Label Design

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    Consecutive Number Labels Keep Track of Everything!

    Consecutive Number Labels Allow For Precise Tracking

    When you order from Lightning Labels, you have the option of receiving consecutive number labels, perfect for a number of tracking functions that any business can harness. Whether you're interested in precisely noting your inventory levels, hope to create a desirable limited-edition product or just want to issue parking permits with their own unique numbers, this kind of printing is for you.

    Investing in bar code labels and other tools for easy internal counting of information will enable you to simplify the storage, transport and stocking of your products. When you're working with partners that require products to be individually traceable, this is a powerful potential solution. While this is a popular use of consecutive number labels, it's not the only one. Passes and permits are more effective - meaning easier to keep track of and harder to falsify - when they are individually numbered.

    Numbering for Products

    When you want to mark individual packages of products - or note items as part of series - consecutive numbering from Lightning Labels is the way to achieve this feat. The numbers can be for your own benefit or meant for customers to see. In the former case, the digits or bar codes are employed by you and any companies you partner with to track inventory levels or movement through the supply chain. The visibility that comes with inventory labels is valuable and helps you keep an eye on stock without exerting great effort.

    You can also aim consecutive numbers at consumers. Letting shoppers know one of your items is part of a limited run - with the individual numbering to prove it - can create an exclusive and premium feel around that product. Maybe it's a bottle of this year's maple syrup harvest, or an object in a seasonal color scheme. Whatever your particular line of items is, you can employ consecutive numbering to make the offerings stand out from other, potentially larger companies' goods.

    Numbering for Passes and Permits

    If it's up to you to issue passes, permits and other credentials that recipients stick onto their car windows or clothes, you can take advantage of Lightning Labels' consecutive numbering offerings. Parking sticker labels with consecutive numbers can be tracked, with each individual sticker corresponding to a single recipient. This aids in your record-keeping and stops forgeries. Furthermore, when you issue these or other permits with consecutive numbers, it's easy to see at a glance how many you've given out and how many remain available.

    Affordable Short-Run Printing

    When you opt for consecutive number labels, you're likely only looking for a limited amount. This could pose problems if you were working with a partner that offers unreasonable rates for short print runs, but that's not how Lightning Labels does business. With all-digital processes in place, even modestly sized orders are affordable. Next time you're looking for an inventory tracking aid, a print run of parking passes or a batch of labels for limited-edition products, you can contact Lightning Labels. There are a variety of uses for consecutive number labels, and it's easy to see how they'll benefit various company types.

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  • What Graphic Elements Are Truly Critical in Food Label Design?

    Building a Better Food Label

    If it's been a while since your most recent food labeling changes, your food or beverage brand may be missing opportunities to appeal to consumers. In the aisles of grocery stores, your items are sitting next to similar offerings by competitors - sometimes these rival organizations will be much larger, with deep pockets and more advertising dollars. If your products don't look good next to these alternatives, it may be hard to win shoppers over. Fortunately, there are a few rules of thumb that can help direct your food label design philosophy.

    Custom Food Label Design Best Practices

    Creating aesthetically pleasing food packages should not be an afterthought. This is an important and distinct area of your branding, with major implications and its own unique practices. Food Navigator recently spoke with branding expert Simon Thorneycroft about the guiding factors that can keep brands on track when they redesign their labels.

    The most central point Thorneycroft made is that companies' food labels must convey a brand identity rather than just being easy on the eye. A distinctive look is one that stands out, creates emotions in viewers and is memorable. Creating imagery with all of these traits isn't easy or automatic, but food manufacturers that succeed at these objectives may find themselves picking up sales based solely on their products' distinctive look.

    Losing a connection to a product's real nature is a danger when companies get too caught up in complicated branding, according to the expert. He told Food Navigator that beautiful labels that neglect to actually depict the product within may not be helping their brands close the sale. He compared them to amusing and entertaining commercials that are unclear about what they're selling. Such assets may earn positive reaction but not move any units.

    Combine Many Inputs

    A great package design will appeal to multiple senses at once. Food Dive recently asked the question of what makes an interesting and appealing package. Consultant Alan Moskowitz told the source that the best designs get across a number of different facts, all at once. Rather than one single element of the label striking a chord with shoppers, there should be a unity between all the information displayed. From nutritional claims to color choices, everything matters.

    Moskowitz also noted that there's a technological element behind great packaging today. With the ability to use new materials in labeling print runs, and to contract shorter print runs than ever before, brands have the ability to get creative in ways they haven't before. Even huge brands such as Coca-Cola have had success with short print runs of unique-looking labels, meaning the concept of experimenting and personalizing has been tested and validated at the highest tiers of the mass market.

    Responding to Changes

    Of course, no matter how good your design sense is year-round, you have the potential to increase tour appeal by changing things up even further. A natural extension of the power of customization and short print runs, seasonal promotions can become a calling card for your company. There's always a holiday or special date tied to your product that you can celebrate. From tying a healthy product into an awareness month to showing regional pride with a local-themed design, there are infinite ways to transform your product's look.

    Changing design elements with the seasons while still keeping some iconic branding elements in place can become a winning strategy for food and beverage brands that want to stand out and expand their appeal while not alienating their existing consumer bases. Such an approach would lead to waste and unused labels in an era of high minimum orders, but the age of all-digital printing has changed the basics of production. Companies that want to try on new identities - or keep up with regulatory changes affecting elements such as nutrition facts - have a way to do so.

    Find a Custom Food Labeling Partner

    Working with Lightning Labels is an easy choice for companies that want to embrace great graphic design without being tied to large minimum orders. With high-quality, all-digital printing processes, Lightning Labels can ensure your food or beverage brand's unique logo and colors come through clearly. Combine this with a commitment to customer service and easy, quick shipping from domestic production facilities instead of outsourced factories and it's clear: You can get the custom food and beverage labels you need, no matter what type of strategy you have in mind.

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  • Recycled Labels Help Sell Your Craft Products

    Recycled Labels Are Rustic and Eco-Friendly

    Craft labels have to shoulder a lot of weight. When you turn your crafts into a business, you're entering a marketplace full of established companies. While these big producers tend to have copious marketing budgets, your items' packages are often your main way of getting your message out. You need to make sure your labels are as effective as possible at communicating your brand identity.

    That identity may be aligned with eco-friendliness, responsible consumption and handmade rather than mass-produced goods. If so, earth-friendly recycled labels like those from Lightning Labels make the perfect finishing touch for your craft project's look. Giving this distinctive aesthetic to your items can position them effectively within your particular market, carving out a space to thrive. March is National Craft Month, which means it's an appropriate time to focus in on your homemade items' branding and help them live up to their potential.

    Green Labels Set The Tone

    Authenticity and responsibility can set your small brand of products aside from the corporate giants making similar products. Creating a unique visual style will help enhance your appeal, and recycled labels can accomplish this feat. Working with Lightning Labels, you can get high-quality, durable labels made from one of several post-consumer-goods materials. Some of these have a rough feel that underlines your natural credentials and plays up your items' handmade nature, while others are sleek and versatile, allowing you to pick any messaging style you choose.

    Eco-friendly labels are especially helpful when your brand stands up for green causes publicly. Using sustainable materials in craft product labels shows that you aren't just talking about the issues, but actually following through on your values. This kind of unity of messaging and packaging can give consumers the confidence they need to take a chance on a small, local brand of products. Once you've convinced shoppers to buy an item once, the quality of your products can convince them to stay.

    Saluting the Craft Professionals

    Creating crafts is a passion shared by millions around the world, but not just anybody can turn a hobby into a thriving business. Your decision to make the jump is an admirable demonstration of your confidence in the products. It's great to back this confidence up with ideal packaging solutions which will help ensure your hard work doesn't get lost in the shuffle. During National Craft Month, it's a great time to either launch a new business based on handmade products or revise the labels of your current offerings to maximize their appeal.

    Eco-friendly labels are one way to update an item and make sure it gets noticed. If that doesn't fit your brand's plans, Lightning Labels can still help. The company offers a huge variety of custom label materials and finishes. Even if your products need tough labeling solutions - for instance beauty products stored in wet bathrooms or candles, giving off heat - Lightning Labels is a partner you can turn to. Craft products are an exciting corner of many a market, and if they're labeled well, they can really stand out.

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  • What Information Do Consumers Pay Attention to at the Grocery Store?

    Top Traits of Products to Emphasize

    When customers walk the aisles of stores, they have to make snap decisions. Different brands of similar items are there on the shelves, and it's time to pick one or another. What do they look for on the labels? If you have the answer to this question, you can target consumers effectively and maximize the chances that your brand will be the one selected.

    Considering that healthy food content is one of the major traits on which products are assessed, March - National Nutrition Month - is a great time to determine whether your brand's custom food labels are promoting the kinds of nutritious properties customers really care about. It may be time to refresh your labeling strategy, and if you act quickly, you can tie the change into National Nutrition Month.

    Consumers Love Transparency

    Shoppers today don't want to feel that your brand is hiding something from them. The more information you can include on your grocery product labels, the better. A 2016 Packaging Digest report explained that consumers today are interested in ingredient listings. The source noted that 70 percent of respondents to a Mintel study wanted to see food packaging labels.

    Packaging Digest explained that this intense desire to know what's in foods means you should prioritize your ingredient lists and panels. If people have to spend a long time looking for an ingredient list on your food labels - but not your competitors' versions - that could present a barrier between your products and shoppers.

    A Wisconsin State Farmer report from the 2017 Dairy Forum contained more revelations on preferences in the consumer grocery market. PircewaterhouseCoopers' Brian Boyle told the industry gathering that consumers today don't just want to see listings of the ingredients in an item, they want assurances that the product does not contain elements they deem harmful, such as preservatives, GMOs and processed items. The ingredients shoppers are happy to see include calcium, fiber and protein.

    A Timely Label Change

    If your brand is in line with current consumer preferences, there's value to be gained from saying so on your items' food product labels. March is a great time to make that change, as you can tie your health-consciousness in with National Nutrition Month as part of a major advertising campaign. While the month is already underway, it's not too late to make a change, provided you work with a fast enough labeling provider. This is where Lightning Labels enters the picture, with all-digital processes and domestic rather than outsourced facilities providing remarkable speed.

    With high-quality labels that accentuate the nutritional benefits of your product line, you can reach out to modern shoppers who are interested in knowing what's in their food. This is a combination of good corporate citizenship and effective marketing, as responsible companies are in demand today. It's possible to promote your brand's healthy bona fides online or via social media, but labeling is one of the best ways to get this message in front of your customers. Working with Lightning Labels will help you take this new approach right away.

  • How to Make Your Vape Labels Stand out from the Rest of the Pack

    Compelling Vape Labels Are Important

    When you venture into selling e-cigarette and vaping products, you have to distinguish your offerings in a market that is comparatively young and still evolving. Between the need to stand out among a host of new brands and the importance of keeping up with evolving rules and regulations, labeling is not a straightforward practice in the vape space. Fortunately, when you have a dedicated and experienced third party on your side, your custom vape labels can become an excellent branding asset rather than an afterthought or complication.

    Experiment with Texture, Finish and More

    Once you ensure your labels are in line with current regulations regarding ingredient disclosure and tobacco warnings, it's time to create a visual identity for your vape products. The obvious elements of design make up a big part of this process - from your logo to the typeface on the label, there are endless variables to tune. However, it may pay to delve deeper into designing vape juice labels and spend time selecting the right material, shape, size and finish for your particular offerings.

    When all elements of e-juice labels match up, the impression created by the brand can be remarkably strong. If you want to have a sleek, high-tech look, you can select a chrome material with a glossy finish. If your brand is more dedicated to responsibility and eco-friendliness, you can opt for a rough-textured label made from recycled materials. Furthermore, it's possible to customize the shape and size of your labels to make sure they present your brand's imagery and logo in a flattering way.

    Customers picking a new brand of e-juice have only a few cues to go on. Comparing labels in the store may become a process of seeing which brand makes the bigger, more memorable impact. You can potentially help your chances in this regard by creating a label that speaks directly to your image and culture. Vaping is a new space for companies to operate in, meaning you have a big opportunity to make a first impression with customers. Taking a professional and developed approach to labeling is a step in the right direction.

    Order Your Labels Now

    The regulations regarding vape labels have shifted in the past and are set to do so again. In a developing space, how can your company afford to focus on strong, effective label designs? A partner like Lightning Labels can help. By employing all-digital processes, Lightning Labels makes it possible to order small print-runs of custom vape labels, so you can move with the times, not have any waste and still get a high-quality look and feel.

    Lightning Labels offers a number of shapes, sizes, finishes and materials for vape labels, meaning your brand will likely find a perfect combination that gets its unique identity across. There's no need to settle for a generic look when printing your next batch of vape labels. Instead, you can maximize your branding and appeal, making an instant connection with customers and helping you rise to the top in the young industry. As vaping comes into its own, your brand can go along for the ride.

  • Lawsuits Show the Cost of Negligent Product Labeling

    Keeping Labels Honest: A Financial Imperative

    No matter what your particular industry may be, there's a need to study up on and comply with all related packaging laws. Even if you were in compliance as recently as a few years ago, you need to stay constantly appraised of any changes. The FDA's recent updates to its regulations alone should be enough of a reminder that standards don't remain static.

    The consequences of falling behind can range from fines to serious lawsuit judgments, and they underline the importance of always staying compliant. Fortunately, regulatory bodies announce any changes far enough in advance for brands to adapt. If you've decided to work with an agile and adaptable custom labeling partner, you should be well-equipped to shift ahead of all relevant rules, whatever parts of your packaging they may be targeting.

    Examples of the Consequences

    The following are a few examples of the issues that arise when producers fall afoul of product labeling laws. These clearly demonstrate that taking the time to assess whether an item obeys all applicable laws is the easier way to resolve such a situation. When millions of dollars in penalties are potentially on the line, there's no sense in letting ambiguously labeled products reach store shelves.

    • Whole Foods and Kombucha Brand Fined Millions: As BevNET recently reported, a judgment against GT's Kombucha and Whole Foods Market for false labeling has netted the plaintiffs $8.25 million, 21 percent of the $38 million sought. Several elements of the beverage label in question were found to be incorrect, with the terms "antioxidant" and "non-alcoholic" being used wrongly. The companies behind the kombucha must now pay the financial penalty and change the labels going forward. The complaint originated in 2015 and went through five amendments on the way to this point. Whole Foods, which became part of the case due to one of those amendments, voluntarily stopped carrying kombucha after discovering its alcohol content was higher than advertised.
    • Wal-Mart in California Sued for Misuse of "Biodegradable": Another recent near-seven-figure judgment occurred in California, where the Daily Republic reported that the giant chain and one of its subsidiary companies is on the hook for almost $1 million due to the sale of plastic items that are not biodegradable or compostable, despite their labeling as such. The law violated has been on the state books since 2008, and as part of the settlement, the retailer must pay the state recycling agency $50,000 in addition to its main penalty payment, to ensure the funding of future recyclable testing.

    Work With Adaptable Partners

    With the FDA taking advice on the definition of words such as "natural" or "healthy" and rolling out new nutritional facts panel designs, companies that don't update their custom labels to suit the latest rules could find themselves next in line for hefty penalties. Food and beverage providers, health and beauty firms, companies beyond other types of personal care products and still others all have their own needs. The process of changing labels to stay current can be a burden for companies - if they work with labeling partners that only deliver huge batches of product labels or only order on a one-off basis.

    If, however, your company teams up with an adaptable label provider, with low minimum order sizes and works with that third party consistently over time, it's easy to to take regulatory changes in stride - this is where Lightning Labels comes in. Using all-digital processes, Lightning Labels does not require large minimum orders, which are a holdover of the photogravure era, in which a new label called for an expensive plate. Lightning Labels grants its customers affordable access to small order sizes and, true to its name, turns these orders around with lightning speed.

    The need to stay one step ahead of regulations can obscure a simple fact of product design - you should probably be changing up your packaging's graphic design fairly regularly anyway. While you don't want to lose the iconic elements that let repeat buyers recognize your items, there is a distinct chance your offerings will fade into the background without a frequently refreshed look that catches consumers' eyes. Tastes change over time, and competitors aren't going to hold still in their own design evolution. Evolving is simply a good strategy - and staying in compliance with labeling laws is a good way to remember to stay active.

  • Compliant Candle Labels - The Importance of Including Warning & Safety Labels on Your Candles

    What You Need to Know About Candle Labels

    Candles are an ideal way to provide light, warmth and character to your customers' homes. If your product lineup includes candles, you can connect with shoppers through multiple seasons, bringing out seasonal varieties through the fall and winter months, or using different scents to evoke changes in nature. There are a few formalities to take care of when creating candles, however: First and foremost, you must ensure your warning labels are in line with national standards.

    It would be disastrous to see your candle business derailed due to noncompliance with federal rules, so it's time to check the National Candle Association's guidelines. These are based on adhering to ASTM F2058 Standard Specification for Candle Fire Safety Labeling, available from the ASTM website. As long as you work with a competent and capable custom label provider, making sure your candles have adequate, customized warning labels should be one easy step during the production process.

    What Do The Guidelines Require?

    All NCA member manufacturers are required to both subject their candles to fire safety testing and give appropriate safety tips on the labels. The fire safety tips, each with an international graphic available from the NCA, are "burn within sight," "keep away from combustibles" and "keep away from children." The application of ASTM standards and the use of graphics to go along with written warnings show that candle safety is quickly going international. In the era of e-commerce and worldwide communication, safety that transcends language is important.

    Of course, the three rules are just the beginning. The NCA recommends going further and carefully listing instructions for using your candles. This is preferable to taking the opposite approach and giving insufficient information. You don't want to take the risk of a customer employing one of your products in a risky or dangerous way. As long as you work with a proficient label provider, you'll be able to fit this information onto custom safety labels and still have plenty of room on your candles for branding.

    Having custom warning labels on your candles is a way to show that your brand cares about keeping customers safe. The NCA noted that buyers can't watch as candles receive their fire safety testing, so their clearest indication that a company has gone through this process and does care about protecting consumers is that it uses the correct labels. When you're expanding into the candle business, both steps are vital - reviewing your items' safety and giving out appropriate warnings.

    Work with the Right Provider

    When you decide on a labeling strategy for a new candle product, you need to ensure that all the relevant safety information has a place on the packaging, alongside your chosen imagery and promotional text. This means working with a provider of high-quality labels, ones that will allow you to work with the level of detail you want. Furthermore, you'll want those labels to be tough to survive manufacturing, shipping, retail and the heat of the candles' flames. Lightning Labels offers high-quality digital printing processes on a wide variety of tough materials, and can be an ideal partner for your brand.

  • New USDA Rules Coming for Food Product Labeling

    Obeying Food Labeling Rules

    Companies that produce foods and beverages face unique product packaging demands, with a host of regulations to oblige before they even get around to aesthetic decisions. If your business operates in this area, you've already navigated the rules and gotten into compliance. However, in the years ahead, important changes are on the way. The latest announcements come from the U.S. Department of Agriculture, and have to do with the "sell by" or "use by" label - which has a new name, as well as the compliance dates for meat and poultry regulations.

    Cutting Down on Food Waste

    Food Processing explained that the USDA's recommendation - to implement a new "best if used by" label across the food production world - is designed to prevent waste. Today, different manufacturers use a variety of expiration date formats. These listings are voluntary for all products except infant formula, which requires the use of expiration dates. The new guidance is meant to ensure that wherever optional dating is employed, companies are working with the same vocabulary and format.

    Faced with a patchwork of phrases, including "sell by" and "use by," consumers may be thinking of the listed dates as hard cutoffs for freshness, and throwing food away that is still good. Food Processing noted that by standardizing the use of dating systems, and employing the phrase "best if used by," the USDA is hoping to ensure that shoppers will be better informed. People will now gain the knowledge that products of a certain age may have degraded in quality, but aren't necessarily unsafe. A hard-seeming "use by" date encourages individuals to throw food out, which causes waste.

    The recommendation comes after a period of research into the effects of different types of phrases. According to Food Processing, the USDA's Food Safety Inspection Service settled on the final wording because high rates of people get the intended meaning. Implementing a blanket description across the food world is a big moment for the industry, and it was important for the agency to make sure its chosen version of the label is helpful.

    Meat and Poultry Compliance Dates

    Another announcement from the USDA FSIS concerns the meat and poultry industries. According to Food Safety News, this release isn't about any one rule. Rather, it's a notice that any regulations applied to meat and poultry production in 2017 and 2018 will go into effect on the first day of 2020. This gives producers a minimum of two years to adapt and get in compliance, though the agency would rather companies change practices as soon as rules are added to the books, rather than waiting for the deadline.

    The news source reported that the January 1, 2020 date will keep the FSIS in line with the Food and Drug Administration's labeling deadlines. Two years between announcement and implementation will allow organizations more than enough time to revise their labeling strategies. According to the FSIS guidance, a hard deadline for label changes is friendly to both companies and customers, as businesses won't have to change their labeling strategies too often, alterations which could lead to higher sticker prices.

    Ready for Anything

    The strategy you apply to your food labels will necessarily be impacted by regulations, but you don't have to worry about staying current in compliance, at least when you work with Lightning Labels. As an all-digital printing partner, Lightning Labels enables you to order relatively small quantities of stickers and labels for your products. This means no leftover or wasted labels when regulations change, and an ability to react quickly to any new regulations, getting well ahead of the deadlines. With a third party such as Lightning Labels on your side, you'll be able to stay ahead of the USDA's schedule rather than barely keeping up.

  • Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy. If you're in the process of carving out a new identity for your company - or underlining traits that have been there all along - consider working with custom product labels. There's always a chance people will miss an advertisement or decide not to go to your website, but packaging is right in shoppers' line of sight, nigh-inescapable. Brand images that appeal to the earth-friendly interests of young shoppers may prove hugely valuable, especially if you walk the talk and use environmentally kind materials.

    Follow the Trends

    BrandCulture's Eric Pinckert recently explained for CPI Financial that the quest for more environmentally conscious or responsible brand images is a major 2017 trend. The author noted that minimal packaging and the use of recycled materials in both labels and the products inside the boxes and wrappers will be persistent themes. Truth is the key word here, with millennials and Generation Z interested in ensuring the companies follow through on their rhetoric and actually use materials that keep the earth safe.

    The expert noted that transparency will have to be more unfiltered in 2017 than ever before, and the trend will extend to all corners of a company's image. This will have an impact on what should and shouldn't go on labels, as well. Pinckert warned that a lot of text stating that a company is real and authentic could ring false. Instead of just writing out promises, brands will have to follow through and make promises they can keep. Working with truly earth-friendly materials in both items and labels is one example of walking the walk in this way.

    Natural, recyclable items are a stark contrast to the mass-produced consumer products of recent decades. Imagine seeing an item with a recycled label, perhaps a product that is itself biodegradable, next to an equivalent in a plastic package that could end up polluting the ocean or staying in a landfill for ages. The choice is clear and, as Pinckert noted, young people may prove willing to pick a more expensive option if its labeled durably.

    Design considerations

    When dressing your brand up to appeal to young consumers, every single decision can point in an earth-friendly direction. This kind of consistency tends to create an intuitive experience, showing a consuming commitment to being both health-friendly and earth-conscious and marking you as a company that has good intentions. Food Business News reported from the 2016 NACS snack industry trade show, where Lehi Valley Trading Co. Director of Marketing Jacque Taylor described the process of creating a clean, millennial-friendly brand image.

    Taylor, in slight contrast to Pinckert, explained that it's important to produce labels affordably enough to keep the cost of food products down - but once you achieve this level of value, it's important to create an image that pleases the audience with natural overtones, from the selected colors to the chosen imagery. Creating a label means summoning a mood, and the more the package evokes nature and wellness, the better it will be with earth-lovers.

    "In going into the design itself, we knew, for example, the millennial consumer is looking for natural, eco-friendly. Natural, eco-friendly label design was one of the things we incorporated," Taylor told the news provider.

    Working with an Expert Partner

    When designing an eco-conscious image, it's important to get the details right and work with a partner that can give you a thoroughly green option while keeping costs reasonable. Lightning Labels can deliver with its multiple recycled label options. Kraft labels, for instance, are made of 100-percent post-consumer waste materials. Their appearance is natural and earthy, and they are tough enough to be machine-applied en masse. Kraft isn't the only option, either - Vellum labels are also made from 100 percent recycled content.

    While not recycled, Earthfirst PLA labels offer a different take on nature friendliness. This material is similar to ones made with petrochemicals, but is made with Polylactic Acid, a corn-based biopolymer. No matter what kind of image you're going for, Lightning Labels can not only get the intended effect at a reasonable cost, it can give you an earth-friendly approach your customers will appreciate. Your products won't just look like they're eco-positive, with the right custom labels they can walk the talk.

  • Add a Touch of Glam to Beauty Product Labels with Gold Poly Material

    Stand Out in the Beauty Aisle

    Whether you're responsible for one health and beauty product or a complete line, having a distinct and attractive look for the packaging will help your offerings catch on with customers. Items in the beauty category vie with dozens of similar products in the aisles, and since people won't be grabbing products off the shelf and trying them out, packaging is how you differentiate a particular brand. You can implement numerous visual features to make your beauty product labels excel, from your chosen imagery to your logo treatment, up to and including the material you pick.

    Advantages of Gold Poly Labels

    Selecting a material for your custom labels is an important step of the design process, as the color and appearance established will set the tone for the product's whole look. You can't write this decision off, and should be thinking about the effect you want to create from the earliest stages of the label ordering process. What kinds of visual cues say that an item is a top beauty choice? Glamor, timelessness and a classy, upscale appearance may be the keys to your customers' hearts, and metalized gold polyester is a material that delivers this look.

    A subtle shimmering and lush gold color announce your items' presence when you choose gold poly labels. The material is backed with a strong adhesive to ensure it holds on whatever type of bottle or jar you choose for a particular product. Beauty labels made with gold polyester are finished in one of two ways, either glossy or matte. Each of these has its advantages.

    Glossy labels are designed to really pop visually, with a look that demands attention immediately.

    Matte labels, on the other hand, give a unique and subtle look that is perhaps less glam and more elegant.

    Depending on your beauty brand's overall branding strategy, you can take your product labels in various directions to complement your identity and target long-term goals. In fact, if you're unhappy with some aspect of how your items are currently perceived, an effective re-branding can start from the labels up, reintroducing the beauty products in a whole new light. Consumers walking the aisles may be compelled to try the bold, fresh items.

    Work with Lightning Labels

    Bath and body products are challenging to market. You have to compete with a vast array of competitors and convince people to entrust their appearance to your items - this is a big ask. If the items have a classy, glamorous and eye-catching look, it could be considerably easier to convince new buyers to give them a try.

    Lightning Labels can be an ideal partner as you work toward a new and ever more compelling round of label designs. An all-digital printer capable of working with a multitude of materials, gold polyester included, Lightning Labels is committed to service, quality and speed. Branding in the beauty industry can't be entrusted to just anyone, and Lightning Labels is eager to partner with your organization and deliver impressive results. Whether your brand needs a few labels or a huge amount, Lightning Labels has an economically smart order option for you.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.