Packaging Labels

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    The Future of Sustainable & Recyclable Packaging

    Sustainable product packaging matters to consumers - which means it also matters to companies. Big firms have committed to using earth-friendly materials and set themselves comparatively short timelines for these initiatives. Your business can follow the lead of these large organizations and offer up items in fully recyclable packaging, or labeled using post-consumer materials.

    Giants Commit to Change

    Recent announcements by Anheuser Busch InBev and Nestle both name 2025 as the year by which they will achieve aggressive sustainability targets. These organizations are interested in changing the way they manufacture and package their products, and they are making public commitments to their supply chain goals and targets

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  • Top Packaging Trends for 2018

    Creating a visual identity for your business's packaged goods means balancing unique flair with industry-approved trends. Following in footsteps of your fellow brands can give you great ideas, while adding your own branding will make your items stand out on the shelves. Studying 2018 packaging trends is a great idea if you've gone too long between redesigns.

    Using that inspiration to shake up your own labeling strategy may point you toward success.

    Defining Strategies

    The following are a few concepts that have been making waves in the labeling world, and which you may find helpful to adopt:

    • Becoming Eco-Friendly: Daymon Creative Services Director Steven Cox told Packaging Europe brands are becoming greener in their approach to product packaging.
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  • Custom Fragile Labels Improve Your Products' Shipping Packages

    Labeling a breakable package "fragile" is an essential part of getting it to its destination in one piece. It's also a subtle opportunity for branding if you opt for custom handle-with-care labels instead of generic options.

    In an era of increasing e-commerce, specially designed fragile labels are one way to make your brand's products attractive and distinctive on customers' doorsteps.

    Custom Fragile Labels Add Distinctive Flair

    Ordering products online has become such an easy and convenient option for shoppers that it could rightfully be called the new default. When consumers buy from your company, you're in control of the experience they have, and their level of satisfaction may determine whether they come back.

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  • Use Variable Printing to Elevate Your Beverage Brand

    Consistency and difference have to work in just the right ratios when you're designing the packaging for your beverage brand. Consumers have to know at once that your products are all from the same manufacturer, so they can develop brand loyalty.

    At the same time, the beverage labels adorning each flavor should be different enough in their imagery and color palette that the flavors are immediately imaginable and enticing. Through variable label printing, your brand can create a consistent set of labels that wear their differences proudly.

    Learning from a Market Leader

    To see an example of attractive and colorful beverage labeling, you don't have to look far.

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  • Come Visit Lightning Labels at Eastern Winery Expo in Lancaster, PA March 7 - 8

    The unique needs of the wine-producing world are served by trade shows across the country, a series of gatherings designed to connect vineyards to one another and the third-party partners that will help them manufacture and sell their wines.

    Lightning Labels is one such company, and at the Eastern Winery Expo in Lancaster, PA, vintners can discover the ways custom wine labels make their products stand out on crowded store shelves. Our representatives will be at booth 217 on March 7 and 8, ready to give examples that could help your brand thrive.

    Biggest Expo in the East

    While a casual appraisal of the U.

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  • Lightning Labels to Exhibit at US Wine and Beverage Expo in Washington, DC: February 21-22

    Every industry has its annual gatherings, events at which companies can compare their latest offerings and form connections that will take their products and strategies to the next level.

    The drinks sector has the U.S. Wine and Beverage Expo in Washington, D.C., and the 2018 edition is coming up on Feb. 21 and 22, and Lightning Labels will be there, at booth 1217, to demonstrate how high-quality custom labels can make bottles of wine and other beverages stand out on store shelves.

    Discover the US Wine and Beverage Expo 2018

    This year's convention will be the third annual U.S. Wine and Beverage Expo.

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  • Revise Your Nutrition Labels for National Nutrition Month

    People are more interested than ever in eating foods that aren't just tasty, but also wholesome and nutritionally valuable. If you make healthy food products, highlighting their positive qualities via custom nutrition labels could be a helpful marketing tactic, and there's no better time to do so than National Nutrition Month.

    Every March, consumers and companies focus on eating well, and the month is a great reminder to check whether your products' branding emphasizes their nutritional value. If not, it's time for new custom food labels that fulfill the public's desire and need for delicious and healthy meals.

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  • Come Visit Lightning Labels at CannaCon in Seattle, Feb. 15-17

    Trade show season is ramping up, and the expanding legal cannabis industry has a full calendar. Lightning Labels is set to appear at several of these shows, to demonstrate how the right product packaging strategy can launch a fledgling brand in style. The Pacific Northwest's next big cannabis industry show, CannaCon 2018, is coming up on Feb. 15-17, and Lightning Labels will be there at booth 234.

    All About the Show

    For the weekend of Feb. 15, the Washington State Convention Center in Seattle will play host to over 400 companies in and around the cannabis industry. These exhibitors are set to make deals and partnerships that will help them thrive in the months ahead

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  • Are Custom Roll Labels Right For Your Products?

    Effective, flexible and efficient - these are some of the traits associated with custom roll labels from Lightning Labels. Our digitally printed labels incorporate the styles, quantities, materials and finishes you choose, and are designed to work perfectly with your overall branding strategy.

    Before starting a project with Lightning Labels, you may have some questions. When it's time to order labels for the first time, or to switch from one provider to another, it pays to understand the new provider's style. Here are a few of the details when it comes to Lightning Labels' custom label offerings:

    Roll Labels as a Default

    Lightning Labels produces labels that sit on a three-inch core.

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  • Design Compelling Lip Balm Labels

    While lips can become chapped and dry in any season, the cold winds of winter make people reach for lip balm fairly often. As a consumer goods producer, you can make winter into a top sales season if your lip balm labels are well-designed and compelling. Customers will be looking for products that keep their lips from suffering the ill effects of the cold, but there's no guarantee they'll automatically pick your brand. This is why custom lip balm label printing is a vital marketing and sales approach.

    What Makes a Good Lip Balm Label?

    The following elements add up to a lip balm label that will attract and keep customer attention all winter long:

    • High-quality branded imagery: Lip balm tubes are very small.
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