product labels

  • Prepare for Black Friday and Cyber Monday Advertising with Custom Stickers

    Stand Out from the Pack

    If the air's getting cooler and the nights longer, Black Friday and Cyber Monday must be on the way. Your retail business is likely banking on big returns from these shopping seasons, so it's time to ensure your preparations are underway and up to a high standard. Getting customers ready for the big shopping days and ensuring they're aware of the savings to come can be a challenge in today's ad-saturated climate, but there are creative ways to put your messages in front of plenty of eyes - custom stickers and labels looming large among them.

    Several Places to Promote

    You can promote your business with stickers on your products, as well as window stickers or ones that will add visual flair to endcaps and other shelving fixtures. The temporary deals that kick off the holiday season are a big event for retailers of all kinds, and you can give them the appropriate fanfare with bright and tough stickers on every surface. It's time to advertise the deals to come, as well as special hours or online-only deals consumers can access when they get home.

    Window stickers may be especially useful when it comes to promotions and sales. Perhaps you have a sign in your window that shows your hours and which types of payment you accept. You can supplement that year-round version with a new, colorful sticker touting your expanded hours for the shopping season and ensure your customers are ready to join you on Black Friday.

    Special Deals

    Of course, on the day itself, people will want clarity about which items are on sale. Custom labels for special releases, or stickers that will explain the one-off prices and bargains available, can ensure customers don't pass up limited-time offers. On busy shopping days especially, people may not want to flag down employees to ask their questions. Instead, they'll look at signage and the products themselves to see what kind of deal they're in line for. If your labels and stickers are as clear as possible, they'll get the message.

    Time to Act

    The holiday season for retail is just around the corner - it seems the sales start earlier every year, and you don't want to be left out of the excitement. It's time to work with a reliable partner, such as Lightning Labels, to receive bold-looking and tough stickers and labels well in advance of the first shopping days of the season. Lightning Labels turns orders around in days, not weeks or months, meaning you won't be left waiting.

  • 3 Ways Label Printers Influence Your Business' Success

    How Your Label Print Provider Affects Your Products

    As a business owner, the companies you choose to work with play a critical role in the overall performance and success of your brand - especially when you rely on them for certain products and services. Within supplier networks, there is a domino effect: If you do not have a good experience with a particular vendor, it impacts the experience you are able to offer your customers. This is why choosing the right label printing provider such an important - yet often overlooked - aspect of the selling and marketing process.

    To gain a competitive advantage, you must be strategic about which providers you choose to do business with in designing and creating your products - and their packaging and labeling. Below are a few of the biggest ways that your printing partner can affect the success of your brand.

    1. Speed and Delivery

    In this highly digitalized world, we are used to finding - and getting - the goods and services we need with just the touch of a button. Consumers and businesses have become increasingly demanding - and rightfully so. Digital technologies enable process improvements and better workflow efficiencies that enable organizations to speed up their operations and, therefore, delivery of products and services.

    When it comes to product labeling and packaging, consumer preferences are ever evolving. You may often find yourself needing to make last minute changes, or having to edit or update them on-the-go or with very short notice. Even if you do not own your own company or plan to sell your products, it is likely that you need your custom labels or stickers by a certain date - for a special occasion or event, for example. Either way, when it comes to label printing and delivery, time is of the essence.

    You want a print provider that leverages digital technologies that allow you to easily, conveniently and seamlessly place orders online and complete every phase of the label design and creation process - including proofing. As with any item, when you place an order you expect to receive it on time. You need to partner with a company that can - literally - deliver on that promise.

    2. Quality

    You are certainly already aware of the powerful role labeling and packaging play in the marketing of a product. Both these elements greatly influence the overall perception someone has of the item - and this is true for both its functional and aesthetic aspects. It is crucial that you use high quality label materials not only so that they grab the attention of shoppers, but also to ensure that they do not prematurely crack, peel or deteriorate.

    Therefore, you should choose a label provider that uses best-in-class printing technologies and offers a wide selection of adhesives, glosses and finishes. Otherwise, you run the risk of selecting a material that doesn't look good or work well with your particular product.

    3. Flexibility and Agility

    Personalization has emerged as one of the biggest trends in packaging and labeling today - and is just one example of how important it is that you are able to tailor and customize your marketing materials quickly and efficiently. The label needs you currently have for your products may be entirely different from those only a week or two from now. In this rapidly changing environment, the organizations that succeed are those that are able to respond and adapt on an as-needed basis. And that means working with a label printer that allows you to choose from a dynamic range of services and products. The more options you have available to you, the easier it will be to ensure you are able to create and print the exact type of label you need, when you need it.

  • Use High Impact Images on Product Labels to Stand Out From the Pack

    Intense Retail Competition

    No matter the type of product in question, consumers today have a huge amount of choice. This means it's up to you to make sure your item is the most appealing one on the shelves - the visibly obvious choice. The label is the medium of choice to create visual interest, and it's up to you to work with designs and printing methods that are bold and catch the eye immediately. In a world where everything in stores is wrapped in labels, the brand that tries hardest will rise above the pack.

    Some companies will use less sophisticated printing methods for their product labels, leading to simple designs that don't speak to customers. A simple, text-based approach, devoid of bright colors or high-resolution imagery, may be the result. By embracing a bold, image-based approach, you can make sure your items draw the eye first. Pictures demand more attention than words, and using such a strategy can make a great first impression on browsing shoppers. That split-second chance is where sales are made.

    Custom Printed Labels Are Advantageous

    In the current retail age, loyalty to particular brands has never been more tenuous. People have choices and options by the dozen, no matter what they are looking to buy. While this sounds like an intimidating state of affairs, it can also be seen as a huge opportunity. Every time an individual enters a retail outlet, he or she is on the lookout for new and helpful products, willing to make choices on the spot.

    Brands that use custom labels with eye-catching imagery can win the fight to get these customers to commit. Perhaps a high-quality and impactful image of the product in use will make a great label design. In the few seconds a person will spend scanning a shelf, an image has the greatest chance to make an impression. Of course, you need to ensure that the impression is a good one - working with premium materials and printing processes will make a brand look professional and competent, whereas lesser quality could give the opposite idea.

    Work With A Top Provider

    Contracting a third party to print labels is a way to make sure the process is carried out by experts and the resulting items live up to the ambitious designs your creative teams dream up. Plenty of time and work go into creating a good finished product, all building toward those few seconds when consumers will make a choice between one product and another. If one brand brings strong imagery to the table and another goes for a generic or sloppy design, the choice will be obvious.

    Lightning Labels has earned its place in the top rank of printers not only through its dedication to quality, but by living up to its name and delivering quick turnaround times. Taking a labeling project from idea to execution shouldn't be a long ordeal. You need to add great imagery to your products right away to catch potential sales that may be slipping away this very minute. Quick action can lead to impressive results.

  • Stand Out from the Pack with Unique Custom Label Materials

    Why Use Unique Materials for Labels?

    These days, the store shelves are packed, making it harder for manufacturers and distributors to set their products apart from the crowd. At the same time, as many product manufacturers know all too well, so much of the battle for revenues takes place on the shelves, meaning there needs to be a way to differentiate. Because most products will have labels printed on traditional materials, you might want to consider using more unique materials for yours.

    Satin cloth labels can add a completely new dimension to your products, giving customers a tactile component to the brand experience in the stores and allowing the materials themselves to pop off the packaging. Designs will need to be unique in and of themselves, but leveraging unique label materials will inherently help to drive the process of differentiating your brand from others in the marketplace.

    Options on the Table

    Today, you can choose from a range of materials, including satin cloth and gold polyester labels, though only when you're using the the right service provider. Certain products will actually be better-suited in special materials on the labels, notably fine wines and other micro-produced alcoholic beverages. Estate #9 labels have become more popular in this space, but there is no reason for manufacturers of other products to completely balk on the concept.

    Rather, you ought to be using every possible tool at your disposal to make your products more identifiable by individuals in the stores, and using different materials might be the most straightforward one of all. It is worth noting that designers, as well as product management and marketing teams, will need to adjust their general strategies to get the most out of items such as satin cloth labels, otherwise the imagery simply won't match the materials on which it are printed.

    Use Lightning Labels!

    If you want to ensure your custom labels printed on unique materials come out the way they are expected, you should consider leveraging the services of Lightning Labels. Lightning Labels offers a range of materials to help you get the right choice per your unique needs, as well as customizable options for all label and sticker products. When in a pinch, Lightning Labels is ideal given its lightning-fast turnaround times on orders.

  • Promote Planting Season with Custom Garden Labels

    Get Your Garden In Gear!

    June is the best time to plant a variety of vegetables, including beets, carrots, corn, beans and more, and many gardeners are looking to take advantage of the warmer months to boost their yields. Manufacturers of seeds and gardening supplies can promote the summer planting season using new custom product labels. This is a highly competitive market that is commonly won or lost on the shelves, and the most unique gardening supply labels will go a long way toward boosting revenues this season.

    Gardening is coming into style for all types of homeowners, including those who live in rural, urban and suburban environments, meaning that the opportunities to capitalize will be vast no matter where the target market might be. Custom garden labels will help you boost your brand image in the eyes of prospects and current clientele, all the while giving your products a better chance of being the best-perceived option on the shelves at retail locations.

    Considerations for Garden Product Labels

    The same old designs will be commonly used by manufacturers and distributors en masse, and you will not be doing your profit margins any favors by sticking to the script with yours. Instead, consider cultivating highly unique and customized approaches to your product label designs and imagery, defying the norm to differentiate your products from those of competitors. This does not mean completely abandoning the imagery that consumers have come to expect, though.

    Your product labels need to clearly represent what the package contains and why it is superior all in one fell swoop, and a cookie-cutter approach to designs will simply not help you achieve this goal. Rather, customizing the labels to properly represent the brand, its place in the industry and the core benefits of purchase entail can boost your garden product sales this summer.

    Get Moving Now!

    The planting season is already underway, and will only last for a couple more months. Make sure you are prioritizing marketing and product management campaigns such as custom labels as soon as possible to capitalize on the opportunities of this season.

    Also, consider ordering with Lightning Labels, which offers lightning-fast turnaround times on custom product labels. Lightning Labels puts the creative control in the hands of your design teams so that you can excel in your market.

  • The Do's and Don'ts of Designing Custom Labels

    Important Guidelines for Successful Product Packaging

    When it comes to the labeling and packaging of your products, there are a lot of factors to take into consideration. And while there are certain strategies that can be used for specific labels, there are also a few general rules of thumb that can be applied to virtually all labeling projects. Below are some tips to keep in mind when designing a product label.

    DON'T:

    Assume what works for others will work for you. Just because there are certain marketing and packaging trends you see many well-known brands adopting, that does not automatically mean those are tactics you should use as well. When it comes to creating custom labels, nothing is as important as your target audience's tastes and preferences. For example, if you are trying to market to an older age group, using bar code label technology or modernistic designs may not be the way to go. Just because something is popular does not mean it is effective.

    You also shouldn't try too hard to follow a trend that doesn't work for your product. For example, Natural Product Insider named clean labels as a top trend for 2016, but taking that approach can backfire. Which brings us to our next point...

    Make claims you can't back up. It's no secret that using eco-friendly or green labels on products can enhance their appeal. But it would be a huge mistake to make a health, environment or any other type of claim on your product's labeling if you can't verify the validity of that statement. Consumers and regulators are growing increasingly skeptical of misleading advertising and labeling tactics - cracking down on organizations that are being dishonest in anyway. Don't compromise the reputation or credibility of your brand just because you want to tell consumers what they want to hear.

    Try to fit too much at once. When designing a label, you only have so much room to work with. You want to make the most of the space and, to do that effectively, you need to focus only on what's most important. Keep in mind that this won't be the same for everyone.

    Go with the first company you come across. Once you know what you want your labels to look like, you are going to feel really excited about getting your labels printed. However, don't go with the first business you find. Be careful in choosing a company because it will end up playing a pivotal role in the efficiency and success of the label designing process as well as the finished product.

    DO:

    Get creative and tell a unique story. Your product packaging is your opportunity to stand out from competitors. One of the best ways you can do this is by including something unique and compelling about your business that sets you apart from others in the industry. Consumers want to know the story and history of companies they work with - so it is a good idea to include a personal touch that can humanize your brand.

    Make sure you know important regulations and policies. As we have seen many times in the news recently, failing to comply with certain industry regulations can have damaging consequences. Just because you are designing your own custom label as an individual seller, that does not mean you shouldn't be well-versed in the safety standards and policies pertinent to the goods you offer. One of the ways you can do this is by checking with the U.S. Food and Drug Administration website about the pertinent requirements that apply to the product you're selling specifically. Ensuring you include the appropriate statements and information can significantly enhance the validity of your product and reduce the chances of you running into legal issues down the line.

    Choose the right label material. In addition to the colors, graphics and verbiage used on your label, the type of material can have a powerful effect on its overall appeal. The type of adhesive you use can help set it apart - but choosing the right one is also important because you want to make sure it doesn't prematurely deteriorate.

    Use a printing company that specializes in custom labels. There is no shortage of printing companies you could use, but you will have a much better experience if you work with one that specializes in custom labeling. Not only these providers offer you a larger selection of materials and adhesives to choose from, but you will also be able to leverage best-in-class features and technologies that are specific to product labels. Plus, if you need guidance or help at any point during the process, they will be able to offer the guidance and expertise you need.

  • Important Pesticide Information to Include on Lawn and Garden Labels

    Guidelines for Labeling Home and Garden Products

    If you make and/or sell your own goods, there are a lot of regulations and guidelines you have to pay attention to. Making sure you adhere to the mandatory requirements is imperative if you want to avoid fines or legal ramifications. But, many times, it is also important for ensuring consumer safety.

    Today, shoppers are going increasingly conscious of the ingredients used in the products they purchase - especially if they consume the goods, like food and beverage items. However, this scenario can be slightly different for products that contain known chemicals and harsh ingredients because they are meant to - as is the case with pesticides.

    In order to get their garden or lawn looking spectacular, many people need to use pesticide and other lawn products. If you are a maker of these goods, it is crucial that you are careful, strategic and aware of the information you are including when printing the product labels.

    According to Broomfield Enterprise columnist and CSU Master Gardener Ann Montague, the United States Environmental Protection Agency regulates pesticides and brands must register each one before selling them - and this process includes the pesticide product labels. The information on the packaging of these items instructs consumers on how to use the formulations. And such guidance shouldn't just be treated as suggestions but, rather, legal requirements.

    What to Print on Pesticide Labels

    The signal words used to indicate its hazardousness or toxicity follow a scale. For example, on pesticide and insecticide product labeling, "warning" means it is marginally toxic, "danger" highly toxic - possibly even corrosive - and "caution" is used when it is moderately dangerous. If it can be severely damaging if it enters the body - either through consumption, inhalation, or exposure to skin or eyes - then it should be labeled "poison." All of these terms should be printed in large font, prominently displayed on the front of packaging.

    It should be noted that, as pointed out by the EPA, this policies are for both inert and active ingredients of the product.

    Obviously, considering the powerful and potentially dangerous effects of these chemicals, it is important that if you sell these home and garden products you also include steps for safety in the event that a person does come into contact with the substance in a way that is not intended. In addition, Montague added that it is critical that lawn and garden labels also include information regarding the time when a consumer should use the product for optimal results and effectiveness. For example, what temperatures are best for applying it to the plant, as well as when it should be reapplied and the conditions in which it should be.

    Furthermore, makers are required to disclose what the exact pest, insect, disease or weed is that the product is used to kill or prevent. To ensure they keep not only their lawn, but home, health, environment and loved ones out of harm's way, users need to make sure they carefully follow all of the instructions labeled on the home and garden product. But in order to help them do that, sellers have a responsibility to make sure they are going above and beyond to provide consumers with the most accurate, detailed and useful information possible.

    Other factors that you should take into consideration when designing custom lawn and garden labels are the quality of images, as well as the packaging materials used. Working with a quality label printing partner to make sure you are maximizing the potential of your products can help streamline operations and significantly improve your bottom line.

  • Update Nutraceutical Product Labels for Summer!

    Summer is Right Around the Corner

    If you sell nutraceutical products, you're likely preparing for one of the busiest times of the year, as summer will lead many consumers to purchase items that help them boost their health and drop their weight. If you manufacture these products, you should be changing up brand packaging at the end of each season to stay on the same page as your customers and prospects, essentially ensuring that your business always makes sense in their eyes.

    With spring waning and summer on the horizon, now is a great time to update product packaging with custom nutraceutical labels. This industry has become increasingly saturated, especially given how much demand there is for these types of items, and product labels will represent a significant battleground. When it comes to competing with other manufacturers on the shelves of stores, nutraceutical labels will play a major factor, and updating yours can make a big difference this season.

    Ideas for Nutraceutical Product Labels

    Now, it is worth mentioning that the product's benefits and nutritional values need to be clearly and accurately represented on the labels. Building off of the characteristics that best differentiate your brand from others will lead to a finished design that represents your company, its product's strong points and the demands of your prospective customers. To adjust for the season, you'll want to adjust the background imagery, color schemes and other aesthetic elements of design to align with the weather and activities.

    Remember here that a bland, run-of-the-mill design strategy will simply not get the job done when it comes to attracting new prospects and retaining long-standing clientele. Think outside of the box, and allow your marketing and product management teams to really stretch their legs when establishing summer-themed designs for your nutraceutical labels.

    Customize on the Right Materials

    Custom nutraceutical labels can be an exceptional way to drive brand visibility, but do not lose sight of the environments in which these products will be used this summer - many of which will be outdoors. You can print your custom designs on durable labels that will withstand the elements and keep the packaging looking clean and fresh throughout the season.

    Lightning Labels offers lightning-fast completion of orders, and custom label services that can be printed on more durable and weather-resistant materials.

  • Are Your Health and Beauty Labels Ready for Summer?

    Make Those Labels Colorful!

    Spring is in full swing, and summer is right around the corner. Although health and beauty products are popular throughout the entire year, the warmer months will lead many consumers to purchase specific types a bit more frequently. This includes lip balm, sunscreen, moisturizers, vibrant lipsticks and many other products, and if you manufacture these items, you will want to spice up your labels as soon as possible to capture the eyes of summer shoppers.

    With custom health product labels and stickers for beauty items, the sky will be the limit when it comes to differentiating your brand from others. However, you will not be able to get by with muted colors or uninteresting designs this time of year, meaning marketing and product management teams need to think outside of the box and incorporate as much vivid imagery as possible.

    Considerations for Beauty Product Labels

    Beauty and health go hand in hand these days. Many consumers will purchase the items to both protect themselves from the sun and remain moisturized during the drier weather, but will also have some interest in spicing up their look.

    For example, some lipsticks are beginning to have properties similar to balms, as health-conscious consumers look to be stylish and careful with their bodies. If you make these particular types of products, you will want to make sure their advantages are clearly stated on your labels, and in such a way that catches the eyes of consumers in the stores and elsewhere.

    Also, you need to ensure that your product labels can stand up to the elements, as they will likely end up on beaches, boats and other summer landscapes. Durable labels that have pizzazz will often be the best bet for health and beauty products around this time of year.

    Following Through

    With all the work put into designing the labels, your company should ensure that it is selecting the right printer. If orders go awry or the labels and stickers are simply not what was expected, it could translate to time and resources wasted in a hurry.

    Lightning Labels offers a range of custom durable labels and stickers, and boasts rapid turnaround times on orders. This firm can help you with all of your product labeling needs this spring and summer.

  • Celebrate National Small Business Week this May

    SmallBusinessSmall Businesses Fuel the Economy

    National Small Business Week runs from May 1 through May 7, and acts as a great time to celebrate entrepreneurship in the United States. Small businesses contribute disproportionate amounts to employment and gross domestic product compared to their larger counterparts, and the first week of May will act to raise awareness regarding the importance of these firms to the nation as a whole. Entrepreneurs and local communities are encouraged to participate.

    Because one of the toughest parts of running a small business involves brand visibility, the event can be capitalized upon by leveraging special marketing campaigns that raise awareness. Especially when operating a brick-and-mortar location in a smaller community, entrepreneurs should jump on the opportunity to increase brand presence.

    Support Small Business Marketing Initiatives

    Now, while local marketing will be more straightforward, small manufacturers should also try to get in on the action. The use of custom labels to indicate not only the contents of the product packages, but the fact that the items were created by an entrepreneurial firm, can certainly help to boost value on the shelves.

    Since a few years ago when American Express first launched Small Business Saturday - a counterpoint to Black Friday - it has become clear consumers want to support early-stage companies. Small Business Saturday has dramatically increased foot traffic and revenue among entrepreneurial firms Thanksgiving weekend, and Small Business Week is similarly effective in driving sales and traffic.

    However, entrepreneurs cannot realize the benefits of that support without making it known that they are indeed operating small businesses, and that the products were crafted in a more careful fashion than their large-enterprise equivalents. Marketing and product packaging can sometimes be expensive, especially when leaders are going through their first startup phase. Options are available - many of them online - to get a more seamless and efficient experience when shopping for marketing materials.

    This includes custom labels and stickers.

    Make the Brand Pop

    As all entrepreneurs already know, competition can be fierce throughout the year, and failing to differentiate their brands from others' in the market will make it all the more difficult to excel. Going the extra mile to craft and execute a winning product packaging and advertising strategy ahead of Small Business Week can help to inject a little life into the brand ahead of the busy, active summer months.

    Custom labels and stickers are affordable and simple means to the end of boosting recognition through more aesthetically pleasing designs and imagery. What's more, if entrepreneurs get moving now, they can print labels and stickers that also raise awareness of National Small Business Week itself, contributing to the entrepreneurial sector and aligning the brand with the event in one fell swoop.

    Lightning Labels is an industry leader with respect to the speed of order fulfillment and accuracy of printing. The firm also offers a range custom label, sticker and other product packaging materials through easy-to-use online portals.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.