Impulse buying accounts for more than 75 percent of all consumer activity.
One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.
However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.
In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.
They're a Part of Your Branding
Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition. Continue reading