Consistency and difference have to work in just the right ratios when you're designing the packaging for your beverage brand. Consumers have to know at once that your products are all from the same manufacturer, so they can develop brand loyalty.
At the same time, the beverage labels adorning each flavor should be different enough in their imagery and color palette that the flavors are immediately imaginable and enticing. Through variable label printing, your brand can create a consistent set of labels that wear their differences proudly.
Learning from a Market Leader
To see an example of attractive and colorful beverage labeling, you don't have to look far.Continue reading