Promotional Labels

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    Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

    Changes Across Categories

    There is no secret formula that points to perfect custom brand labels. Each company is different and you'll have to find an appearance that specifically suits your offerings. That said, there are lessons to be learned from other businesses. You can watch how these companies studied their potential customers, reconsidered their graphic designs, then took actions to improve their items. The following are three separate redesign campaigns undertaken by brands, as reported by Packaging World.

    Reaching the big time: When it's time for a product to potentially reach a large, new audience, it has to look its best. The recent Mike's Hot Honey hot sauce design change was based on creating a more unique and professional-looking appearance when the items went from local to national distribution. The brand opted for a bold new color palate that would reflect the product's hot flavor and hand-crafted creation. Even the finish of the labels changed, with the existing glossy design seen as a poor match for an artisanal item.

    Putting a mascot front and center: When a mascot character becomes synonymous label, custom logo labels can foreground that image to impressive effect. Rogue Ales & Spirits recently revised the bottle design for its Dead Guy Ale, putting the eponymous skeleton on the front of the container all alone. The uncluttered label, with a die-cut look that means the character isn't presented on any background, lets the mascot do the selling.

    Unifying categories: When a brand expands beyond its origins, the moment of growth is a great time for a redesign. That's why Lemi Shine, a household cleaner brand, decided on a full label revamp to coincide with its move out of exclusive association with dishes. The company now offers a wide variety of household cleaners, and the bright new look is meant to make sure the products look distinct from one another and competing items - while still hanging together as a cohesive brand.

    Have the Right Support

    No matter how ambitious or minor your custom label design objectives are, your choice of third party may be the decision that ensures the project's success or sinks its chances. Working with a flexible and fast custom label provider such as Lightning Labels - with quick turnaround times and a variety of available materials and finishes - gives you more opportunities to make your branding efforts successful. No matter what kind of effect you're going for, Lightning Labels can support you on the way to your goal.

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  • How to Apply Custom Labels for Best Results

    Hand- or Machine-Applied, Labeling Matters

    Does your business apply product labels by hand or use machine application? That decision was likely made for you by the scale of your organization and the nature of your products. No matter which method you employ, that choice will likely have effects on the kinds of labeling materials you choose. Fortunately for businesses that are scaling up from hand production to machine labeling, Lightning Labels' custom product labels are largely compatible with either method.

    Below are some of the differences between manual and mechanical application, and the ways high-quality custom labels can help your organization no matter which one you've chosen.

    Applying Custom Labels by Hand

    Companies that produce items in small quantities, potentially operating from home instead of possessing their own facilities, can apply Lightning Labels' product labels by hand. If this describes your company, there are a few elements of labeling that you don't have to worry about. For instance, the unwind direction of a roll of labels only matters if those labels are going to be applied automatically. That said, if you plan on switching to machine application any time soon, it's worth ensuring the rolls of labels you purchase unroll in a way that is compatible with your chosen asset.

    Most of Lightning Labels' customized product labels come with backing that works with both hand labeling and automatic application. This includes our "standard" offering, the endlessly versatile White BOPP Label. The selection of a material can make a huge difference in the final appearance of a label, with different types of polymers producing a variety of effects.

    One of the other considerations associated with hand or machine labeling is the quantity of labels you're ordering at once. Due to the work it takes to apply labels to products, hand application and small order sizes tend to go together. Fortunately, Lightning Labels' all-digital process remains affordable even in the latter situation, as there's no need to create flexographic plates.

    Machine Label Application

    Once your company scales up to automated production and packaging, it's time to think about a few extra considerations. First, you should ensure the material you're working with is strong enough to be applied to products. Some of Lightning Labels' materials are meant specifically for machine application based on their projected usage, such as the Estate #9 textured cream material. The wine industry often turns to this material, and with high-speed machine labeling being the dominant method used in that sector, the liner attached to the Estate #9 labels has been tailored accordingly.

    Machines provide the speed and consistency that hand labeling can't provide, and they keep production moving. When you're thinking about customized labels for products produced in significant quantities, this application method is likely involved. As long as you verify a few variables ahead of time - choosing a material that works with your process, selecting the right size and keeping track of unwind direction - you can get the amount and type of labels you need for this process. As stated above, it's totally possible to start working with Lightning Labels when applying labels by hand, then smoothly scale up as your production line goes automatic.

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  • 5 Steps to Designing Better Product Labels

    Better Product Labels Catch Consumers' Eyes

    There are ample opportunities to change your brand's packaging strategy for the better. Maybe you want to capitalize on the excitement of a new season. Perhaps a product launch is the perfect jumping-off point to revamp labels across the board. Alternately, rebranding can be a response to pressure from competitors' campaigns. No matter why you make the call, however, you should make sure you employ label design best practices and make the maximum possible impact on your audience.

    Five Top Priorities For Creating Better Product Labels

    While there are infinite ways to meaningfully vary your product label design strategy, large and small, the following five should get your project off to a good start.

    Know your your customers: Good research on what your customers like will serve as a valuable guide for all your packaging and label design decisions. As the World Packaging Organization's Tom Schneider told Packaging Europe, the past few years have seen brands listening to customer opinions more than ever - and the next few years seem primed to continue the trend.

    Balance requirements and appeal: Depending upon your industry, you may have to obey one or several agencies setting labeling requirements. An ideal label design will find room for required elements such as the new Nutrition Facts panel while still finding space for high-impact imagery and compelling branding.

    Tell a story: Packaging World pointed out that instead of repeating information that applies across an industry, brands should look for unique details. For instance, vintners don't need to bother specifying that they make the wine on-site at the vineyard. Instead, they can reach back into their history or process to present details consumers will remember.

    Pick the right material and finish: Label materials aren't all the same. Picking the right match for your unique circumstances will help your custom product labels excel. For instance, bath and body products do better with water- and oil-resistant labels to stay stronger for longer, while earth-conscious brands can opt for green options made from 100 percent post-consumer content.

    Consider variations: Different colors across a line of items can make a brand's product labels more compelling. So can differences by season or one-off versions that tie into events on the calendar. As long as you work with a labeling provider that allows low minimum orders, you can change designs often, printing variations on a theme that keep your branding strategy intact while upping interest.

    Dress Your Products Well

    Your brand's face in the wider world is represented by your product labels. Small and medium companies that don't have large advertising budgets are especially dependent on packaging to tell a brand story and invite customers to try something new. As long as your design is well-crafted to suit your market, it can have a huge positive impact on perception.

    When you have a partner such as Lightning Labels in your corner, refreshing your packaging strategy becomes as easy as it is impactful. Lightning Labels offers a variety of materials and finishes, and its all-digital processes enable you to receive high-quality items with fast turnaround times. Your new labeling strategy can be underway in days, as opposed to weeks or months.

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  • Bottle Your Brand with Custom Water Bottle Labels

    Add Branded Flair to Any Event

    Water bottles that are distributed to guests at events are perfect delivery mechanisms for customized messages. Depending on the type of event, there are lots of different potential messages to go on these bottles. This simply means that whenever a big gathering is on the calendar, you should take time to ponder whether custom water labels will help out.

    In business or charity contexts, labels are a great branding vehicle. On the personal side, you can create a winning look for a wedding or other large-scale party via personalized water bottles. Below, we break down these kinds of events - and this is just a beginning. Truly, wherever there are numerous water bottles, there is a branding opportunity.

    Business: Meetings and Events

    Whether it's an industry conference featuring many corporate entities or an event being put on by your company alone, a professional gathering or convention is a great place to deploy custom water bottle labels. Organizers of multi-business events can put their own logo on the bottles or call on a participant business to step up as a sponsor, gaining extra capital and promoting that firm's brand. Busy attendees hurrying around an industry conference will be happy to have complementary water, and good-looking bottle labels will likely make an impression.

    Charity: Fundraising Drives

    A charity or other nonprofit has a few different possible avenues for custom water bottle uses. Your group can put a corporate logo on water bottles at a major event in return for a sponsorship money. Alternately, you can strike an agreement with a privately funded event to display your information on water bottles and attract donations that way.

    Weddings and Events: Add Flair

    Creating a unified look for a wedding or other major get-together can extend all the way to food and drinks. When you employ personalized labels for water bottles, even something as simple as water becomes a part of the aesthetic. If you put the date of the party on the label, guests may even opt to take the bottle home as a souvenir of the big day. Weddings, family reunions, school reunions - any festive occasion with high attendance can benefit from custom water bottle labels.

    Labels That Won't Let You Down

    To undertake any of the aforementioned projects, you need a reliable source for the custom labels. When you work with Lightning Labels, you gain access to speed, quality and customer service that will keep your plans on track. Due to its use of solely digital processes, Lightning Labels is capable of turning orders around quickly and producing smaller amounts of labels - these are critical factors when producing custom materials for a single event.

    Labels that weaken or break down when exposed to liquids may fail to hold up as water bottle labels. Lightning Labels offers water-resistant bottle labels that will keep looking great over time. White BOPP labels, the most popular kind Lightning Labels offers, is impervious to harm from water or oils. Using a tough material and finish will help ensure your custom labels look great for the duration of any event.

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  • Grow Your Garden and Lawn Care Product Sales with Custom Labels that Stand Out

    Seize the Day During National Lawn and Garden Month

    There's no season quite like spring for the lawn and garden care industry. If this is your field, now is the time to act and capture customer attention. This is especially true during April - National Lawn and Garden Month. Whether you want to tie your items in with this gardener's holiday or just celebrate spring in general, custom labels are a great choice. Dressing up your products with colorful and vibrant reminders of the season can get customers excited to do some gardening - and help your items stand out in a world of competitors.

    Be Colorful, Helpful and Exciting

    There are two ways of looking at gardening: It's either a chore or a fun activity. If your lawn care product labels give the latter impression, you may have an easier time converting shoppers and keeping them enthusiastic. You can become a knowledgeable helper for your customers by printing plant care or yard maintenance tips on your fertilizer, pesticide and seed products. These informational panels play the same role as recipes on food packaging, and encourage gardeners to pick your brand.

    Hints and information require a lot of text to get across, which means you should always work with a custom label provider capable of printing high-quality product packaging. Blurry or illegible words aren't convincing and they make your brand look unprofessional. The space you have for helpful text is extremely limited, as you don't want to skimp on bright spring imagery and a memorable logo. If the product is something potentially harmful (such as a pesticide), you have to devote some of your label space to warnings and ingredient information. High-quality printing is the way to ensure you have room for everything.

    Choose Tough Labels

    Your choice of material will play a large part in determining whether lawn care product labels end up looking good. Since these items are typically stored in garages, sheds or out in the elements, tough and waterproof labels that won't smear or fade over time are essential. Unless you go with waterproof materials, your products may look bad by the time customers need to purchase another item. If your brand name has worn off, the products won't be able to act as subtle advertisements encouraging shoppers to come back for more.

    An Ideal Partner

    When Lightning Labels is your third party of choice, you gain access to the competencies described above - many tough materials that can hold up through wet outdoor conditions, as well as speed, quality and customer service. The short time from placing an order to receiving your labels is especially important, as it means you have a chance to quickly capitalize on temporary occurrences such as National Lawn and Garden Month.

    Lawn and garden products are an industry where smaller companies can compete with the big brands. Every spring is a fresh new start, and if your products look bold, helpful and positive, you could catch shopper attention and gain new customers. If your current labeling style isn't up to the challenge, now's the time to step up.

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  • Custom Roll Labels Provide an Easy and Efficient Label Solution

    Custom Roll Labels - An Easy Way to Receive Your Labels

    Custom labels are an important part of branding for any company responsible for creating consumer products, so if this your field, you'll have to scout for third parties that can fill that role. When your business finds an efficient and experienced labeling partner, the care will show in how the labels themselves are produced. No element of your order will be left to chance.

    The roll-based format employed by Lightning Labels has its own benefits for businesses. Whether you're applying labels by hand or via a mechanical process, you'll find efficiency and utility benefits to getting roll labels instead of a sheet. The following are a few points to consider about this format, and signs that Lightning Labels really cares about its customers.

    Why Roll Labels?

    Why does Lightning Labels use roll labels? The following benefits are yours for the taking when you work with Lightning Labels for your custom labeling project.

    Less waste: Roll labels from Lightning Labels are an efficient way to get your order, with less extra material to create waste. Your labels will come on a roll of paper known as the release liner, which will easily disengage from the label. The release liner of your roll of labels will generally be 50-lb white paper coated in silicone. It's suitable for either hand or machine application.

    Quicker printing: Lightning Labels, true to the "lightning" in its name, prides itself on speed. Every part of the production process has been tuned to achieve a rapid pace, from the use of domestic facilities to the digital-only nature of the printers. Rolls enable quick print labels and play into the need for speed.

    Material options: When you work with Lightning Labels, you have plenty of choices for label materials and finishes. Custom roll labels can be earth-friendly options made from recycled content, or they can be chrome-finished and stunning designs that will give your products a modern edge.

    Management of large quantities: While Lightning Labels' all-digital processes enable customers to affordably order small quantities of labels, there is no problem with making a large order, either. When companies opt to buy many labels at once, they'll be thankful for the convenience of receiving their labels on a roll.

    Time to Make the Call

    When considering your next run of labels, you have to make a few key decisions. Will the order be large or small? Are the labels going to be applied by hand or a machine? Which material and finish will complement the company's branding and appeal to customers most effectively? No matter the answers to these questions, Lightning Labels' flexibility and commitment to quality make it an ideal partner to call.

    When you receive your custom roll labels, you can rest assured that this method was chosen to maximize the effectiveness of the product. With minimal waste, ease of management and a wider variety of options available, this is a great way to receive an order. The question now is what kind of product you'd like to promote next - the possibilities are endless.

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  • Create Fun, Vibrant Custom Stickers for the Super Bowl and Valentine's Day!

    Upcoming Events are Great Promo Opportunities

    Is your company ready to celebrate Valentine's Day? What about the Super Bowl? These are huge cultural events, and between the two of them, they cover a huge variety of target demographics. Custom stickers to place on your products - or just improve the look of your stores or offices - can draw the eye and get people interested in shopping with you and making purchases.

    There's still time to get Super Bowl or Valentine's Day stickers and have them in time for the big days. These are even more flexible than using full-scale product labels, as you can stick them onto items as they go onto the shelves, then peel off the ones that are still there after Valentine's Day and the Super Bowl. That way, you'll get the promo benefits as the events arrive, with no leftover irrelevant merchandise after the fact.

    Courting the Couples

    Valentine's Day is a huge event on the calendar at businesses of all kinds. Sell items that could be great gifts for couples? You can say so with Valentine's Day stickers. This is a perfect application for stickers as opposed to labels, as the gift-giver can peel the stickers off before wrapping the present up. Little reminders that the day is coming up, in the form of stickers, can go over well with customers, who will appreciate the heads-up and potentially make a purchase on the spot. Obviously, the earlier you put stickers on products, the more likely you are to inspire such an "ah-ha" moment in shoppers.

    Getting Ready for the Big Game

    The Super Bowl has become synonymous with parties and get-togethers, as fans of teams that made to the big game unite with other football fans, or people who are more interested in mega-budget commercials, to watch on TV. If you sell products that would enliven these events, go ahead and print stickers. While the NFL and its teams will zealously protect their trademarks, there are plenty of ways to use neutral football imagery and text to spark interest among your shoppers, especially if the team in your area is making a deep playoff run. With such a carefully regulated event, it's worth looking up the guidelines - but there are ample ways to design fun stickers and stay compliant.

    Timing is Everything

    Valentine's Day and the Super Bowl are united by a fun, vibrant atmosphere. These are days to get together and celebrate, and as such they make great marketing opportunities for you. They are also events that cease to become relevant to shoppers right after they occur, with the imagery and signifiers suddenly looking dated from the moment convenience stores move their Valentine's Day candy to the markdown aisle. This means you should work quickly and deploy stickers as soon as possible.

    It's not too late to get Valentine's Day stickers, Super Bowl stickers, or any other custom stickers to celebrate upcoming events in mid-to-late February. Lightning Labels prides itself on its quick and efficient processes, relying on all-digital printing to get you the stickers you need in a matter of days, not weeks or months. If you're considering letting Valentine's Day and the Super Bowl pass - but have products that could benefit from cross-promotion - it's time to reconsider and take action.

  • Custom Stickers and Decals for Spring Sports

    Think About Spring

    Stickers and decals can be huge sources of promotion for a sports team. If you work with a school or local team in one of the spring sports - baseball, softball, soccer, lacrosse or any other - now is a great time to think about how you're going to keep team spirit high this season. With custom decals and stickers, you can give fans an outlet to pledge their allegiance, and a way to reach out to others. This is a way to make sure your distinctive team colors and logo are seen throughout the community, whether you sell the stickers or give them out for free as a promotional item.

    Decals and Stickers Make a Splash

    A removable window decal is one of the best types of sticker you can choose when you're thinking of ways to promote a team. The fact that these stickers peel off the window with no damage done or lingering residue means people will fearlessly stick them to windows at home, work or on the go. When it's time for the spring season, fans can switch out winter sports logos for custom sports decals full of springtime imagery. Since these decals are such an easy sell, you can print them fearlessly, knowing you'll likely find a willing audience happy to stick them up.

    When it comes to promoting a school sports team, there are many venues to give out custom stickers. Hand them to students or parents at the beginning of the season, pass them out at games, give them as a bonus to anyone who donates to a team fundraiser - the uses are numerous, and can help you get the word out about the team. People with a connection to the team will want to show that allegiance, and you give them a great medium for that pride with your stickers and decals.

    You'll know you've succeeded in your promotional mission when you see your custom sports stickers around town, on business windows, car bumpers, laptops - any flat surface will do! Stickers are such a compelling promotional item because they beg to be shown off and displayed. When team supporters put up a sticker in a visible place, it reminds others in the community that the season is going on. Such a promotional push is an auspicious start for the new year, so it's time to prepare now, even with snow on the ground in many corners of the country.

    Get Ready for Spring

    Printing stickers for the upcoming season early isn't a necessity due to slow printing - in actuality, Lightning Labels turns orders around in days, rather than weeks or months. Rather, you should start planning and ordering now to ensure you have your strategy lined up from before the first game of the new year gets underway. It's time to work with a trusted third party to ensure your team's logo and color scheme translate seamlessly to a high-quality and tough batch of stickers or window decals. With sticker planning out of the way, you can get started on game planning!

  • Go Team Go! Show Your Team Spirit with Custom Spirit Sheets

    Promoting Your Season

    It's time for another exciting season for your sports team. Whether you're involved with a school team or a local pro or amateur side, you're likely looking for ways to get fans on board and keep them engaged for the whole campaign. This is a job for stickers. Hand out the right mix of promotional stickers and you'll give your fans a reminder that you're out there putting it on the line, and they should be watching and cheering. But how can you work out the materials, shapes and quantities of stickers that will appeal to the audience? Lightning Labels has done some of the work for you by introducing Spirit Sheets.

    Exciting Features

    What makes custom Spirit Sheets better than an average mixture of stickers? Every element of the product has been tuned to help you reach out to fans and followers. That means you can place an order and immediately have a great promotional tool that people will keep through the whole season.

    Great mix of shapes: Spirit Sheets come with a few big stickers, perfect for a print-out of your roster or schedule to stick on the fridge or the back of a laptop. These will stay with fans for months, and they'll always remember to support the team. These large options are accompanied by smaller stickers, perfect for your logo or a design incorporating your sport's equipment of choice - a baseball, soccer ball, hockey puck, basketball - the options are endless.

    Special offering for football: But what if you're promoting a football team? Those round stickers seem less useful for this popular sport. That's why Lightning Labels offers a die configuration with small stickers shaped like footballs, helmets and cheer megaphones. Football program administrators can order Spirit Sheets that look tailor-made for their team imagery.

    Repositionable adhesive: When you want your fans to stick up your logo in their homes, give them an item that's easy and convenient to use. Your team Spirit Sheets will come backed with repositionable instead of permanent adhesive, meaning recipients won't think twice about sticking one of your big stickers to a stainless steel appliance or a laptop, even if it only applies to the current season.

    • Quantity of choice: If the team you love represents a small school or plays in a rural location, you may feel it would be overkill to order hundreds of Spirit Sheets. Lightning Labels still has you covered. As an all-digital printer, its services are available even in small quantities. The minimum order size for Spirit Sheets is a mere 50.

    A Bold Look for Your Team

    It's time to step up and promote your next season. Whether you're in the market for school Spirit Sheets or looking to promote a local franchise, there's likely a season just around the corner. It's time to place an order with Lightning Labels and be the first competitor in your division to reach out through the flexible and bold medium of custom stickers. These are little reminders that will stick with fans for months and carry team spirit far and wide.

  • Get in the Spirit: Promote Your Team, Business or Fundraiser with Spirit Sheets

    A Great Assortment

    When it's time to promote a local sports team, any kind of business or a one-off event, there are lots of different custom sticker options. Instead of picking a single shape or size of stickers, you can select spirit sheets, which combine many different shapes and sizes of stickers. This is an especially good choice if you're responsible for a football team, as Lightning Labels offers a special football spirit sheet option, with ball and helmet-shaped custom stickers.

    Custom spirit sheets are a versatile and affordable way to give out coupons to supporters, alongside stickers that will last a long time, carrying your team or brand's message. You can even give them to team members or employees - team building spirit sheets will let them show their own support or hand the many stickers out to friends and family.

    Many Possible Uses

    When you've got a school or professional sports season coming up, a fundraiser to promote or a company putting on a sale, it's time to consider spirit sheets. These contain between one and three rectangular die-cut stickers, combined with smaller circular options and either a large circle or a mouse pad-sized option, all printed with repositional adhesive in full color. Many different scenarios work well with spirit sheets.

    Professional or scholastic sports teams: When you're marketing tickets for a local sports team, no matter the game in question, a spirit sheet can be handy. You can make one of the small die-cut stickers into a coupon for discounted concessions at the stadium, use the larger ones to display the upcoming schedule or the roster. These applications will make recipients keep the stickers around their houses, stuck to the refrigerator or computer, with your logo always front-and-center. Soccer balls, baseballs, basketballs and hockey pucks are all circular, opening up easy design possibilities for the round stickers. Footballs are an odd shape - but Lightning Labels has you covered, offering a standard option which contains smaller stickers shaped like with footballs and helmets.

    Business events or nonprofit fundraisers: When it's time to promote a company or nonprofit, printing up spirit sheets can help get the word out. Coupons are still a great choice for the smaller die-cut stickers. If the event is for a company, lists of hours or services offered can go on the larger stickers, with logos and contact information on the smaller ones. If your brand's logo is appealing enough, these stickers may end up on home appliances, phones, tablets or computers. If you're running a nonprofit instead of a for-profit company, you can give fundraiser spirit sheets to your donors, giving them many ways to show their support for your organization and keep your contact information close.

    Organizations of Any Size can Benefit

    There's no such thing as a company, nonprofit, school or team too large or small to promote itself via spirit sheets from Lightning Labels. With minimum order sizes as low as 50 and quick turnaround times, anyone can get these excellent promotional tools at a reasonable price. Spreading a name and a logo via custom stickers is a powerful branding tool, and spirit sheets contain many different shapes and sizes of stickers, suited to a variety of applications.

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