Label Design

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    Update Your Products for Spring with Vibrant High-Quality Labels

    Spring, the season of growth and renewal, is right around the corner. This is a great time to put a revised spin on your brand's visual identity, whether it's a temporary look or a permanent style. Custom product labels emblazoned with a new logo or focusing on bright and positive springtime colors could add a little excitement to store shelves or online marketplaces and make your products irresistible to curious buyers.

    The one major caveat about a brand refresh is that this process can't be handled carelessly. Your audience will notice if products' new look isn't up to the standards they expect, meaning your spring cleaning must involve high-quality labels and carefully considered visual designs.

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  • Use Variable Printing to Elevate Your Beverage Brand

    Consistency and difference have to work in just the right ratios when you're designing the packaging for your beverage brand. Consumers have to know at once that your products are all from the same manufacturer, so they can develop brand loyalty.

    At the same time, the beverage labels adorning each flavor should be different enough in their imagery and color palette that the flavors are immediately imaginable and enticing. Through variable label printing, your brand can create a consistent set of labels that wear their differences proudly.

    Learning from a Market Leader

    To see an example of attractive and colorful beverage labeling, you don't have to look far.

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  • Come Visit Lightning Labels at Eastern Winery Expo in Lancaster, PA March 7 - 8

    The unique needs of the wine-producing world are served by trade shows across the country, a series of gatherings designed to connect vineyards to one another and the third-party partners that will help them manufacture and sell their wines.

    Lightning Labels is one such company, and at the Eastern Winery Expo in Lancaster, PA, vintners can discover the ways custom wine labels make their products stand out on crowded store shelves. Our representatives will be at booth 217 on March 7 and 8, ready to give examples that could help your brand thrive.

    Biggest Expo in the East

    While a casual appraisal of the U.

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  • Design Your Own Labels With These Expert Tips

    Your logo has about 30 seconds to catch someone's attention.

    The only differences between good product labels and bad product labels are a few small but important details.

    Take a look at these four tips as you design your own labels.

    1. Keep It Simple

    When you design your own labels, don't get carried away by a bunch of ideas. You want your label to be simple and clean.

    People won't bother with your product if it doesn't jump out at them. Filling your label with multiple images, too many colors, or paragraphs of writing are all good ways to avoid attention.

    If they do pick up your product, they may put it back if they have a hard time figuring out what's going on.

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  • Increase Your Small-Batch Craft Beer Sales with Custom Labels

    Craft beer styles brewed in small quantities have their own sort of appeal. An exclusive brew only available once, or during a certain season, is a clarion call to beer aficionados. There is one hitch, however. How will these enthusiasts find your brand among the hundreds on store shelves? Custom beer labels can help you call attention to your small-batch craft beers and clearly show how special the contents of each bottle are.

    Beer Labels Make a Statement

    The beer market and craft brews in particular have grown and diversified over the past few years. Being an alternative to the big brands is no longer enough.

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  • What Kind of Label Material is Right for Your Product?

    There's this saying to never judge a book by its cover. While it's a good quote, it doesn't apply to everything, especially when it comes to label material.


    64% of consumers try a new product based on the packaging. Your product is already great but you need to translate that to potential customers.

    They don't know your product is great unless you have a good presentation to match. But how exactly do you achieve that?

    We'll take you through some key notes to select the best label material for your packaging. Ready to see what they are?

    Here we go!

    The Different Types of Labels

    To make a good first impression, you'll need a label that catches the eye.

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  • 5 Tips for Making Custom Product Labels Customers Will Love

    Your products are only as strong as their ability to sell.

    You may have the best gluten-free cake mix on the market, or a laptop accessory consumers don't even know they need yet. Whatever you're selling needs to have an interesting label.

    Otherwise, it will just sit on the shelf. Custom product labels are what make you stand out from competitors as someone is making a buying decision.

    They catch interest and seal the deal.

    But, only when they're made with a great design.

    Here are five tips for making custom labels consumers will love.

    1. Know Your Consumer

    Since a label is all about reaching your consumer, you should start your design with a buyer persona in mind

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  • What You Should Look for in Great Product Label Design

    Did you know your product label design has the power to supercharge your sales?

    Your product label can do more than simply tell what's inside. It's your last chance to market to your audience before they decide to buy. When used correctly, the right design can help ensure your product ends up in more shopping carts.

    Designing the best label isn't so easy. Things like color, font, copy, and other elements can impact the overall impression. What works for one brand doesn't always bode well for another.

    Discover your best chance for product label success with these four pro design tips:

    Tip #1 - Keep Product Label Design Simple

    No one should have to guess at what you're selling.

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  • Attract Customers with Persuasive Custom Labels

    If you walk into a store and see a soda bottle with a red and white label on it, you immediately know it's a Coke. That's because Coca-Cola has worked to use their label to build one of the most recognizable brands in the world.

    But effective labeling isn't just about making your product recognizable. It's also about persuading a customer to make a purchase. New research shows that engaging labels have a significant impact on whether a customer chooses a particular product.

    Ready to persuade your customers? Here's how to use custom labels to do it.

    Make Your Product Stand Out

    The average American consumer has an attention span of about 8 to 12 seconds.

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  • Make Your Holiday Labels Stand Out

    The holiday season can be a double-edged sword when you're trying to get your products noticed on store shelves. There will be plenty of shoppers walking the aisles, hoping to buy a gift for a loved one or just get something for themselves while holiday sales are going on. On the other hand, this vast potential audience will have plenty of eye-catching items to choose from. Standing out in such a crowded field can feel like a losing battle.

    The Power of Labeling

    Custom product holiday labels can be the method that gives you an edge over the competition, showing off your brand's personality and making a statement.

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