on the way consumers will perceive and interact with your brand. There is real value in creating a harmonized image that furthers a comprehensible and appealing image.

    This extends to the laminate you use to finish the labels. The choice between matte labels and high-gloss labels will determine how your products feel in potential buyers' hands. While it's possible to overlook the laminate selection step, making a good decision at this point can put the finishing touches on a harmonized design and help you make sales.

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  • The Future of the Cannabis Industry Growth Is Directly Tied to Using Compelling Cannabis Product Labels and Packaging

    The legalized cannabis industry is booming, and your role in it could be largely determined by the quality of your cannabis labels. In order to be a strong competitor in both the recreational and medical marijuana markets, you must not only make sure your labels are accurate, but distinct and attractive as well.

    How Your Cannabis Product Labels Influence Consumers

    Did you know that most people only have an 8-second attention span, according to a study referenced in the New York Times? That means you only have about 8 seconds to not only make a great first impression, but to convince a consumer to purchase your product.

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  • Cannabis Product Labeling - The Future of The Industry Growth Is Tied to Compelling Packaging

    The legal recreational cannabis industry is one of the most surprising and exciting entrepreneurial opportunities of the past few decades. Tell a small-business owner from 1997 about your promising new line of cannabis-based snacks and you'd likely get a blank stare. However, there can be no doubt that this field has become an interesting new space for innovation in product creation and packaging excellence, not unlike craft beer or vaping supplies.

    Just like in the worlds of beer and e-liquid, cannabis' products' future may be defined by bold and interesting labels. Companies have to be careful and creative when working on cannabis product labeling, as there is a need to balance visual appeal with a web of ever-changing regulations that tend to vary by state or province.

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  • Print Multiple Vape Flavor Labels Without Hurting Margins

    When you launch a fresh, new brand in a growth market - such as the vape and e-liquid space - printing labels can seemingly present problems. If you produce a relatively small number of bottles of each e-liquid flavor, you may find yourself making a choice between buying uniform labels for the whole brand and spending on large print runs that eat into the budget.

    "Get the distinct look your product deserves, without breaking the bank."

    There's no need to accept one of these sub-optimal choices when you work with Lightning Labels, however. Digital printing allows you to receive variable labels.

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