Label Design

  • LightningQuoteTM

    Get Your FREE Quote Instantly!
    Get Started

    Front-of-Package Food Label Calorie Counts Get a Surprising Ally

    Should You List More Information on Food Labels?

    Some food labeling priorities aren't optional - they're required by law. The new look of the Nutrition Facts label falls into this category. On the other hand, there are elements of food product labels that you can either include or leave out based on what you think will resonate most with your customer base. Putting a large amount of nutritional information on the front of a food label is one of these choices. Will consumers appreciate your honesty? This approach has recently receive a boost from an unlikely source.

    Hershey's = Healthy?

    Candy giant Hershey Co. has committed to a wide variety of health initiatives over the next few years, extending from the ingredients it chooses for its confections to the labeling strategies it employs. This includes front-of-pack calorie labels across its individually wrapped candies, in both regular portions and "king sizes." This is a bold approach for a manufacturer of sweets, but it's all part of a plan: Making calorie information easily visible coincides with an effort to ensure each of those candies contains 200 calories or fewer.

    The effort to become a more health-conscious Hershey's will also encompass new king-size packaging details designed to encourage buyers to either share the bigger candy bars with other people or to eat them a little at a time. The dual commitment to reducing calorie counts and displaying them shows the critical elements of a such initiatives: Once you've made products that fit into healthy consumers' diets, it's time to use that content as a selling point.

    Looking at Chile's Example

    Front-of-pack food labeling can serve as an overall indicator of an item's nutritional content, and an especially compelling one, given its prominent visual place. In 2015, the Center for Science in the Public Interest issued praise for Chile's redesign of its labeling laws to ensure that the fronts of items containing high amounts of risky elements receive warning labels.

    The warnings, octagonally shaped to resemble stop signs, advise consumers about to buy products that have large amounts of refined sugars, saturated fat, calories or sodium. The CSPI noted that there was a recommendation that the FDA adopt a system of mandatory front-of-pack labeling, spearheaded by the Institute of Medicine in 2011. The FDA did not react at the time.

    It's All Situational

    As to the effect front-of-pack food labels might have on consumer preferences, Science Daily reported that University of Arkansas and University of Mississippi researchers teamed up to measure these panels' influence. They found that when consumers are evaluating single items, specific labels containing quantifiable information helped them make decisions. In cases when they are comparing multiple items, evaluative labels are more useful.

    Something to Think About

    While your brand presses ahead in dealing with the new Nutrition Facts panel, other labeling options are worth considering. If your products are healthy enough to be selected on the basis of their nutritional content, being more explicit about that information could be a selling point, especially with consumers who value honesty and are impressed with brands that provide facts. If even a giant of the candy world considers itself healthy enough to embrace front-of-pack calorie counts, there is likely a wide-open market for this kind of disclosure.

    Nutritional information, required and optional alike, is one category of element you can include in any labeling redesign. If it's been a while since you updated your food labels, you can contact a provider such as Lightning Labels to see the possibilities for your brand. When you're making a change for one reason - such as getting in compliance with the latest Nutrition Facts revisions - you can embrace other revisions at the same time, adding compelling elements shoppers will appreciate.

    Request your FREE instant quote today.

  • Keep Your Custom Labels Relevant

    Learn How Other Brands Have Changed their Custom Labels to Suit Their Environments

    Changing the look and feel of your brand's custom labels is one important way to spark interest among your potential audience. If it's been a while since you redesigned your items' packaging, it's worth considering possible moves that will appeal to consumers and give a clear indication of what your products stand for. Having such an inspired direction is important when working on new branded labels and it can help get the wheels turning to see what other companies have done when it came time to redesign their products.

    Changes Across Categories

    There is no secret formula that points to perfect custom brand labels. Each company is different and you'll have to find an appearance that specifically suits your offerings. That said, there are lessons to be learned from other businesses. You can watch how these companies studied their potential customers, reconsidered their graphic designs, then took actions to improve their items. The following are three separate redesign campaigns undertaken by brands, as reported by Packaging World.

    Reaching the big time: When it's time for a product to potentially reach a large, new audience, it has to look its best. The recent Mike's Hot Honey hot sauce design change was based on creating a more unique and professional-looking appearance when the items went from local to national distribution. The brand opted for a bold new color palate that would reflect the product's hot flavor and hand-crafted creation. Even the finish of the labels changed, with the existing glossy design seen as a poor match for an artisanal item.

    Putting a mascot front and center: When a mascot character becomes synonymous label, custom logo labels can foreground that image to impressive effect. Rogue Ales & Spirits recently revised the bottle design for its Dead Guy Ale, putting the eponymous skeleton on the front of the container all alone. The uncluttered label, with a die-cut look that means the character isn't presented on any background, lets the mascot do the selling.

    Unifying categories: When a brand expands beyond its origins, the moment of growth is a great time for a redesign. That's why Lemi Shine, a household cleaner brand, decided on a full label revamp to coincide with its move out of exclusive association with dishes. The company now offers a wide variety of household cleaners, and the bright new look is meant to make sure the products look distinct from one another and competing items - while still hanging together as a cohesive brand.

    Have the Right Support

    No matter how ambitious or minor your custom label design objectives are, your choice of third party may be the decision that ensures the project's success or sinks its chances. Working with a flexible and fast custom label provider such as Lightning Labels - with quick turnaround times and a variety of available materials and finishes - gives you more opportunities to make your branding efforts successful. No matter what kind of effect you're going for, Lightning Labels can support you on the way to your goal.

    Request your FREE instant quote today.

  • How to Apply Custom Labels for Best Results

    Hand- or Machine-Applied, Labeling Matters

    Does your business apply product labels by hand or use machine application? That decision was likely made for you by the scale of your organization and the nature of your products. No matter which method you employ, that choice will likely have effects on the kinds of labeling materials you choose. Fortunately for businesses that are scaling up from hand production to machine labeling, Lightning Labels' custom product labels are largely compatible with either method.

    Below are some of the differences between manual and mechanical application, and the ways high-quality custom labels can help your organization no matter which one you've chosen.

    Applying Custom Labels by Hand

    Companies that produce items in small quantities, potentially operating from home instead of possessing their own facilities, can apply Lightning Labels' product labels by hand. If this describes your company, there are a few elements of labeling that you don't have to worry about. For instance, the unwind direction of a roll of labels only matters if those labels are going to be applied automatically. That said, if you plan on switching to machine application any time soon, it's worth ensuring the rolls of labels you purchase unroll in a way that is compatible with your chosen asset.

    Most of Lightning Labels' customized product labels come with backing that works with both hand labeling and automatic application. This includes our "standard" offering, the endlessly versatile White BOPP Label. The selection of a material can make a huge difference in the final appearance of a label, with different types of polymers producing a variety of effects.

    One of the other considerations associated with hand or machine labeling is the quantity of labels you're ordering at once. Due to the work it takes to apply labels to products, hand application and small order sizes tend to go together. Fortunately, Lightning Labels' all-digital process remains affordable even in the latter situation, as there's no need to create flexographic plates.

    Machine Label Application

    Once your company scales up to automated production and packaging, it's time to think about a few extra considerations. First, you should ensure the material you're working with is strong enough to be applied to products. Some of Lightning Labels' materials are meant specifically for machine application based on their projected usage, such as the Estate #9 textured cream material. The wine industry often turns to this material, and with high-speed machine labeling being the dominant method used in that sector, the liner attached to the Estate #9 labels has been tailored accordingly.

    Machines provide the speed and consistency that hand labeling can't provide, and they keep production moving. When you're thinking about customized labels for products produced in significant quantities, this application method is likely involved. As long as you verify a few variables ahead of time - choosing a material that works with your process, selecting the right size and keeping track of unwind direction - you can get the amount and type of labels you need for this process. As stated above, it's totally possible to start working with Lightning Labels when applying labels by hand, then smoothly scale up as your production line goes automatic.

    Request your FREE instant quote today.

  • 5 Steps to Designing Better Product Labels

    Better Product Labels Catch Consumers' Eyes

    There are ample opportunities to change your brand's packaging strategy for the better. Maybe you want to capitalize on the excitement of a new season. Perhaps a product launch is the perfect jumping-off point to revamp labels across the board. Alternately, rebranding can be a response to pressure from competitors' campaigns. No matter why you make the call, however, you should make sure you employ label design best practices and make the maximum possible impact on your audience.

    Five Top Priorities For Creating Better Product Labels

    While there are infinite ways to meaningfully vary your product label design strategy, large and small, the following five should get your project off to a good start.

    Know your your customers: Good research on what your customers like will serve as a valuable guide for all your packaging and label design decisions. As the World Packaging Organization's Tom Schneider told Packaging Europe, the past few years have seen brands listening to customer opinions more than ever - and the next few years seem primed to continue the trend.

    Balance requirements and appeal: Depending upon your industry, you may have to obey one or several agencies setting labeling requirements. An ideal label design will find room for required elements such as the new Nutrition Facts panel while still finding space for high-impact imagery and compelling branding.

    Tell a story: Packaging World pointed out that instead of repeating information that applies across an industry, brands should look for unique details. For instance, vintners don't need to bother specifying that they make the wine on-site at the vineyard. Instead, they can reach back into their history or process to present details consumers will remember.

    Pick the right material and finish: Label materials aren't all the same. Picking the right match for your unique circumstances will help your custom product labels excel. For instance, bath and body products do better with water- and oil-resistant labels to stay stronger for longer, while earth-conscious brands can opt for green options made from 100 percent post-consumer content.

    Consider variations: Different colors across a line of items can make a brand's product labels more compelling. So can differences by season or one-off versions that tie into events on the calendar. As long as you work with a labeling provider that allows low minimum orders, you can change designs often, printing variations on a theme that keep your branding strategy intact while upping interest.

    Dress Your Products Well

    Your brand's face in the wider world is represented by your product labels. Small and medium companies that don't have large advertising budgets are especially dependent on packaging to tell a brand story and invite customers to try something new. As long as your design is well-crafted to suit your market, it can have a huge positive impact on perception.

    When you have a partner such as Lightning Labels in your corner, refreshing your packaging strategy becomes as easy as it is impactful. Lightning Labels offers a variety of materials and finishes, and its all-digital processes enable you to receive high-quality items with fast turnaround times. Your new labeling strategy can be underway in days, as opposed to weeks or months.

    Request your FREE instant quote today.

  • Build Brand Awareness with Custom Branded Packing Tape

    Make Your Brand Stand Out

    Large companies such as Amazon always send distinctive packages, with heavily branded boxes turning up on recipients' doorsteps. There's no reason the big retailers should have all the fun, however. If you find yourself shipping a lot of merchandise directly to consumers, you can put your distinct branding on the containers via custom-printed packing tape.

    Custom packing tape is a little detail that will show your company is confident in its own brand identity. It shows a level of care and visual effort that speaks well for your organization and gives you a wonderful opportunity to send your name and logo into the world without paying for advertisements.

    A Great Choice for Direct Sales

    When your business model involves selling directly to customers via an online storefront, it's good to project professionalism and confidence about that style of transaction. Imagine the difference between receiving a generic box and getting a shipment wrapped in custom tape. The latter implies that your company is committed to the concept of mailing out its products and isn't just dabbling in the field.

    Even if the direct mail side of your business isn't its main source of income, you can benefit from a heavier focus on this type of sales. A local retail operation is confined to a small amount of clientele, while an organization that sells online and can ship around the country or world has access to a much greater territory.

    You can even promote your web address via your custom-printed tape. List a phone number for service, an email address or any other message you think your customers will like to see. When combined with colors that suit your company's branding, there's a great opportunity to catch the eye of the recipient - as well as anyone else who sees the package while it's in transit.

    Order from the Best

    The value that comes with branded packing tape might be negated if the tape itself is of poor quality. This is why it pays to work with a provider such as Lightning Labels, which excels in creating attractive and tough packaging options for your business. Custom packing tape must serve two purposes - it has to look good, to ensure your customers get the message, and it also has to be tough enough to hold up while the item is in transit.

    Lightning Labels offers custom printed packing tape in either three- or two-inch widths, and you can opt to order either 55 or 110 yards of tape. You can order as little as one case of tape to ensure that you get just as much as you need. You're free to combine up to three spot colors on each roll of packing tape, ensuring that your brand's visual identity will get a good showcase.

    You can make even a modestly sized company appear just as professional as the biggest e-commerce players by dressing up shipments in branded packing tape. This is an exciting branding method that puts your company's name and logo in a new place for discovery by consumers.

    Request your FREE instant quote today.

  • Grow Your Garden and Lawn Care Product Sales with Custom Labels that Stand Out

    Seize the Day During National Lawn and Garden Month

    There's no season quite like spring for the lawn and garden care industry. If this is your field, now is the time to act and capture customer attention. This is especially true during April - National Lawn and Garden Month. Whether you want to tie your items in with this gardener's holiday or just celebrate spring in general, custom labels are a great choice. Dressing up your products with colorful and vibrant reminders of the season can get customers excited to do some gardening - and help your items stand out in a world of competitors.

    Be Colorful, Helpful and Exciting

    There are two ways of looking at gardening: It's either a chore or a fun activity. If your lawn care product labels give the latter impression, you may have an easier time converting shoppers and keeping them enthusiastic. You can become a knowledgeable helper for your customers by printing plant care or yard maintenance tips on your fertilizer, pesticide and seed products. These informational panels play the same role as recipes on food packaging, and encourage gardeners to pick your brand.

    Hints and information require a lot of text to get across, which means you should always work with a custom label provider capable of printing high-quality product packaging. Blurry or illegible words aren't convincing and they make your brand look unprofessional. The space you have for helpful text is extremely limited, as you don't want to skimp on bright spring imagery and a memorable logo. If the product is something potentially harmful (such as a pesticide), you have to devote some of your label space to warnings and ingredient information. High-quality printing is the way to ensure you have room for everything.

    Choose Tough Labels

    Your choice of material will play a large part in determining whether lawn care product labels end up looking good. Since these items are typically stored in garages, sheds or out in the elements, tough and waterproof labels that won't smear or fade over time are essential. Unless you go with waterproof materials, your products may look bad by the time customers need to purchase another item. If your brand name has worn off, the products won't be able to act as subtle advertisements encouraging shoppers to come back for more.

    An Ideal Partner

    When Lightning Labels is your third party of choice, you gain access to the competencies described above - many tough materials that can hold up through wet outdoor conditions, as well as speed, quality and customer service. The short time from placing an order to receiving your labels is especially important, as it means you have a chance to quickly capitalize on temporary occurrences such as National Lawn and Garden Month.

    Lawn and garden products are an industry where smaller companies can compete with the big brands. Every spring is a fresh new start, and if your products look bold, helpful and positive, you could catch shopper attention and gain new customers. If your current labeling style isn't up to the challenge, now's the time to step up.

    Request your FREE instant quote today.

  • Give Cosmetic Labels a Fresh Look for Spring

    Spring Colors and Beauty Tips Enhance Packaging

    As spring begins, everything starts to feel different. Spurred by warmer weather, people want to get outside, be active and - vitally for cosmetics producers - wear spring colors in both clothing and makeup. The change of seasons is a great time to change your cosmetic labels. Whether you're launching new products or just urging customers to take a different look at your existing line of cosmetics, there's room to spread such a message via your labeling.

    Offer Hints

    When you work with a label provider capable of producing bold, high-quality labels, you can include more text on your labels than you'd be able to fit otherwise. This can encompass hints and tips, showing ways to use your products to achieve a certain effect. The change of a season is a great time to switch up the beauty suggestions on your cosmetic product labels, with new priorities and preferences coming to prominence as the temperature rises.

    Get Colorful

    Products and labels alike can benefit from a burst of spring color. The floral hues that define April and May seem tailor-made for your custom cosmetic labels. If your company mostly sells locally, you can also incorporate a regional feel. No matter what you choose, fun and freshness are reliable go-to themes. People are excited to spend more time outside, so you can't go wrong with adding more sun and fun to your product labels.

    Plan for the Sun

    If you offer sun-blocking products in addition to pure cosmetics, spring and summer are when they'll be at their peak importance. Refreshing your custom sunscreen labels while the days grow steadily longer label ensures they'll be at peak attractiveness and effectiveness when the scorching days of summer arrive. Protecting your customers' skin from UV rays is an important role for your products, meaning these labels can combine vital health advice with a fun, outdoors-themed look.

    High-quality cosmetic labels

    Of course, if your products' labels aren't manufactured to high standards, it will be difficult to make a good impression on your customers in spring or any other season. Working with Lightning Labels is therefore an essential part of launching an effective spring campaign and making your cosmetics products look great year-round. Lightning Labels offers a variety of materials and finishes that are perfect for cosmetics. When you go with labels that resist water and oils, you ensure they'll look great for a long time - when it's time to buy that same product again, your logo will still be clearly visible, urging shoppers to go with your brand.

    Spring is a great time for a new labeling campaign, and a good prelude to still more changes in summer, autumn and winter as preferred makeup styles shift with the seasons again. When you work with an all-digital printer such as Lightning Labels, you get the benefits of fast turnaround times and low minimum order sizes. This means you can set up new campaigns for every season without dealing with expensive waste and leftover labels. Your cosmetic brand can take on optimal new looks every few months.

    Request your FREE instant quote today.

  • Custom Roll Labels Provide an Easy and Efficient Label Solution

    Custom Roll Labels - An Easy Way to Receive Your Labels

    Custom labels are an important part of branding for any company responsible for creating consumer products, so if this your field, you'll have to scout for third parties that can fill that role. When your business finds an efficient and experienced labeling partner, the care will show in how the labels themselves are produced. No element of your order will be left to chance.

    The roll-based format employed by Lightning Labels has its own benefits for businesses. Whether you're applying labels by hand or via a mechanical process, you'll find efficiency and utility benefits to getting roll labels instead of a sheet. The following are a few points to consider about this format, and signs that Lightning Labels really cares about its customers.

    Why Roll Labels?

    Why does Lightning Labels use roll labels? The following benefits are yours for the taking when you work with Lightning Labels for your custom labeling project.

    Less waste: Roll labels from Lightning Labels are an efficient way to get your order, with less extra material to create waste. Your labels will come on a roll of paper known as the release liner, which will easily disengage from the label. The release liner of your roll of labels will generally be 50-lb white paper coated in silicone. It's suitable for either hand or machine application.

    Quicker printing: Lightning Labels, true to the "lightning" in its name, prides itself on speed. Every part of the production process has been tuned to achieve a rapid pace, from the use of domestic facilities to the digital-only nature of the printers. Rolls enable quick print labels and play into the need for speed.

    Material options: When you work with Lightning Labels, you have plenty of choices for label materials and finishes. Custom roll labels can be earth-friendly options made from recycled content, or they can be chrome-finished and stunning designs that will give your products a modern edge.

    Management of large quantities: While Lightning Labels' all-digital processes enable customers to affordably order small quantities of labels, there is no problem with making a large order, either. When companies opt to buy many labels at once, they'll be thankful for the convenience of receiving their labels on a roll.

    Time to Make the Call

    When considering your next run of labels, you have to make a few key decisions. Will the order be large or small? Are the labels going to be applied by hand or a machine? Which material and finish will complement the company's branding and appeal to customers most effectively? No matter the answers to these questions, Lightning Labels' flexibility and commitment to quality make it an ideal partner to call.

    When you receive your custom roll labels, you can rest assured that this method was chosen to maximize the effectiveness of the product. With minimal waste, ease of management and a wider variety of options available, this is a great way to receive an order. The question now is what kind of product you'd like to promote next - the possibilities are endless.

    Request your FREE instant quote today.

  • The Latest Food Labeling Terminology Battles

    Choosing Your Messaging Carefully

    When it comes to labeling your food and beverage products, making claims about their content is a delicate matter. The motivation behind promoting nutritional value is clear: Consumers today are interested in eating healthy, and the right suggestion might win them over. However, you'll have to be ready to back your claims up. When companies overstep what they're allowed to promote, they tend to end up in legal trouble. Which particular words are regulated for use in packaging tends to change over time - this, too, is something you'll have to keep an eye on.

    Below are a few examples of what can happen when a company makes a claim that doesn't convince consumers. These stories show the value of getting onto solid footing with your promises of nutritional value.

    The Battle Over '100%'

    What does it mean to be 100 percent Parmesan cheese? This strange question is at the center of a current legal case covered by Law360. The source pointed out that food production giant Kraft is a defendant in this case, along with Target, Safeway and more. Grated Parmesan cheese is the item in question. The arguments in the case are based on what exactly that percentage entails when it's on a label. The plaintiffs state that it's a false promise to contain no other ingredients. The defense has countered that it means 100 percent grated and 100 Parmesan, with no other varieties of cheese.

    As the case continues, the FDA has made its presence felt, if only indirectly. Defense attorneys say the agency previously approved the product's use of cellulose, but the plaintiffs believe the previous standard is not relevant to the current case. They claim the FDA approval is just based on the process behind aging the cheese, rather than its labeling in the final form. The case is ongoing, so it's unclear where it is going.

    What Can 'Skim Milk' Be?

    The Associated Press noted another labeling-based case, this time based on the use of the words "skim milk." A small creamery in Florida was forced to defend its use of the term against the Florida Department of Agriculture. The news provider noted that a new federal appeals court ruling has sided with the dairy rather than the government agency, overturning a previous case. The crux of the issue is whether milk without added Vitamin A, can be called "skim."

    The AP explained that the creamery, which focuses on natural products without additives, didn't want to augment the milk with the vitamin. It also found the state agency's demand - that it calls its product "imitation" skim milk - unacceptable. It's easy to see that such a suggestion could seriously undercut the authority of a brand targeting consumers who like natural items. The Department of Agriculture's case revolved around the legal meaning of skim milk as a product augmented to the nutritional value of whole milk, in defiance of the dictionary definition of "skim milk," which is just milk separated from cream.

    Choosing Your Claims Carefully

    What kinds of promises do you want to make about your products? Seeing reports on cases such as the above should act as ample warning to study precedent and stay away from suggestions that could land your brand in trouble. Once you've decided on safe and accurate descriptions for your products, it's time to print up visually arresting labels.

    Working with a provider such as Lightning Labels can give your product packaging the fidelity it needs to stand out on the shelves, with the text and imagery describing your products presented clearly. Shoppers will be interested in what you have to say, so once you've made your decision, you should find a capable partner to print up your promises on compelling Custom food labels.

    Request your FREE instant quote today.

  • Earth Day is April 22: Celebrate with Recycled Labels

    Give Customers an Earth-Friendly Option With Recycled Labels

    While there's never a bad time to care about the health of the planet, April 22 is an especially apt moment. This is Earth Day, set aside to celebrate the planet and protect nature whenever and however possible. People will be looking for ways to show they care about keeping the environment healthy, and if your products are wrapped in eco-friendly labels, you'll have a head start on the competition. In the lead-up to Earth Day, you can team up with Lightning Labels to put a more naturally friendly face on your items.

    Recycled Labels Add the Finishing Touch

    Recycled labels made out of responsibly manufactured materials are especially critical for companies that celebrate good causes or promote conservation. If your business stands for protecting the earth, labels that seem to synthetic may create cognitive dissonance. You want every element of your products to be in line with your values, and that extends to the labels. Lightning Labels offers four different eco-friendly materials, so when it's time to place an order for custom recycled labels, consider using one of the following:

    Kraft Labels: These labels give your products an "earthy" feel, as they are made out of paper rather than harsh-seeming polymers. They are produced from 100 percent post-consumer waste for a minimal impact on the environment. Keep in mind that these labels are not laminated - products that have to stand up to oil and water should use another of our materials.

    Vellum Labels: Like Kraft Labels, our Vellum offering is not laminated and is made from 100 percent recycled materials. Between these two options, you can get specific about what you want the texture and feel of your labels to be, while sticking to an all-recycled policy.

    Biostone Labels: These ingenious labels reject both polymers and paper - there are no tree products included in them at all. They are really made out of stone! These labels, like the above, are non-laminated.

    White Earthfirst PLA: When you want a flexible polymer label, but don't want to harm the earth, turn to White Earthfirst PLA. PLA means polylactic acid. This biopolymer comes from corn rather than petroleum-derived chemicals. These labels are versatile and useful, whatever your line of business - they're suitable for all the main uses of our product labels, except for direct application to candle containers.

    Time to Celebrate

    Taking a more earth-friendly approach to your labeling in time for Earth Day may seem like an impossible goal for this year - after all, April 22 is just around the corner. However, when you're working with Lightning Labels, extreme speed is part of the deal. Lightning Labels works from domestic facilities instead of outsourcing its operations and employs all-digital printing methods. This means turnaround times and minimum order sizes are low.

    When your products and image revolve around a love for Mother Earth, having a label that isn't eco-friendly could raise doubts. Put customers' minds at ease while helping the planet by using one of Lightning Labels' four natural label materials. These are the perfect finishing touch for a responsible modern brand.

    Request your FREE instant quote today.

1-10 of 131