Promotional Labels

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    Make Your Brew Standout with a Custom Beer Label

    Brewers, start your engines - it's almost time for Oktoberfest, the age-old celebration best enjoyed with plenty of beer. Rather than just continuing through the fall months with no changes to your visual strategy, this could be a great time to embrace new and exciting custom craft beer labels. Whether you package your brew in bottles or cans, there's a great label out there for you.

    Time to Update Your Branding

    October redesigns can take a few different forms: You can commit to seasonal beer labels that specifically mention Oktoberfest or create a new look that will be seen year-round. If your brand offers a brew meant to be enjoyed in the fall, you should be sure to make sure the label communicates its limited-time nature and contains autumn imagery.

    Continue reading
  • 5 Ways to Sell More Produce with Custom Labels

    September is Fruits and Veggies: More Matters Month. This makes it an excellent time to try out new labels for your fruit or vegetable brand, whether you sell vegetables straight from the farm, fruit preserves or anything in between.

    There are a few different ways to create labels that celebrate the wholesome goodness of fruits and veggies. You can either explicitly mention the special month or create more general designs that work all year long.

    The following are five custom food labeling tactics that you can employ to see better results from buyers:

    1. Offer a Recipe

    Especially if your brand sells vegetables or fruits consumers may not be immediately familiar with, a recipe can help encourage these shoppers to take a chance

    Continue reading
  • Head Back to School with Custom Stickers and Bumper Stickers

    August is the gateway to a new school year, and if you work for a school district or serve on a parents' committee, you may be looking for exciting ways to stoke school spirit. This is one possible use for custom stickers: Bumper stickers or window decals bearing a colors, name and logo can look great on cars, local business windows, or just about any other flat surface.

    Putting a School's Best Foot Forward

    There are plenty of specific teams and clubs within schools that may benefit from having their own back to school stickers. Fall sports are starting up, and players and parents are no doubt looking for ways to show their excitement and support.

    Continue reading
  • Window Decals - An Alternative to Static Cling

    When you have a business, team, school or charity logo to promote and display, it can pay to go beyond standard stickers and turn to window decals. While the venerable static cling decal is the dominant material for these specialized promo items, there is a great alternative: Clear adhesive labels that are ultra-removable and reusable.

    Window decals crafted with a removable adhesive instead of relying on static cling can deliver peace of mind and excellent performance - once they are on the window, mirror or other non-porous surface, they'll stay there until it's time to peel them off and stick them somewhere else.

    Continue reading
  • Top Ways to Promote Your Business with Stickers

    Stickers: An Eye-catching Form of Branding

    When you want your brand's logo and message to reach a wide audience, custom stickers may be the medium you're looking for. Stickers can take many forms - bumper stickers, window stickers, small stickers to attach to your products on the shelves - but the concept is always the same. These are a way to bring your company's visual identity out into the world and catch people's eyes.

    Pick What’s Right For You

    "Quick turnaround times and low minimum order amounts mean you can experiment with different sticker types."

    There's no wrong way to promote your company through stickers, but the following are a few particularly likely ways to make your campaign successful.

    Continue reading
  • Check Out Lightning Labels' 6th Annual Photo Contest!

    Impressive Label Designs and Great Photos

    For the past five years, Lightning Labels has held an annual photo contest, showing off its customers' creative label designs in their natural habitat. Between now and July 1, Lightning Labels will be accepting applications for the sixth iteration of the contest. If your products use Lightning Labels, you can enter via Facebook — the entry form is here.

    This is an especially important year to hold a custom label and sticker contest, as it's Lightning Labels' 15th anniversary. No company makes it to the decade-and-a-half mark without a great customer base, and this is no exception.

    Continue reading
  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

    Continue reading
  • How to Apply Custom Labels for Best Results

    Hand- or Machine-Applied, Labeling Matters

    Does your business apply product labels by hand or use machine application? That decision was likely made for you by the scale of your organization and the nature of your products. No matter which method you employ, that choice will likely have effects on the kinds of labeling materials you choose. Fortunately for businesses that are scaling up from hand production to machine labeling, Lightning Labels' custom product labels are largely compatible with either method.

    Below are some of the differences between manual and mechanical application, and the ways high-quality custom labels can help your organization no matter which one you've chosen.

    Continue reading
  • 5 Steps to Designing Better Product Labels

    Better Product Labels Catch Consumers' Eyes

    There are ample opportunities to change your brand's packaging strategy for the better. Maybe you want to capitalize on the excitement of a new season. Perhaps a product launch is the perfect jumping-off point to revamp labels across the board. Alternately, rebranding can be a response to pressure from competitors' campaigns. No matter why you make the call, however, you should make sure you employ label design best practices and make the maximum possible impact on your audience.

    Five Top Priorities For Creating Better Product Labels

    While there are infinite ways to meaningfully vary your product label design strategy, large and small, the following five should get your project off to a good start.

    Continue reading
  • Bottle Your Brand with Custom Water Bottle Labels

    Add Branded Flair to Any Event

    Water bottles that are distributed to guests at events are perfect delivery mechanisms for customized messages. Depending on the type of event, there are lots of different potential messages to go on these bottles. This simply means that whenever a big gathering is on the calendar, you should take time to ponder whether custom water labels will help out.

    In business or charity contexts, labels are a great branding vehicle. On the personal side, you can create a winning look for a wedding or other large-scale party via personalized water bottles. Below, we break down these kinds of events - and this is just a beginning.

    Continue reading
1-10 of 38