Pharmaceutical Labels

  • Contemplating A Life Without Labels

    History of Product LabelsAn America Without Product Labels

    Can you imagine what the browsing and purchasing process would be like in the United States if product weren't labeled? To experience such an existence firsthand, you would have to travel back in time to the 1800s. As print and design blog Impressions explained, labels made their American debut in the 19th century as a tool that served two purposes: identifying different types of pharmaceutical drugs and instructing patients how and when to take them. However, it wasn't until the mid-1800s that printers began to change their focus from simply creating labels that imparted important information to doing this in a way that set their labels apart from the rest. They began to develop label books that offered examples of different printing, engraving and color options. If you've ordered stickers and labels from Lightning Labels, you'll know that we still use an approach like this today - although, of course, the printing options we provide are much more sophisticated thanks to the numerous technological innovations that have taken place over the past century and a half. The way labels adhere to products has also undergone an evolution over the years. Initially, according to Impressions, gum was used to stick them to pill bottles and vials. In the 1930s, R. Stanton Avery, a Los Angeles entrepreneur, invented self-adhesive labels that proved to be a game-changer for the business. The next red-letter decade for the label industry was the 1980s, when barcodes began to take off, revolutionizing the everyday shopping experience. Nowadays, virtually every product has a label of some kind. In the preceding paragraphs, we answered the question of how we got here from the world without labels that existed two centuries ago. The next question is why - why did labels not only grow in popularity over the course of the past 200 years, but become practically ubiquitous? The answer lies in their multiple uses and purposes.

    Delivering Information

    In the 1800s, pharmacists applied labels to containers with the intention of making it easier to distinguish between different drugs, and to ensure patients knew what to do with their prescriptions (shake liquid medicine, ingest pills with food, take their medication twice a day, etc.). The pharmacists of today - along with members of many other industries - still use labels for this purpose. Some of the information included on today's labels includes the name of the brand and the company behind it, ingredients and nutritional information, warnings (regarding side effects and toxicity, for instance) and details that might make the product more enticing to customers ("fat-free," "all-natural," "vegan-friendly").

    Meeting Diverse Needs

    Since the printers of the mid-1800s first began promoting different options, label design has taken off in a big way. Just look at Lightning Labels' offerings as an example. We can manufacture vertical labels for wine bottles, horizontal labels for tubs of nutraceuticals, heat-proof labels for candles, waterproof labels for bath products and more. We even have a special material that has been formulated to meet the unique requirements of labels affixed to tubes of lip balm.

    Attracting Attention

    When consumers are standing in front of an entire shelf filled with the same product, how are they expected to choose one brand over another? Labels are the answer. If they're fond of a particular brand, they can easily identify it by its label. If they're looking for something organic, free range or low-fat, they'll be drawn to the labels that tell them which products have these attributes. If they're ambivalent about which brand to choose, a bright, eye-catching, well-designed label may well pique their interest and seal the deal. Whatever your motivation for procuring labels, Lightning Labels' state-of-the-art printing technology can provide you with affordable, full-color custom labels and stickers of all shapes and sizes.

  • 3 Steps for Creating an Outstanding Warning Label

    Outstanding Warning LabelsWarning Labels are Necessities on Many Household Products

    While most products are perfectly safe when used correctly, there is always the chance that someone could get hurt if they use certain items incorrectly. Perhaps the person is inexperienced in using the product or are children who do not know any better. Either way, it is critical that household products have noticeable warning labels to ensure proper usage and prevent people from accidentally harming or exposing themselves to dangerous chemicals or other hazards. However, as Visual Expert explained, the problem with many warning labels is that they do not always work the way they're supposed to. Perhaps they do not pop out on the label at all so people do not even see them, or maybe they catch users' attention but do not effectively explain the danger. Here are a few steps product manufacturers can take to make more effective label products: 1. Users Must Notice Warnings on Product Labels What is the point of issuing warnings on  product labels if customers do not even see them? A warning label must do more than simply be there - they must draw the attention of users even when people are not not looking specifically for them. This is especially the case when talking about products that may not seem harmful at first glance - for instance, consuming too many energy drinks in a day can be unhealthy, but how many people actually think about this? As the news source noted, warning labels must be positioned as such so customers notice the warning, regardless of whether they are looking for it. People may be more wary of products that are known to be hazardous if used incorrectly, such as medicine or cleaning chemicals, but a noticeable warning label is even more critical for products that may seem harmless. 2. Custom Labels Help Customers Understand Warnings Seeing warnings on custom labels is one thing, but how many customers actually understand the meaning? Conveying a warning that everyone will understand is a tall order. It is crucial to understand that not everyone has the same ability to interpret messages - a child may not comprehend complicated words, an older user may have declining cognitive abilities and a non-native speaker may not have the vocabulary to fully interpret the message. This is why many warning labels use symbols and graphics to convey messages - it is just another way for brands to send a message to users. For example, a skull and crossbones is commonly used to denote poison hazards. A circle with a cross over a child means the product is not designed for children. There are numerous ways in which product manufacturers can communicate warnings in addition to simple text, so it is critical they explore these options. 3. Encouraging users to heed warnings Once brands have gotten customers to notice warnings and understand them, they need to make a convincing argument as to why users should heed them. This sounds silly, but people are very willing to incorrectly use products if it is more convenient to do so. For example, if someone needs to go to work, they may wind up driving after taking medication that says they should not operate machinery. The goal here is making a strong case to comply with the warning. For instance, CNN reported that the Food & Drug Administration wanted to force cigarette manufacturers to include graphic images, to reinforce warnings about the dangers of cigarettes. Although the initiative failed, it is a good example of ways brands can reinforce warnings. The goal is to convey the importance of the warning and encourage people to use products safely and correctly.

  • Serialization Coming to Pharmaceutical Labels

    Drug-label There was a great article last week in Packaging Digest that described the slow move to serialization in the pharmaceutical industry. California, under their ePedigree law, has mandated that all drugs must carry a unique identifier for every bottle that is sold by 2015. In Europe this mandate is happening much sooner - in Turkey it begins next year and in France in 2011. What this means is that all pharmaceutical labels will soon be have to be printed digitally. Digital label printing is the only way you can print a unique code on every label. These codes are going to be very complex in order to stop counterfeiting. They will most likely be what is called a 2D barcode that can contain a great deal of coded information in a very small space. I expect as digital printing technology advances and as consumers demand more traceability with the products they buy that we will see serialization move beyond pharmaceuticals into other products. By the end of this coming decade I expect most products on the supermarket shelf to have some kind of unique identifier on the labels. But the pharmaceutical industry is leading the way and providing much of the technology that will eventually flow into other products. Related Posts Food Recalls and Serial Number Labels QR Codes Coming to Wine Labels Photo by Alex Dodd.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.