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    What the B2B eCommerce Marketer of the Year Award Means to Us

    Honored to Accept, Ready to Progress

    The Internet Retailer Conference & Exhibition saw some of the giants of online marketing and retail come together for the Retailer Excellence Awards, and we here at Lightning Labels were proud to be in this prestigious group. Lightning Labels was also recognized as the B2B eCommerce Marketer of the Year at the event in Chicago, Illinois, on June 8, and was honored to accept the award thanks to its immense, unique digital marketing efforts throughout the past several years.

    Lightning Labels leverages a range of digital marketing platforms, channels and more to ensure it is reaching every single prospect and engaging customers through their chosen devices and online preferences.

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  • May is National Photography Month

    Use High-Quality Photos to Promote Your Brand

    May is National Photography Month, which is a great time to begin focusing on the development of more eye-catching and aesthetically pleasing branded materials. If you have made the investment in high-quality photos for your products, don't skimp on high-quality labels to promote your brand. Simple imagery and clip art just won't cut it these days, as consumers are looking for more modern, high-definition pictures and video content.

    High-quality photos on the right labels are excellent when trying to transform the brand's messaging and image, and this month could represent a good opportunity to get these campaigns going with interactive marketing tactics.

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  • Custom Durable Labels – the Best Way to Combat Harsh Winter Conditions

    Custom Durable Labels – the Best Way to Combat Harsh Winter Conditions

    Custom Durable Labels Help Prepare Your Business for the Cold and Snow

    Winter weather can be extremely disruptive when it comes to product manufacturing, distribution, transport, sales and more, as many businesses have learned the hard way throughout the past several years. However, regardless of how much precipitation falls this winter, or how extreme the cold becomes, you can ensure that your product packaging remains resilient in the face of harsh elements through the use of customized durable labels made from tougher materials.

    For example, durable vinyl labels tend to be far better-suited to outdoor applications and tough conditions, both in terms of when the products are being distributed and when they eventually make it to their final destination at a customer's abode.

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  • Making Waves this New Year's Eve

    Making Waves this New Year's Eve

    Personalize New Year's Celebrations

    The time of the year for celebration has arrived, and individuals and businesses from across the country are likely ironing out the details of their plans to ring in 2016 in fun and unique ways. If you manufacture or distribute products that are popular for New Year's festivities, including wine and champagne, you might want to consider the merits of customizing your labels for these items to ensure that they fly off the shelves at the end of December.

    Personalization has been a key to success for businesses of all types in the past few years, and one of the best ways to keep these strategies fresh is to align custom labels with specific events or campaigns, in this case those related to New Year's.

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  • December is Worldwide Food Service Safety Month

    December is Worldwide Food Service Safety Month

    Helping Food Service Industry Professionals

    Each December, an international awareness campaign seeks to ensure individuals in the food service industry are safe and successful. Worldwide Food Service Safety Month can be a great opportunity to launch more personalized product packaging and labeling strategies given the increased attention placed on the matters involved, especially for manufacturers, distributors and retailers in the industry.

    One of the best ways to strike the right chords with these endeavors is to leverage food labels that at once bring attention to Worldwide Food Service Safety Month, include all of the proper information on the packages and align the brand with the campaign.

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  • Capitalizing on Gluten Free Diet Awareness Month

     

    Capitalizing on Gluten Free Diet Awareness Month

    Gluten Free Diet Awareness Month

    Although the gluten-free diet was not well-known or commonly discussed only a decade ago, it has grown significantly as a major trend facing the food industry in the time since. Given the fact that more individuals have been diagnosed with Celiac disease, which makes the consumption of certain products containing gluten extremely dangerous and sometimes deadly, this is a serious matter that all food industry businesses must be aware of.

    November is Gluten Free Diet Awareness Month, and you can at once capitalize on the opportunities involved and support a good cause by using custom labels on your products.

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  • Poofy Organics showcases USDA-certified products

    Poofy Organics showcases USDA-certified products

    Company experiences healthy growth offering best of the best

    Rutherford, NJ-based Poofy Organics was founded in 2006 following Kristina Gagliardi-Wilson’s mother getting a breast cancer diagnosis. Kristina’s entire family became determined to use completely toxic-free products. Unable to find any, she and her mother, Nella, decided to start their own company. Poofy Organics carries an extensive line of USDA-certified products, including baby products, body care, cosmetics, essential oils/blends, facial care, hair care, home products, remedies, bath salts, and mouth care.

    Among other family members involved in the operation are Kristina’s husband, brother, father, and kid

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  • Take Advantage of the Zodiac Signs to Personalize Your Products

    Take Advantage of the Zodiac Signs to Personalize Your Products

    Get Your Scorpio Custom Labels Today!

    Zodiac signs and astrology at large have become more popular among consumers in the past several decades, and many individuals will look over their horoscopes on a daily basis, trying to align their lives with the stars above. One of the more important drivers of brand recognition and stature involves capitalizing upon opportunities to spread the word and connect the company's image to hot trends, and personalized custom labels can be a great way to do this.

    Customization has become a critical aspect of marketing and product management in the past few years, and companies can take a range of approaches to get these projects underway and in motion.

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  • How to Make Labels Consumers Love

    Learn How to Make Labels to Boost Branding Efforts

    how to make labels from Lightning Labels Learn how to make labels that stand out on store shelves.

    Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you're looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels' custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

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