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    Cause Marketing: Is Your Brand Ready?

    Show Support Through Design

    Alliances between charitable causes and companies of all sizes are becoming common and mutually beneficial. If your organization has the right promotional products, you can easily draw a connection between your brand and a charitable effort that is near to your heart. With consumers valuing organizations that show their commitment to doing good in the community, your reputation may benefit from the use of charity labels and other signs of allegiance.

    Many Causes to Care About

    Perhaps the most popular example of alignment between brands and charities is the wave of pink products that roll out every year during Breast Cancer Awareness Month. Breast cancer awareness stickers are visible everywhere, up to and including baseball and football broadcasts. These set a valuable example your own custom stickers can follow.

    Every month of the calendar has its own selection of topics and causes you can align your brand with, letting your customers know your organization is interested in raising awareness - or money - for its charities of choice. Whether you donate partial proceeds of your items or focus your campaign more on getting the word out, there is major potential to show support for a charitable cause that is important to your personally or has a huge impact in your business's area.

    Promotional items for the appropriate season can go out to the shelves with custom labels that bear the colors associated with your selected charity. They may then tell people how and where they can donate their time or money, or learn more about the issue. When you can find a tie-in between your products and the cause, your message will resonate even more with the audience.

    The pink ribbon has become the most ubiquitous charity symbol.

    Labels That Meet Your Needs

    Of course, there are challenges associated with putting charity labels on your products. If a label provider only allows large orders, you may be left with extra stock you can't use, or a price tag that will set your business back. Lightning Labels, with its all-digital printing processes, bucks this trend. Low minimum order sizes mean you get only the labels you need, giving your limited-edition charitable products a unique look while they're relevant and not adding an extra burden to your budget.

    No matter what charitable cause matters most to you and your company, custom stickers and labels are a great way to get your point across. Show that your organization is engaged with its community, and your audience may react positively. You can make this kind of impression through well-designed labels.

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  • Window Decals - An Alternative to Static Cling

    When you have a business, team, school or charity logo to promote and display, it can pay to go beyond standard stickers and turn to window decals. While the venerable static cling decal is the dominant material for these specialized promo items, there is a great alternative: Clear adhesive labels that are ultra-removable and reusable.

    Window decals crafted with a removable adhesive instead of relying on static cling can deliver peace of mind and excellent performance - once they are on the window, mirror or other non-porous surface, they'll stay there until it's time to peel them off and stick them somewhere else.

    Promoting Across Organization Types

    No matter what kind of business, nonprofit or other venture you're in charge of, window decals can represent a compelling way to get your logo out into the world. Here are a few of the approaches you can take, depending on your circumstance:

    Small businesses: If you run a retail storefront or a chain, window decals can take on a practical role. Store hours, accepted credit card types, sale details and other pertinent info can appear on these decals. Stick them up in your window to get a message across in a compelling format.

    Schools and local sports teams: When the goal is to raise spirit and get people cheering - whether for a school or a professional sports team - decals for supporters can go where they go, carrying the logo far and wide. Hand these decals out, sell them, the choice is yours.

    Charities and nonprofits: When someone donates to a good cause, it's nice to give them a gift in return - why not go with an ultra-removable adhesive window stickers? These serve the dual purpose of promoting the organization for future donations.

    Lightning Labels Can Help

    When you're ready to go beyond static cling and believe window decals are right for you, Lightning Labels is here to help. With all-digital processes and domestic rather than outsourced production facilities, speed and reliability are Lightning Labels signatures.

    Request your FREE instant quote today.

  • Top Ways to Promote Your Business with Stickers

    Stickers: An Eye-catching Form of Branding

    When you want your brand's logo and message to reach a wide audience, custom stickers may be the medium you're looking for. Stickers can take many forms - bumper stickers, window stickers, small stickers to attach to your products on the shelves - but the concept is always the same. These are a way to bring your company's visual identity out into the world and catch people's eyes.

    Pick What’s Right For You

    "Quick turnaround times and low minimum order amounts mean you can experiment with different sticker types."

    There's no wrong way to promote your company through stickers, but the following are a few particularly likely ways to make your campaign successful. Keep in mind that you don't have to try just one idea - Lightning Labels' quick turnaround times and low minimum order amounts mean you can experiment with different sticker types in rapid succession, all without breaking the bank.

    Bumper Stickers: The name "bumper sticker" can be deceptive. These aren't just for cars. When you order bumper stickers for your business and hand them out to customers, those recipients can stick your logo on a variety of surfaces. Think of these as tough and sizable stickers that can appear all over town, bringing your company's logo, slogan or contact information wherever they go.

    Window Stickers: Sometimes, business stickers aren't meant to be hand-outs. When you buy window stickers, you can stick them around your store or office. They can contain information such as your hours of business, which payment types you accept and any seasonal sales that are going on, all with a branded flair that will make your brick-and-mortar location more visually interesting.

    Product Stickers: Stickers for products have a special role in any branding strategy. They can add information that makes items more compelling or relevant, potentially tying them in with temporary promotions or sales. Adding a little seasonal flair is a great reason to add stickers to your items. You can also promote features or simply point out a new offering.

    No Reason to Hesitate

    When you order business decals or stickers from Lightning Labels, you're signing up for great service and the convenience enabled by all-digital operations from domestic facilities, rather than outsourcing. This means quick turnaround times, putting your new business stickers in your hands within days rather than weeks or months.

    Whether you're jazzing up your retail stores, creating a new line of bumper stickers to pass out or printing a run of seasonal decals for your products, you can get started in your new project right away. There's no reason to delay!

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  • Custom Spirit Sheets Soar at Sterling High School

    CHALLENGE

    Sterling High School in Sterling, Colorado sought to enhance fundraising and more strongly brand its sports teams in the community. They wanted to emulate the success they’ve had with their baseball team statewide over the years, and custom spirit sheets (a.k.a. removable branded sticker sheets) were chosen to fit the bill. They used them for the first time starting March 2017.

    SOLUTION – CUSTOM SPIRIT SHEETS

    The customized spirit sheets promoted the Sterling Tigers baseball team, and then some. Notes Athletic Director and baseball team Head Coach Jeff Squier, “We achieved our fundraising objective with the spirit sheets. I think if I used this as our main fundraiser, it would be a big-time success. This happened to be our second fundraiser for kids who didn’t meet their goal with our other fundraiser. The quality of the product is great. There was a lot of positive feedback about the quality of the color and the number of different things you can put the stickers on.” Jeff adds, “As athletic director and head baseball coach as well as the husband to a college volleyball coach, I will continue to use the spirit sheets. I'd like to expand this to our other programs in the school and help us get our schedules out on the windows/doors of our community.”

    OUTCOMES

    Jeff says he believes that continuing the spirit sheet program in Sterling will lead to growing expectations in the community each year. “If we can build that relationship with them, the people of Sterling will want to see them right away,” as the season approaches.

    Jeff emphasizes that ultimately the spirit sheets can become a mainstay of Sterling high school sports, and establish a firm fundraising footing for years to come.

    As far as his experience with Lightning Labels, Jeff also felt positive. “The support I received through the entire process was really nice. I got answers to questions either right away or they got back to me once they had an answer,” he points out. He adds that on-time delivery, good pricing, and high quality rounded out the positive experience.

     

    SterlingCaseStudy

    About Sterling High School

    Sterling High School in Sterling, CO is nationally recognized in the 2016 US News & World Report ranking, earning a bronze medal. Schools are ranked based on their performance on state-required tests and how well they prepare students for college.

    At Sterling High School, students have the opportunity to take Advanced Placement® course work and exams. The AP® participation rate at Sterling High School is 29 percent. The student body makeup is 51 percent male and 49 percent female, and the total minority enrollment is 31 percent. Sterling High School is 1 of 2 high schools in the School District No. Re-1, Valley.

    SterlingCaseStudy

    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer's labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

    To learn more about Lightning Labels, visit http://lightninglabels.com, email info@lightninglabels.com, or call 1.800.544.6323 toll-free

    To learn more about Sterling High School, visit https://www.re1valleyschools.org/Domain/14, or call 970-522-2944

  • Check Out Lightning Labels' 6th Annual Photo Contest!

    Impressive Label Designs and Great Photos

    For the past five years, Lightning Labels has held an annual photo contest, showing off its customers' creative label designs in their natural habitat. Between now and July 1, Lightning Labels will be accepting applications for the sixth iteration of the contest. If your products use Lightning Labels, you can enter via Facebook — the entry form is here.

    This is an especially important year to hold a custom label and sticker contest, as it's Lightning Labels' 15th anniversary. No company makes it to the decade-and-a-half mark without a great customer base, and this is no exception. The label contest isn't just about Lightning Labels itself — it's a celebration of all the creative ideas that have come to life through custom labels and stickers in the past year.

    Chasing Big Prizes

    There's more than just pride on the line when it comes to this year's label contest. The first prize winner will walk away with a 60-inch flatscreen HDTV, while second prize is an Apple iPad and third prize is a pair of wireless Beats headphones. Fourth- and fifth-place winners will earn free labels, to help them keep their award-winning labeling campaigns rolling into the months ahead.

    Taking home these big rewards takes two elements - a good-looking label and a well-constructed photograph. Business owners can step up and show off how they've taken advantage of Lightning Labels' ability to print just about any kind of design, harnessing a wide variety of materials and finishes to make a company's unique value proposition come to the fore.

    Lightning Labels' offerings run the gamut, from 100 percent recycled labels that show a brand's commitment to the environment to chrome BOPP polymer labels that give a shimmering, classy look. There's no one perfect product label. Each company will have its own best option, and Lightning Labels helps these businesses reach their disparate goals.

    Reflecting and Looking Forward

    Every year, a new crop of incredible label designs graces the Lightning Labels photo contest. For an organization with 15 years of history, this is a heartening sign that customers are always finding new ways to make its offerings work for them.

    With all-digital printing processes that make orders of any size possible and affordable, Lightning Labels is ideally suited to follow its clients into the future, no matter where they go from here. If you're not a customer yet, look at the entries to the label contest and imagine how great your branding could look with Lightning Labels' help.

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  • Make Your Logo or Message Stand Out with Custom Laser Cut Labels

    Make Your Designs Really Stand Out

    A compelling product label isn't just defined by what's printed on it. Other elements, such as the material and finish employed for that label, can determine whether it creates an interesting and consistent feeling or not. Another trait may be even more overlooked: shape. When you work with a brand that offers custom laser-cut labels, you gain the ability to increase the focus on your distinctive brand logo, no matter what it may consist of. Laser cutting can also deliver custom logo stickers to hand out to your customers.

    The following are a few valuable use cases for each kind of laser-cut logo design. Labels for your packages and stickers for your customers are both great potential applications for any company with a distinctive visual sense and an interest in making its trademark imagery really pop.

    Custom Laser Cut Labels

    Bottles, bags, boxes, no matter what kind of packaging your product comes in, you can spice up the look of those containers with laser-cut labels. While labels that wrap all the way around an item could be better in some situations - as when there is a large amount of regulation-mandated information to impart - custom logo labels are an exciting way to make goods look professional and compelling.

    A container adorned with a small label laser-cut to the shape of the brand's logo can show off the color and shape of the bottle, jar or bag. Furthermore, small companies that go for laser-cut labels can stand shoulder-to-shoulder with large brands. Making such a sophisticated packaging choice could inspire confidence in your brand among consumers, who may take the well-delivered imagery as an indication of your items' quality.

    Custom Laser Cut Stickers

    There's no need to always stick your label on packages of products. Custom logo stickers can go on everything. You can opt for window stickers, bumper stickers or small stickers to hand out with a purchase. It may even pay to distribute these stickers at third-party events such as local fairs or other get-togethers to get your logo in front of as many people as possible. As with the labeling of your products, opting for a custom shape instead of a basic square or rectangle can add visual interest. Logo stickers are also perfect for businesses that don't produce packaged goods. For instance, sports teams can raise their profile in their local markets through local stickers, shops that perform repairs can hand out their logo to happy customers and nonprofits can pass these items out to people who make donations.

    Time to Order

    Once the urge to change up your brand's visual presentation strikes, there's no need to wait around. No matter what shape or color your brand's logo is, Lightning Labels can quickly translate it into laser-cut labels that show off its uniqueness as a way to appeal to customers. Whether you opt for labels on your products or stickers to be handed out independent of your items, showing off your logo is a professional and interesting way to catch eyes. When you're trying to get a company off the ground, such branding is of immense value.

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  • Customize Memorial Day Celebrations with Custom Stickers and Labels

    Hosting an Event? Use Custom Stickers and Labels for Visual Flash

    Memorial Day has two different personalities - it's a solemn remembrance of military members who have given their lives for their country and a time for friends and family to spend a fun spring weekend together. When you plan a party for Memorial Day weekend, whether for a large family group, town or company, you can fuse the themes of fun and patriotism with custom American flag stickers and labels.

    Different Types of Gatherings

    There's more than one way to spend Memorial Day, and a great weekend event can be organized by a town, sponsored by a company or simply set up for a reunion or family gathering. No matter what type of celebration you're thinking of, there's a case for custom decorations such as American flag stickers to give the whole thing a patriotic flair.

    • Organizers of parades, fairs or other major gatherings for Memorial Day weekend can use patriotic stickers of all shapes and sizes to decorate their parks and public spaces. Alternately, free stickers can be giveaways for members of the crowd, allowing them to show their spirit. Whether you work for the town itself or a company stepping in to help with the event, you can use American flag labels on items such as bottled water to add another festive dimension to the parade, picnic or fair. These labels can even have the town's name or seal along with the American flag motif to act as a symbol of local pride.

    • If you're working on a family reunion or group trip, you can still incorporate custom stickers and labels, either handing them out on their own or putting them on water bottles. It may seem that a family outing, even a sizable one, is too small to warrant custom labels. However, all-digital printers such as Lightning Labels offer low minimum order sizes, meaning there is an easy and affordable way to create the labels or stickers your group will love. Bottles or stickers can be taken home as souvenirs of a Memorial Day weekend spent in the company of loved ones.

    Celebrations Throughout the Year

    If you have a great experience using custom stickers at your Memorial Day event, the obvious next question is what other get-togethers could be livened up with custom labels on water bottles or bumper stickers to hand out to attendees. Sticking with the theme of patriotic stickers, Independence Day is only a few months away. States, cities and towns also have their own local commemorative days throughout the spring and summer months that could play host to a great picnic or parade. Working with Lightning Labels is so easy and rewarding that it's natural to imagine collaborating on more events throughout the year. Lightning Labels' domestic facilities and all-digital processes ensure remarkably short turnaround times and low minimum orders. This means that even with a holiday almost here, you can still commit to getting great patriotic stickers or labels. Celebrations with excellent, consistent looks are right around the corner.

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  • Get Ready for 420 with Custom Cannabis Labels and Stickers

    Custom Cannabis Labels Maximize Your Brand's Image

    There are few industries younger than the legal recreational cannabis market. That newness is no excuse for shoddy branding, however. Your packaging strategies should be robust already, as your company will certainly have competition from the minute it enters this space. As more states roll back laws on the sale and use of marijuana products, it's worth considering how your branding stacks up. This is where custom cannabis labels come in.

    Legalization Creates New Frontier

    The spread of cannabis products to new states has been swift and transformative. A few years back, the pot-centric holiday April 20 (4/20) may have rated a few winking comments from companies' social media teams. Now, there are businesses that can provide actual cannabis products on that day. These kinds of opportunities are uncharted territory in some ways, but in others they're just old-fashioned marketing occasions. When it's time to launch your brand's 4/20 marketing strategy, there's plenty you can do to jazz up the physical presentation of your business with customized cannabis labels.

    Custom cannabis labels and stickers that give your brand a strong identity within the growing legal cannabis sector are a must, though they come with their own challenges. For instance, the regulatory and labeling situation regarding cannabis product labels is still developing. It's important not to order too many labels at once, to make sure you're not left with unusable stock if regulations change before you use up your supply. This means you should lean toward providers that can offer small orders at affordable rates when purchasing custom marijuana labels.

    New States and Provinces

    This year, states such as Colorado and Washington will have legal cannabis sellers active on 4/20. In a few years, the list could grow considerably. In a cheeky feat of numbering, the Rhode Island State Senate has introduced Bill No. 420, which would allow legal sale of recreational marijuana. As that state's NBC 10 News pointed out, proponents argue that once marijuana goes on sale in neighboring Massachusetts, Rhode Island will lose a potential source of tax revenue. With that sort of logic at play, legalization could creep across the whole country, one state at a time.

    With some states deeply invested in the process of bringing recreational marijuana to market and others making considered steps in that direction, the opportunities for business owners are clear. Next April 20, it's possible we'll look back at this year and remark how far the legalization effort has spread. It's time for those who have considered leaping into this market to make a decision.

    An Ideal Custom Cannabis Labeling Partner

    In a field that is still evolving, you need the help of a company that won't require high-volume orders for your custom cannabis labels. With its all-digital processes, Lightning Labels can fit this role. Compelling and clear printing will also help your products stand out. Even in a market that's just getting off the ground, professionalism is key. Lightning Labels wins on this count, too, capable of creating high-quality and durable custom labels. Combine those facts with the lightning-fast turnaround times that give the company its name, and it's clear: Lightning Labels can help your growing legal cannabis business.

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  • Consecutive Number Labels Keep Track of Everything!

    Consecutive Number Labels Allow For Precise Tracking

    When you order from Lightning Labels, you have the option of receiving consecutive number labels, perfect for a number of tracking functions that any business can harness. Whether you're interested in precisely noting your inventory levels, hope to create a desirable limited-edition product or just want to issue parking permits with their own unique numbers, this kind of printing is for you.

    Investing in bar code labels and other tools for easy internal counting of information will enable you to simplify the storage, transport and stocking of your products. When you're working with partners that require products to be individually traceable, this is a powerful potential solution. While this is a popular use of consecutive number labels, it's not the only one. Passes and permits are more effective - meaning easier to keep track of and harder to falsify - when they are individually numbered.

    Numbering for Products

    When you want to mark individual packages of products - or note items as part of series - consecutive numbering from Lightning Labels is the way to achieve this feat. The numbers can be for your own benefit or meant for customers to see. In the former case, the digits or bar codes are employed by you and any companies you partner with to track inventory levels or movement through the supply chain. The visibility that comes with inventory labels is valuable and helps you keep an eye on stock without exerting great effort.

    You can also aim consecutive numbers at consumers. Letting shoppers know one of your items is part of a limited run - with the individual numbering to prove it - can create an exclusive and premium feel around that product. Maybe it's a bottle of this year's maple syrup harvest, or an object in a seasonal color scheme. Whatever your particular line of items is, you can employ consecutive numbering to make the offerings stand out from other, potentially larger companies' goods.

    Numbering for Passes and Permits

    If it's up to you to issue passes, permits and other credentials that recipients stick onto their car windows or clothes, you can take advantage of Lightning Labels' consecutive numbering offerings. Parking sticker labels with consecutive numbers can be tracked, with each individual sticker corresponding to a single recipient. This aids in your record-keeping and stops forgeries. Furthermore, when you issue these or other permits with consecutive numbers, it's easy to see at a glance how many you've given out and how many remain available.

    Affordable Short-Run Printing

    When you opt for consecutive number labels, you're likely only looking for a limited amount. This could pose problems if you were working with a partner that offers unreasonable rates for short print runs, but that's not how Lightning Labels does business. With all-digital processes in place, even modestly sized orders are affordable. Next time you're looking for an inventory tracking aid, a print run of parking passes or a batch of labels for limited-edition products, you can contact Lightning Labels. There are a variety of uses for consecutive number labels, and it's easy to see how they'll benefit various company types.

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  • Create Fun, Vibrant Custom Stickers for Mardi Gras and St. Patrick's Day!

    Upcoming Holidays Call for Custom Stickers

    When a holiday invites celebration and colorful displays, custom stickers are a great choice to spice up your party or workplace. With Mardi Gras and St. Patrick's Day both approaching quickly, it's time to think about whether an order of custom stickers is a good way to make your products, workplace or party favors seem more colorful, exciting and fun.

    Mardi Gras is On The Way

    February will close with a party this year, as Mardi Gras falls on the 28th. You can celebrate "Fat Tuesday" anywhere in the world - in fact,  people inparts of the country that are still cold and gray in February could probably use the festival more than anyone. There is a whole host of bright carnival imagery and vibrant colors that can turn an average office environment into a mini Bourbon Street, and the resulting dose of festive life can help the winter feel like it's passing a little quicker.

    Whether you're organizing a theme party or preparing your company for a seasonal promotion, Mardi Gras stickers are a good way to promote the day. If you're based in or near Louisiana, the carnival can become a point of regional pride and local color. If not, you can add a dash of New Orleans' festive flavor to your February.

    St. Patrick's Day is Up Next

    Once February is in the books, March will roll along, and with it, St. Patrick's Day. If you're in a region with a strong Irish heritage, you're likely used to parades and big public celebrations. Even if not, you can add a little luck of the Irish to your own business promotions or parties in March. The imagery associated with the holiday, based around vibrant green shamrocks, makes a great subject for St. Patrick's Day stickers. Using these custom stickers to spice up the premises will help ring in the spring.

    Days to Celebrate

    Stickers aren't right for every occasion - some of the the events on the calendar are too somber or niche to be right for promotions or celebrations with stickers. However, the winter and spring are full of events that are prime times for custom stickers. Both Mardi Gras and St. Patrick's Day lend themselves to parties, and come ready with years of history and bold imagery to pick from. Whether you're just organizing a big celebration or want to make these holidays part of the seasonal promotion calendar for your business, custom stickers are a great bet in both cases.

    Order Soon

    Lightning Labels, true to its name, is defined by its lightning speed. This means that you can order now and have your stickers for the upcoming holidays, and with time to spare. Whether you're in an area where Mardi Gras or St. Patrick's Day are huge items on the calendar or you're importing these days to add some fun to your winter and spring, custom stickers from Lightning Labels are the way to go. Lightning Labels' all-digital processes mean minimum order sizes are low, quality is high and turnaround times are brief. That adds up to a great custom sticker partner.

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