Variable Label Printing from Lighting Labels

Variable Label Printing Expertise: Variable Image Printing

Unique Way For Businesses, Graphic Designers To Expand Revenues

 

Variable label printing that utilizes variable image printing provides a unique way for businesses, graphic designers and others to expand revenues, while helping their clients do the same. Variable image printing offers powerful possibilities and is big technological step in personalized prospecting. Why?

Variable image printing — including graphics and text intentionally changed from one piece to the next — creates compelling personalized marketing messages for digital sticker printing and custom digital labels, that go way beyond variable text.

Advanced Digital Sticker Printing and Technology for Custom Digital Labels

Availability of advanced, reasonably-priced custom digital printing technology enables creation, literally, of one-of-a-kind instead of one-size-fits-all packaging and custom promotional pieces.

Graphic designers can now make money advocating multiple image and messaging campaigns to their clients, and promoting the idea to prospects.

With Lightning Labels digital printing technology, variable image uses are limited only by the imagination. For starters, companies can create meaningful, highly personalized prospecting programs to attract new business. Imagine the novelty and impact of a truly customized piece, including custom digital labels and digital sticker printing, in our mass-produced world (e.g., getting a bottle of wine with your picture, name and personalized message on the label).

State-of-the-art digital label printing can pair product and packaging designs with a database containing desired recipients and voila, a complete campaign is born! To market this concept to would-be clients, the savvy graphic designer can demonstrate it in his or her own prospecting efforts. For example, send a bottle of hot sauce to 50 prospects. Customize each with a custom digital label or sticker featuring the recipient’s photo, logo or other company identifier and a personalized message describing “hot and saucy designs” awaiting the prospects.

Figure a turnkey cost of $10.70—$6 for product, $4 for shipping, 70 cents for digital sticker printing and custom digital labels, a total cost of $535. Add another $8.25 per item to send a good bottle of wine to the targeted prospect list—and still keep the total under $1,000.

What a great way to generate new business! First, the enterprising graphic designer gives the prospect a noteworthy way to build their revenues, then shows the process in action. Personalization options are myriad, especially in the digital packaging realm. Development of highly creative, individualized custom digital labels can become an entirely new design specialty. One company already jumping aboard the bandwagon is soft drink purveyor Jones Soda, a variable label printing and sticker image pioneer. Walk into any supermarket stocking this quirky soda and you will see that every six pack features a different customer photo on the label. It’s now an integral part of their brand.

Variable Label Printing Ideas are Adaptable to Just About Any Product

  1. Create an Original Art Collection.

    Using affordable original artwork created by a local artist or even original children’s finger paintings can be an intriguing approach. This type of variable label printing and digital sticker printing could work well for purveyors of wine, cosmetics, specialty goods, et al. Each package is unique, while maintaining overall branding, giving it uniqueness in a retail environment.

  2. Use Digital Photos on Custom Digital Labels and Stickers.

    Digital photo use is exploding around the world. Online stock photography sites such as iStockPhoto.com have millions of photos available for licensing with custom labels, custom stickers and custom packaging. Or, put a different twist on it. A coffee company, for example, could hold a contest for product purchasers to send in their photo and one-line explanation of why they consume this particular brand. Winners would have their photo and one-liner imprinted on coffee packages and receive a prize. What a way to boost coffee sales!

  3. Get Quotable on Product Packaging.

    Famous quotations are very popular. There are words of wisdom in many business publications but they rarely find their way to product packaging. Fair use laws permit use of most famous quotations free of charge. A few hours of online research can garner a database of a hundred or more quotations. Then, the graphic designer just needs to allocate some space on the package and choose a font. With variable label printing and image technology, every custom digital label, sticker or package can have a different famous quotation (and graphic look, as desired).

  4. Tell a Story through Variable Image Labels and Digital Sticker Printing

    Develop a series of one or two paragraph stories about the product. These could range from chronological events to customer accounts of product experiences.

Variable label printing and image technology offers graphic designers an exciting and expansive new marketplace—one that gives both the designer and client a way to stand out in a crowd.

At the same time, the total price tag can remain very reasonable. For example, the cost of a variable package labeling campaign that includes custom digital labels or stickers, can be tailored to myriad budget parameters. Even economically-challenged companies still may be able to develop a limited series of designs—perhaps a half-dozen reflecting key industries targeted by the company—and pair them with variable data messages. This industry-specific approach with individualized messaging achieves mid-range personalization while maintaining reasonable variable label printing costs.

In contrast, companies with large budgets can get extremely focused with their imaging—and keep graphic designers happily occupied for quite some time. No matter the size of the challenge—or budget—variable label printing and digital sticker printing provides a new sales frontier for the graphic design community. Get started today by browsing Lightning Labels custom printed products.


Lightning Labels has been servicing the needs of our customers for over 10 years. We are extremely proud of our BBB rating (A+) and guarantee your experience with us will be a positive one.

Lightning Labels delivers unmatched benefits and value including:

  • 48-72 hour turnaround (following digital printing press approval)
  • No set-up fees, no plate fees, and no added fees for unlimited color!
  • Free printed press proofs for all custom label and sticker orders, in addition to PDF files
  • 100% satisfaction guaranteed

Make your products stand out with custom labels, printed stickers and quality packaging from Lightning Labels. Simply visit our get a quote page to receive an instant online quote now! You can also visit our free samples page and order free label material samples.

Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.