Labeling Basics

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    Customize Memorial Day Celebrations with Custom Stickers and Labels

    Hosting an Event? Use Custom Stickers and Labels for Visual Flash

    Memorial Day has two different personalities - it's a solemn remembrance of military members who have given their lives for their country and a time for friends and family to spend a fun spring weekend together. When you plan a party for Memorial Day weekend, whether for a large family group, town or company, you can fuse the themes of fun and patriotism with custom American flag stickers and labels.

    Different Types of Gatherings

    There's more than one way to spend Memorial Day, and a great weekend event can be organized by a town, sponsored by a company or simply set up for a reunion or family gathering. No matter what type of celebration you're thinking of, there's a case for custom decorations such as American flag stickers to give the whole thing a patriotic flair.

    • Organizers of parades, fairs or other major gatherings for Memorial Day weekend can use patriotic stickers of all shapes and sizes to decorate their parks and public spaces. Alternately, free stickers can be giveaways for members of the crowd, allowing them to show their spirit. Whether you work for the town itself or a company stepping in to help with the event, you can use American flag labels on items such as bottled water to add another festive dimension to the parade, picnic or fair. These labels can even have the town's name or seal along with the American flag motif to act as a symbol of local pride.

    • If you're working on a family reunion or group trip, you can still incorporate custom stickers and labels, either handing them out on their own or putting them on water bottles. It may seem that a family outing, even a sizable one, is too small to warrant custom labels. However, all-digital printers such as Lightning Labels offer low minimum order sizes, meaning there is an easy and affordable way to create the labels or stickers your group will love. Bottles or stickers can be taken home as souvenirs of a Memorial Day weekend spent in the company of loved ones.

    Celebrations Throughout the Year

    If you have a great experience using custom stickers at your Memorial Day event, the obvious next question is what other get-togethers could be livened up with custom labels on water bottles or bumper stickers to hand out to attendees. Sticking with the theme of patriotic stickers, Independence Day is only a few months away. States, cities and towns also have their own local commemorative days throughout the spring and summer months that could play host to a great picnic or parade. Working with Lightning Labels is so easy and rewarding that it's natural to imagine collaborating on more events throughout the year. Lightning Labels' domestic facilities and all-digital processes ensure remarkably short turnaround times and low minimum orders. This means that even with a holiday almost here, you can still commit to getting great patriotic stickers or labels. Celebrations with excellent, consistent looks are right around the corner.

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  • How to Apply Custom Labels for Best Results

    Hand- or Machine-Applied, Labeling Matters

    Does your business apply product labels by hand or use machine application? That decision was likely made for you by the scale of your organization and the nature of your products. No matter which method you employ, that choice will likely have effects on the kinds of labeling materials you choose. Fortunately for businesses that are scaling up from hand production to machine labeling, Lightning Labels' custom product labels are largely compatible with either method.

    Below are some of the differences between manual and mechanical application, and the ways high-quality custom labels can help your organization no matter which one you've chosen.

    Applying Custom Labels by Hand

    Companies that produce items in small quantities, potentially operating from home instead of possessing their own facilities, can apply Lightning Labels' product labels by hand. If this describes your company, there are a few elements of labeling that you don't have to worry about. For instance, the unwind direction of a roll of labels only matters if those labels are going to be applied automatically. That said, if you plan on switching to machine application any time soon, it's worth ensuring the rolls of labels you purchase unroll in a way that is compatible with your chosen asset.

    Most of Lightning Labels' customized product labels come with backing that works with both hand labeling and automatic application. This includes our "standard" offering, the endlessly versatile White BOPP Label. The selection of a material can make a huge difference in the final appearance of a label, with different types of polymers producing a variety of effects.

    One of the other considerations associated with hand or machine labeling is the quantity of labels you're ordering at once. Due to the work it takes to apply labels to products, hand application and small order sizes tend to go together. Fortunately, Lightning Labels' all-digital process remains affordable even in the latter situation, as there's no need to create flexographic plates.

    Machine Label Application

    Once your company scales up to automated production and packaging, it's time to think about a few extra considerations. First, you should ensure the material you're working with is strong enough to be applied to products. Some of Lightning Labels' materials are meant specifically for machine application based on their projected usage, such as the Estate #9 textured cream material. The wine industry often turns to this material, and with high-speed machine labeling being the dominant method used in that sector, the liner attached to the Estate #9 labels has been tailored accordingly.

    Machines provide the speed and consistency that hand labeling can't provide, and they keep production moving. When you're thinking about customized labels for products produced in significant quantities, this application method is likely involved. As long as you verify a few variables ahead of time - choosing a material that works with your process, selecting the right size and keeping track of unwind direction - you can get the amount and type of labels you need for this process. As stated above, it's totally possible to start working with Lightning Labels when applying labels by hand, then smoothly scale up as your production line goes automatic.

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  • Custom Roll Labels Provide an Easy and Efficient Label Solution

    Custom Roll Labels - An Easy Way to Receive Your Labels

    Custom labels are an important part of branding for any company responsible for creating consumer products, so if this your field, you'll have to scout for third parties that can fill that role. When your business finds an efficient and experienced labeling partner, the care will show in how the labels themselves are produced. No element of your order will be left to chance.

    The roll-based format employed by Lightning Labels has its own benefits for businesses. Whether you're applying labels by hand or via a mechanical process, you'll find efficiency and utility benefits to getting roll labels instead of a sheet. The following are a few points to consider about this format, and signs that Lightning Labels really cares about its customers.

    Why Roll Labels?

    Why does Lightning Labels use roll labels? The following benefits are yours for the taking when you work with Lightning Labels for your custom labeling project.

    Less waste: Roll labels from Lightning Labels are an efficient way to get your order, with less extra material to create waste. Your labels will come on a roll of paper known as the release liner, which will easily disengage from the label. The release liner of your roll of labels will generally be 50-lb white paper coated in silicone. It's suitable for either hand or machine application.

    Quicker printing: Lightning Labels, true to the "lightning" in its name, prides itself on speed. Every part of the production process has been tuned to achieve a rapid pace, from the use of domestic facilities to the digital-only nature of the printers. Rolls enable quick print labels and play into the need for speed.

    Material options: When you work with Lightning Labels, you have plenty of choices for label materials and finishes. Custom roll labels can be earth-friendly options made from recycled content, or they can be chrome-finished and stunning designs that will give your products a modern edge.

    Management of large quantities: While Lightning Labels' all-digital processes enable customers to affordably order small quantities of labels, there is no problem with making a large order, either. When companies opt to buy many labels at once, they'll be thankful for the convenience of receiving their labels on a roll.

    Time to Make the Call

    When considering your next run of labels, you have to make a few key decisions. Will the order be large or small? Are the labels going to be applied by hand or a machine? Which material and finish will complement the company's branding and appeal to customers most effectively? No matter the answers to these questions, Lightning Labels' flexibility and commitment to quality make it an ideal partner to call.

    When you receive your custom roll labels, you can rest assured that this method was chosen to maximize the effectiveness of the product. With minimal waste, ease of management and a wider variety of options available, this is a great way to receive an order. The question now is what kind of product you'd like to promote next - the possibilities are endless.

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  • Consecutive Number Labels Keep Track of Everything!

    Consecutive Number Labels Allow For Precise Tracking

    When you order from Lightning Labels, you have the option of receiving consecutive number labels, perfect for a number of tracking functions that any business can harness. Whether you're interested in precisely noting your inventory levels, hope to create a desirable limited-edition product or just want to issue parking permits with their own unique numbers, this kind of printing is for you.

    Investing in bar code labels and other tools for easy internal counting of information will enable you to simplify the storage, transport and stocking of your products. When you're working with partners that require products to be individually traceable, this is a powerful potential solution. While this is a popular use of consecutive number labels, it's not the only one. Passes and permits are more effective - meaning easier to keep track of and harder to falsify - when they are individually numbered.

    Numbering for Products

    When you want to mark individual packages of products - or note items as part of series - consecutive numbering from Lightning Labels is the way to achieve this feat. The numbers can be for your own benefit or meant for customers to see. In the former case, the digits or bar codes are employed by you and any companies you partner with to track inventory levels or movement through the supply chain. The visibility that comes with inventory labels is valuable and helps you keep an eye on stock without exerting great effort.

    You can also aim consecutive numbers at consumers. Letting shoppers know one of your items is part of a limited run - with the individual numbering to prove it - can create an exclusive and premium feel around that product. Maybe it's a bottle of this year's maple syrup harvest, or an object in a seasonal color scheme. Whatever your particular line of items is, you can employ consecutive numbering to make the offerings stand out from other, potentially larger companies' goods.

    Numbering for Passes and Permits

    If it's up to you to issue passes, permits and other credentials that recipients stick onto their car windows or clothes, you can take advantage of Lightning Labels' consecutive numbering offerings. Parking sticker labels with consecutive numbers can be tracked, with each individual sticker corresponding to a single recipient. This aids in your record-keeping and stops forgeries. Furthermore, when you issue these or other permits with consecutive numbers, it's easy to see at a glance how many you've given out and how many remain available.

    Affordable Short-Run Printing

    When you opt for consecutive number labels, you're likely only looking for a limited amount. This could pose problems if you were working with a partner that offers unreasonable rates for short print runs, but that's not how Lightning Labels does business. With all-digital processes in place, even modestly sized orders are affordable. Next time you're looking for an inventory tracking aid, a print run of parking passes or a batch of labels for limited-edition products, you can contact Lightning Labels. There are a variety of uses for consecutive number labels, and it's easy to see how they'll benefit various company types.

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  • Eco-friendly Labeling May Provide A Breakthrough with Millennials

    Passion for Earth-friendly Packaging

    What defines the millennial generation? Ask 100 people and you'll get 100 answers. Some say millennials are socially responsible optimists. Others state that they're too consumed with digital interactions. Still others find them to be hard workers who have erased some of the boundaries between home and business life. One common thread in overviews of young people today, however, is their interest in things good for both them and the earth. Marketers can make headway with millennials by creating raw, healthful and environmentally friendly brand images.

    One of the most effective ways to define a company is to generate a new labeling strategy. If you're in the process of carving out a new identity for your company - or underlining traits that have been there all along - consider working with custom product labels. There's always a chance people will miss an advertisement or decide not to go to your website, but packaging is right in shoppers' line of sight, nigh-inescapable. Brand images that appeal to the earth-friendly interests of young shoppers may prove hugely valuable, especially if you walk the talk and use environmentally kind materials.

    Follow the Trends

    BrandCulture's Eric Pinckert recently explained for CPI Financial that the quest for more environmentally conscious or responsible brand images is a major 2017 trend. The author noted that minimal packaging and the use of recycled materials in both labels and the products inside the boxes and wrappers will be persistent themes. Truth is the key word here, with millennials and Generation Z interested in ensuring the companies follow through on their rhetoric and actually use materials that keep the earth safe.

    The expert noted that transparency will have to be more unfiltered in 2017 than ever before, and the trend will extend to all corners of a company's image. This will have an impact on what should and shouldn't go on labels, as well. Pinckert warned that a lot of text stating that a company is real and authentic could ring false. Instead of just writing out promises, brands will have to follow through and make promises they can keep. Working with truly earth-friendly materials in both items and labels is one example of walking the walk in this way.

    Natural, recyclable items are a stark contrast to the mass-produced consumer products of recent decades. Imagine seeing an item with a recycled label, perhaps a product that is itself biodegradable, next to an equivalent in a plastic package that could end up polluting the ocean or staying in a landfill for ages. The choice is clear and, as Pinckert noted, young people may prove willing to pick a more expensive option if its labeled durably.

    Design considerations

    When dressing your brand up to appeal to young consumers, every single decision can point in an earth-friendly direction. This kind of consistency tends to create an intuitive experience, showing a consuming commitment to being both health-friendly and earth-conscious and marking you as a company that has good intentions. Food Business News reported from the 2016 NACS snack industry trade show, where Lehi Valley Trading Co. Director of Marketing Jacque Taylor described the process of creating a clean, millennial-friendly brand image.

    Taylor, in slight contrast to Pinckert, explained that it's important to produce labels affordably enough to keep the cost of food products down - but once you achieve this level of value, it's important to create an image that pleases the audience with natural overtones, from the selected colors to the chosen imagery. Creating a label means summoning a mood, and the more the package evokes nature and wellness, the better it will be with earth-lovers.

    "In going into the design itself, we knew, for example, the millennial consumer is looking for natural, eco-friendly. Natural, eco-friendly label design was one of the things we incorporated," Taylor told the news provider.

    Working with an Expert Partner

    When designing an eco-conscious image, it's important to get the details right and work with a partner that can give you a thoroughly green option while keeping costs reasonable. Lightning Labels can deliver with its multiple recycled label options. Kraft labels, for instance, are made of 100-percent post-consumer waste materials. Their appearance is natural and earthy, and they are tough enough to be machine-applied en masse. Kraft isn't the only option, either - Vellum labels are also made from 100 percent recycled content.

    While not recycled, Earthfirst PLA labels offer a different take on nature friendliness. This material is similar to ones made with petrochemicals, but is made with Polylactic Acid, a corn-based biopolymer. No matter what kind of image you're going for, Lightning Labels can not only get the intended effect at a reasonable cost, it can give you an earth-friendly approach your customers will appreciate. Your products won't just look like they're eco-positive, with the right custom labels they can walk the talk.

  • Add a Touch of Glam to Beauty Product Labels with Gold Poly Material

    Stand Out in the Beauty Aisle

    Whether you're responsible for one health and beauty product or a complete line, having a distinct and attractive look for the packaging will help your offerings catch on with customers. Items in the beauty category vie with dozens of similar products in the aisles, and since people won't be grabbing products off the shelf and trying them out, packaging is how you differentiate a particular brand. You can implement numerous visual features to make your beauty product labels excel, from your chosen imagery to your logo treatment, up to and including the material you pick.

    Advantages of Gold Poly Labels

    Selecting a material for your custom labels is an important step of the design process, as the color and appearance established will set the tone for the product's whole look. You can't write this decision off, and should be thinking about the effect you want to create from the earliest stages of the label ordering process. What kinds of visual cues say that an item is a top beauty choice? Glamor, timelessness and a classy, upscale appearance may be the keys to your customers' hearts, and metalized gold polyester is a material that delivers this look.

    A subtle shimmering and lush gold color announce your items' presence when you choose gold poly labels. The material is backed with a strong adhesive to ensure it holds on whatever type of bottle or jar you choose for a particular product. Beauty labels made with gold polyester are finished in one of two ways, either glossy or matte. Each of these has its advantages.

    Glossy labels are designed to really pop visually, with a look that demands attention immediately.

    Matte labels, on the other hand, give a unique and subtle look that is perhaps less glam and more elegant.

    Depending on your beauty brand's overall branding strategy, you can take your product labels in various directions to complement your identity and target long-term goals. In fact, if you're unhappy with some aspect of how your items are currently perceived, an effective re-branding can start from the labels up, reintroducing the beauty products in a whole new light. Consumers walking the aisles may be compelled to try the bold, fresh items.

    Work with Lightning Labels

    Bath and body products are challenging to market. You have to compete with a vast array of competitors and convince people to entrust their appearance to your items - this is a big ask. If the items have a classy, glamorous and eye-catching look, it could be considerably easier to convince new buyers to give them a try.

    Lightning Labels can be an ideal partner as you work toward a new and ever more compelling round of label designs. An all-digital printer capable of working with a multitude of materials, gold polyester included, Lightning Labels is committed to service, quality and speed. Branding in the beauty industry can't be entrusted to just anyone, and Lightning Labels is eager to partner with your organization and deliver impressive results. Whether your brand needs a few labels or a huge amount, Lightning Labels has an economically smart order option for you.

  • Add Shine to Your Product Labels with Chrome BOPP

    Eye-Catching and Tough, It's Chrome BOPP

    Product labels today have to look bold to attract attention among fierce competition. If your products have a look that pops off the shelves, you gain an immediate advantage over brands that have more plain packaging. However, there is a catch - if your labels aren't tough enough to survive store shelves, home storage and the use of the products within, they won't make a strong or positive impression. This is where Chrome BOPP labels come in - when you use this material, you get a shiny, distinctive surface along with all the toughness of a BOPP label.

    Advantages of Chrome BOPP

    If you're wondering whether Chrome BOPP is the right material for your next order of custom product labels, consider the following benefits:

    • A look that amazes: The shiny, reflective surface of a Chrome BOPP label is a step up from simply using ink to simulate silver. If your brand leans heavily on silver or chrome imagery, or is going for a futuristic, clean and refined look, Chrome BOPP can deliver the necessary style. Standing out on shelves is a huge objective, and reflective labels can accomplish that feat.

    • Toughness to survive: Items that come into contact with water - or contain oils - are special labeling cases. Standard label materials could weaken and peel off when they get wet, weakening products' appeal in the home and lessening their ability to act as brand advertising over time. Chrome BOPP labels have all the toughness of standard, permanent adhesive BOPP labels and will hold up.

    Possible Product Uses

    There are a few industries that can get particular value out of custom Chrome BOPP labels. If you're in one of these fields, the value is clear.

    • Bath and body: Health and beauty products can make a bold statement with shiny chrome labels. Even when they're stored in a bathroom or frequently exposed to water, bottles will keep their labels due to the toughness of the Chrome BOPP material. This means that once the shampoo, skin cream or any other kind of product runs out, customers will still have your brand's logo shining in front of them to encourage them to buy more.

    • Food and beverage: The supermarket is a crowded place, and many shoppers are undecided about what to buy. Catch their eyes with Chrome BOPP labels on food and drinks. Even if the items end up on ice in a cooler, the tough label material will hold together and stay vibrant and shiny.

    Other Varieties

    Maybe chrome doesn't fit your brand's color scheme or branding strategy. That's no reason to turn down BOPP materials from Lightning Labels, however. You can also work with White BOPP labels, which accommodate any color of ink and let you have your choice of bold imagery, as well as clear BOPP labels, which give you a minimalist look while still letting you present your logo. These labels are available quickly, and in both small and large quantities, depending on the scale of your brand. The advantages of a tough BOPP material are considerable, and the visual flair possible should help you realize your ideas.

  • How are FDA Regulations Affecting Vape Labels?

    An Evolving Marketplace

    As members of a fairly new family of product, vape pens, e-cigarettes and e-juice are in the early days of regulation. This means that if you're in the business of making or selling these items, there's plenty to learn - and it's changing all the time. Becoming more aware of what the U.S. Food and Drug Administration mandates will help you create vape labels that are in compliance with the latest rules. No matter what comes next, obeying the law and providing customers with pertinent information will remain key virtues. Fortunately, when you work with a fast and effective printing partner, updating e-juice labels is easy and affordable.

    The Latest Regulations

    The FDA recently extended its reach into the e-cigarette space. The organization explained that this is due to a desire to prevent teens and children from e-cigarette use. Namely, between 2011 and 2015, as the technology took off, high-school-age use of vape products rose 900 percent. This means new regulations are coming for vape equipment and e-juice producers. If this is your field, it's time to seriously look at the regulations just taking effect and how this impacts vape product labels.

    From a vape labeling perspective, there will be a difference depending on whether the product in question contains nicotine or not. As of 2018, the e-juice labels and ads for any items containing the chemical will have to say so. Tobacco-derived products without nicotine will have to bear a different disclosure.

    Reacting to the Rules

    A recent report by Washington-based paper The News Tribune sought out retailer opinions on both vape FDA regulations and rules put in place by the state government. The business owners contacted by the source attested to being more worried about the cost of reacting to the FDA rules than the local laws. With laws previously restricted to traditional tobacco products set to expand to e-juice, there are worries the process of getting direct approval for each item could be costly.

    The FDA replied, with The News Tribune stating that the group sees the cost of compliance as lower than vape manufacturers project. This is on top of the group's insistence that close inspection of new products is an essential security precaution. In such a new industry, there are still many unknowns.

    Keeping Vape Labels Accurate and Compliant

    While it's unclear what form e-juice regulations will take in the years ahead or what the long-term effects of regulating vape products like other tobacco derivatives will be, one step of the process is easy - whether producers are independent businesses or larger companies, it's possible to get attractive and compliant vape labels for e-liquid bottles.

    Working with an all-digital printer such as Lightning Labels ensures that your company won't have to face long turnaround times. Even faced with a quick change in vape labeling laws, it's possible to get a new batch of labels delivered in a matter of days, not weeks or months. These high-quality and colorful vape labels can help your brand stake its place, even in an industry dominated by bold imagery. Keeping an eye on regulations as the FDA ramps up its involvement in the vape space is important, but the right labeling ally can help.

  • The Success of EPA's New 'Safer Choice' Label

    The Challenge of Hazardous Chemicals It's no news that consumers today want products that are not only healthy and safe, but also good for the environment. For the food and beverage industry, this increased demand for better products has been driven by the desire to make healthier choices and be able to more easily understand what ingredients are contained in the item. And although the industry has recently been fraught with controversy, such as the ongoing debate regarding whether GMO labeling should be mandatory, the premise is relatively simple: Let consumers know exactly what ingredients are used in the product and don't try to deceive them with buzzwords and marketing gimmicks on the packaging and labeling.

    When it comes to cleaning and household products, though, it seems things are a little more complex. Of course, the same principles of health and safety apply. Most consumers would agree that, if possible, they would like to avoid products that contain harsh or hazardous chemicals. Many might assume that, if it is on store shelves, it can't be that harmful. But, as Vermont Public Radio recently pointed out, the Environmental Protection Agency is responsible for regulation of chemicals - and its governance has been somewhat limited by the Toxic Substance Control Act.

    Discovering a Labeling Loophole The source pointed to some events that demonstrate the conflict between the court and the EPA, such as hazardous levels of PFOA being found in New Hampshire, Vermont and New York's water and when EPA was prohibited from banning asbestos in the early '90s. These are just some examples of instances that helped drive the EPA to its development of the Safer Choice Label program - a voluntary initiative aimed at providing companies - and consumers - with a better way to further evaluate the safety of chemicals in products.

    "We realized was that, if we put a simple label on a product that people can see - we put that on a product that is safer, it's a safer choice for household products - that people will respond to that, that consumers will regulate with their dollars," EPA Top Administrator Gina McCarthy explained to the source. She added that the organization is extremely thorough in its science-backed research. And the terms of the Safe Choice program are pretty simple and straight-forward.

    "If a chemical has data, which shows that it's got potential health effects for people or effects for the environment, we don't allow it to be used in program," said program manager Clive Davies. "[J]ust because it's allowed at low level, doesn't mean it's safer. So we only allow the safest possible chemicals."

    EPA Label Gaining Popularity Among Companies Although the labeling program was initially introduced over two decades ago, it has recently undergone a rebranding and received a new logo. And it seems it has had a positive effect. For example, according to VPR, Seventh Generation, which previously steered away from using logos, liked the idea behind Safer Choice so much - and what it represented - that it decided to have its laundry detergent products certified.

    Seventh Generation isn't the only business to recognize the value of this kind of safe labeling. Over the past year, there has been a 30 percent jump in Safer Choice label review requests. This year, Clorox was the recipient of a "Partner of the Year" award from the EPA. Even retail giant Walmart has joined in, promising to bring private-label products to Safer Choice standards.

    There are a lot of factors businesses need to take into consideration when creating their product labels. However, given the rising popularity of the Safer Choice program among major brands, companies committed to demonstrating environmental responsibility and prioritizing the health and safety of its consumers would be well served by being approved to add the logo to their product labels.

    On its website, the EPA offers some guidance on the new Safer Choice Label. After submitting chemical data, sellers will have their requests reviewed by a third party. Whether they are waiting approval or not yet sure about committing to the program, it is highly recommended that businesses - at the very least - look into what chemicals and harmful substances are listed by the EPA, and take proactive and preventative measures to eliminate them from their own products.

  • 5 Questions to Ask About Your Custom Label Design

    Preparing Product Labels for Print

    When designing custom product labels, you have to make a lot of decisions. The images, colors and font you choose are just the beginning. And while perfecting the labeling and packaging may seem less important than creating a valuable product, the truth of the matter is that not many customers are going to purchase the good if it has a lackluster exterior.

    Successful marketers understand that taking a detail-oriented approach to the packaging and labeling of a product is necessary to ensure shopper engagement. They leave no stone unturned, no element overlooked.

    Before finalizing your product label design, there are a number of questions you can ask yourself to determine whether or not it is truly ready for the print and ordering stage of the process.

    1. What is the first thing I notice?

    When you spend a long time designing the perfect label, getting caught up in the various details, it is easy to forget that what we see may not be the same as someone who is viewing with a fresh pair of eyes. It is helpful to take a step back and consider what someone seeing it for the first time would notice first. Is it your brand's logo? Are your eyes brought to the image on the package or the text?

    You only have one chance to make a first impression. Use visual-spatial techniques to ensure you have designed the label in a way that guides the shopper to view the most important information first. Better yet, get a more accurate assessment of this by asking for the opinion of people who haven't seen the design yet.

    2. Is all included content absolutely necessary?

    When it comes to creating product labels, most of us have very limited real estate to work with. Therefore, it is important to make effective us of every inch of space. Take a look at the label and package and ask yourself whether everything you have chosen to include serves a specific purpose. One of the most difficult decisions a marketer can make is determining which information is relevant. You don't want to crowd the label with too much text, but you also don't want to leave out any element that shoppers may find important. This is where having a sound and comprehensive understanding of what kind of information your specific target audience values becomes crucial. Furthermore, if you are struggling with having too much information you want to include but not enough label space, consider adding a QR code.

    3. Am I being honest?

    If there is one thing marketers today should learn from the handful of labeling controversies that have emerged over the past few years, it is that consumers are becoming increasingly skeptical of product labels and that many value honesty and transparency. Depending on the type of product you are selling, there may be certain regulatory requirements to adhere to. Make sure you have read up on the latest industry standards to ensure compliance. However, it is also important that you can verify any claim made on the label - whether it has to do with the benefits it provides, ingredients, sourcing practices, nutritional value or something else. Don't expect consumers to simply take your word for it, as mislabeling a product can damage your reputation and lead to legal ramifications.

    4. Did I use the best possible label printing materials?

    You already know how important a role packaging and labeling play in the marketing of a product. However, what many sellers tend to overlook is how heavily the quality of label and packaging material can influence their appearance. When choosing a label material, keep in mind that you should be considering both its aesthetic and its function. A high-quality substrate can be used to make an item stand out, as can advanced digital printing techniques. Additionally, label adhesives are designed specifically for certain products and applications. If you don't choose one that is compatible for the package you're applying it too, it can crack, peel or deteriorate prematurely, thereby impacting the perception the consumer has about the quality of your product.

    5. What message am I sending?

    Similar to how people who see your label for the first time may notice something different than what you do after looking at it for a long time, you may find that the design of your label doesn't send the message you originally intended it to. There are many factors that contribute to how a shopper perceives a product, such as the color, font and images. Being mindful of the type of personality your brand is embodying with its product packaging is crucial. Take color psychology into account and use it to your advantage. For example, companies that want to demonstrate trustworthiness often use shades of blue, whereas brands that want to position themselves as being eco-friendly and/or healthy leverage green and earthy tones.

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