Lightning Labels Blog

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    Sweet Adelaide Raises Spirits of Consumers in 18 States

    Sweet and sassy Carr Spirits is marketing a variety of eclectic spirits—the flagship Adelaide’s® Dreamsicle™ brand, Fuegón® The Original Red-licorice Liqueur™, and Hog Master® Herbal Liquor.

    Tom Carr, chairman, founder and CEO notes that, “The launch of the Adelaide’s Dreamsicle brand brings an important cream liqueur family to the market. These flavors are blended in the USA…The family currently includes Orange Wine Cream, Caramel Mocha Mojo Liqueur and Coconut Liqueur with new unique flavor extensions in both the liqueur and wine cream categories coming throughout 2017.

    Starting with Adelaide’s only in Colorado, Nebraska-based Carr Spirits is now in 18 states, chiefly as a result of marketing to both independent and chain retailer

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  • The Holidays are Approaching: Are Your Product Labels Ready?

    The holiday shopping season is a great time to build up your brand's image with revised product labels. Whether you're debuting limited-time items that will only be on the shelves for a few months or just want to add festive cheer to your primary offerings, there's a way to make holiday product labels work for your business.

    Now is the time to think about getting ready for the holiday season. While top-quality partners such as Lightning Labels can turn orders around in a matter of days, there's no need to handle Black Friday preparation at the last minute. Taking a considered, strategic look at the way custom product labels can elevate your brand in the years ahead can yield valuable results

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  • Matte vs. High-Gloss: Which Laminate is Right for Your Labels?

    There is no insignificant decision when it comes to designing custom labels for your brand. From graphics and font selection to the kinds of sizes, shapes and materials you pick, you're making an impact on the way consumers will perceive and interact with your brand. There is real value in creating a harmonized image that furthers a comprehensible and appealing image.

    This extends to the laminate you use to finish the labels. The choice between matte labels and high-gloss labels will determine how your products feel in potential buyers' hands. While it's possible to overlook the laminate selection step, making a good decision at this point can put the finishing touches on a harmonized design and help you make sales.

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  • How to Use Custom Stickers to Promote Your Business

    A company's brand - signified by its logo, name and color scheme - should resonate with customers, offering a reminder of that business and hopefully drawing the eyes of curious consumers. If you're looking for easy but effective marketing ideas, custom stickers can serve as an ideal way to get your logo, web address or other messaging out into the world.

    Stickers are a flexible and low-overhead kind of promotional material. Whether stuck to products' packages, given to customers with a purchase or passed out for free, these items have value.

    Stick Them Anywhere

    One of the great things about using customized stickers to promote your company is the fact that consumers can use them wherever they want to.

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  • The Future of the Cannabis Industry Growth Is Directly Tied to Using Compelling Cannabis Product Labels and Packaging

    The legalized cannabis industry is booming, and your role in it could be largely determined by the quality of your cannabis labels. In order to be a strong competitor in both the recreational and medical marijuana markets, you must not only make sure your labels are accurate, but distinct and attractive as well.

    How Your Cannabis Product Labels Influence Consumers

    Did you know that most people only have an 8-second attention span, according to a study referenced in the New York Times? That means you only have about 8 seconds to not only make a great first impression, but to convince a consumer to purchase your product.

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  • Cannabis Product Labeling - The Future of The Industry Growth Is Tied to Compelling Packaging

    The legal recreational cannabis industry is one of the most surprising and exciting entrepreneurial opportunities of the past few decades. Tell a small-business owner from 1997 about your promising new line of cannabis-based snacks and you'd likely get a blank stare. However, there can be no doubt that this field has become an interesting new space for innovation in product creation and packaging excellence, not unlike craft beer or vaping supplies.

    Just like in the worlds of beer and e-liquid, cannabis' products' future may be defined by bold and interesting labels. Companies have to be careful and creative when working on cannabis product labeling, as there is a need to balance visual appeal with a web of ever-changing regulations that tend to vary by state or province.

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  • Print Multiple Vape Flavor Labels Without Hurting Margins

    When you launch a fresh, new brand in a growth market - such as the vape and e-liquid space - printing labels can seemingly present problems. If you produce a relatively small number of bottles of each e-liquid flavor, you may find yourself making a choice between buying uniform labels for the whole brand and spending on large print runs that eat into the budget.

    "Get the distinct look your product deserves, without breaking the bank."

    There's no need to accept one of these sub-optimal choices when you work with Lightning Labels, however. Digital printing allows you to receive variable labels.

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  • Essential Oils Use Is On the Rise – Stand Out With Vibrant Product Labels

    Essential oil use is on the rise, which is both good and bad news for your business. As essential oils become more popular, you will have more opportunities to sell product. However, you are also more likely to face fierce competition as new essential oil businesses open their doors in response to increased customer demand. If you want to consistently stand apart from the competition and present your consumers with a polished, professional image, the way you label your products is of utmost importance.

    The Influence of Packaging on Purchasing Decisions

    A study referenced by researchers at the University of Miami and California Institute of Technology shows just how large an influence product packaging can have on consumer purchasing decisions.

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  • Essential Oils Use is on the Rise

    Stand Out Among Competitors with Essential Oil Labels

    When new trends come to the fore in the bath and body products sector, two forces intertwine: opportunity and competition. People will be looking for new brands to try, and if yours has the right packaging strategy it can stand out against the many other options on the market. However, nothing less than a great look will do, because rival producers are sure to step up their efforts in response to demand.

    Essential oils, simple and aromatic natural compounds, have entered this cycle of promotion and excitement. Convincing customers that your products are the right ones for them will take an assured sense of design, as well as high-quality essential oil labels that don't break down.

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  • Printing Your Own Labels; Is it Really the Best Option?

    A Big Decision: Print Labels or Work with a Third Party

    When your small business needs custom labels for new products, the first question you have to ask is a simple one: Will you print them in-house or work with a third-party labeling partner? While the former strategy may seem like a way to shave dollars off the bill, the hidden costs can stack up.

    The following are a few of the potential complications of using an in-house label printer:

    Expertise Needed: Buying a label printer is no good if there's no one in-house who can use it. If your company has to hire a new, experienced employee to make the printer work, that's a major budgetary consideration.

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