Nutraceutical Labels

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    Nutraceutical Manufacturers Prepare for New Year Weight Loss Resolutions with Custom Labels

    Make Sure Your Products Stand Out During Times of Demand

    While weight loss is a year-round concern, the steely optimism of New Year's resolutions spurs plenty of extra attention. If your nutraceutical products focus on helping customers maintain a healthy body weight, January is your time to shine. However, competing brands will also be front and center after the New Year. It's up to you to keep your items' packaging as visually arresting as possible to win over curious consumers, and custom labels are an important element of this process.

    Bold Designs Draw Eyes

    Your nutraceutical labels should be clear about the purpose of your products, combining bright imagery and clear text to make a strong case for the items. People who make New Year's resolutions to lose weight may enter stores with an objective in mind, but no brand preference. These shoppers are your potential audience, and the better your products look, the more likely you are to convert them into loyal buyers.

    Weight loss product labels have a brief window in January to shine especially bright. When people are just starting new regimens in the hopes of instituting a healthier lifestyle, your products should be there for them. If you miss this opportunity, shoppers may go with other brands, then stay loyal to them in the following months. If your items' labels catch their eyes, however, you could bring in a significant number of new customers.

    Of course, while focusing on promoting the exciting benefits of your products on your labels, it's important to ensure they meet all industry regulations. Every revision of your designs should coincide with a close check to be certain that nutritional information is in line with applicable laws. When you work with a high-quality labeling partner, it's simple to have clear and legible ingredient and nutrition facts panels with plenty of room left over for bold, appealing branding.

    Time to Order

    Weight loss and other health product labels are at their best in January - and it's right around the corner. In fact, you may believe it's too late to create new designs for your brand's labels and get them on the shelves for the coming New Year crowd. There is still time, however, provided you work with an all-digital printing partner capable of getting high-quality labels on your desk in a matter of days, rather than weeks or months. This is the kind of service Lightning Labels promises. Fast and affordable shipping is a result of Lightning Labels' decision to use all domestic facilities instead of outsourcing orders overseas.

    If you want your nutraceutical items to stand out in times of great demand, there's no better stage to shine on than the New Year's resolution season. Your products can be there with customers all the way as they chase their fitness goals in January and beyond. The battle for brand loyalty will be fought in store aisles, with shoppers picking between many different options. If your item is the most eye-catching version, your nutraceuticals stand a better chance of impressing consumers and becoming part of their regimen in the new year.

  • Vital Proteins concentrates on collagen to enhance health

    Our forebears consumed plenty of collagen—a basic protein building block of hair, skin, bones, joints and nails that makes up nearly 70% of our bodies—through whole-animal nutrition. As with so many other foods, modern food processing has removed much of this protein from our diets.

    Since 2013, Vital Proteins’ collagen products have worked “from within to rebuild and restore, nurture and enhance,” notes spokesperson Shannon Race. She adds that the objective is to, “help you feel younger, run farther, recover faster, and most importantly, live each day as the best version of yourself.” This is particularly important as we age because natural collagen production declines after 25 years of age. The company’s first product, still a foundation of its offerings, was Collagen Peptides, an odorless and tasteless supplement easily dissolved in hot or cold liquids.

    Shannon emphasizes product purity, noting that Vital Proteins products contain “no additives, no fillers— just clean, responsibly-sourced ingredients packed with proteins that revitalize the natural health of our skin, hair, nails and joints, aid in digestive and cognitive function and even boost athletic performance.”

    To spread the word, the company started with grassroots marketing—attending trade shows and creating an affiliate program with digital influencers. Complementing these efforts is dynamic product presentation that has helped Vital Proteins stand out on the shelves next to competitors.

    Relationship with Lightning Labels, the Nutraceuticals Label Specialist

    Notes Shannon, “Lightning Labels has been an extremely reliable resource for us - especially as it relates to last-minute marketing needs for trade shows and expos. Certainly quality, efficiency and consistency are a few of the words that best describe the relationship we've developed with Lightning Labels. There have been quite a few times Lightning Labels has come through in a clutch for us. When in need of expedited service, we always know we can rely on them!”

  • Update Nutraceutical Product Labels for Summer!

    Summer is Right Around the Corner

    If you sell nutraceutical products, you're likely preparing for one of the busiest times of the year, as summer will lead many consumers to purchase items that help them boost their health and drop their weight. If you manufacture these products, you should be changing up brand packaging at the end of each season to stay on the same page as your customers and prospects, essentially ensuring that your business always makes sense in their eyes.

    With spring waning and summer on the horizon, now is a great time to update product packaging with custom nutraceutical labels. This industry has become increasingly saturated, especially given how much demand there is for these types of items, and product labels will represent a significant battleground. When it comes to competing with other manufacturers on the shelves of stores, nutraceutical labels will play a major factor, and updating yours can make a big difference this season.

    Ideas for Nutraceutical Product Labels

    Now, it is worth mentioning that the product's benefits and nutritional values need to be clearly and accurately represented on the labels. Building off of the characteristics that best differentiate your brand from others will lead to a finished design that represents your company, its product's strong points and the demands of your prospective customers. To adjust for the season, you'll want to adjust the background imagery, color schemes and other aesthetic elements of design to align with the weather and activities.

    Remember here that a bland, run-of-the-mill design strategy will simply not get the job done when it comes to attracting new prospects and retaining long-standing clientele. Think outside of the box, and allow your marketing and product management teams to really stretch their legs when establishing summer-themed designs for your nutraceutical labels.

    Customize on the Right Materials

    Custom nutraceutical labels can be an exceptional way to drive brand visibility, but do not lose sight of the environments in which these products will be used this summer - many of which will be outdoors. You can print your custom designs on durable labels that will withstand the elements and keep the packaging looking clean and fresh throughout the season.

    Lightning Labels offers lightning-fast completion of orders, and custom label services that can be printed on more durable and weather-resistant materials.

  • Enhancing Success With Eco-friendly Packing and Labeling

    Customers Increasing Demand for Responsibility
    Consumer awareness has reached new heights, and it is influencing the way many organizations are choosing to package, label and market their products. Companies are realizing that people are becoming increasingly conscious of their health and diet. Running in tandem with this is the rise of customers choosing to purchase from businesses that demonstrate environmental and social responsibility. It is not just their own safety and well-being they care about; they also want assurance that the items they use, foods they eat and goods they buy are not sourced or produced in a way that causes any damage to the planet or suffering to workers and animals.

    Of course, this is a positive shift taking place throughout the consumer market. It provides businesses with opportunities to appeal to audiences by clearly communicating their values. In an ideal world, this eco-friendly trend would make it so that only the organizations that genuinely care about ensuring their entire supply chain adheres to safe, humane practices would be rewarded through increased revenue. And some are. However, there is also an abundance of companies that are manipulating shoppers by strategically marketing their products to appeal to health-conscious customers, even when they are unsure of whether or not every ingredient and process used in production of the item was sustainably sourced.

    The rising demand among consumers and regulators for brands to increase labeling transparency, particularly in the food industry, has only fueled the rate of corporations implementing eco-friendly marketing tactics. That, and they know it is an opportunity to drive revenue. As Food Dive pointed out, taking a sustainable approach actually helps increase profits. Because the United States Food and Drug Administration has flexible policies for product packaging, companies are able to print certain buzzwords, such as "organic" and "natural," on labels, even when the customer will assume it means something entirely different.

    Sustainable Packaging Solutions
    This isn't just frustrating for consumers, who make choices based on misguided information. It is also aggravating for other brands in the market, not just because dishonest companies can cut into their profits, but because they truly care about sustainability.

    Fortunately, there is a way for organizations to enhance the effectiveness of their green marketing initiatives and stand apart from competitors: by using eco-friendly packaging and labeling. This strategy demonstrates a deep level of environmental responsibility because it uses a multi-layer approach. It is not just the product itself that the business is making sure is sustainably sourced, but the materials used to protect and deliver it as well.

    According to a Transparency Market Research report, the global sustainable packaging market is expected to grow as an increasing number of people become interested in purchasing products that are environmentally friendly. And this is a strategy that is being adopted by organizations of all industries and sizes, from small, private firms to large manufacturers and enterprises.

    Benefits Include:

    • Gives businesses a competitive advantage
    • Reduces carbon footprint
    • Lowers costs
    • Delivers high return on investment

    According to the source, the biggest opportunities of this market are "in reducing the operational cost of recycling and collecting the packaging" and "increas[ing] the product categories in different application segments especially in consumer packaging segment."

    Types of Eco-friendly Labels
    To further enhance the eco-friendliness of their products, companies should consider the type of material used for the labels as well. Whereas numerous organizations are primarily concerned with the verbiage and placement of ingredients and other product details, not nearly as many are taking advantage of the opportunity to appeal to target audiences by making the label itself eco-friendly.

    • Vellum: These "green" labels are made from post-consumer waste materials that are 100 percent recycled
    • Kraft: These give products an earthy appeal and are also resourced from recycled items.
    • White Earthfirst PLA: Instead of using White BOPP labeling, companies can choose this sustainable alternative that contains biopolymer produced with corn, not petrochemicals.

    By using materials and adhesives that are recycled and sustainably sourced, companies can elevate the appeal their products have to shoppers. Business owners shouldn't restrict their green marketing initiatives to the fine print of a label because, while these details certainly matter, in a market that is growing increasingly competitive, organizations need to go above and beyond to grasp the attention of consumers. Eco-friendly packaging and labeling can give them just that.

  • FDA Demands Safety Labeling Changes for Painkillers

    The FDA is enforcing safety labeling changes to warn against painkiller abuse.

    Growing Demand for More Honest Labels and Healthier Products

    There have been a lot of issues pertaining to health-related claims made on product labeling. Many consumers have argued that companies, thanks, in part, to loose regulation policies, are able to limit the amount of information they include on packaging to shoppers, which impacts their ability to make informed decisions. Some have said that the lack of transparency is resulting in people purchasing products that actually have the opposite effect of what they hope for when they buy them. By urging companies and policymakers to improve their labeling laws and guidelines, people hope that they will be better educated and able to make smarter choices.

    Many insist that food and beverage labels should accurately reflect the health risks the ingredients pose. For example, efforts have been made to make it a requirement for soda and sugary drink makers to use a label warning about the hazards consuming excessive amounts of sugar can have, such as diabetes and obesity. And now this concept is being applied to medications as well.

    Earlier this week, the United States Food and Drug Administration announced that it would be enforcing safety labeling changes on opioid painkiller drugs. Included on these labels will be a warning statement regarding the possible health risks using the substances could inflict, such as the potential for abuse or overdose.

    Serious Risk Implications Aimed at Painkiller Prescribers

    Enforcing the boxed warning label, which is the most severe of its kind, is part of a broader effort the FDA is taking to help reduce the epidemic levels of opioid addictions that have been increasing over the past 10 years. In its announcement, the agency explained that by creating safer and stricter labeling policies that indicate the harmful effects of these prescription drugs, it could help mitigate the risk of abuse and fatalities. In addition, the hope is to improve prescribers' understanding of the risks and encourage them to be more proactive in seeking alternative solutions for pain management when possible.

    The updated labeling will also include information warning against the potential side effects of opioids interacting with other drugs and the severe complications that can incur as a result, such as serotonin syndrome, adrenal insufficiency and androgen deficiency.

    Many have long argued that Western doctors are much too quick to prescribe a pill unnecessarily. The New York Times reported that Congress has condemned the FDA for being too quick to approve new opioid drugs and, as a result, contributing to the epidemic of painkiller abuse. The source also noted that drug-related overdoses account for more deaths in the U.S. than car accidents.

    In an email to the NYT, Senator Ed Markey said that "it has taken the FDA far too long to address the grave risks of these drugs that have claimed the lives of thousands this year alone" and that it has "done little to prevent prescription drug opioid addiction." He also added that the most recent safety labeling decisions "will finally reflect what we have known about these drugs for decades: They are dangerous and addictive and can lead to dependency."

    Long-term Outlook on Labeling Effects

    Although the updated labels say that the opioid drugs should only be used when there are no alternative forms of treatment, it does not provide doctors with an upper dose or limit on use duration which, Physicians for Responsible Opioid Prescribing Executive Director Dr. Andrew Kolodny told the source, would likely limit the impact the label has.

    As people become more aware of the growing epidemic of drug addiction and the harmful effects that can result from substance abuse, there has been an increasing desire among consumers to turn to more holistic forms of medicine. The impact the FDA's labeling changes will have on the drugmaker market, as well as the medical community as a whole, remains unclear. Ultimately, the label can only work as an education tool, rather than exercise control over how, when and by whom the drugs are used.

    However, given the amount of media buzz the issue has received, it is probable that more people will start looking for safer, alternative forms of medication and treatment, such as nutraceutical products.

  • Nonprofits Aim to Improve Safe Labeling of Household Products

    New initiatives are developing to create safety labels for eco-friendly cleaning products.

    Consumer Groups Advancing Eco-labeling Initiatives While a lot of attention has been paid to creating more transparent labeling on the packaging of food and beverage products, there has been a lack of it on other items used daily in households. However, that may soon change.

    FairWarning reported that the nonprofit Made Safe will launch a safety approval label next year that will be applied to products made without harmful chemicals or ingredients, much like the seal for personal care items released last year by the Environmental Working Group, EWG Verified. Both marks were created to address the issues that are not currently being covered by the United States Food and Drug Administration and Consumer Product Safety regulations.

    Consumers demanding to know what is contained in the products they use is not exactly a new issue. Many companies understand that people value brands that are environmentally and socially responsible. Unfortunately, the existing policies make it so manufacturers are able to leverage marketing tactics that position their items as healthy.

    Safe Seal of Approval ABC 7 News recently pointed out that although the ingredients listed on household products may be present, companies aren't necessarily required to disclose all of them, which could mislead shoppers into thinking something is safe when it isn't. For example, one approach some cleaning product manufacturers use to list some information then direct consumers to the website if they want more details.

    However, the news source revealed that when one customer went to a brand's website to inquire about the ingredients of a particular item, it took nearly 15 minutes to find the information and, even once he did, it was limited. Some industry professionals argue that their approach isn't used to confuse or manipulate consumers but, rather, to protect company secrets, since "[e]ach and every product may have a specific formulation that is unique for that product."

    Nancy Buermeyer, a member of the Breast Cancer Fund, told ABC7 News that this isn't a legitimate excuse because if the competitors wanted to find out what chemicals are used in a product they could do so by examining it in a lab.

    "So the only people that are left in the dark are the government, consumers and workers," Buermeyer told the source.

    Although a number of consumer groups were unable to have a law passed in California last month which would require the full disclosure of all ingredients on the labels of cleaning products, the source said they aren't giving up.

    According to FairWarning, the Environmental Protection Agency has not been effective in adequately policing the use of toxic chemicals use in commercial products and, although the House and Senate have both passed bills intended to reform the laws set forth by the Toxic Substances Control Act of 1976, there has not been any definitive action taken yet. This is why some nonprofits are taking matters into their own hands.

    Controlling Chemicals in Cleaning Products Both the EWG Verified and Made Safe labels aim to better inform shoppers about whether a product was made using safe ingredients and without harming animals, the source said. In addition, member companies are required to pay a fee. However, there are some differences between the two. While the EWG label only certifies skincare products, Made Safe will extend its verification seal to a wide range of household items that aren't food, including makeup, apparel and cleaning goods. Amy Ziff, branding consultant and founder of the Made Safe mark, told the source that eventually, the nonprofit hopes to extend the labeling certification to vehicles and electronic devices.

    FairWarning revealed that Made Safe will offer two types of labels: base, which will verify the ingredients of an item to make sure it doesn't contain harmful chemicals, and "Nontoxic Certified," which will check for toxins by putting the products through testing procedures.

    Some industry experts pointed out that the effectiveness of these seals could be limited because they have to compete with so many other packaging seals, the source said. However, the eco-labels could help by increasing the amount of information offered to consumers.

  • Update Nutraceutical Labels for the New Year

    Update Nutraceutical Labels for the New YearCapitalize on the Month of Resolutions

    New Year's resolutions will almost always be at a peak in January, especially in terms of how many individuals are actually keeping to their plans to be fitter, happier and more productive. If you manufacture, distribute or sell nutraceutical and supplement products, now would be an ideal time to get moving on fresh marketing and product packaging strategies, as you might not see another month as active as this one until the beginning of 2017.

    As many business leaders know, a major portion of the battle to maximize revenues in a given year relates back to capitalizing on opportunities caused by higher traffic, greater demand and more attention paid to the lines of products. With custom nutraceutical labels in place, you can ensure that you are aligning your brand image with the desires of consumers to be healthier in the new year.

    Considerations of Note

    First and foremost, you will need to make sure that your nutraceutical product labels adhere to the best practices of the industry. Although the U.S. Food and Drug Administration does not regulate these labels, manufacturers need to take ownership of the accuracy of their labels to avoid major problems down the road, such as consumers not knowing what is contained within the product.

    However, stopping there would likely doom the marketing and product packaging strategy to a poor reception and limited effectiveness in the stores. This is why customized nutraceutical product labels can be so advantageous for your business, as you can balance the informative aspects of packaging with attempts to capture the attention of prospects and current clientele.

    Catchy designs that also convey a sense of healthy living will tend to be the most effective, considering the fact that most consumers interested in these products want to use them for wellness purposes.

    Setting up for Success

    The beginning of the year can be a difficult time for product-centric companies, as spending tends to contract following the holiday season. However, since resolutions have always been largely attached to health, nutraceutical firms are in a unique position to hit the ground running this year and set themselves up for profitable performances in the next 12 months.

    By leveraging a service provider like Lightning Labels that offers custom options and rapid order fulfillment, you can bolster the aesthetic value of your products in no time.

  • Preparing for New Year Weight Loss Resolutions

    Preparing for New Year Weight Loss Resolutions

    Nutraceutical Manufacturers are Up

    The new year is coming quickly, and this means a fresh round of major resolutions that will often include matters related to weight loss. Manufacturers of nutraceutical products and other healthy items will have a great opportunity to get the word out about their brands with the help of some fresh marketing and product packaging schemes. For example, nutraceutical labels can be used to ensure that individuals in stores understand the merits of the items for their weight loss goals.

    Although the busiest shopping days of the year are now behind the retail sector, the coming weeks will still be highly opportunity-rich given the continued traffic most stores see through the end of the year. What's more, as soon as the new year hits, returns and new purchases - including those related to resolutions and weight loss goals for 2016 - will kick into high gear. Custom labels for nutraceutical products can be just what the doctor ordered to get profits moving in the right direction.

    Customized Labels

    As most manufacturers and retailers involved in the industry know already, the market is highly saturated given the immense rises in demand for healthy products and services. This can make it exceedingly difficult to separate the image of one brand from the other, while the giants in the field tend to grasp at the majority of the market share year in and year out thanks to plenty of recognition among consumers across the nation and around the globe.

    However, when companies begin to use customized weight loss product labels and put solid effort into the design and execution of the plans, they can indeed ensure that their items will stand out from the crowd and make waves among prospects and current customers. Because of the nature of this particular industry subset, nutraceutical manufacturers will want to ensure that their labels are professional, creative and informative, as likely buyers of the products will want plenty of information related to the benefits and contents therein.

    This can be achieved through the use of custom labels, stickers and decals that put the entirety of creative control in the hands of a given company's marketing, quality assurance and product positioning staff members.

    Get Moving Soon

    With only a few weeks left in 2015, the time to launch these initiatives is now. Companies that wait too long to deploy these new year-themed weight loss product packaging labels might miss the boat and have to wait another 12 months to get the job done. Considering the fact that all firms need to hit the ground running in January for solid profit performances in 2016, leaders will need to identify a labeling service provider that can give quick turnaround times on orders.

    Lightning Labels is one of the industry's leading providers of these custom services, and can help nutraceutical firms strike the right chords in their product packaging and marketing programs for 2016.

  • Summer is Here - Update Nutraceutical Packaging to Attract Those Eager to Lose Weight

    Update Nutraceutical Packaging to Attract Those Eager to Lose Weight. Body-Conscious Americans Seeking Nutraceutical Products for Summer

    Losing weight was Americans' most common New Year's resolution for 2015, according to Marist Poll. With the official first day of summer just around the corner and numerous areas of the country already enjoying sunshine and high temperatures, many individuals are scouring the shelves for nutraceutical products to assist them on their journeys toward attaining a beach-ready body. In a bid to attract these consumers, companies in the nutraceutical sector may want to update their packaging for the summer months. However, before they make any moves to update their custom labels and stickers, they must ensure any and all proposed changes comply with federal regulations. "[Nutraceutical product labels are] allowed to make claims about the way the body functions, but not about disease," Trisha Calvo, health and food deputy editor for Consumer Reports, explained to CBS. "So they can say something like 'burns fat,' but they can't say 'reduces the risk of obesity' because obesity is the disease."

    Make Sure Nutraceutical Packaging is Legally and Aesthetically Up to Snuff

    Once enterprises in the weight-loss industry have ensured their nutraceutical packaging updates are in compliance with United States Food and Drug Administration legislation, they are ready to turn their attention to making their stickers and labels pop. Low-quality label materials or washed-out printing do not exactly inspire confidence in consumers perusing different product offerings, so it's critical to roll out packaging that speaks to the professional nature of the company. Aesthetics aren't the only important aspect, though - nutraceutical businesses also need to identify a way to impart information that neither compromises the label's design nor requires consumers to scour the packaging for details such as usage instructions and ingredients.

    Order Inexpensive, High-Quality Custom Nutraceutical Labels from Lightning Labels

    Finding a balance between quality and cost can be a challenge - especially for smaller companies - but Lightning Labels provides the best of both worlds. Thanks to its digital printing technology, Lightning Labels can offer economical unit pricing for both small and large quantities of custom nutraceutical labels, both short-run and for the long haul. Our high-resolution printing ensures a crisp, vibrant finish while also facilitating the inclusion of small yet highly legible text that's ideal for ingredient lists and instructions.

  • Prepare for Wine Harvesting Season by Ordering Custom Labels

    Prepare For Wine Harvesting Season. Before Wine Harvesting Season Begins, Lock Down Label Designs

    Wine harvesting season doesn't begin until late summer, but it's never too early to prepare by designing and ordering custom product labels. In a recent article, we delved into what it takes to design an appealing wine label and found that color, simplicity vs. complexity and ostentatiousness vs. refinement all play a significant role in the process. Speaking with Lettie Teague, wine columnist for The Wall Street Journal, veteran label designer Bob Johnson noted that aesthetic strategies differ in accordance with price ranges - for instance, simple packaging is associated with products on the low and high ends of the pricing scale, while the labels on mid-range bottles tend to be more ornate. That being said, these trends are by no means hard and fast requirements, merely conventions that have developed over time. In fact, some of the best examples of wine labels are the ones that don't play by the rules.

    To Catch Shoppers' Attention Tomorrow, Design Creative Wine Labels Today

    This year's grapes may still be on the vine, but that shouldn't be a deterrent to the designers of wine labels. After all, inspiration can strike at any time of year. If neither the creative nor the grape juices are flowing, you may want to consider perusing this article from Buzzfeed, which lists 33 examples of labels by designers who truly thought outside the box. From Braille to perforation, fill-in-the-blanks to blackboard chic and cartoons to Aboriginal art, the sky's the limit. Still unsure where to start? Online graphic art marketplace 99designs offered a few tips:

    • Hone in on the wine's unique selling points and use these to form the basis of the label. USPs can be anything from the location of the vineyard to the company's methodology - what's important is that they set the product apart from the rest.
    • Put together a customer profile to represent the quintessential member of the wine's demographic. Is this individual male or female? What is his or her age, appearance, job, ideal vacation destination, wine-drinking routine?
    • Analyze the competition from the perspective of an individual who fits the customer profile. What are other brands doing right? Where did they miss the mark?
    • Come up with a short list of words to describe the brand, and base the design on these.
    • Lay the foundation. Before focusing on the wine label itself, determine other aspects such as bottle color, label dimensions and information that needs to be included on the front and back.

    Ultimately, the key to a successful design is knowing the product, the company and the customer. This holds true whether the labels being created are for wine, food, nutraceuticals or other wares.

    Order High-Quality Custom Labels with Time to Spare

    Once the design is finalized, attention should turn to the quality of the custom labels themselves. After all, even the most creative motif will likely fall flat if printed on substandard material in colors that look washed-out or fade easily. Lightning Labels can ensure this doesn't happen. Our custom wine labels feature rich, vibrant colors, high-resolution printing and a photo-quality finish that will help even small, boutique wineries make their offerings stand out on the shelf. Cost won't be an issue, as Lightning Labels can print wine labels that look bold and professional in small quantities at a low price. Individuals who get ahead of harvesting season by ordering their labels now won't experience a time crunch, but even so, Lightning Labels can deliver a lightning fast turnaround without rush charges.

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