If you walk into a store and see a soda bottle with a red and white label on it, you immediately know it's a Coke. That's because Coca-Cola has worked to use their label to build one of the most recognizable brands in the world.
But effective labeling isn't just about making your product recognizable. It's also about persuading a customer to make a purchase. New research shows that engaging labels have a significant impact on whether a customer chooses a particular product.
Ready to persuade your customers? Here's how to use custom labels to do it.
Make Your Product Stand Out
The average American consumer has an attention span of about 8 to 12 seconds.Continue reading