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    Design Compelling Lip Balm Labels

    While lips can become chapped and dry in any season, the cold winds of winter make people reach for lip balm fairly often. As a consumer goods producer, you can make winter into a top sales season if your lip balm labels are well-designed and compelling. Customers will be looking for products that keep their lips from suffering the ill effects of the cold, but there's no guarantee they'll automatically pick your brand. This is why custom lip balm label printing is a vital marketing and sales approach.

    What Makes a Good Lip Balm Label?

    The following elements add up to a lip balm label that will attract and keep customer attention all winter long:

    • High-quality branded imagery: Lip balm tubes are very small.
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  • Design Your Own Labels With These Expert Tips

    Your logo has about 30 seconds to catch someone's attention.

    The only differences between good product labels and bad product labels are a few small but important details.

    Take a look at these four tips as you design your own labels.

    1. Keep It Simple

    When you design your own labels, don't get carried away by a bunch of ideas. You want your label to be simple and clean.

    People won't bother with your product if it doesn't jump out at them. Filling your label with multiple images, too many colors, or paragraphs of writing are all good ways to avoid attention.

    If they do pick up your product, they may put it back if they have a hard time figuring out what's going on.

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  • Personalized Wine and Spirits Make Great Holiday Gifts and Add Cheer to the Season

    What's better than a bottle of festive wine as a holiday gift? How about a wine bottle with a customized label, addressed just to you? If you or your company is giving wine as present, rather than receiving it, you can create a great impression through custom wine bottle labels. The extreme personalization required to create custom wine bottles is easily achievable through variable data printing. No two bottles will be exactly alike, and they'll all send a merry message this holiday season.

    Impressive Presents

    Coming up on the end of the year, you may be thinking about getting a bulk present for a lot of people.

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  • June is National Fresh Fruit and Vegetables Month

    Summer Means Produce

    A whole host of different fruit and vegetable varieties are becoming ripe as spring gives way to summer. If you can and preserve produce, you can save this freshness all year round. Those canned goods are also great to give away or sell, provided you can give them the proper pizzazz.

    "It's time to think about harvesting, preserving and canning your goods."

    When you're ready to turn your green thumb into a small business, launching your own line of food products, you'll want eye-catching labels and stickers to mark the products. Preserves and canned foods made from your own fruits and veggies are great to give away to family and friends or, if you have enough on hand, they can be a big hit at farmers' markets and local stores.

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  • Lightning Labels Marks 15 Years of High-Quality Custom Labels

    There's Never Been a Better Time to Revise Your Labeling Strategy

    Whether people interact with your products on store shelves or browse through pictures of them online, the custom labels you employ will set those consumers' expectations. Packaging gives your brand a face and enables you to set your items apart from competitors' offerings. If you're looking for a third party to help your products look their best, Lightning Labels is on your side. This month is the company's 15th anniversary, and it's made it this far by embracing technology and customer service. When you design new labels for printing, Lightning Labels should be the first name you think of.

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  • Grow Your Garden and Lawn Care Product Sales with Custom Labels that Stand Out

    Seize the Day During National Lawn and Garden Month

    There's no season quite like spring for the lawn and garden care industry. If this is your field, now is the time to act and capture customer attention. This is especially true during April - National Lawn and Garden Month. Whether you want to tie your items in with this gardener's holiday or just celebrate spring in general, custom labels are a great choice. Dressing up your products with colorful and vibrant reminders of the season can get customers excited to do some gardening - and help your items stand out in a world of competitors.

    Be Colorful, Helpful and Exciting

    There are two ways of looking at gardening: It's either a chore or a fun activity.

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  • Looking at the Road Ahead for Food Labeling

    Eyes on Upcoming Changes

    If you operate in the food manufacturing industry, your product labels change every few years. Even if you decide to stay aesthetically consistent, there are shifting regulations to comply with. In a way, these new rules are a good thing. If you have to switch up the way you list ingredients, nutrition facts and more, these enforced changes serve as great reminders to change other parts of your label designs and keep them fresh. Provided you have a helpful and capable third party handing your labeling needs, making periodic adjustments is a good approach to design.

    Now, with 2017 just underway, it's time to think about which requirements and rules are likely to either change this year or at least move toward new drafts.

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  • FDA upends vaping industry with strict new requirements

    Do you know where your vape labels are in the mix?

    By Mark Lusky

    A while back we posted an article entitled, “Keep your branding process nimble…A hard lesson from the e-cig industry.” That article focused on two primary needs—being proactive with planning and organization to be able to move swiftly when needed; and considering multiple options to address various potential challenges.

    For the vaping industry, it’s time to be nimble and swift. In early May, the FDA announced its intent to extend tobacco regulations to e-cigs, vape and other products. A CNN report notes, “Electronic cigarettes and hookahs will now be regulated like tobacco…Children will no longer be able to buy them; ingredients will be regulated; packages will carry war

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  • Make St. Patrick's Day Count with Custom Stickers

    StPatricksDayNothing Better than Shamrock Stickers for St. Patrick's Day

    St. Patrick's Day is a beloved holiday in the United States, despite tracing its origins back to ye olde country of Ireland. It is a colorful time in which many cities will host massive parades, revelers will line the streets and fill the pubs, and adorn themselves with virtually anything green and sparkly. This presents firms with a unique opportunity to get the word out about their brands through the development and distribution of stickers for St. Patrick's Day.

    For obvious reasons, shamrock stickers are likely to be the most successful in terms of individuals actually accepting the items and wearing them on their clothing or placing them on cars, backpacks and other possessions.

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  • Polar Bottle Case Study

    PolarCaseStudy

    CHALLENGE

    Polar Bottle® is tasked with creating customized labels and stickers that feature impeccable color-matching and fast turnarounds for organizations and companies engaged in private labeling worldwide. Its high-profile clients include the United States Olympic Committee (USOC), for whom Polar Bottle serves as an official licensee. With typically tight deadlines and strict budget parameters, there’s little room for “do-overs,” so Polar Bottle must do the job right the first time, and deliver it on time.

    SOLUTION

    Team up with Lightning Labels to handle high-quality custom label jobs —ensuring capacity to meet commitments for timely and cost-effective deliver

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