Packaging Labels

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    Make Your Holiday Labels Stand Out

    The holiday season can be a double-edged sword when you're trying to get your products noticed on store shelves. There will be plenty of shoppers walking the aisles, hoping to buy a gift for a loved one or just get something for themselves while holiday sales are going on. On the other hand, this vast potential audience will have plenty of eye-catching items to choose from. Standing out in such a crowded field can feel like a losing battle.

    The Power of Labeling

    Custom product holiday labels can be the method that gives you an edge over the competition, showing off your brand's personality and making a statement.

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  • What Product Labels Work Best for Your Company?

    The question of which material creates the best possible labels is complicated by the fact that each type of item has unique traits. Based on a product's uses, its target audience and the emotional impression the manufacturer wants to convey, the ideal material could be one of any number of options. Lightning Labels understands companies will each have preferences regarding label materials and offers several possibilities.

    The following descriptions suggest a few different industries that will make good use of particular materials. While there isn't space to list every manufacturing industry imaginable, each will have its own ideal label material.

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  • Winter is Fast Approaching; Are Your Lip Balm Labels Ready?

    While chapped lips are an annoying problem people deal with year-round, the cold winds of winter make lip balm especially important. If your brand produces these products, the vital nature of the months ahead are obvious: Since a significant percentage of your annual sales will probably come from December through March, it's a great time to ensure your offerings look their best.

    As with any health and beauty product, packaging plays a large role in determining how your brand's items will appear to consumers. People who don't already have a favorite lip balm producer or have strong feelings regarding kinds they've used in the past have a quick choice to make in store aisles.

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  • The Future of the Cannabis Industry Growth Is Directly Tied to Using Compelling Cannabis Product Labels and Packaging

    The legalized cannabis industry is booming, and your role in it could be largely determined by the quality of your cannabis labels. In order to be a strong competitor in both the recreational and medical marijuana markets, you must not only make sure your labels are accurate, but distinct and attractive as well.

    How Your Cannabis Product Labels Influence Consumers

    Did you know that most people only have an 8-second attention span, according to a study referenced in the New York Times? That means you only have about 8 seconds to not only make a great first impression, but to convince a consumer to purchase your product.

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  • Cannabis Product Labeling - The Future of The Industry Growth Is Tied to Compelling Packaging

    The legal recreational cannabis industry is one of the most surprising and exciting entrepreneurial opportunities of the past few decades. Tell a small-business owner from 1997 about your promising new line of cannabis-based snacks and you'd likely get a blank stare. However, there can be no doubt that this field has become an interesting new space for innovation in product creation and packaging excellence, not unlike craft beer or vaping supplies.

    Just like in the worlds of beer and e-liquid, cannabis' products' future may be defined by bold and interesting labels. Companies have to be careful and creative when working on cannabis product labeling, as there is a need to balance visual appeal with a web of ever-changing regulations that tend to vary by state or province.

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  • Print Multiple Vape Flavor Labels Without Hurting Margins

    When you launch a fresh, new brand in a growth market - such as the vape and e-liquid space - printing labels can seemingly present problems. If you produce a relatively small number of bottles of each e-liquid flavor, you may find yourself making a choice between buying uniform labels for the whole brand and spending on large print runs that eat into the budget.

    "Get the distinct look your product deserves, without breaking the bank."

    There's no need to accept one of these sub-optimal choices when you work with Lightning Labels, however. Digital printing allows you to receive variable labels.

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  • Essential Oils Use Is On the Rise – Stand Out With Vibrant Product Labels

    Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.

    The Influence of Packaging on Purchasing Decisions

    A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.

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  • Essential Oils Use is on the Rise

    Stand Out Among Competitors with Essential Oil Labels

    When new trends come to the fore in the bath and body products sector, two forces intertwine: opportunity and competition. People will be looking for new brands to try, and if yours has the right packaging strategy it can stand out against the many other options on the market. However, nothing less than a great look will do, because rival producers are sure to step up their efforts in response to demand.

    Essential oils, simple and aromatic natural compounds, have entered this cycle of promotion and excitement. Convincing customers that your products are the right ones for them will take an assured sense of design, as well as high-quality essential oil labels that don't break down.

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  • 5 Ways to Sell More Produce with Custom Labels

    September is Fruits and Veggies: More Matters Month. This makes it an excellent time to try out new labels for your fruit or vegetable brand, whether you sell vegetables straight from the farm, fruit preserves or anything in between.

    There are a few different ways to create labels that celebrate the wholesome goodness of fruits and veggies. You can either explicitly mention the special month or create more general designs that work all year long.

    The following are five custom food labeling tactics that you can employ to see better results from buyers:

    1. Offer a Recipe

    Especially if your brand sells vegetables or fruits consumers may not be immediately familiar with, a recipe can help encourage these shoppers to take a chance

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  • Taking The Proper Safety Precautions on Custom Candle Labels

    Candles make great gift items: They add light and warmth to people's homes, and during the chilly winter months, they are a wonderful to have around the house. If you make these products, however, you have to be aware of the need for warning labels. Due to their open flames, candles being used improperly put people at risk. Candle warning labels help you keep your customers safe.

    Don't Just Go With Any Label

    Labeling candles as though they were an average household product is a mistake. These products get hot, and labels that aren't designed to resist heat, or even open flames, aren't acceptable.

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