Product Labels

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    Tough Product Labels Help Your Brand Celebrate National Ice Cream Month

    When your product demands a cold environment in stores, your labeling requirements are different from the average business's needs. Unless you find durable labels, your branding won't last as long as it needs to. This is where Lightning Labels can step in, delivering great-looking packaging for your ice cream or other frozen treats this summer.

    July is a perfect time to purchase new product packaging labels for your ice cream products, because it's National Ice Cream Month. These weeks, set aside to celebrate frozen treats, can yield new limited-time flavors or simply bold and attractive imagery to remind customers to pick up your everyday offerings. While you may believe there's no need to tell people that ice cream tastes great in the summertime, a little reminder wouldn't go amiss.

    Pick Your Labeling Strategy

    If you've decided to launch a new flavor  to celebrate National Ice Cream Month or the summer in general, a new label design is a natural addition to your brand's offerings. You simply need to ensure that it matches a distinctive, can't miss appeal with enough continuity that buyers tie it in with the rest of your line.

    Even if you're not branching out with a new flavor, a custom label strategy based on National Ice Cream Month is a fine way to drum up excitement and attention for your brand. Potentially, the packages could even have a functional element to their design, listing desert recipes that make use of your ice cream. This time-tested strategy can encourage people to take the products home and follow the instructions.

    "You have to employ durable labels so that they'll stay visible and vibrant."

    If neither of the aforementioned ideas fit your strategy, you can simply execute a line-wide redesign. That may be enough to catch the eyes of consumers in the frozen foods aisle, especially if you make use of colorful and compelling imagery. You have to make sure, however, that you employ durable labels, so that they'll stay visible and vibrant after months in a freezer case.

    Lightning Labels Can Help

    You have your choice of label materials and finishes with Lightning Labels, including those capable of resisting the moisture and cold temperatures associated with ice cream. Combine this with lightning-fast turnaround times enabled by an all-digital printing process and you've found the ideal partner for your brand's next redesign, whether it takes place during National Ice Cream Month or not.

    The warm summer months are made for ice cream, and your brand can launch promotional campaigns during this time for a perfect storm of attention and excitement among customers.

    Request your FREE instant quote today.

  • Organize Your Business with Custom Inventory Labels

    Discover the Uses of Custom Inventory Labels

    Labels on your products aren't just for your customers' benefit - label elements for internal use can be very important in their own way. Sequentially numbered labels or barcodes on your products can ensure that no matter how ambitious your storage and warehousing methods, you can always ship products where they're needed, when they have to be there.

    Visibility is Key

    When you need to know where items are in your supply chain, labels can represent the key. In today's increasingly digital business world, you may be looking for labels that are recognizable by electronic means. Alternately, you can opt for inventory labels meant to be sorted by hand. No matter how you label your items, the effort of getting organized can have a serious impact on overall efficiency.

    Here’s how to keep track of inventory:

    • Barcode labels: When you print internal-use barcodes for use in warehousing and other steps along the supply chain, you help your company and its partners keep products moving from one stop to another. Using standardized barcode labels means quick scanning at various locations along the way, from manufacturer to shipper to retailer.
    • Sequentially numbered labels: Do you want to keep track of where individual products are in storage, to track batches of a product or watch the inventory level of a limited-edition product? Stick sequential labels on your merchandise and it instantly becomes more identifiable and visible.

    Properly labeled inventory is easy to find when needed.

    A Trusted Partner

    When thinking about custom labels for internal use and merchandise tracking, you can turn to Lightning Labels. Well known as a producer of attractive, consumer-facing branded labels, it can also keep your brand's products organized on the back-end. With a reliance on all-digital processes, Lightning Labels prizes speed and flexibility - order minimums are low and customer service reps are ready to deal with any and all issues. Changing the way you label your inventory doesn't have to be difficult.

    Request your FREE instant quote today.

  • Top Ways to Promote Your Business with Stickers

    Stickers: An Eye-catching Form of Branding

    When you want your brand's logo and message to reach a wide audience, custom stickers may be the medium you're looking for. Stickers can take many forms - bumper stickers, window stickers, small stickers to attach to your products on the shelves - but the concept is always the same. These are a way to bring your company's visual identity out into the world and catch people's eyes.

    Pick What’s Right For You

    "Quick turnaround times and low minimum order amounts mean you can experiment with different sticker types."

    There's no wrong way to promote your company through stickers, but the following are a few particularly likely ways to make your campaign successful. Keep in mind that you don't have to try just one idea - Lightning Labels' quick turnaround times and low minimum order amounts mean you can experiment with different sticker types in rapid succession, all without breaking the bank.

    Bumper Stickers: The name "bumper sticker" can be deceptive. These aren't just for cars. When you order bumper stickers for your business and hand them out to customers, those recipients can stick your logo on a variety of surfaces. Think of these as tough and sizable stickers that can appear all over town, bringing your company's logo, slogan or contact information wherever they go.

    Window Stickers: Sometimes, business stickers aren't meant to be hand-outs. When you buy window stickers, you can stick them around your store or office. They can contain information such as your hours of business, which payment types you accept and any seasonal sales that are going on, all with a branded flair that will make your brick-and-mortar location more visually interesting.

    Product Stickers: Stickers for products have a special role in any branding strategy. They can add information that makes items more compelling or relevant, potentially tying them in with temporary promotions or sales. Adding a little seasonal flair is a great reason to add stickers to your items. You can also promote features or simply point out a new offering.

    No Reason to Hesitate

    When you order business decals or stickers from Lightning Labels, you're signing up for great service and the convenience enabled by all-digital operations from domestic facilities, rather than outsourcing. This means quick turnaround times, putting your new business stickers in your hands within days rather than weeks or months.

    Whether you're jazzing up your retail stores, creating a new line of bumper stickers to pass out or printing a run of seasonal decals for your products, you can get started in your new project right away. There's no reason to delay!

    Request your FREE instant quote today.

  • Which Lamination is Best for My Product Labels?

    Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels. The following are a few of the traits that each of these different lamination styles brings to the table:

    High Gloss: High gloss labels receive the closest thing Lightning Labels offers to a "standard" laminate. It's popular, flexible, and costs the least of any option. It protects your labels to ensure they survive the manufacturing and selling processes, and gives a shiny, glossy sheen that makes products attractive on store shelves.

    Matte: Instead of the shininess of high gloss, matte labels have a different feel. If you're going for a highly modern or more "natural" look for your product labels, this may suit your design better.

    Thermal Transfer: If you use an over-printing thermal transfer printer, this is the laminate for you. While it's designed to work with most of these printers, you should order a sample first to ensure it suits your needs.

    UV Outdoor Gloss: This laminate is the toughest option we at Lightning Labels offer. When combined with a vinyl label material, it makes sure your products will be safe and sound in the great outdoors. The UV resistance that gives the finish its name is designed to ensure the sun doesn't wither your products' labels.

    A Label for Every Occasion

    The mix-and match quality of materials and laminates at Lightning Labels ensures your products will always have the look they need. From cast gloss labels for the wine industry, which combine a paper base with a high-gloss finish, to Recycled Kraft Labels that aren't laminated at all, there is a combination to suit every brand. Lightning Labels is committed to delivering these customized labels in a quick and efficient manner, printing at domestic facilities instead of outsourcing and using all-digital processes to keep minimum orders low. You can give your products the labels they need in a hurry, to ensure that they look great on store shelves, with consistent branding topped by the right laminate.

    Request your FREE instant quote today.

  • June is National Fresh Fruit and Vegetables Month

    Summer Means Produce

    A whole host of different fruit and vegetable varieties are becoming ripe as spring gives way to summer. If you can and preserve produce, you can save this freshness all year round. Those canned goods are also great to give away or sell, provided you can give them the proper pizzazz.

    "It's time to think about harvesting, preserving and canning your goods."

    When you're ready to turn your green thumb into a small business, launching your own line of food products, you'll want eye-catching labels and stickers to mark the products. Preserves and canned foods made from your own fruits and veggies are great to give away to family and friends or, if you have enough on hand, they can be a big hit at farmers' markets and local stores. In June, designated as National Fresh Fruit and Vegetable Month, it's time to think about harvesting, preserving and canning your goods.

    What's Your Brand?

    Whether you're canning goods to give to acquaintances or to be sold at markets, the process involves thinking about jar label design. There's no reason to leave the jars blank — not when there are affordable labels for canning available from Lightning Labels. Friends and family will love the personal touch that comes with your chosen imagery, and if you choose to sell the goods, branding just becomes that much more important.

    Shoppers at a farmers' market will likely have a choice between many different growers' offerings. How can you prove yours are worthy of their money? Label design plays a key role here. The imagery and text you choose for your packaging, as well as the material, finish, font and other little design touches, will set your preserves and canned goods apart. If you opt for canning jar lid labels, you can brand multiple faces of the jars and make them look more distinctive, no matter what angle people view them from.

    Preserve labels can include descriptions of the flavors within, or use local imagery to promote the locally sourced nature of your items. Shoppers today have a lot of choices regarding how they get their foods and what brands they consume. Playing up the wholesome nature of your offerings could help them stand out in a world largely dominated by big brands and artificial ingredients.

    Team Up with Lightning Labels

    Whether you're simply a hobbyist or you've made the jump to produce entrepreneur, Lightning Labels can help you stand out, with labels for canning that fit every need and requirement. Since you operate independently, you may assume that professionally made labels are out of reach, with high minimum order sizes and prohibitive costs getting in the way. Lightning Labels, however, works differently.

    Lightning Labels uses digital-only printing processes at domestic facilities. This means you get your labels in a hurry, and can place an order affordably even if you don't need many labels in one go. The produce in the fields and orchards is getting ripe and because it's National Fresh Fruit and Vegetables Month — there's no better time to get serious about your canning and preservation efforts, whether as gifts for your acquaintances or the beginning of a new business venture.

    Request your FREE instant quote today.

  • Check Out Lightning Labels' 6th Annual Photo Contest!

    Impressive Label Designs and Great Photos

    For the past five years, Lightning Labels has held an annual photo contest, showing off its customers' creative label designs in their natural habitat. Between now and July 1, Lightning Labels will be accepting applications for the sixth iteration of the contest. If your products use Lightning Labels, you can enter via Facebook — the entry form is here.

    This is an especially important year to hold a custom label and sticker contest, as it's Lightning Labels' 15th anniversary. No company makes it to the decade-and-a-half mark without a great customer base, and this is no exception. The label contest isn't just about Lightning Labels itself — it's a celebration of all the creative ideas that have come to life through custom labels and stickers in the past year.

    Chasing Big Prizes

    There's more than just pride on the line when it comes to this year's label contest. The first prize winner will walk away with a 60-inch flatscreen HDTV, while second prize is an Apple iPad and third prize is a pair of wireless Beats headphones. Fourth- and fifth-place winners will earn free labels, to help them keep their award-winning labeling campaigns rolling into the months ahead.

    Taking home these big rewards takes two elements - a good-looking label and a well-constructed photograph. Business owners can step up and show off how they've taken advantage of Lightning Labels' ability to print just about any kind of design, harnessing a wide variety of materials and finishes to make a company's unique value proposition come to the fore.

    Lightning Labels' offerings run the gamut, from 100 percent recycled labels that show a brand's commitment to the environment to chrome BOPP polymer labels that give a shimmering, classy look. There's no one perfect product label. Each company will have its own best option, and Lightning Labels helps these businesses reach their disparate goals.

    Reflecting and Looking Forward

    Every year, a new crop of incredible label designs graces the Lightning Labels photo contest. For an organization with 15 years of history, this is a heartening sign that customers are always finding new ways to make its offerings work for them.

    With all-digital printing processes that make orders of any size possible and affordable, Lightning Labels is ideally suited to follow its clients into the future, no matter where they go from here. If you're not a customer yet, look at the entries to the label contest and imagine how great your branding could look with Lightning Labels' help.

    Request your FREE instant quote today.

  • Make Your Logo or Message Stand Out with Custom Laser Cut Labels

    Make Your Designs Really Stand Out

    A compelling product label isn't just defined by what's printed on it. Other elements, such as the material and finish employed for that label, can determine whether it creates an interesting and consistent feeling or not. Another trait may be even more overlooked: shape. When you work with a brand that offers custom laser-cut labels, you gain the ability to increase the focus on your distinctive brand logo, no matter what it may consist of. Laser cutting can also deliver custom logo stickers to hand out to your customers.

    The following are a few valuable use cases for each kind of laser-cut logo design. Labels for your packages and stickers for your customers are both great potential applications for any company with a distinctive visual sense and an interest in making its trademark imagery really pop.

    Custom Laser Cut Labels

    Bottles, bags, boxes, no matter what kind of packaging your product comes in, you can spice up the look of those containers with laser-cut labels. While labels that wrap all the way around an item could be better in some situations - as when there is a large amount of regulation-mandated information to impart - custom logo labels are an exciting way to make goods look professional and compelling.

    A container adorned with a small label laser-cut to the shape of the brand's logo can show off the color and shape of the bottle, jar or bag. Furthermore, small companies that go for laser-cut labels can stand shoulder-to-shoulder with large brands. Making such a sophisticated packaging choice could inspire confidence in your brand among consumers, who may take the well-delivered imagery as an indication of your items' quality.

    Custom Laser Cut Stickers

    There's no need to always stick your label on packages of products. Custom logo stickers can go on everything. You can opt for window stickers, bumper stickers or small stickers to hand out with a purchase. It may even pay to distribute these stickers at third-party events such as local fairs or other get-togethers to get your logo in front of as many people as possible. As with the labeling of your products, opting for a custom shape instead of a basic square or rectangle can add visual interest. Logo stickers are also perfect for businesses that don't produce packaged goods. For instance, sports teams can raise their profile in their local markets through local stickers, shops that perform repairs can hand out their logo to happy customers and nonprofits can pass these items out to people who make donations.

    Time to Order

    Once the urge to change up your brand's visual presentation strikes, there's no need to wait around. No matter what shape or color your brand's logo is, Lightning Labels can quickly translate it into laser-cut labels that show off its uniqueness as a way to appeal to customers. Whether you opt for labels on your products or stickers to be handed out independent of your items, showing off your logo is a professional and interesting way to catch eyes. When you're trying to get a company off the ground, such branding is of immense value.

    Request your FREE instant quote today.

  • Food Safety Product Labeling Must Have Allergens in Mind

    Careful Food Safety Product Labeling a Must

    When you're launching a new food or beverage product, listing possible allergens is one of the most important steps on your to-do list. Unless you take this process extremely seriously, you may be forced to issue a costly recall. Producers of food and beverage products can ill afford to make a mistake or oversight in their lists of potential allergens. This is what makes food safety product labeling an absolute must for food and beverage producers.

    Relevant Rules

    A recent JD Supra article by product liability advocacy law firm Wilson Elser offered a reminder that not only are allergen mislabeling problems serious for companies, they're happening at a worrying rate. For instance, there were 650 food recalls carried out in 2016. That's way up from the 154 that occurred 10 years earlier. Most of the allergen issues are clustered around the eight major allergens that must be labeled per Food and Drug Administration rules: milk, fish, eggs, shellfish, peanuts, tree nuts, wheat and soybeans.

    Wilson Elser added that food producers' diligence goes beyond checking foods themselves for the relevant allergens - if there is any possibility of cross-contamination with relevant items, that is cause for labeling attention as well. Whether labeling takes place at the production, manufacturing or distribution stage of the supply chain, this is one responsibility that's impossible to set aside. Considering the seriousness of allergic reactions, customers' health could be at risk.

    Diligence in Action

    Packaging safety consultant Gary Kestenbaum, writing for Packaging Digest, noted that many recall apologies from brands explain that the company allocated its resources to areas other than labeling and notification, thus leading to the problems. The author suggested that companies reject this philosophy and have full-scale identification efforts to ensure allergen listings - all other relevant parts of food packaging - are accurate. He explained that while it may seem excessive to add extra steps to production, the savings from avoiding recalls can be considerable.

    While your company may be too small to implement the kind of extensive, multi-individual chain of responsibility recommended by Kestenbaum, his point is well taken: When businesses not only focus on their packaging but have multiple rounds of checking and verification to ensure they haven't missed anything, their food products stand a better chance of going out to store shelves wholly accurate, removing the need for a costly recall down the line.

    Recent Recalls

    There's no need to speak in generalities about the risk of recalls due to inadequate allergen labeling - it happens all the time. For instance, the Department of Agriculture recently reported a recall of 150 pounds of ready-to-eat couscous due to the undeclared presence of pecans. Pecans are a tree nut, one of the aforementioned allergens that producers need to declare in all cases.

    In another recent USDA action, the agency noted 30,537 pounds of frozen burritos were subject to recall. The issue was twofold for the burritos, as they contain egg and soy, neither of which was declared on the packaging. While the couscous problem was noticed by the supermarket distributing the items, the presence of egg and soy in the burritos was flagged as part of a customer complaint. There are numerous ways for labeling inadequacies to come to light, from inspections to input from the public.

    Getting Food Safety Product Labels

    When it's time to print a new batch of food labels for one of your products, there's no need to skimp on quality. After all, you've worked hard to ensure they are completely accurate and reflect the contents of your items. All that effort will go to waste if low printing quality renders the labels unappealing visually. Working with an experienced printer such as Lightning Labels is one way to give your food products a look that can stand out on the shelves while still giving adequate space to ingredients listings and all other relevant info.

    Since Lightning Labels uses all-digital printing processes and works from domestic facilities instead of outsourcing, your labels will arrive in a matter of days, rather than weeks or months. This can be a remarkably helpful factor, ensuring that the printing step doesn't slow down the overall process of getting labels for a new product. Of course, an item's debut isn't the only good time to call on Lightning Labels - you can also commit to a redesign to suit a new season or simply to breathe new life into your branding.

    Request your FREE instant quote today.

  • Spice it Up! Update Your BBQ Sauce Labels for National Barbeque Month

    BBQ Sauce Labels Provide A Bold New Look

    When you produce barbecue sauce, marinade and hot sauce products, you add the spice to your customers' meals. But if the BBQ sauce bottle labels for those items are bland or unmemorable, it harms your ability to convince shoppers to give your brand a try. There's no better time than National Barbecue Month to take a look at your sauce line and determine whether an exciting new look could be just what it needs to win people over.

    Adding New Elements

    There isn't just one way to improve BBQ sauce labels. In fact, just about every element of the graphic design can be tuned up and improved dramatically if you focus. As long as you work with a labeling provider that is able to realize your new ideas, you're free to get creative and update your food labels for maximum audience appeal.

    It's the dawn of cookout season, so a potential sales boom is right around the corner. Here are a few particular graphic changes you can employ to catch aspiring backyard chefs' eyes:

    Useful recipes: Maybe people are hesitant to buy a sauce or herb rub if they aren't sure how to use the flavoring. Putting simple directions and suggested ingredients on the package takes away that uncertainty. If you work with a producer of high-quality labels, it will be easy to print the necessary amount of text on the label without it getting blurry.

    Exciting graphics: BBQ sauce and hot sauce are sold on bold personality. You want to communicate to buyers who have never tasted your product that they'll enjoy it, and give them a sense of how it tastes. You can boost your brand's appeal via colorful imagery that evokes a flavor and potentially uses regional symbols to celebrate your local surroundings.

    Seasonal content: You can remind shoppers that it's National Barbecue Month - or just that summer is coming up and it's a great time to grill. Changing elements of your packaging every few months keeps things fresh, and as long as you work with a printer capable of producing reasonably sized orders, you can execute this strategy without waste.

    Reach Your Audience

    Sauces and other BBQ essentials aren't the kind of products that receive media-blitz ad campaigns. The in-store experience, when someone is browsing an aisle, is your chance to make the case for your brand. Your labels are the part of the package that sets your items apart from the rest of the field. Custom hot sauce labels, BBQ sauce labels, spice rub packages and more act as your company's calling card. It's up to you to take the design challenge seriously.

    Once you have a good idea of how you want your labels to look, it's time to find a third party that can turn that vision into reality. Lightning Labels can fulfill that function, with its all-digital processes enabling affordable, short print runs as well as remarkably quick turnaround times. Any new ideas you put onto your BBQ sauce labels in celebration of National Barbecue Month can become physical items in a matter of days, not weeks or months.

    Request your FREE instant quote today.

  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

    Changes Across Categories

    There is no secret formula that points to perfect custom brand labels. Each company is different and you'll have to find an appearance that specifically suits your offerings. That said, there are lessons to be learned from other businesses. You can watch how these companies studied their potential customers, reconsidered their graphic designs, then took actions to improve their items. The following are three separate redesign campaigns undertaken by brands, as reported by Packaging World.

    Reaching the big time: When it's time for a product to potentially reach a large, new audience, it has to look its best. The recent Mike's Hot Honey hot sauce design change was based on creating a more unique and professional-looking appearance when the items went from local to national distribution. The brand opted for a bold new color palate that would reflect the product's hot flavor and hand-crafted creation. Even the finish of the labels changed, with the existing glossy design seen as a poor match for an artisanal item.

    Putting a mascot front and center: When a mascot character becomes synonymous label, custom logo labels can foreground that image to impressive effect. Rogue Ales & Spirits recently revised the bottle design for its Dead Guy Ale, putting the eponymous skeleton on the front of the container all alone. The uncluttered label, with a die-cut look that means the character isn't presented on any background, lets the mascot do the selling.

    Unifying categories: When a brand expands beyond its origins, the moment of growth is a great time for a redesign. That's why Lemi Shine, a household cleaner brand, decided on a full label revamp to coincide with its move out of exclusive association with dishes. The company now offers a wide variety of household cleaners, and the bright new look is meant to make sure the products look distinct from one another and competing items - while still hanging together as a cohesive brand.

    Have the Right Support

    No matter how ambitious or minor your custom label design objectives are, your choice of third party may be the decision that ensures the project's success or sinks its chances. Working with a flexible and fast custom label provider such as Lightning Labels - with quick turnaround times and a variety of available materials and finishes - gives you more opportunities to make your branding efforts successful. No matter what kind of effect you're going for, Lightning Labels can support you on the way to your goal.

    Request your FREE instant quote today.

1-10 of 212