Pharmaceutical Labels

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    3 Steps for Creating an Outstanding Warning Label

    Outstanding Warning LabelsWarning Labels are Necessities on Many Household Products

    While most products are perfectly safe when used correctly, there is always the chance that someone could get hurt if they use certain items incorrectly. Perhaps the person is inexperienced in using the product or are children who do not know any better. Either way, it is critical that household products have noticeable warning labels to ensure proper usage and prevent people from accidentally harming or exposing themselves to dangerous chemicals or other hazards. However, as Visual Expert explained, the problem with many warning labels is that they do not always work the way they're supposed to. Perhaps they do not pop out on the label at all so people do not even see them, or maybe they catch users' attention but do not effectively explain the danger. Here are a few steps product manufacturers can take to make more effective label products: 1. Users Must Notice Warnings on Product Labels What is the point of issuing warnings on  product labels if customers do not even see them? A warning label must do more than simply be there - they must draw the attention of users even when people are not not looking specifically for them. This is especially the case when talking about products that may not seem harmful at first glance - for instance, consuming too many energy drinks in a day can be unhealthy, but how many people actually think about this? As the news source noted, warning labels must be positioned as such so customers notice the warning, regardless of whether they are looking for it. People may be more wary of products that are known to be hazardous if used incorrectly, such as medicine or cleaning chemicals, but a noticeable warning label is even more critical for products that may seem harmless. 2. Custom Labels Help Customers Understand Warnings Seeing warnings on custom labels is one thing, but how many customers actually understand the meaning? Conveying a warning that everyone will understand is a tall order. It is crucial to understand that not everyone has the same ability to interpret messages - a child may not comprehend complicated words, an older user may have declining cognitive abilities and a non-native speaker may not have the vocabulary to fully interpret the message. This is why many warning labels use symbols and graphics to convey messages - it is just another way for brands to send a message to users. For example, a skull and crossbones is commonly used to denote poison hazards. A circle with a cross over a child means the product is not designed for children. There are numerous ways in which product manufacturers can communicate warnings in addition to simple text, so it is critical they explore these options. 3. Encouraging users to heed warnings Once brands have gotten customers to notice warnings and understand them, they need to make a convincing argument as to why users should heed them. This sounds silly, but people are very willing to incorrectly use products if it is more convenient to do so. For example, if someone needs to go to work, they may wind up driving after taking medication that says they should not operate machinery. The goal here is making a strong case to comply with the warning. For instance, CNN reported that the Food & Drug Administration wanted to force cigarette manufacturers to include graphic images, to reinforce warnings about the dangers of cigarettes. Although the initiative failed, it is a good example of ways brands can reinforce warnings. The goal is to convey the importance of the warning and encourage people to use products safely and correctly.

  • New Year, New Labels: Update Your Nutraceutical Labels to Appeal to Weight Loss Resolutions

    2015-Nutraceutical-labelsDesign New Nutraceutical Custom Labels for 2015

    A new calendar year is the perfect time for companies to rethink their custom labels. For businesses, a lot of changes can occur over the course of a year, and they may look to expand to new target markets, roll out innovative products, remove outdated offerings and make a number of other changes. New custom labels are a great way to make that clean break and reset the brand image. When it comes to nutraceutical companies, the new year is the perfect time to revise product labels. People often make various health-related New Year's resolutions - perhaps they want to lose weight, get in shape or put on some muscle. Those are all common resolutions, but many of these people may not know where to start or which products they need to embark on their journeys to fulfill their goals. Seasonal custom labels may lead people down the correct path while also establish the nutraceutical company in question as an industry thought leader. In that regard, the product label is not only beneficial as a marketing piece to generate sales, but a necessity for inspiring loyalty in customers who will come back to the brand for future purchases.

    Custom Labels Must Be Made for the Target Audience

    When nutraceutical brands rethink their custom labels, it is pivotal they keep their target audiences in mind. For example, a supplement manufacturer may have a very specific audience to consider - weight lifters, people on diets and other health-conscious individuals. This affects the claims that are featured on labels, imagery used and other prominent packaging elements. However, if nutraceutical companies want to do a special, limited-run release - for instance, targeting people making new years resolutions - they need to rethink their approach to label designs. Resolution-makers may not be well-acquainted with supplements, vitamins and other dietary consumables. Product labels should reflect that by perhaps being easier to understand - featuring less jargon and containing more detailed usage instructions geared toward people who may be new to the fit lifestyle.

    Nutraceutical Labeling for All Occasions

    Regardless of whether supplement companies want to update their nutraceutical labeling for New Year's or any other event, they must keep the target audience in mind. This will help them craft the most relevant packaging and maximize their appeal to customers.

  • Dietary Supplements Labeling Guide & Requirements

    Dietary Supplements Labeling Requirements - a guide

    Dietary Supplements Labeling Requirements From Lightning Labels Need help with dietary supplements labeling requirements? Ask us!
    A dietary supplement labeling guide is an important part to any nutraceutical product, as it shows buyers the ingredients of whatever it is they are purchasing. Many people are very interested in what their dietary supplements contain for health reasons as well as body-conscious initiatives, and they want to make sure the product will fit their regimen. Product packaging is the main component when shoppers look to buy these supplements, and the best and most accurate label can make or break a company's sales. The labels can be creative or straightforward, but they need to be clear, concise and on every supplement the store sells. The best way for dietary supplement brands to sell their products and get people to invest in them long-term is to be honest and offer the best information possible right on the label. This will not only grab their attention but inform them about the supplements the brand offers and how it will give them the benefits them desire. The custom labels are easy to read and can also be creative to attract the customer's eye and make them want to learn more about what the supplement can offer.

    How to Adhere to Dietary Supplements Labeling Requirements

    Many people are looking to enhance their diets and make a healthy lifestyle a priority, meaning companies can benefit from high-quality dietary supplement labeling guides. It's important for dietary supplement businesses to be able to clearly communicate the benefits and ingredients of their products, and an FDA dietary supplements labeling guide will allow them to do so in a cost-effective way that also follows FDA procedures. While it is important to create exciting labels, companies also need to think about how the information on their dietary supplements follows industry regulations. Having a dietary supplement labeling guide will allow them to do just that.

    Lightning Labels Can Help You Adhere to Dietary Supplements Labeling Requirements

    Complying with dietary supplements labeling requirements can be made easy using a Lightning Labels high-quality materials. Total customization includes a variety of materials and finishes, including sizes and shapes with a seemingly endless choice of colors. For more information or to place an order, visit our vitamin bottle labels page. Or simply visit our Custom Label Quote page for an instant online quote! Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices on any size order for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

  • New Year Label Resolutions For Health Product Makers

    Label Attraction for Nutraceuticals and Food and Beverage Products

    As the world gears up its health-conscious resolutions for 2013, it’s a logical time for manufacturers of health-related nutraceutical, and food and beverage products to address how to improve product attraction in the marketplace. Regardless of sales channels—retail, distributors, white-label branding, et al.—every manufacturer of health-related products can enhance offerings by asking the marketplace for recommendations regarding label form and functionality. It’s important to poll all target audiences (e.g., end users, retailers, distributors) to identify common and disparate preference threads—then decide how to address them. nutraceutical labelsEnd-user consumers may have ideas and preferences far different than healthcare practitioners who order products for their clients. By examining all major audiences, the manufacturer can then craft a labeling approach that will provide maximum appeal across the board. Following are key areas to examine: Professionalism vs. panache Professionals tend to buy products based on reputation and performance. For them, primary label concerns may focus on accuracy, complete disclosure and legibility. In contrast, end-users selecting from online sites or on store shelves likely will be attracted to flashier, more prominent labels. Depending on the age group and other demographics involved, what constitutes favorably-flashy can vary considerably. Millennials often have preferences far different than baby boomers, for example. One size fits all vs. multiple looks It’s very important for product manufacturers to consider if or how they may want to segment labeling schemes for multiple audiences while maintaining key branding elements. Digital label printing enables easy and economical production of a variety of labels to help achieve wide-ranging objectives. And variable image options can make the process even faster and more affordable, expediting printing of multiple designs in one run. While there’s no cardinal rule mandating single or multiple label designs, digital label printing offers solutions across the board. This can be a tough call. Often, healthcare practitioners will eschew products with labels that appear too “out there,” opting instead for a conservative, businesslike look and feel. Reconciling this with different consumer preferences about shelf-appeal and the like can prove challenging. Testing different labels Digital label printing affords health product manufacturers the luxury of test marketing. Based on initial determination of marketplace preferences, manufacturers can literally try out many colors, fonts, and even label materials. For example, manufacturers adhering to environmentally-friendly practices may want to use green packaging, label materials and inks. EarthFirst PLA is one intriguing label material made from corn instead of petroleum that can offer a different look and position the manufacturer as a solid supporter of the environment. Just as health-oriented consumers ring in the in the new year with commitments to get healthier and wiser, so should product manufacturers look at improvements in packaging and labeling that can lead to a healthier bottom line.

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