Business of Labels

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    How Can You Use Variable Data Printing to Make Promotional Labels?

    The possibilities available to small-business marketers and advertisers have expanded in recent years, aided by technological advances in digital printing. Variable labels are one such exciting option, enabling print runs where every single product is different. This lets companies personalize items, or embrace a strategy that puts distinctive pieces of artwork on each bottle, can or box that comes off the assembly line.

    Variable Label Printing - A New Era of Product Packaging

    Traditional flexographic printing, involving the use of plates, was relatively restrictive in terms of print run size, responsiveness to change and variability between items.

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  • Top Packaging Trends for 2018

    Creating a visual identity for your business's packaged goods means balancing unique flair with industry-approved trends. Following in footsteps of your fellow brands can give you great ideas, while adding your own branding will make your items stand out on the shelves. Studying 2018 packaging trends is a great idea if you've gone too long between redesigns.

    Using that inspiration to shake up your own labeling strategy may point you toward success.

    Defining Strategies

    The following are a few concepts that have been making waves in the labeling world, and which you may find helpful to adopt:

    • Becoming Eco-Friendly: Daymon Creative Services Director Steven Cox told Packaging Europe brands are becoming greener in their approach to product packaging.
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  • Custom Window Decals Can Help Drive Sales for Your Brick and Mortar Business

    Making a brick-and-mortar store look inviting to passersby is one of the critical tactics merchant must learn. There are numerous approaches to signage that can create a professional and eye-catching appearance, including the use of custom window decals. Choosing the right material for your removable decals can determine how well this plan goes: Ideally, you'll find an option that combines great looks, a reliable hold on the window and no-hassle removal when it's time to change decals.

    Hours, Sales and General Info

    Branded removable window decals can take several distinct forms. You could list store hours or tell visitors which items are on sale.

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  • How the NAFTA Labeling War Could Affect Your Food and Beverage Warning Labels

    When creating labels for your brand's food products, you have to walk a line between disclosing essential information and creating an appealing look. The regulations that govern ingredient disclosure and nutrition facts lists are complex and multi-faceted, and they're prone to change. The latest addition to packaging could come in the form of mandatory food and beverage warning labels that don't meet healthy standards, with North American Free Trade Agreement negotiations focusing on this sticking point.

    U.S. Against New Rules, Canada and Mexico For Them

    The contentious tone around the NAFTA renegotiation has spilled into the realm of food and beverage warning symbols, according to The New York Times.

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  • Ship Products that Stand Out with Custom Shipping Labels

    When your products arrive on customers' doorsteps, what is the first detail those buyers will notice? This is an important consideration for companies of all kinds today, due to the increasing use of e-commerce as a primary sales channel.

    People encounter brands via potentially generic-looking shipping boxes or envelopes. You can make these mailers more exciting by adding customized shipping labels.

    E-commerce is Dominant

    Selling via the internet has opened up small companies to the world, allowing businesses to reach consumers everywhere. This has come at the expense of in-store experiences, where bright and colorful packages had a chance to catch eyes.

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  • Reordering Custom Labels: Easier than Ever

    Instead of making a big order of custom labels, it's often better for smaller companies to purchase exactly what they need, then reorder custom labels when required. There's no room for waste in the budgets of effective modern businesses. When you use the Lightning Labels website, the reordering process is a snap.

    Enhanced and Improved

    The Lightning Labels website has received a revamp that focuses on user-friendliness and ease of ordering. The revised dashboard consolidates every order a client has made, meaning your whole history with Lightning Labels is there for easy viewing. The feedback system is also updated because we want to know what you're thinking about our site

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  • Printing Your Own Labels; Is it Really the Best Option?

    A Big Decision: Print Labels or Work with a Third Party

    When your small business needs custom labels for new products, the first question you have to ask is a simple one: Will you print them in-house or work with a third-party labeling partner? While the former strategy may seem like a way to shave dollars off the bill, the hidden costs can stack up.

    The following are a few of the potential complications of using an in-house label printer:

    Expertise Needed: Buying a label printer is no good if there's no one in-house who can use it. If your company has to hire a new, experienced employee to make the printer work, that's a major budgetary consideration.

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  • Evoking Emotion Through Custom Labels

    What Is Emotional Marketing?

    Digital technologies are changing the game of marketing. With more tools and processes available than ever before, sellers are able to capitalize on a vast array of strategies and solutions for customizing packaging and labeling materials. But when it comes to appealing to their target audiences, few tactics have proved more effective than tapping into their emotions.

    Emotional marketing has been used by some of the biggest and most successful brands across the globe for many years. And with good reason: Consumers tend to base their brand decisions on their emotions, not logical information.

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  • New Digital Press Means Consistent, High-Quality Labels

    Lightning Labels Scales Up Its On-site Label Production

    To keep up with increasing demand for high-quality custom sticker and label printing, Lightning Labels has added a new digital press to its Denver facility. This means that even as new customers come aboard, turnaround times will remain fast. All the benefits associated with digital label printing, from flexibility to quality and beyond, have powered the market. Companies have found near-unlimited uses for custom labels and stickers over the past few years, and Lightning Labels has been there for them every step of the way. With new equipment in place, the company is ready for the next stage in the market's evolution.

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  • Vital Proteins concentrates on collagen to enhance health

    Our forebears consumed plenty of collagen—a basic protein building block of hair, skin, bones, joints and nails that makes up nearly 70% of our bodies—through whole-animal nutrition. As with so many other foods, modern food processing has removed much of this protein from our diets.

    Since 2013, Vital Proteins’ collagen products have worked “from within to rebuild and restore, nurture and enhance,” notes spokesperson Shannon Race. She adds that the objective is to, “help you feel younger, run farther, recover faster, and most importantly, live each day as the best version of yourself.” This is particularly important as we age because natural collagen production declines after 25 yea

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