Wine Labels

  • Evoking Emotion Through Custom Labels

    What Is Emotional Marketing?

    Digital technologies are changing the game of marketing. With more tools and processes available than ever before, sellers are able to capitalize on a vast array of strategies and solutions for customizing packaging and labeling materials. But when it comes to appealing to their target audiences, few tactics have proved more effective than tapping into their emotions.

    Emotional marketing has been used by some of the biggest and most successful brands across the globe for many years. And with good reason: Consumers tend to base their brand decisions on their emotions, not logical information. According to Buffer, research has shown that marketing campaigns that use emotional content tend to outperform those that use rational content by about double. Part of the reason it is so effective is that it can help build brand awareness and exposure. For example, psychologists have learned that when something makes a person happy, that individual is more likely to want to share it - hence why cute videos of animals tend to go viral often.

    The source also referenced a wheel of emotions that can help explain how certain feelings can tap into others. For example, admiration is often associated with trust. Therefore, if you put a positive message on your product label, it could lead to shoppers viewing your brand as being more trustworthy. Put simply, emotion influences motivation, which drives action.

    Creating an Emotional Connection

    Custom labels serve many different purposes and are an invaluable tool for marketers to use to their advantage - allowing them to differentiate their products from others on the shelves, deliver a meaningful message, demonstrate brand identity and create a lasting impression. And they are also a great way to establish an emotional connection.

    For example, right now many consumers are excited about it being football season. By changing product labels to include the logo of the local sports teams, you will not only fuel loyalty but also facilitate a sense of comradery. Suddenly, it becomes less about the product and more about showing support for the team and associating with a business that shares the same values.

    The effectiveness and benefits of using custom labels to appeal to people's emotions aren't just something businesses can leverage, either. Emotion is something that can - and should - be used for personal situations as well. Let's say you have an event coming up that you plan to need decorations and/or party favors for. Designing and printing personalized labels for it is a great idea. Adding the date of the event or matching it to the theme of the celebration can immediately transform otherwise boring souvenirs into sentimental mementos that are more meaningful and personal. Whether it is a wedding, anniversary, graduation or some other important event, custom labels can be used to tap into the emotions of guests and make it so the products can be kept and used as reminders of the special occasion.

    Another demonstration of the power personalized labels can have in creating an emotional experience occurs when they are used to make an important announcement. For example, earlier this month, the Today Show shared a video that was going viral in which a son revealed to his mother that she was about to be a grandmother by handing her a bottle of wine she was cooking. On the wine label was a picture of the sonogram. This has also become a popular approach brides employ to ask their family and friends to be in their bridal party.

    Labels can play a useful and important role in life's milestones and important moments. However, the key is figuring out which emotion you are trying to evoke.

    Tips for Designing Labels

    Before creating the custom label, you must first determine what kind of effect or emotional response you want the label to have. For example, should it make the person feel excited? Sentimental? Understanding this is the first step in establishing what design elements should be used. Then, in order to ensure the final product meets your expectations, you need to choose the right digital label printing company to work with.

  • Best Type of Labels to Use on Glass Bottles

    Labeling Adhesives and Materials for Glass Packages

    When it comes to deciding which type of label material to use for your product's packaging, the expansive array of options available to you can be overwhelming. If you don't have much knowledge or experience in custom label printing, you may assume that all stickers are essentially the same. But this couldn't be further from the truth.

    The adhesive properties of the label influence the bond it has with the surface of the package. To ensure it withstands temperature conditions and doesn't prematurely crack, peel or unstick, it is critical that you select one best suited for the material it is being applied to. Below are some of the most common glass products labels are printed for, as well as the best material to use for them.

    • Window decals: If you are printing stickers, one of the best choices is to go with BOPP labels, which are both clear and removable.
    • Beer bottle labels: Creating beer labels requires a certain type of adhesive, since the material needs to be water resistant and able to withstand a lot of condensation. You can choose between paper and vinyl labels, with the option to add a matte finish.
    • Wine bottle labels: Designing custom wine labels can be a fun experience due to the dynamic range of adhesives that can work for this product. An important factor to take into consideration, though, is whether it is going to be for white or red wine - or, rather, whether or not it will be exposed to water (white wine typically is, from ice buckets or the refrigerator). For example, Estate #9 and Cast Gloss Labels are made from paper stock and frequently used for wine bottles, but they are not water resistant. A better choice for wines you think will be exposed to ice or water, then, would be Satin Cloth Labels.
    • Cosmetic labels: BOPP adhesives are a prime selection for beauty and personal care products because they can withstand both water and oil. Plus, they are available in white, chrome or clear versions so you can tailor the packaging to suite the stylistic preferences of your brand.

    Partner with a Printing Provider

    Although the specific conditions, sizing needs and application uses of products vary from seller to seller, most glass packages will work well with BOPP labels. In addition, most adhesives and substrates can be laminated with a gloss finish for those who want to add an extra layer of protection to their labeling. Either way, to ensure you find the material that will work best with your particular products, it is highly recommended that you partner with a label printing provider that can help you throughout every step of the process.

  • Wine Bottling Season Is Here: Lively Up Your Bottles with Custom Labels!

    Use Estate #9 To Adorn Wine Bottles

    Wine harvest season typically begins in August and runs through October, though some wineries in California will actually start this process in July. Much like other libations such as beer and spirits, customers will often base their purchasing decisions on the wine bottle stickers and labels placed on the item itself. With all the hard work you've put into the growing, harvesting and preparation, you should not scrimp on your wine stickers at the end of the project.

    Rather, consider using custom wine labels printed on high-quality materials to ensure that your prospective customers and current clientele can see just how special your products are from the first glance on. When complemented by a winning design strategy, Estate #9 labels can give your brand a major boost, bringing it into the modern age of wine-making and selling.

    Design Considerations for Custom Wine Stickers

    This is a competitive marketplace, as you likely already know all too well. Trying to gain a strong following and retain those customers is a complex and challenging process, and the ways in which you approach marketing and product management will tend to dictate how successful you become. One of the key trends in consumer preference that certainly pertain to wine, but also extend out into other aspects of retail, is the demand for personalization and customization.

    This means that you cannot just take the same old approach to your product label designs, but instead need to strike a balance between your brand image and the unique preferences of your customer base. Consider taking elements of your wine-making operation that are a bit outside the normal thinking in the industry and starting with these items in the design process, working to build the right imagery to put those matters at the forefront in an aesthetically pleasing fashion.

    Allow your design teams to properly evaluate your customers' behaviors, and give them the freedom to take chances on creative custom label ideas. Once all of this work has been completed, you'll still need to choose the right custom label and sticker provider to ensure the images are printed up to specification.

    High-Quality Wine Labels

    Lightning Labels offers custom label and sticker services, including those that are specifically meant to be used by wine companies for their product packaging needs. You can print out your finest designs on Estate #9 and take your products to the next level of luxury, and can rest assured that they will help you to reach your objectives.

    The materials that the labels are printed on will make a major difference in how they are received and perceived by your customers, which is why using the right service provider and products is so critical in the fight to conquer the wine market. Lightning Labels offers lightning-fast fulfillment of orders, and can help you with all of your product packaging and labeling needs.

  • How to Create Winning Wine Labels

    The Value of Custom Wine Labeling

    Whether you are a global winemaker looking to improve the attractiveness of your products or someone who wants to add a personal touch to a special event you're planning, there are many benefits to designing custom wine labels. Using state-of-the-art printing technologies and high-resolution stickers, you can transform an ordinary bottle into one that is creative, aesthetically appealing and visually engaging. And making sure your product is all of these things is crucial. Because, as much as people know they shouldn't judge a book by it's over, the truth is that most of us do.

    The labeling and packaging of an item can have a tremendous influence over how people perceive it. Fortunately, you can design wine stickers that are customized to personal tastes, styles and preferences, resulting in a bottle that increases the chances of wine grabbing the attention of your audience and making a lasting impression.

    Crucial Elements to Consider

    When creating custom labels for wine bottles, there are many factors to take into consideration. The first, of course, is appearance. The message displayed on the sticker will vary depending on what that bottle will be used for. If you're planning a wedding or business function, for example, you will likely want to include names and dates. On the other hand, if the labels are for your own brand of wine, you will be dealing with more information that is pertinent to the beverage itself, such as ingredients, alcohol content and country of origin.

    Another choice you will have to make when designing custom wine labels is the size of the sticker you want to use, as well as the shape. The most common selections are square or rectangle. However, opting for a circular label can add a unique appeal that makes it stand out. Before choosing, keep in mind the amount of detail and description you want to be included and how much space each version would give you. When it comes to wine bottles, often "less is more" - meaning you should avoid trying to cram too much onto one sticker.

    A third essential aspect of custom beverage labels is the type of material used in the printing process. You want it to look good, but you also want to make sure it is durable. Luckily, choosing the right materials can help you achieve both. To give the wine bottle a sleek, sophisticated and professional appearance, a label produced from woven satin cloth would serve you well. However, there are plenty of options to choose from and you're highly encouraged to take the time to learn about the different types of label materials available to find the one that best meets your specific needs.

    Choosing the Right Provider

    You can spend a significant amount of time crafting the most vibrant and distinguishable custom wine label. But, unless you partner with the right labeling company to help create and print your design, all your efforts will be futile. Lightning Labels is an industry leader that offers high-quality printing processes and speedy, affordable service for stickers and labels.

  • How Will You Approach National Wedding Month?

    NationalWeddingMonthFebruary is National Wedding Month

    Love is in the air this month, as February hosts both Valentine's Day and National Wedding Month, all within the shortest number of days of the year. If you produce candles, wine, wedding favors or any other products that are a bit more popular during wedding season, which generally falls in the spring and summer months, the time is now to get moving on customized label projects that will let newlyweds-to-be know that you are a good choice for their event.

    In many ways, this month is a great time to build brand awareness through several different types of campaigns, including those that celebrate National Wedding Month and Valentine's Day, directly market relevant services or get the brand name into the minds of individuals planning their weddings for later in the year. At the end of the day, custom wedding gifts are a great place to start, as virtually every couple will make sure that their guests receive some token of appreciation following the ceremony.

    Wedding Favor Labels

    Regardless of which types of wedding-related products you might be selling, custom labels can be a great way to differentiate your items from those of competitors, and getting out ahead of others in the industry can help to drive revenue down the road. Customizing wedding favor labels will allow the bride and groom to land on a specific product that they would like to be included in the baskets, but then personalize each one for the guests who are receiving them.

    Candle labels, as well as custom stickers for other hot items such as wine and cheese, can also be a relatively simple and affordable means to the ultimate end of building demand for your products rather than those distributed by others in the marketplace. Because personalization and customization have become two of the primary drivers of customer engagement and loyalty, they should not be overlooked this National Wedding Month.

    Lightning Labels for the Win

    With February coming to a close and the spring just a month away, you will likely need a quick turnaround on orders for custom labels and other branded items. To ensure that your labels are ready to go and printed nicely ahead of the busy wedding season, consider partnering with Lightning Labels for all of your custom needs in the coming weeks.

  • Prepare for Wine Harvesting Season by Ordering Custom Labels

    Prepare For Wine Harvesting Season. Before Wine Harvesting Season Begins, Lock Down Label Designs

    Wine harvesting season doesn't begin until late summer, but it's never too early to prepare by designing and ordering custom product labels. In a recent article, we delved into what it takes to design an appealing wine label and found that color, simplicity vs. complexity and ostentatiousness vs. refinement all play a significant role in the process. Speaking with Lettie Teague, wine columnist for The Wall Street Journal, veteran label designer Bob Johnson noted that aesthetic strategies differ in accordance with price ranges - for instance, simple packaging is associated with products on the low and high ends of the pricing scale, while the labels on mid-range bottles tend to be more ornate. That being said, these trends are by no means hard and fast requirements, merely conventions that have developed over time. In fact, some of the best examples of wine labels are the ones that don't play by the rules.

    To Catch Shoppers' Attention Tomorrow, Design Creative Wine Labels Today

    This year's grapes may still be on the vine, but that shouldn't be a deterrent to the designers of wine labels. After all, inspiration can strike at any time of year. If neither the creative nor the grape juices are flowing, you may want to consider perusing this article from Buzzfeed, which lists 33 examples of labels by designers who truly thought outside the box. From Braille to perforation, fill-in-the-blanks to blackboard chic and cartoons to Aboriginal art, the sky's the limit. Still unsure where to start? Online graphic art marketplace 99designs offered a few tips:

    • Hone in on the wine's unique selling points and use these to form the basis of the label. USPs can be anything from the location of the vineyard to the company's methodology - what's important is that they set the product apart from the rest.
    • Put together a customer profile to represent the quintessential member of the wine's demographic. Is this individual male or female? What is his or her age, appearance, job, ideal vacation destination, wine-drinking routine?
    • Analyze the competition from the perspective of an individual who fits the customer profile. What are other brands doing right? Where did they miss the mark?
    • Come up with a short list of words to describe the brand, and base the design on these.
    • Lay the foundation. Before focusing on the wine label itself, determine other aspects such as bottle color, label dimensions and information that needs to be included on the front and back.

    Ultimately, the key to a successful design is knowing the product, the company and the customer. This holds true whether the labels being created are for wine, food, nutraceuticals or other wares.

    Order High-Quality Custom Labels with Time to Spare

    Once the design is finalized, attention should turn to the quality of the custom labels themselves. After all, even the most creative motif will likely fall flat if printed on substandard material in colors that look washed-out or fade easily. Lightning Labels can ensure this doesn't happen. Our custom wine labels feature rich, vibrant colors, high-resolution printing and a photo-quality finish that will help even small, boutique wineries make their offerings stand out on the shelf. Cost won't be an issue, as Lightning Labels can print wine labels that look bold and professional in small quantities at a low price. Individuals who get ahead of harvesting season by ordering their labels now won't experience a time crunch, but even so, Lightning Labels can deliver a lightning fast turnaround without rush charges.

  • Demand For Nutrition Transparency Fuels New Alcohol Labeling

    Liquor Labeling TrendsDiageo Move Drives Industry-Wide Rethink of Packaging Content, Branding

    Consumers want transparency in their alcohol consumption, and we’re not talking about see-through bottles. Responding to growing demands to know nutritional content of both food and beverage, the world’s largest distiller, Diageo, will begin showing nutritional information on Guinness stout, Smirnoff vodka and Tanqueray gin packaging, according to a Bloomberg News article published on washingtonpost.com in March. That trend is likely to grow, putting beer, wine and hard liquor makers large and small on notice to ready themselves for packaging and labeling changes that will include nutritional content. Those that move quickly may capture a competitive edge, while companies lagging behind could start to see consumer support lag as well. Niche brands such as beer microbrewers can use smaller scale to their advantage. Notes a March 2015 fortune.com article, “…it will likely take some time before labels will feature such information as it is a costly endeavor for such big brands to change the labels on their packaging.” In contrast, once they receive TTB label and packaging approval, small brands can print digital labels and packaging in as few as 1-2 days and be ready to roll out very quickly. Branding and relabeling changes, however, may not all be about adopting the new standard. Until or unless regulatory authorities mandate such nutritional disclosures, some liquor producers may opt for the “counter-culture” approach with messaging and graphics proclaiming adherence to the basics (e.g., “our smoothness and taste speak for themselves-that’s all you need to know”). While this sorts itself out, London-based Diageo, active in 180 countries, already has received US approval for product labels from the Alcohol and Tobacco Tax and Trade Bureau (TTB), which regulates alcohol. The Bloomberg article notes, “‘Consumers are increasingly discerning about what’s in their glass,’ the distiller’s chief executive, Ivan Menezes, said in an e-mailed statement. ‘We are committed to ensuring our consumers have the best possible information from which to make informed choices.’” At this point, the TTB is making inclusion of nutritional information voluntary except for some existing narrowly defined requirements--unlike the Food and Drug Administration, which mandated nutritional listings decades ago. No matter how liquor makers view it, change is afoot and companies need to be responsive and agile in every area from creative brainstorming and desirable messaging to new label and packaging printing. Many companies may experiment to see where the right messaging lies. For example, baby boomers on up will tend to be less motivated by nutritional disclosures, perhaps following the “ignorance is bliss” philosophy, while millennials generally will prefer more transparency and clarity. Obviously, Diageo is betting that the latter mindset will prevail. The Fortune article notes, “Diageo, the world’s largest liquor company, has led the charge to change misconceptions about what exactly can be found in alcoholic beverages…it will begin adding nutritional information — including protein, fats, calories, and carbohydrates — to labels in the U.S., Diageo…has fought for such approval for more than a decade.” No doubt, much of the rationale for Diageo’s strong support lies in health issues. According to a March vox.com report, “‘Many adults take in a tremendous amount of calories from alcohol, and they have no idea,’ says Sara Bleich, a public-health researcher at Johns Hopkins. She has found that the average American who drinks regularly takes in 400 calories daily from alcohol — not a huge surprise, given that average beer or glass of wine has about 150 calories.” The Vox article adds, “[Bleich] and colleagues have previously found that the particular information on nutrition labels can have a dramatic impact when it comes to consumption of soda and other sugary drinks. Though she hasn't yet looked at the potential impact of labeling alcohol specifically, she imagines the effect would be similar. Regardless of how and when all this plays out, there’s no doubt that liquor labeling and packaging change is on its way. This well may be a dramatic case of early adopters gaining major competitive advantage in the marketplace.

  • Celebrate St. Patrick's Day with Personalized Beer and Wine Labels

    Lucky for beverage companies eager to incorporate a little St. Patrick's Day cheer into their wine and beer bottle labels, you don't have to be from the Emerald Isle to celebrate the holiday.Customize Your Wine and Beer Bottle Labels in Honor of St. Patrick's Day

    Lucky for beverage companies eager to incorporate a little St. Patrick's Day cheer into their wine and beer bottle labels, you don't have to be from the Emerald Isle to celebrate the holiday, despite the fact that it's rooted in Irish tradition. What's more, you don't even need to have so much as a drop of Irish blood running through your veins. In fact, a study by the National Retail Federation revealed that more than half (55.5 percent) of adults in the United States celebrated St. Patrick's Day in 2014. Celebrators spent an average of $35 per person last year, with much of this money no doubt going toward alcohol.

    Across America, individuals and companies alike get festive every March in anticipation of the big day, which always falls on the 17th day of the month. People take part in parades, wear silly hats and sunglasses, and eat food that would typically have no business being green - at least not if it were still safe to eat! For many people, alcoholic beverages are a central part of celebrating the holiday, so make sure your beverage company is prepared with custom labels from Lightning Labels.

    Why Design Special Beer and Wine Bottle Labels?

    It's safe to assume that most people are aware St. Patrick's Day is just around the corner, so why design beer and wine bottle labels to reflect this fact? Taking this approach isn't as much about alerting people that the holiday is coming as it is about integrating your brand into the festivities.

    Think about it: If shoppers are scanning shelves for the perfect beverages to help get their St. Patrick's Day parties started, they'll probably gravitate toward cans and bottles with custom labels and stickers that resonate with their intentions. Ultimately, forging a connection with consumers can be a powerful marketing tactic - what better way to go about this than to bring the designs of your custom labels in line with a holiday your customers are eagerly anticipating?

    Is It Too Late to Order Holiday Stickers?

    If the onset of March caught you by surprise, you may be wondering whether you have enough time to order custom labels for a holiday that's just days away. This type of quick turnaround might be a problem for some companies, but not Lightning Labels - after all, the word "lightning" is part of our name. You can usually expect us to turn around orders for custom stickers and labels in 48 to 72 hours following digital printing press approval.

    That being said, don't assume that the speed at which we process orders leads to any compromise in quality. On the contrary, we are known to deliver high-resolution, vibrant, crisp-looking labels printed on durable material that will stand up to the cold of the fridge or the heat of the bar. Put in your order today and get ready for the St. Patrick's Day rush.

  • Wicked Designs for Halloween Themed Wine Labels

    Halloween Wine LabelsWine Bottle Labels for the Adults that Want to Celebrate Halloween

    Should vintners consider updating their wine bottle labels to celebrate Halloween? At first glance, it seems like a strange move. Halloween is often characterized as a holiday for children who want to dress up as monsters or famous characters and go trick or treating. It is often viewed as the one time a year when kids can get into mischief and have some fun after dark. However, the perception of Halloween has changed over recent years, particularly for Millennials, who feel Halloween is a holiday much like any other that should be celebrated by young and old alike. Denise Delahorne, an associate at creative agency DDB Worldwide, told Forbes that adults are getting more into the spirit each and every year, which has turned Halloween into an $8 billion a year industry. According to DDB, two in three adults feel Halloween is not just for kids, while some 13 percent of Americans ages 18-44 say Halloween is their favorite holiday. Many employers encourage their workers to wear costumes for the event, while adult venues such as bars often have costume nights around Halloween as well. "There are several reasons [for its adult popularity]," says Delahorne. "There's no stress to it. You don't have to travel or deal with relatives. There's not the holiday pressure to find a date if you are single. You can wear whatever you want and not be judged."

    Halloween Bottle Labels: Perfect for Parties

    With more adults celebrating Halloween, manufacturers of goods targeted at older audiences - such as wine and spirits - should consider re-branding their products for the holiday. Halloween bottle labels are perfect for home parties or for bars and restaurants that want to celebrate the ghastly holiday. Halloween wine labels can are perfect for setting the tone effectively. They could feature Halloween colors, spooky imagery and may even use gothic fonts to seal the deal. If hosts really want to go all out, they could also consider making their own custom Halloween wine labels that feature the names of their guests.

    Custom Labels for All Events

    Whether vintners are celebrating Halloween or any other holiday, it is crucial they work with the right printing company to produce their custom labels. This will help them craft a high-quality label that will not slip or wrinkle, which can ruin the appeal of their products.

  • How Custom Wine Labels Can Draw in New Customers

    Custom Wine LabelsThe Perfect Wine Bottle Label is Key to Piquing your Customers' Interest

    It can take months to craft the perfect bottle of wine, and vintners should also be devoting just as much time to the creation of wine bottle labels if they want their end products to sell. Make no mistake, a well-made wine bottle label plays a pivotal role in helping wineries catch the eyes of prospective customers. In a crowded liquor store, wine labels are often the only differentiating factor between products. If people aren't looking for a specific brand, they'll naturally be attracted to the wine with the most interesting label - that's just the way people work, we're visual by nature. That being said, here are three tips for creating better wine labels: 1. Custom Labels Must Convey Selling Points Custom labels will contain any number of elements, ranging from brand logos to detailed imagery. However, chief among label concerns should be conveying the product's selling points to prospective buyers. Why should they buy this bottle of wine instead of all the others? As 99 Designs noted, wine labels are essentially advertisements, so vintners should design them in a way that gets the selling points across to users quickly and efficiently. "Communicating a few core messages through your label is far more effective than trying to cram in a dozen. A mantra to keep in mind when drafting your design brief – and thinking of your label, for that matter – is 'less is more,'" the news source added. 2. Wine Labels Must Reach Specific Audiences Every company has a specific target audience, and wine labels can help vintners reach theirs. For example, a luxurious label conveying a feeling of class will naturally attract people looking for a high-end bottle. Conversely, it's often easy to tell which bottles are intended for people on a budget. Understanding the audience, and then designing a label that will attract these people, is critical to the success of any winery. 3. Take Competitors into Stock Competitive analysis is important for crafting a unique, original brand. The last thing any company wants is to spend all this time and money developing a brand, only to have it easily confused with competitors. As wine makers develop their product labels, it's crucial they look at what others in the field are doing to ensure they are crafting a unique approach.

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Material Descriptions

Materials

BIOSTONE

One of our eco-friendly options that is actually made of stone—no trees are used. This material should not laminated.

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

CAST GLOSS

This is another material specially designed for the wine industry. It is paper-based with a high-gloss white finish. Same adhesive and liner as Estate #9.

CHROME (SILVER) BOPP

This material has the same water and oil-resistant properties as our White BOPP and Clear BOPP, but has the "mirror-like" look of shiny chrome.

CLASSIC CREST

Best suited for wine labels, this is a white paper stock with a dull matte finish. It is not suitable for lamination and is therefore not waterproof. Same adhesive and liner as Estate #9.

CLEAR BOPP

This is the clear version of the Polypropylene (BOPP) material. It has the same waterproof qualities as the White BOPP. It provides more of a "no label" look and is also suitable for window stickers (where reverse printing of the image allows the label to be applied to the inside of a glass window and be viewed from the outside).

ESTATE #9

This is a great option for wine labels, gourmet foods or applications where a textured finish is desired. Being a paper stock, it's not as water-resistant or durable as BOPP, but its light cream color and textured feel add a touch of the "unusual" to the right product. It features a special adhesive (removable in 100+ degree hot water) and a stronger liner particularly suited to machine application. Not suitable for lamination.

GOLD POLYESTER (METALIZED)

This material will make your labels shine! Suitable for most labeling applications, it has a strong adhesive backing and must be laminated. Choose glossy laminate to make your label designs pop, or matte for a unique, elegant look.

KRAFT (RECYCLED)

This is a recycled 100% post consumer waste material. It is a 55# paper material that is a wonderful option if an “earthy” appearance is desired. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water. It is not suitable for lamination; therefore, it is not water or oil resistant.

REMOVABLE WHITE BOPP

This material is the same as our standard BOPP, but has a special, "less aggressive" adhesive designed to allow the label to be removed or re-positioned after application. Depending on the surface it will be applied to, customer testing is strongly recommended. We can provide samples for this purpose.

SATIN CLOTH

Quite the unique material! Yes, it is woven satin acetate cloth. Think wine or spirit labels! This material will make your product packaging POP. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

SQUEEZABLE

A white, 3mil film that is better suited for squeezable applications. This material has proven to work well in a variety of applications, so you can be confident it will perform well for you.

VELLUM (RECYCLED)

A great “green” choice, this 60# vellum is 100% recycled with 100% post consumer waste material. Cannot be laminated. Is neither water nor oil-resistant. The stronger liner is well suited for machine application. Depending upon face, substrate, water temperature and dwell time, label may be removed in hot water.

WHITE BOPP

This is our most commonly used material and is suitable for most applications. It's a polypropylene material with a permanent adhesive. It is impervious to water and oils, and is particularly suitable for bath and body products, as well as food containers.

WHITE EARTHFIRST PLA

A more environmentally friendly alternative to White BOPP. The PLA stands for Polylactic Acid (a biopolymer made from corn rather than petrochemicals). Similar look and feel to BOPP and suitable for most applications, but should not be used directly on candle containers.

WHITE FLEXIBLE VINYL

This is our most substantial material. The vinyl is thicker than BOPP, and is most suitable for outdoor applications where greater strength and durability are needed, or where lengthy exposure to the elements is an issue.

WINDOW DECAL (CLEAR/ULTRA-REMOVABLE)

We offer this window decal option as an alternative to static cling. The face stock is clear with excellent clarity. The adhesive is an ultra-removable featuring excellent weatherability and UV resistance. It removes cleanly from a wide variety of substrates without staining or ghosting. Why worry about static clings staying on when you can have removable adhesive there to hold it in place?

Artwork Specifications

Laminates

High Gloss

High gloss is our most popular laminate. It is the least expensive option and provides protection for the label and a high gloss shiny finish.

Matte

The Matte Laminate provides your label with a dull, non-glossy finish. Some customers consider this achieves a more "natural" look.

Thermal Transfer

This is a gloss laminate that is designed to work with most over-printing thermal transfer printers. We do recommend you get samples first to test through your own printer before placing an order with this laminate.

UV Outdoor Gloss

As the name implies this is best used for labels that will be used outdoors. It has a high gloss finish with excellent UV resistance. It is best paired with our vinyl material for the most durable outdoor label.