Promotional Labels

  • Create Fun, Vibrant Custom Stickers for the Super Bowl and Valentine's Day!

    Upcoming Events are Great Promo Opportunities

    Is your company ready to celebrate Valentine's Day? What about the Super Bowl? These are huge cultural events, and between the two of them, they cover a huge variety of target demographics. Custom stickers to place on your products - or just improve the look of your stores or offices - can draw the eye and get people interested in shopping with you and making purchases.

    There's still time to get Super Bowl or Valentine's Day stickers and have them in time for the big days. These are even more flexible than using full-scale product labels, as you can stick them onto items as they go onto the shelves, then peel off the ones that are still there after Valentine's Day and the Super Bowl. That way, you'll get the promo benefits as the events arrive, with no leftover irrelevant merchandise after the fact.

    Courting the Couples

    Valentine's Day is a huge event on the calendar at businesses of all kinds. Sell items that could be great gifts for couples? You can say so with Valentine's Day stickers. This is a perfect application for stickers as opposed to labels, as the gift-giver can peel the stickers off before wrapping the present up. Little reminders that the day is coming up, in the form of stickers, can go over well with customers, who will appreciate the heads-up and potentially make a purchase on the spot. Obviously, the earlier you put stickers on products, the more likely you are to inspire such an "ah-ha" moment in shoppers.

    Getting Ready for the Big Game

    The Super Bowl has become synonymous with parties and get-togethers, as fans of teams that made to the big game unite with other football fans, or people who are more interested in mega-budget commercials, to watch on TV. If you sell products that would enliven these events, go ahead and print stickers. While the NFL and its teams will zealously protect their trademarks, there are plenty of ways to use neutral football imagery and text to spark interest among your shoppers, especially if the team in your area is making a deep playoff run. With such a carefully regulated event, it's worth looking up the guidelines - but there are ample ways to design fun stickers and stay compliant.

    Timing is Everything

    Valentine's Day and the Super Bowl are united by a fun, vibrant atmosphere. These are days to get together and celebrate, and as such they make great marketing opportunities for you. They are also events that cease to become relevant to shoppers right after they occur, with the imagery and signifiers suddenly looking dated from the moment convenience stores move their Valentine's Day candy to the markdown aisle. This means you should work quickly and deploy stickers as soon as possible.

    It's not too late to get Valentine's Day stickers, Super Bowl stickers, or any other custom stickers to celebrate upcoming events in mid-to-late February. Lightning Labels prides itself on its quick and efficient processes, relying on all-digital printing to get you the stickers you need in a matter of days, not weeks or months. If you're considering letting Valentine's Day and the Super Bowl pass - but have products that could benefit from cross-promotion - it's time to reconsider and take action.

  • November is National Peanut Butter Lovers Month

    Celebrate Peanut Butter with Custom Food Labels

    There is a time in the calendar set aside to celebrate just about every food you can imagine, but November's a big one. It's National Peanut Butter Lovers Month. This versatile spread is great as part of a meal or snack, and is beloved by millions. If you produce either peanut butter or an item that goes well with it, this month is a great time to draw a little extra attention to your brand.

    Custom product labels will look great on the shelves, helping your offerings stand out from the many other varieties out there. The changes you make could even be the first step in a year-round rebrand that will add appeal in December and beyond.

    Multiple Ways to Draw the Eye

    What kinds of new elements can you add to product labels in addition to nutrition facts, your logo and some descriptive text? The most obvious element for National Peanut Butter Lovers Month is a shout-out to the event itself. A colorful reminder that November is set aside for the appreciation of peanut butter could convince shoppers that this is a great time to eat some. Since your brand is the one that gave the heads-up, chances are that's the jar the buyer will pick.

    Another option involves recipes. Putting a recipe on your brand's labels is a big opportunity to both celebrate the national event and give a highly practical suggestion. The path to purchase becomes clear: Consumers will see the recipe and decide that it sounds delicious - and to take it home, they'll buy your brand of peanut butter. This tactic even works if you don't make peanut butter. As long as your product can be prepared with peanut butter, you can tie it into National Peanut Butter Lovers Month and print the relevant recipe on the label.

    If your items have particularly interesting health benefits, the branding refresh that comes along with National Peanut Butter Lovers Month may also be a great chance to update nutritional labels and make sure shoppers know the advantages they may be getting from buying the items. Is your peanut butter a healthy alternative to other brands? Is it rich in protein? These are the kinds of benefits that can look good on a label.

    Lightning-Fast Orders

    Since November has already begun, you may believe it's too late to create a tie-in to National Peanut Butter Lovers Month this year. If you work with Lightning Labels, however, your window of opportunity is still open. Lightning Labels works with all-digital processes at domestic facilities that can turn your order around in a hurry - a matter of days, rather than weeks or months.

    When your business' success depends on selling particular food products, it can pay to keep an eye on special events and possible promotional opportunities. Dedicated months are a unique sub-set of chances for cross-promotion. If peanut butter is your offering of choice, November is a great time to make an extra push.

  • Use Bumper Stickers to Promote Your Brand

    BumperStickerPromotionBumper Stickers Make a Bang

    Bumper stickers are among the most beloved pieces of art that consumers place on their cars, and evidence to support this idea can be found on every highway, interstate and back road throughout the country. Whether it is to show allegiance to a brand or a political candidate, these items have long been used by car owners as a method to show what they are all about when cruising along the streets to work or on vacation.

    If you're a business owner who wants to get the word out about your brand locally, consider using custom bumper stickers in your brand advertising strategies. Unlike other types of marketing campaigns, though, you will need a winning design to ensure your bumper stickers are actually placed on cars.

    Promotional Ideas for Bumpers

    You will rarely see a bumper sticker that is at once a piece of branded material and completely dull. Sure, certain car owners will have plain bumper stickers to support a certain candidate, or even show which state they are from or college they attended, but those are exceptions. Because bumper stickers will work best to fuel local growth, and business leaders might not have all that much brand recognition, the materials need to catch the eye and tell a story.

    This is why custom design should always be considered for these types of advertising campaigns. The imagery and color pattern, as well as the content should there be any words, need to reflect the brand in a way that people can understand in a relatively short period of time. With bumper stickers, that challenge is certainly present, but marketing teams can dream up some ideas and get them printed following adequate internal and market research.

    Above all else, the stickers have to be aesthetically pleasing enough to not just attract the eyes of consumers, but to make car owners actually want to display the item on their vehicles. If you do not find a way to cleverly package your brand and design a winning bumper sticker, it might never get out into the open, preventing your business from achieving its branding objectives.

    Custom Bumper Stickers

    Whether you have an in-house marketing team or outsourced advertising partner, consider pushing this team to come up with designs that will get your bumper stickers out of the boxes and onto the cars of your local prospect market. If you are a larger enterprise with locations across the nation, consider scaling the bumper sticker project up a little bit. When the bumper stickers are indeed eye-catching and potentially amusing, your firm will get a good deal of visibility on the streets.

    If you want to ensure that you are getting the best designs and quickest turnarounds on orders for your custom bumper stickers, consider leveraging the services of Lightning Labels. This firm leads the way in custom branded materials including labels and stickers, and can assist with your product packaging and marketing needs.

  • Prepare for Black Friday with Holiday-Themed Product Labels

     

    Prepare for Black Friday with Holiday-Themed Product Labels

    Are You Ready for Black Friday?

    The day after Thanksgiving has long been the busiest of the year for big box retailers, and is only a few weeks away. Businesses are granted an opportunity to significantly increase their visibility in the marketplace, inject a revenue boost right at the end of the year and hit the ground running in 2016 by focusing their efforts on strengthening Black Friday sales. Black Friday labels can work to align the brand with the event that most consumers wait for to purchase their holiday gifts.

    First and foremost, labeling strategies should be ironed out every month of the year, as there are always events that can be targeted in a customized marketing program, but this might be the most important time for manufacturers and retailers. Black Friday product labels are a great way to properly package your products for the busiest day of the year, and customizing the information therein will help the items pop off the shelf and shine brighter than others.

    Black Friday Custom Labels

    More likely than not, most companies will be taking some steps toward enhancing their product marketing and packaging for Black Friday, which can make it difficult to stand out from the crowd. However, customization is a prominent trends in branding today, as it is one of the more sure-fire ways to ensure that the products are highly differentiated from others on the shelves, all the while speaking to the specific target prospects more intimately.

    Leveraging custom labels for Black Friday products can allow companies to go outside of the norm and truly put a unique spin on their packaging schemes and marketing programs. Because so many retailers will be focused on raising awareness regarding the deals in the store, custom labels that align with these strategies will be a bit more likely to be recognized and purchased among customers who are shopping the day after Thanksgiving.

    The best Black Friday labels will serve the dual purpose of making the brand image pop and riding the coattails of the event itself in one fell swoop, and this can be accomplished with the right custom options provided by reliable printers.

    Time for Holiday Labels

    Retailers, product manufacturers, food producers and others will likely put a massive stake on the holiday shopping season when it comes to reaching annual revenue objectives and brand awareness growth. Because the time between now and the New Year will be defining for the average organization, putting a bit more time and effort into labels and other aspects of marketing should be a priority.

    Holiday labels do not necessarily have to relate back to Black Friday, but can instead align with the many major events that are right on the horizon. Working with a provider such as Lightning Labels can boost personalization success and ensure timely delivery of the stickers, decals and labels needed.

  • Use Custom Stickers to Create Awareness for Your Fundraising and Charity Events

    Use Custom Stickers to Create Awareness for Your Fundraising and Charity Events

    Boosting Awareness with Custom Stickers

    Philanthropic companies tend to be a bit more successful in the brand management category than those that never embrace certain causes and charities, especially among the younger generation of consumers. As such, many firms have started to become more engaged in fundraising, charities and awareness events in the past few years than ever before, and some marketing techniques can help to boost the visibility of these initiatives more creatively.

    For example, leaders can begin to leverage custom stickers that are meant to not only help to position the brand alongside the charities and fundraising activities taking place, but raise awareness of those causes as well in one fell swoop. With the right approach to design, execution and distribution, these stickers can go a long way toward improving the overall image of the company and contribute more to the philanthropic activities taking place.

    Get on Board with Fundraising Stickers

    When participating in a fundraiser, your company might be doing a number of things to contribute the cause, including opening up your workplace to host participants, offering free products that you sell to donors, or simply putting cash into the pot. In any situation, fundraising stickers can be used to ensure that your name is remembered among participants, and that the cause makes it out of the physical event space following its completion.

    This might in fact be the best function of these custom stickers, in that creative ones will be posted on participants' walls, cars and otherwise, enhancing the pool of prospective followers and contributors for the next iteration of the event. If you are distributing some of your products to be used in the fundraising event, you might want to consider leveraging custom fundraising labels instead, as these will be better suited to packaged items.

    Either way, though, you will need to ensure that the design fits the motif of the fundraiser itself and your brand image, which can be accomplished by using the right custom label provider.

    Charity Labels

    With the holidays right around the corner, many companies will be embarking on plans to support charities that are either focused in their community, on the national circuit or active internationally. Beginning to distribute charity labels now can help to boost awareness ahead of the time when many Americans will be deciding upon which organizations to contribute to, which will likely begin in the beginning of November. Additionally, labels will last through the next few months to keep the name on the minds of recipients.

    As was the case with fundraising activities, businesses might want to consider designing and printing custom charity labels to ensure that they are touching upon the various requirements involved in these endeavors. Working with Lightning Labels, you will be able to establish your labels, stickers, decals and more optimally, then receive the shipments quickly to begin distributing on time for maximum exposure.

  • October is National Cookie Month

    October is National Cookie Month

    Promote Your Business with National Cookie Month Labels

    Who doesn't enjoy a good cookie? If you are a baker or distributor of relevant goods, October might be the best month of all to get the word out about your brand given the fact that it is National Cookie Month in America. Suffice it to say that plenty of people would probably be fine making every month - and day - similar to this event, as cookies are among the most beloved goods in this country and abroad.

    National Cookie Month labels can be designed to observe this wonderful event, all the while promoting your brand a bit more and showing that your business operates beyond just the local area. With the right balance between information and imagery that focuses upon National Cookie Month and that which brings your company into focus, this can be a highly profitable period for any baker.

    Considerations for Your National Cookie Month Stickers

    Stickers are an affordable and relatively simple way to raise awareness about a range of matters and causes, and National Cookie Month is no different. Businesses can either take a straightforward approach to design, with little more than words in black and white to show support of the event, or instead take a more creative angle through the use of fun imagery and pictures that will pop off the shelves in the stores.

    Always consider getting your marketing and operations teams involved in these efforts, as employees have more valuable insights to offer than you might think and exhausting every creative resource is key to effective brand management. What's more, considering the fact that the busy holiday shopping season is right around the corner, including the biggest eating day of the year in Thanksgiving, this can be a good opportunity to get the word out about your bakery for higher revenue growth in November.

    As a note, you might want to leverage National Cookie Month decals that can be placed on cars or other items rather than just the packages of your products. You would be hard-pressed to find an individual who wouldn't support National Cookie Month on their property.

    Customize for Greater Success Rates

    Now, there is no shame in taking a boilerplate approach to these matters, but that will not likely have the same positive impacts that would accompany highly customized and unique labels, stickers and decals. Working with an experienced and reliable custom label service provider such as Lightning Labels can ensure that all of the effort you put into the design of these items comes back with high returns, and that the stickers are delivered in a timely fashion following the order.

    Additionally, Lightning Labels can help guide bakers through some of the basics involved in the creation and distribution of custom stickers, decals and other marketing-focused items. National Cookie Month will make everyone smile, and getting these label efforts in motion can put your bakery in a strong position through the end of the year.

  • Our Exclusive Gold Poly Material Will Give Your Labels A Premium Look

    Our Exclusive Gold Poly Material Will Give Your Labels A Premium LookUse Premium Labels to Go for the Gold

    Whether you're eager to infuse a sense of luxury into your line of custom bath and body products or simply want to make your wine bottles stand out from the others sharing the shelf, adding a little extra elegance with premium labels can go a long way. Even a small splash of gold adds a touch of class and an innate sense of quality that will quickly make your offerings seem more appealing to consumers, especially in light of the fact that gold comes with such positive associations.

    Gold Poly Labels Present A Golden Opportunity

    Gold is synonymous with concepts like royalty, opulence and prosperity, so it makes sense that gold poly labels would invite the same mental connections on the part of the customer. Think about it: When a kid does a great job in school, he or she gets a gold star, and when someone wins first place in a competition, the accolade comes with a gold medal. In short, shoppers are hard-wired to respond favorably to gold and its majestic associations. If you want to make your products seem desirable and even present them as rewards for consumers looking to treat themselves, there's no better approach than incorporating some gold into your stickers and labels.

    Why Use Custom Gold Poly Labels from Lightning Labels?

    The material we use to make our custom gold poly labels is unique to Lightning Labels. It is suitable for most labeling applications and needs to be laminated to ensure its regal, metalized finish stays crisp and bright. Select a glossy laminate for some added shine, or go to the matte for a more understated sense of class.

  • Promotional Stickers Build Your Brand's Identity

    Promotional StickersCustom Labels Help Solidify the Brand

    When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork. Think of it this way - when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no - shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product. For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase. Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart - buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label - it helps people identify their favorite products and make educated purchases.

    Custom Labels Must Convey a Brand's Personality

    When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples' eyes, but it needs to make sense within the context of the brand - a luxury body soap manufacturer wouldn't want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons. As Hubspot noted, a brand's personality is the way the company "speaks, behaves, thinks, acts and reacts." Much like any person, a brand's personality should be unique to the company - enterprises should never aim to copy their competitors' personality or values, or they may struggle to leave a mark in their respective sectors.

    Brand Redesigns May Require New Product Labels

    Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years - the fun, youthful image of today is a far cry from where the company began four decades ago. Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

  • Make Your Next Event a Splash with Personalized Water Bottle Labels

    Beverage LabelsWater Bottles Don't Just Hydrate

    Events can be enlightening and engaging gatherings of some brilliant minds, but at the same time, attendees can become thirsty after all that talking. This is why so many events and conferences keep participants hydrated by passing out (or selling) water bottles to attendees. However, these water bottles serve multiple purposes - they should not just be used for quenching the thirst of those at events. Companies can actually use water bottles as marketing and branding pieces at events, establishing themselves as thought leaders. When people walk by the venue, or if attendees bring their water bottles elsewhere, everyone will know which organization is handling the event due to the personalized labels featured on the containers.

    Customized Water Bottle Labels Promote a Brand

    Event holders should look into customized water bottle labels as a means of reinforcing their brand messaging. At events and conferences, everyone needs to stay hydrated, it helps them remain alert and aware. By using custom water bottle labels, brands can get free advertising among event attendees as well as when people walk by the venue, bolstering brand exposure for a significant margin. The big upside to customized water bottle labels is that they are cost effective marketing tools. Organizing or sponsoring an event, particularly a large-scale industry conference or something similar, can be expensive. However, handing out water bottles with branded labels can be done for a fraction of the cost, which can be crucial for businesses on a tight budget. They do not need to spend big to leave a mark in their industries.

    Bottle Labels Design Tips

    That being said, crafting water bottle labels is not as easy as it may seem. Water bottles are stored at a variety of temperatures - they may be shipped in the back of a hot truck and then stored in cool freezers. They could also be carried around in coolers that fill with water as the ice melts. Labels must be designed with all of the environmental factors in mind. If the adhesive melts in high temperatures, the adhesive could melt and the label bubbles. In cold temperatures or watery environments, labels are liable to slip off. Brands must keep this in mind as they choose the adhesive and paper liners for their water bottle projects.

  • 3 Tips for Maximizing First Impressions for Promotional Product Labels

    Promotional Product LabelsPromotional Stickers Help Brands Get off on the Right Foot

    People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers' best ways of garnering shoppers' attention and making positive first impressions. Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study. Essentially, label style and design played a significant role in people's assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine - they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests. Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started: 1. Custom Logo Stickers Must Keep the Target in Mind Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious. 2. Custom Decals Need to Be Professional By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored. 3. Ensure Labels Meet Regulatory Standards Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.