Label Technology

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    Which Lamination is Best for My Product Labels?

    Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels.

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  • Personalizing Product Labels for Better Value and Engagement

    Building Consumer Connections Through Customization

    Digital technologies have significantly transformed the way marketers reach, engage and connect with target audiences. The rapid proliferation of mobile devices, increased reliance on connectivity and prominent rise of the Internet of Things have made it so businesses are now presented with enormous amounts of data - information they can collect, organize and analyze to gain enhanced insight and information on their customers.

    This advanced visibility leads to sellers making more informed and strategic decisions about their products. They are able to fine-tune virtually all aspects of the production and selling process in a way that gives shoppers a better, more personalized experience.

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  • Should Your Product Labels Include QR Codes?

    Utilizing Digital Technologies For Packaging and Labeling

    The use of QR, or quick response, codes in product labeling and packaging has gained significant traction over the years. There are many benefits to printing QR codes on labels. This scannable technology allows shoppers to use their smartphones and mobile devices to learn more about an item. The codes can also be leveraged as a promotional and/or marketing tool. For manufacturers and marketers, it offers a solution for minimizing the amount of information they print directly on the package while still providing consumers with the necessary information the brands either want or need to disclose.

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  • Use High Impact Images on Product Labels to Stand Out From the Pack

    Intense Retail Competition

    No matter the type of product in question, consumers today have a huge amount of choice. This means it's up to you to make sure your item is the most appealing one on the shelves - the visibly obvious choice. The label is the medium of choice to create visual interest, and it's up to you to work with designs and printing methods that are bold and catch the eye immediately. In a world where everything in stores is wrapped in labels, the brand that tries hardest will rise above the pack.

    Some companies will use less sophisticated printing methods for their product labels, leading to simple designs that don't speak to customers.

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  • April is Stress Awareness Month

    StressAwarenessUse Bumper Stickers for Stress Awareness

    Stress impacts all of us, and can lead to more severe mental and physical health issues when not recognized and treated. Awareness has long been held as the most powerful weapon to combat mental health problems, and April is dedicated to generate attention around stress and its full spectrum of consequences.

    If you would like to contribute to Stress Awareness Month, you can use custom bumper stickers to do so. There are few better ways to spread the word about a movement than crafting and distributing a winning bumper sticker, as the imagery will travel down roads and highways, attracting the eyes and minds of others.

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  • How Will You Approach National Wedding Month?

    NationalWeddingMonthFebruary is National Wedding Month

    Love is in the air this month, as February hosts both Valentine's Day and National Wedding Month, all within the shortest number of days of the year. If you produce candles, wine, wedding favors or any other products that are a bit more popular during wedding season, which generally falls in the spring and summer months, the time is now to get moving on customized label projects that will let newlyweds-to-be know that you are a good choice for their event.

    In many ways, this month is a great time to build brand awareness through several different types of campaigns, including those that celebrate National Wedding Month and Valentine's Day, directly market relevant services or get the brand name into the minds of individuals planning their weddings for later in the year.

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  • The Emergence of New Product Labeling Technology

    Digital watermarking codes may eventually replace traditional barcode labeling on product packaging.

    Digital Watermark Labels May Transform Traditional Barcodes Today, the inclusion of barcode labels on product packaging is a normal occurrence. These scannable stickers provide businesses across all industries with a way to significantly improve manufacturing and distribution operations, track and manage inventory faster and more accurately, and enable quicker transaction processing.

    Now, a new innovation is being introduced to the market that has the power to take global supply chain capabilities to a whole different level.

    The Wall Street Journal reported this week that Digimarc Corp.

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  • How Custom Labels Can Make Christmas More Affordable

    Custom labels can help make holiday shopping more affordable.

    Using Custom Labels to Manage Holiday Spending

    With Christmas quickly approaching, people are beginning to scramble to finish their holiday shopping and think of last minute gift ideas. This time of year can be both stressful and expensive.

    The National Retail Federation recently reported that consumers plan to spend around $800 on items related to the holidays.That's a lot of money, especially for those on a tight budget.

    Furthermore, sometimes people spend a considerable amount of money on presents, even when they aren't entirely sure they are purchasing the right items that their family or loved one will be pleased to receive.

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  • Making Waves this New Year's Eve

    Making Waves this New Year's Eve

    Personalize New Year's Celebrations

    The time of the year for celebration has arrived, and individuals and businesses from across the country are likely ironing out the details of their plans to ring in 2016 in fun and unique ways. If you manufacture or distribute products that are popular for New Year's festivities, including wine and champagne, you might want to consider the merits of customizing your labels for these items to ensure that they fly off the shelves at the end of December.

    Personalization has been a key to success for businesses of all types in the past few years, and one of the best ways to keep these strategies fresh is to align custom labels with specific events or campaigns, in this case those related to New Year's.

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  • National Poll Reveals Majority of People Prefer Print Labels Over Electronic

    New National Poll Suggests Majority of People Prefer Print GMO Labels Rather Than Electronic.

    GMA Introduces SmartLabel Technology as GMO Labeling Solution The United States Congress has faced a great deal of food industry-related controversy this year, especially pertaining to the labeling laws of products containing genetically modified ingredients.

    On one side of the GMO debate are groups of labeling supporters who believe labeling regulations should operate in a way that reflects complete transparency, disclosure and honesty between producers and consumers, leaving no room for misinterpretation.

    On the other end of the spectrum are those who believe mandatory labeling should be prohibited, and GMO labeling should be an option left to the manufacturer's discretion.

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