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    What the B2B eCommerce Marketer of the Year Award Means to Us

    Honored to Accept, Ready to Progress

    The Internet Retailer Conference & Exhibition saw some of the giants of online marketing and retail come together for the Retailer Excellence Awards, and we here at Lightning Labels were proud to be in this prestigious group. Lightning Labels was also recognized as the B2B eCommerce Marketer of the Year at the event in Chicago, Illinois, on June 8, and was honored to accept the award thanks to its immense, unique digital marketing efforts throughout the past several years.

    Lightning Labels leverages a range of digital marketing platforms, channels and more to ensure it is reaching every single prospect and engaging customers through their chosen devices and online preferences. As the award is given to the manufacturer, wholesaler or distributor that had the most exceptional performances in social media network, blog and display tactics, we could not be prouder of our staff and partners for their contributions.

    Making it Happen

    We utilize every available option to best serve our customers, and understand that this really begins with the products and services we provide. In the past year, Lightning Labels has made new products such as custom bumper stickers available, while also putting in the work to streamline the quoting and ordering processes for existing clientele. Our custom labels and stickers have been hot in many areas, including several new industries, as a result.

    Lightning Labels focuses on critical matters in the B2B space such as customer service, efficient ordering and keeping prices as low as possible. Then, we take those exceptional services and products and put them front and center within our marketing tactics, ensuring a consistent experience regardless of which industry or region a company might be competing in. Thanks to the hard and innovative work of our internal team and our partners, we received this prestigious award, and intend to keep moving in the right direction.

    The Lightning Labels Advantage

    Product labels and stickers are always critical to the overall success of a given brand, and Lightning Labels puts the control into the hands of managers and marketers when they are drawing up their packaging strategies. Lightning Labels offers custom labels and stickers with lightning-fast turnarounds on orders. This ensures that you have everything you need to capitalize on opportunities in your market.

  • May is National Photography Month

    Use High-Quality Photos to Promote Your Brand

    May is National Photography Month, which is a great time to begin focusing on the development of more eye-catching and aesthetically pleasing branded materials. If you have made the investment in high-quality photos for your products, don't skimp on high-quality labels to promote your brand. Simple imagery and clip art just won't cut it these days, as consumers are looking for more modern, high-definition pictures and video content.

    High-quality photos on the right labels are excellent when trying to transform the brand's messaging and image, and this month could represent a good opportunity to get these campaigns going with interactive marketing tactics.

    Get Staff and Customers Involved

    Consider asking your staff members - not only those in the marketing and product management teams, but throughout the business - if they would like to contribute to the campaign with their own photography. No one knows your brand better than your employees, and some of them might have an interest in photography, making them an excellent source of creativity and perspective in these types of projects.

    On the other hand, customers will also have a good idea of the brand, and getting them involved in the process of gathering photos can further boost engagement between the company and its clientele. You can then use the photos gathered with quality labels to ensure that the hard work put into the photography pays off, and is represented properly in the finished product packaging.

    As a note, you'll certainly want to look into custom labels for these campaigns, as getting photos printed on stickers and other branded materials can be a bit tricky. By launching the project in May, you can align it with National Photography Month, and generate a bit more buzz about the campaign and your brand in the process.

    Seeing it Through

    Brand management teams should be heavily involved in the selection of which images will be sent to the printer for labeling purposes. Once the photos have been selected for the campaign, you can count on Lightning Labels to complete your orders lightning-fast and up to specifications. Lightning Labels offers custom label options on high-quality material to give you the best finished product possible, especially with bigger campaigns such as photography.

  • Custom Durable Labels – the Best Way to Combat Harsh Winter Conditions

    Custom Durable Labels – the Best Way to Combat Harsh Winter Conditions

    Custom Durable Labels Help Prepare Your Business for the Cold and Snow

    Winter weather can be extremely disruptive when it comes to product manufacturing, distribution, transport, sales and more, as many businesses have learned the hard way throughout the past several years. However, regardless of how much precipitation falls this winter, or how extreme the cold becomes, you can ensure that your product packaging remains resilient in the face of harsh elements through the use of customized durable labels made from tougher materials.

    For example, durable vinyl labels tend to be far better-suited to outdoor applications and tough conditions, both in terms of when the products are being distributed and when they eventually make it to their final destination at a customer's abode. Do not allow your marketing and product management strategies to be defied by the winter weather - get on board with weather-proof labels and protect these important aspects of your company's image more successfully today.

    Custom Weather Resistant Labels

    Some products will necessitate weather-proof labels more than others, and they will tend to be a bit obvious. When a manufacturer is selling outdoor goods, even to warm-weather climate regions, they will want the brand mark to remain on the item throughout the windy and rainy days. Especially if the products are targeted at customers who are living in the northern parts of the country, where this winter is expected to be exceedingly snowy due to El Nino, the labels will need to be a bit more durable.

    Weather resistant labels will achieve this goal, and can be a great way to differentiate your products from those of competitors, especially around this time of year. When so much work and time has been put into the development and positioning of goods, it would be a shame to skimp on the labels and, as a result, not see the same success within revenues over time.

    In the coming weeks, you will have an opportunity to design weather resistant labels and get them printed and, as the cliché goes, the early bird will get the worm.

    Custom Durable Labels

    Just because you are using stronger materials does not mean that you will not be able to customize the labels in accordance with your unique brand messaging, objectives and needs. Rather, Lightning Labels provides the option to customize durable labels and ensure that they are both resilient to harsher weather conditions and still aligned with the voice and mission of the company.

    Because the winter has already set in across much of the nation, the time is now to get moving on these strategies and initiatives. Remember, custom durable labels present a different pallet to marketers and product managers, meaning it might take some time to land on the right designs. However, once these professionals have completed the work, you can reach out to Lightning Labels for exceptional turn-around times on orders, as well as accurate printing of all the designs desired regardless of which materials are in use.

  • Making Waves this New Year's Eve

    Making Waves this New Year's Eve

    Personalize New Year's Celebrations

    The time of the year for celebration has arrived, and individuals and businesses from across the country are likely ironing out the details of their plans to ring in 2016 in fun and unique ways. If you manufacture or distribute products that are popular for New Year's festivities, including wine and champagne, you might want to consider the merits of customizing your labels for these items to ensure that they fly off the shelves at the end of December.

    Personalization has been a key to success for businesses of all types in the past few years, and one of the best ways to keep these strategies fresh is to align custom labels with specific events or campaigns, in this case those related to New Year's. With custom wine labels, you will be sure to please the average consumer and become a part of their celebration, thus boosting the brand's image in the eyes of current customers and building stature among prospects who are also in attendance at the parties.

    Custom Champagne Labels

    There is perhaps no beverage more popular on New Year's Eve than champagne, with many parties only having bottles of this decadent item available for patrons to enjoy. If you distribute or manufacture champagne in the United States, you can customize the wine bottle labels in accordance with the preferences of your target market. For example, if you want to recognize them right on the product packaging, customized wine labels that say "thank you" or some similar form of gratitude will do just that.

    You could also take a more extreme angle on these processes, personalizing the wine bottles for individual customers, especially if they have been loyal to your brand for long periods of time. This could include putting their names on the bottles or allowing them to order the product and make their own decision as to how it will be personalized. Either one of these methodologies will likely improve the relationship between you and your customers, all the while showing the merits of becoming a loyal client among your prospects.

    Above all else, though, make sure the designs are festive and not boring, as they need to pop to have these desirable impacts.

    Use the Right Provider

    Custom labels, when not acquired from the right service provider, can be inaccurate, not aligned with the original design schemes or returned long after they are needed. However, once you get the ball rolling on your custom wine and champagne bottle packaging initiatives for the new year, you can use Lightning Labels, a leading vendor of personalized stickers, decals and labels, to ensure the projects are completed properly and in a timely fashion.

    Hitting the ground running in 2016 should be a priority for all brand managers this December, and unique, engaging and fresh customization efforts in product packaging can be just what the doctor ordered to do so.

  • December is Worldwide Food Service Safety Month

    December is Worldwide Food Service Safety Month

    Helping Food Service Industry Professionals

    Each December, an international awareness campaign seeks to ensure individuals in the food service industry are safe and successful. Worldwide Food Service Safety Month can be a great opportunity to launch more personalized product packaging and labeling strategies given the increased attention placed on the matters involved, especially for manufacturers, distributors and retailers in the industry.

    One of the best ways to strike the right chords with these endeavors is to leverage food labels that at once bring attention to Worldwide Food Service Safety Month, include all of the proper information on the packages and align the brand with the campaign. Manufacturers and others will be better off using custom food labels for these particular projects, as the information will need to pop off the package and include a range of special components to recognize this month's big event.

    Customized Food Labels

    Personalization has been a central theme across marketing and product placement strategies for several years now, as companies of all types work to ensure that their brand image is properly crafted and executed at all times. Given the transformations that have taken place in the consumer landscape, customization might be the only way to truly retain loyal clientele while simultaneously converting new prospects in a profitable and progressive fashion.

    When campaigns such as Worldwide Food Service Safety Month arise, the opportunity to put a different spin on custom labels will be more prevalent, and December is among the best times to make a major push in the brand management arena. With custom food service safety labels included on all the products that are being distributed and sold this month, your company can make waves in several areas, including among your restaurant clientele and consumers themselves.

    The fact remains that the most creative and responsible food manufacturers and sellers will tend to be the most powerful and successful today, and grabbing any opportunity to align the brand with these core requirements of the industry is essential to enjoying the highest possible returns on investment. Focusing on creative, unique designs for the labels while still getting the word out about food service safety will be a great step in the right direction for industry players going into the new year.

    Execution is Key

    Creative departments and marketing professionals will need to play a major role in the development of the custom labels for this campaign, while quality assurance must be involved to ensure that all of the information is accurate on the stickers, decals and other items included on the product packages. Then, you will need to execute the plan properly by getting the labels printed in a timely and accurate fashion.

    Lightning Labels can provide some of the fastest turnaround times on these orders while maintaining high-quality printing, making the company a helpful support for any business operating in the food industry.

  • Capitalizing on Gluten Free Diet Awareness Month


    Capitalizing on Gluten Free Diet Awareness Month

    Gluten Free Diet Awareness Month

    Although the gluten-free diet was not well-known or commonly discussed only a decade ago, it has grown significantly as a major trend facing the food industry in the time since. Given the fact that more individuals have been diagnosed with Celiac disease, which makes the consumption of certain products containing gluten extremely dangerous and sometimes deadly, this is a serious matter that all food industry businesses must be aware of.

    November is Gluten Free Diet Awareness Month, and you can at once capitalize on the opportunities involved and support a good cause by using custom labels on your products. This event is sure to pique the interest of individuals who cannot eat gluten due to allergies, as well as those who have adjusted their diet to omit relevant ingredients simply for health and fitness purposes, and takes place during a month that is traditional busy for the industry at large.

    First, the Importance of Accuracy

    Companies must ensure that their food labels are accurate. Gluten free diet labels can help to target a niche piece of the marketplace, but that should be a secondary pursuit following the assurance that all allergens have been declared on products. When they are not, the risk of having to complete a costly recall will be higher, as the U.S. Department of Agriculture's Food Safe Inspection Service has increased efforts to bring misbranding to light of late.

    This can cause lost face and hindered brand reputations, as well as immense financial loss. Furthermore, undeclared allergens can end up sickening consumers in extreme situations, and come with an entirely different and even more intense group of risks. Gluten free labels should only be placed on products that do not contain wheat, as well as barley, rye and other grains.

    Once contingencies are in place to avoid the prospect of mislabeled products, you can then begin to focus on the labels that will help to position your brand alongside Gluten Free Diet Awareness Month.

    Leveraging Gluten Free Food Labels

    You can take several approaches to getting these labels on your products in November to recognize the awareness month event. For one, you can simply incorporate stickers onto the products that direct consumers to websites and other sources of information pertaining to gluten free diets. On the other hand, you might want to go a few steps further and work toward custom gluten free labels that truly stand out from the other items on the shelves.

    Custom designs that incorporate the various ingredients and declare the items as being gluten free will likely be a bit more successful during the awareness month, while additional stickers that recognize the event itself can also be helpful. Considering the fact this is the best chance food distributors have to hit the ground running in 2016 and the time is now to contact Lightning Labels about your specific labeling needs.

  • Poofy Organics showcases USDA-certified products

    Poofy Organics showcases USDA-certified products

    Company experiences healthy growth offering best of the best

    Rutherford, NJ-based Poofy Organics was founded in 2006 following Kristina Gagliardi-Wilson’s mother getting a breast cancer diagnosis. Kristina’s entire family became determined to use completely toxic-free products. Unable to find any, she and her mother, Nella, decided to start their own company. Poofy Organics carries an extensive line of USDA-certified products, including baby products, body care, cosmetics, essential oils/blends, facial care, hair care, home products, remedies, bath salts, and mouth care.

    Among other family members involved in the operation are Kristina’s husband, brother, father, and kids. The company name was inspired by her daughter, Mariah, known as Poofy.

    “We promise to avoid toxic ingredients such as synthetic fragrance, parabens, triclosan, PEGs, Triethanolamine, Oxybenzone, GMOs and other harmful chemicals! We use recyclable and biodegradable packaging and never EVER test our products on animals. Our products are safe for our world, children, pets, and expectant mothers,” notes Kristina.

    She adds, “Becoming USDA organic basically makes us put our money where our mouth is. There are very few companies that are USDA certified. Other certifications are less stringent. Anyone can say ‘organic,’ but it doesn’t prove anything. We list every ingredient. We make everything by hand at the facility. We don’t use third-party manufacturing or formulation. Everything is here and shipped from here. And, we’re on the USDA website, enhancing ability of people looking for products like ours to find us. Along the way, we educate consumers where possible, and maintain total transparency.”

    Relationship with Lightning Labels, the Custom Product Label Specialist

    Kristina points out, “I love Lightning Labels…and their free ground shipping. We’ve been with them a long time. There are very few companies where you can go online, order, and you’re done. I go online, the quote is right there, and I upload files. This is so convenient, and label quality is good. I haven’t found anyone that compares. To sum it up, Lightning Labels is convenient, high quality, quick service, and professional…and they’re always improving—such as the new website for easier ordering.”

  • Take Advantage of the Zodiac Signs to Personalize Your Products

    Take Advantage of the Zodiac Signs to Personalize Your Products

    Get Your Scorpio Custom Labels Today!

    Zodiac signs and astrology at large have become more popular among consumers in the past several decades, and many individuals will look over their horoscopes on a daily basis, trying to align their lives with the stars above. One of the more important drivers of brand recognition and stature involves capitalizing upon opportunities to spread the word and connect the company's image to hot trends, and personalized custom labels can be a great way to do this.

    Customization has become a critical aspect of marketing and product management in the past few years, and companies can take a range of approaches to get these projects underway and in motion. Personalized labels are perhaps among the more simplistic and quick methods of doing so, as the process does not require a complete reinvention of the products themselves, but rather puts a nice spin on the packaging customers see in the stores.

    Zodiac Labels at a Glance

    The trickiest part about incorporating Zodiac labels into a product management strategy will be the understanding of the target customers involved, as there are 12 signs that cover the entire year. However, the research and development aspects of these projects can represent exceptional opportunities to connect with customers even before the first label is printed, as companies can survey their marketplace and find out more about their target prospects.

    Most simply, custom Zodiac labels can be used on products that are specifically made for a certain customer, or even in situations where the company wants to show appreciation for an individual through the delivery of a free product. In fact, a common recognition and retention tool is to offer customers free goods on their birthdays, and incorporating a Zodiac-themed label on that item can go a long way toward boosting the relationship between the consumer and the business itself.

    This is not to say that business leaders cannot go another few steps into more advanced territories, though, as the glory of custom labels is that so many different objectives can be met with these marketing tools.

    Above and Beyond the Call of Duty

    Marketers and brand managers who have been around for a while know that, when it comes to sales and corporate stature in the marketplace, companies tend to get what they give. This is why taking unique approaches to relatively standard matters such as packaging labels can have a bigger impact on the bottom line than many firms might know, and customization with Zodiac symbols and other popular imagery can be just the ticket to boost revenues.

    However, with all of the work that will be done to iron out the strategy, business leaders will want to ensure that they choose a label service provider that can speedily deliver the products and get the printing done properly. Lightning Labels is a leader in this field, and can help you get more out of your custom Zodiac labeling strategies.

  • How to Make Labels Consumers Love

    Learn How to Make Labels to Boost Branding Efforts

    how to make labels from Lightning Labels Learn how to make labels that stand out on store shelves.

    Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you're looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels' custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

    3 Important Steps for Creating a Custom Label That Speaks to Consumers

    There are few important things to keep in mind when designing a custom label that attracts new customers and keeps past ones hooked on your brand. By doing the right research on consumer preferences as well as label-making options, you can create a label that both commands consumers' attention and doesn't wear out your budget.

    1. Before Label Printing Begins, Know What Customers Want: One of the best ways to determine how consumers will react to your product packaging is simply by asking them. Relying on focus groups often proves beneficial for brand marketers during the conception stages of a new product idea, whether you create your own water bottle labels, hot sauce, candles, soap or anything else. These research tools can also help marketing professionals gauge firsthand how consumers will react to custom label printing designs. Focus group questions can allow you to determine what elements of a design appeal to your target customer base and which should be revised.

    For brands that may not have the budget or resources to enlist a focus group, consider asking employees outside of the marketing department what they think of custom label designs or try crowdsourcing through social media. Employees and fans may provide insight into consumer behaviors you may have otherwise overlooked.

    2. Calculate Rebranding Costs Accurately: It's important to keep an eye on how much each element of the rebranding process costs. Large price tags for certain marketing services can add up, leading brands to struggle to find a balance between cost and quality. Luckily, with Lightning Labels, you don't have to worry about sacrificing the value of labeling solutions for a great price. Our printing process eliminates or minimizes fees and other costs associated with outdated printing methods, which allows you to receive high-quality labels at affordable rates.

    3. Take Labels on a Test Drive Before Committing to a Design: Creating the perfect custom label can take time. After researching consumer preferences, labeling costs, and other factors that play into the label-making process, you want to ensure your design is perfect for your products. That's why it's a good idea to test labels before finalizing them. Lightning Labels offers competitive pricing on short-runs, which means you can order a small sample batch. Additionally, our quick turnaround allows businesses to modify their designs and receive updated labels within days.

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